One of my clients recently asked, “Would it have been better if I had incorporated my content marketing strategy while I was planning my business website?”
Of course, was my reply. And this is not just about content marketing or content writing; every good strategy has an advantage if it is implemented or incorporated from the beginning. There can be some pitfalls if a particular methodology or strategy hasn’t been tested well and in such a case it is better to wait rather than take a big risk.
But everybody knows what an important role your content plays towards promoting your website and generating targeted search engine traffic. This has been known for more than 15 years (at the time of writing this it is 2010). When you implement content marketing strategy earlier you get an edge; you save lots of time and effort when you decide to aggressively promote your website through your content.
Although most of my clients come to me when they have already had their websites for a long time there are some clients who come while they are launching their new websites. They are lucky as they already comprehend the overwhelming importance of targeted content and related marketing from search engines and social media and networking websites. Publishing content regularly on your new website immediately gets attention from the search engines. This is one of the greatest advantages of publishing clearly defined content either on the main website or on the blog. If you create a blog under your main website and start publishing at least two posts everyday your links can start appearing on search engine result pages within two weeks and this has been proven with multiple websites and blogs.
Early adoption to content marketing is more beneficial these days when you can attract lots of traffic from social media and networking websites since people love to post interesting links they come across while browsing the Web. Your targeted content can get you much needed attention at a very low cost.
But it doesn’t mean it is a hopeless case for older websites. You just need to be more aggressive. One pain points can be the quantity of your content. If you already have hundreds of pages indexed for wrongly targeted content you might have a problem refocusing the search engine results. This can be achieved, though, by streamlining the existing content and at the same time adding fresh content.