How Not To Depend Much On Search Engines

September 15, 2010
By Amrit Hallan
Business Development

It is a precarious situation to be in if most of your traffic originates from search engines. What if tomorrow something happens — some sort of misunderstanding or some algorithmic mishap — and all your links on the search engines are gone and even if they are not gone you have lost rankings for all your important keywordis and search terms? Scary, isn’t it? Even I am in such a situation. There have to be alternative ways of getting targetted traffic to your website or blog.

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What impact will Google Instant have on your organic search engine results

September 9, 2010
By Amrit Hallan
Content Strategy

So have you been using Google’s new feature called Google Instant? It is an Ajax-like effect where the search results are constantly updated as you are typing your query into the search box. This means you don’t have to click the search button or hit the Enter key in order to see the results. By the time you are done with writing the query the search results are already there. It means people immediately start looking at the results even when they have entered partial search queries. It is totally changing the way people use search engines.

It also means that it is more so important to get higher search engine rankings for your relevant keywords because it can really make a big difference if your link appears within the top 5 links. Also your website must rank higher even for partial queries. This is going to be a challenge and the strongest weapon in your arsenal is going to be your content.

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