Why your website needs unique content
Even if you think that your visitors will never find out that you are simply copying/pasting content from other sources the search engine algorithms will immediately notice.
Managing Your Social Network: Dos and Don’ts
This is a guest post from Carrie Oakley. Social profiles are more the norm than the anomaly today; most people have more than one because they don’t want to miss…
The effectiveness of content marketing can be measured in terms of before and after
Since it is not straightforward how to measure the success of your content marketing strategy you can evaluate your before and after bottom-line situation. So suppose your revenue was $x before the implementation of your content marketing strategy is it now $x+$n where n can be any positive number? If this seems like a very vague measure you can think in terms of getting more traffic to your website keeping other factors constant. Are you getting more traffic after implementing your content marketing strategy? This can give you an indication of how successful your campaign has been so far.
Why your business needs a content marketing strategy
Every business that aspires to leverage the potential of content marketing needs a well-defined strategy in order to produce and promote targeted content. Content marketing strategy involves thoroughly understanding what your audience wants and then provided on a regular basis. You also need to identify places where you can promote your content. It is a well-orchestrated marketing activity that can give you high returns at significantly lower costs. Once in place your content goes on bringing you more and more business.
A successful content writer must have a unique voice
Everybody can write well these days due to easy accessibility to various learning tools and the Internet, but being a successful professional content writer takes more than your ability to write well. You have to be unique; you need to develop your own distinct voice. When your clients hire you they don’t hire you for the correctness of your sentences (that’s a given, actually), they hire you for your writing style, for the way you express yourself and for the way you can enhance a company’s image through your writing.