What makes you an outstanding content writer?

January 20, 2012
By Amrit Hallan
Content Marketing

As an outstanding content writer you should provide a content solution rather than simply content writing services, provided your client wants it. Content marketing these days doesn’t just mean creating compelling content and then submitting it to various search engines and online directories. Content writing and content marketing is a complete dedicated promotional activity including strategy, conceptualization, audience engagement, social networking, analytics, search engine optimization and distribution.

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Should you create content or curate content

December 21, 2011
By Amrit Hallan
Content Marketing

You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.

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Why content marketing is important for your business

November 4, 2011
By Amrit Hallan
Content Marketing

Content marketing for your online business is an integral part of your overall marketing effort. If you believe that the content on your website or blog is one of your primary strengths, you need to make people aware of its existence. If you’re already a known brand, this might not be a problem, but if you are in the process of creating your online presence through your content, then content marketing is unavoidable.

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Difference between content writing and content curation

September 20, 2011
By Amrit Hallan
Content Marketing

Both creating new content and publishing it and curating existing content (sourced from various blogs and websites) can be beneficial to your overall content marketing strategy. When you publish content – whether original orl curated – you want to provide value to your visitors and make them aware of what you can deliver. By curating content you do great service to your visitors because you accumulate great knowledge at a single point. But this doesn’t mean you constantly curate content and never generate original content. Publishing original content is a must if you want to establish yourself as an authority and increase your brand loyalty. Whereas curating content is a good way of providing lots of information in a quick manner you will be mostly sending people away from your website. Original content keeps them hooked onto your own website or blog.

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