How Not To Depend Much On Search Engines

September 15, 2010
By Amrit Hallan
Business Development

It is a precarious situation to be in if most of your traffic originates from search engines. What if tomorrow something happens — some sort of misunderstanding or some algorithmic mishap — and all your links on the search engines are gone and even if they are not gone you have lost rankings for all your important keywordis and search terms? Scary, isn’t it? Even I am in such a situation. There have to be alternative ways of getting targetted traffic to your website or blog.

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10 ways to get regular content for your website or blog

September 11, 2010
By Amrit Hallan
Blog Publishing

Regular content publishing is your key to success on the Internet. It is very important that you publish new content on your website/blog at least twice a week. You can either hire a blog writer or you can create content on your own — it depends upon how comfortable you are in writing regularly and what sort of budget you can allocate to regular content generation.

But after some time it becomes a bit difficult to come up with new content ideas. This blog posts offers a few solutions.

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Content marketing doesn’t stop with n number of webpages or blog posts

September 10, 2010
By Amrit Hallan
Content Marketing

Content publishing and content marketing is an ongoing exercise simply because tons of content is being generated every second and it is being lapped up by search engines, bloggers and social media and networking users. The search engine indexes are updated every microsecond. Aggressive organizations realize this so they take extra steps to remain ahead of the game by regularly publishing high-quality and useful content. Think it this way: who is going to get more exposure on the Internet: someone having 12-20 web pages or blog posts that were written, maybe, 6 months ago or someone having hundreds of pages or blog posts with at least 4-5 new pages in the last two weeks? My this blog post explains how you can generate content on an ongoing basis without facing budgetary constraints.

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What impact will Google Instant have on your organic search engine results

September 9, 2010
By Amrit Hallan
Content Strategy

So have you been using Google’s new feature called Google Instant? It is an Ajax-like effect where the search results are constantly updated as you are typing your query into the search box. This means you don’t have to click the search button or hit the Enter key in order to see the results. By the time you are done with writing the query the search results are already there. It means people immediately start looking at the results even when they have entered partial search queries. It is totally changing the way people use search engines.

It also means that it is more so important to get higher search engine rankings for your relevant keywords because it can really make a big difference if your link appears within the top 5 links. Also your website must rank higher even for partial queries. This is going to be a challenge and the strongest weapon in your arsenal is going to be your content.

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