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10 advantages of hiring a professional content writer for your business

What are the benefits of hiring a professional content writer?

You may also like to read: 20 benefits of hiring professional content writing services

There’s no doubt that content is one of the most important elements of a website or blog.

And if you want to take your business to the next level, hiring a professional content writer is the way to go.

Not only do they have skills in writing, design, and SEO, but they also understand how to craft content that is both compelling and engaging.

This is essential for driving leads through your funnel, generating better traffic volumes, and increasing your site’s visibility on the internet.

10 advantages of hiring a professional content writer

Hiring a content writer for your business can be a great investment.

Not only are they skilled at writing, editing and formatting writing for web use, but they’re also experienced in SEO copywriting and social media marketing.

This means that your business will look more authoritative and trustworthy, with well-written, on-brand content that drives traffic.

Additionally, you can rest assured that the content writing process will be handled by a professional, freeing up your time to focus on other aspects of your business.

1. You get quality content to publish on regular basis

Content writing is an important part of any website’s marketing strategy.

By publishing quality content on a regular basis, you can attract more visitors and build trust with your target audience.

You can be assured that the writer will take care in ensuring all information is accurate and up-to-date.

This way, you won’t have to waste time correcting mistakes or dealing with outdated information that isn’t relevant to your business anymore.

Furthermore, the content will be high quality as it has been written by a professional who understands what businesses want and need.

There are no deadlines – the writer takes his time to produce high-quality articles that will help promote your website effectively.

2. You engage your visitors on an ongoing basis

Adding professional content writing to your marketing mix can be tremendously beneficial for your business.

Not only will you save time and resources, but the quality of content produced by a skilled writer is reliably high-quality and engaging.

This means that visitors are kept engaged on an ongoing basis, providing them with valuable information while also making you look good in the eyes of your target audience.

Aside from writing great content, writers also have years of experience working with businesses across all industries – this makes them well-equipped to cater to your specific needs perfectly.

3. Your search engine rankings improve

Having great content is essential for SEO – it helps your website rank higher in search engine results pages.

This, in turn, leads to more visibility for your business and increased traffic.

In fact, good quality content can even improve the ranking of competing websites that have similar topics or keywords as yours.

Moreover, if you’re looking to attract new customers or increase loyalty among current ones, creating engaging and informative pieces of writing is a great way to go.

Not only will this help boost brand awareness but also result in happier consumers who are more likely to return frequently than those who aren’t satisfied with their experience.

4. Your social media engagement increases

As social media becomes more and more saturated, it’s vital for businesses to make use of professional content writers.

Not only can they inject life into your posts, but also help you stay ahead of the competition.

They can write on a range of topics that is relevant to your brand and audience.

Additionally, content writers are skilled in using different platforms (email marketing, social media, etc.) effectively to reach out to potential customers.

What’s more?

Content writing professionals know how to create engaging copy that will keep people coming back for more – no matter what their interests may be!

5. You enjoy greater accountability

As an editor, it is important that you enjoy great accountability and freedom to produce quality content.

With a professional content writer, all you need is a good idea for a post and he or she will take care of the rest.

This way, you make sure that every post reflects your brand image accurately and is updated regularly so that readers never lose interest.

6. You save money and time

There are many benefits to hiring a professional content writer.

Not only will they produce quality and high-volume content, but you won’t have to worry about any mistakes in the writing process.

In addition, their skills with grammar and spelling ensure that your message is delivered accurately and effectively.

You can save time by delegating this task to a Content Writer – instead of having to write everything yourself.

This saves you time and money.

With so much else going on in your business, it’s important not to spend too much time on things that can be handled more efficiently by someone else.

This way you can put your focus into other aspects of running your company which will see bigger dividends down the road

7. You don’t have to worry about new content ideas

You don’t have to worry about coming up with new content ideas – a professional content writer will take care of that for you.

They are experienced and know how to write engaging and informative content that can help your business grow.

In addition, they understand the importance of SEO so your content is found by the right people at the right time – increasing its chances of success.

8. You can easily scale your content writing requirements

Content writing can be a daunting task for any business, but it doesn’t have to be.

Professional content writing services can take care of all the necessary requirements for you – from creating engaging and informative content to ensuring that it is well-optimized for search engines.

This can be achieved through strategic scaling.

You can scale your content writing requirement on need basis.

You will soon see positive results as your website starts getting more traffic and conversions due to great looking and well-written content.

9. You can establish your thought leadership

Content is one of the most important elements of any online presence, and a professional writer can help you achieve this goal.

They are experts in the field, have years of experience writing content that engages readers, and are familiar with various marketing channels.

By hiring a content writer, you can focus on other areas of your business while they take care of producing quality copy that speaks to your target audience.

This will result in better visibility for your brand and increased traffic to your website or blog

10. You enjoy higher conversion rate

If you want to enjoy a higher conversion rate, it’s important to have good content that is well-branded and positioned correctly.

You can do this by improving customer retention and satisfaction rates with quality content, as well as increasing traffic and leads through effective marketing efforts.

By writing your own high-quality content, you can save time and money while still providing excellent quality for your readers!

Conclusion

Hiring a professional content writer is an important step for any business.

Not only does this person have experience writing content for businesses of all sizes, but they also possess the skills and knowledge to produce high-quality content that meets your specific needs.

In addition to these main benefits, here are more reasons why you should hire a professional content writer for your business: –

Increased website traffic
Improved brand awareness
Increased search engine rankings
Increased social media followers
Increased conversion rates
Improved customer retention rates
Increased brand loyalty

When do you outsource to a content writer instead of hiring one full-time?

3 Replies

You obviously need high-quality content if you want to base your marketing on the content that you publish on your website and your blog. In fact your entire content writing strategy hinges upon the ability of the content writer (or a team of) that works for you.

Most of the businesses don’t think of hiring a full-time content writer at the time of assembling a team of workers. In more than 90% of cases the need for a professional content writer is perceived at a much later stage when decision-makers realize that the content published on their website or blog is going to be an integral part of their overall web marketing strategy. Mostly it is an afterthought.

But the good thing is most of the businesses are eventually realizing the overwhelming importance of high-quality content. Consequently they are always looking for experienced and well qualified content writers who can not only provide well-written content but can also help them improve their overall search engine rankings.

Anyway, after realizing that you need an experienced content writer do you

Hire a full-time in-house content writer or outsource your work to a freelance content writer for an independent content writing agency?

Despite being an independent content writer I never force my opinion on prospective clients because eventually it is your internal business policy that decides what sort of content writer you are looking for. The purpose of this blog post is not advising you whether you should outsource your content writing work or not, it is about when to outsource your content writing work.

Here are a few case scenarios in which you would outsource your writing job to an independent content writer:

You don’t have a big budget: Hiring a full-time content writer can turn out to be a costly affair. Whether that person is writing or not you have to pay him or her a fixed amount by the hour. On the other hand if you outsource your content writing to an independent content writer you simply have to pay for the work that you get done.
You don’t have the needed infrastructure: When you hire a full-time content writer he or she is going to need a computer or laptop, a separate workstation and some comfortable space. He or she will be using electricity, office equipment and other resources. Even for a single page of content you will end up spending a lot. This is not a problem with an independent content writer. He or she can work remotely on his or her own computer without putting a strain on your resources.
You don’t want to restrain yourself with a particular content writer: Working with an independent content writer doesn’t mean that you cannot get full-time services. After you have tested out multiple content writers you can even hire an independent content writer as a full-time writer. The problem with hiring a full-time content writer at the outset is you might end up with someone you don’t want even after investing lots of money and time.
You want to access the global talent pool: No matter where you are located these days you can hire exceptional talent from any part of the world while sitting in your basement. Whether you are in Uzbekistan, Mongolia or USA you don’t have to settle with whatever talent you can locally avail.
You are looking for a content writer who can work independently: An independent content writer is used to working on various assignments on his or her own. You don’t need to breathe down his or her neck in order to get what you are looking for. After giving basic instructions (provided you have found yourself a qualified content writer) you can easily depend on your content writer to come up with just the stuff you want for your website or blog.

These are just a few reasons why you would outsource your work to a content writer rather than hiring a full-time content writer. Can you think of more reasons? Please share them in the comments section below.

A successful content writer must have a unique voice

12 Replies

“Are you the same person who wrote content for your own website?” recently a client asked when he didn’t like what I had written, and I must admit even I wasn’t very proud of what I had delivered and was already contemplating revising it. “I hired you because I wanted my content in your style,” he continued.

It happens quite often that my clients hire me when they are impressed with what I have written and how I have written on my website. Even when new writers approach me I focus less on their writing prowess and more on their unique style. I believe that every content writer must have a unique voice, a distinct style of writing. Can it be possible, especially when you are writing for different businesses? After all, why would a particular business want YOUR voice rather than its CEO’s? A valid question.

When I say unique voice I don’t mean you get typecast. A professional content writer must be able to write on behalf of the business he or she is writing for and I will never dispute that. Voice means enlivening your writing. It must feel alive. When it is alive it engages your readers and when your readers are engaged they’re more open to doing business with you. Interestingly, your writing feels alive when you write in your own, distinct style. You simply let yourself lose and grow completely comfortable with your art. Of course before that you should be totally comfortable with the tool you are using, in this case, your command over the language. If you want to feel creative and authentic you must know your language inside out. I don’t mean you should be a walking thesaurus but you should be able to articulate yourself compellingly and convincingly. It is like, if you want to walk on a rope first you should be able to walk on the ground.

So how can you develop a unique voice as a content writer?

Keep improving. Keep honing your skill — this is most important. Never think that you have learned all. People all over the world write beautifully and you can learn from everybody. You don’t have to be perfect. More than being perfect you have to be fluent and you must be totally at ease with words and sentence formation. Amazingly, 80% of writers who approach me for assignments cannot even write a single paragraph without mistakes. I am not saying you have to be perfect or should have a PhD in language, but it really alarms me when someone says, “I would like to wrote web writing for you.”
Write every day. My classical vocal guruji (teacher) used to say that even the maestros begin to fumble when they haven’t practiced for a few days. So practice has to be regular, everyday. Write at the smallest pretext. Write at every opportunity. Even when you’re not getting paid assignments, keep writing. Maintain a blog or an online journal. Participate on online debates over social media and networking websites. Write for news websites. Have illuminating e-mail conversations with your friends and relatives even if they don’t reciprocate. Write as much as you can. The more you write the better you get at it. Of course this needs be combined with learning.
Have daily dose of reading. By reading I don’t mean visiting your favorite blogs (although there is nothing wrong in it), read the newspapers, read well-known columnists, read literary giants and whatever quality literature you can come across. You can sound as “cool” in your writing as you want later on but first you must get your fundamentals right. Only then you will be able to feel comfortable in your art.
Develop an opinion. Unless you have an opinion you cannot develop a unique voice as a professional content writer. Opinion gives you an attitude. It also gives you a direction. It gives you confidence (although overconfidence can be detrimental to your professional and personal life).
Develop an expertise. Merely being a better writer is of no value. You need some knowledge in specific fields. For instance, I am good at Internet marketing, search engine optimization, social media marketing strategy and a little bit of web design and PHP programming. You might be good at math, interpersonal skills, Scientology, extraterrestrial life or biology. An expertise may not help you in your day-to-day content writing profession but it will give you a basic idea of what all it takes to properly know something. It gets you used to learning and acquiring knowledge. It also inculcates maturity in your writing and other communications.

I have seen people writing pretty well without having a unique voice but they are mostly copying styles. They seem great until you stumble upon the writing of a person they are trying to imitate.