Social Media Marketing Archives - Page 9 of 9 - Credible Content Writing & SEO Copywriting Blog

I was just reading this interesting post about how you can use your blog to promote your services. There are many people on the Internet who use their blogs exceptionally well to promote their books and consulting services, for example Seth Godin and Chris Brogan, and of late I too have been building this blog to share my experiences and all that I’m learning while writing content for various clients, along with promoting my content writing service. How can your blog help you promote your service, especially online writing service?

When you are continuously writing on your blog you are generating lots of content and repeatedly you are giving the search engine crawlers a reason to visit your blog again and again. You also attract people to your website because if there is nothing new on your blog or website why should they visit it regularly? And they must visit your website regularly in order to do business with you — this is an old news; the more they visit your website the better are the odds of them giving you work when they need the service you can provide. In fact, if you are encouraging your visitors to subscribe to your regular updates then they must have a reason to do so and publishing highly useful and beneficial content on your blog is a very good reason.

Your blog also helps you create buzz on a routine basis. Whenever you publish a new blog post you have a reason to submit your link to various social bookmarking and social networking websites, giving people something to talk about and share with each other. If the information you have just published is highly important and useful people love to promote it creating a viral marketing effect for your link.

Of course in the case of writing service your blog can act as showcase of your writing skills. When you share your knowledge and experience (whether good or bad) with your clients and regular visitors you become an authority figure (even if they don’t agree with you). You give them a reason to remember you as an online writer. Even if they don’t need your services they are sure to mention you in case someone they know does. Even if nothing else, at least they know you are a prolific writer and don’t mind sharing your thoughts publically.

Are you using your blog to share your services?

Social media marketing is all about using the right words or using enough words to communicate your message to as many people as possible. Communication is at the core of your social media marketing success. There are two ways your content can work for you:

Promote your message
Promote your brand

Aside from your friends and colleagues you are known on the Internet for what you have on the Internet. This can be textual content, video and images. Since I mostly deal with textual content I will write in that context.

Successful content conveys the right message at the right time in the right language. It needs to be appealing, it needs to be relevant and people should be able to relate to it; only then they will pass it on to their friends and colleagues. Suppose you create a new webpage with lots of useful information and links and then you share that link through your FaceBook profile. Let us say you have 500 friends in FaceBook and at least 10 forward your link to some of their friends in FaceBook, Twitter, or other social bookmarking and networking websites. The possibilities are limitless. Who knows, your link may end up on the home page of Digg without you even knowing it (and you wouldn’t know what actually hit your website).

Good content is the most potent tool in your social media marketing tool kit. Without content you can only socialize, you cannot do serious business, because for serious business you have to show people what you have really got and this can only be achieved through content that can really communicate.

If you are simply promoting the links that you stumble upon while randomly searching the Internet nobody is going to take you seriously after a while and people will think you are there just to share interesting links that you keep on finding. On the other hand when you share with them the links from your own website you can attract lots of targeted traffic to your website or blog.

So if you really think that social media marketing can make a great impact on your business you have to take your content seriously.