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Promoting your content is as important as writing it

February 13, 2014
By Amrit Hallan
Content Marketing

This small blog post on Copyblogger rightly says that no matter how great content you write and publish, unless you have set up a mechanism to promote it, to make…

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The difference between long form and short form content

February 10, 2014
By Amrit Hallan
Content Strategy

Long form vs. short form content Long form content is generally more than 2500 words and short form content is around 800-1000 words. Long form content is descriptive, authoritative and…

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After content marketing, definitely focus on networking

February 4, 2014
By Amrit Hallan
Business Development

I was just reading this blog post on how Facebook threatened to shut down a business due to a simple misunderstanding. I don’t have complete information on the issue and…

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Content marketing and a tropical fruit tree

November 11, 2013
By Amrit Hallan
Content Marketing

Why do you create content for your website? If you take your content seriously then you must be publishing articles and blog posts regularly. “Regularly” can be everyday, a few…

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20 reasons why your business website needs fresh content

October 22, 2013
By Amrit Hallan
Content Strategy

Regularly publishing fresh content on your business website isn’t just good for your SEO, it also improves visitor retention and conversion rate.

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