How content marketing is different from conventional advertising

February 26, 2013
By Amrit Hallan
Content Marketing

Compared to conventional advertising content marketing is not just amazingly effective in terms of improving your conversion rate, it is also more cost-effective and leaves a long-lasting imprint. Advertising is all about throwing promotional messages like darts in the darkness hoping that some of them will hit the target. Content marketing on the other hand has a clear vision, a better sense of purpose and an ability to engage people on a day-to-day basis without creating a nuisance.

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What makes your web content successful?

February 14, 2013
By Amrit Hallan
Content Writing

Creating effective web content is the most important part of your content marketing strategy. Content creation doesn’t just mean publishing lots of targeted content. Your web content must be able to draw targeted traffic from the search engines – the traffic that actually converts and brings more leads, and eventually, business to you.

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Is content marketing the only marketing left?

October 5, 2012
By Amrit Hallan
Content Marketing

Even if content marketing is not the only marketing that is left, it is one of the most potent ways of putting your message across and enabling your target customers and clients to respond. Only those brands that can actively engage their customers and clients can hope to thrive in the times of search engines, social media and social networking websites.

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