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Why it is important to publish fresh content regularly on your website

December 11, 2017
By Amrit Hallan
Content Strategy

Publishing fresh content regularly on your website can tremendously improve your search engine rankings and conversion rate. Read this post to know more

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Content writing is just a tiny part of content marketing, but the most important

March 23, 2017
By Amrit Hallan
Content Writing

Content writing is at the crux of your entire content marketing campaign. You may think that you are using images and videos, but basically, its text.

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How to measure the success of your content

December 27, 2016
By Amrit Hallan
Content Marketing

How do you measure the success of your content? In order to measure the success of your content you need to pre-define the metrics of success.

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When everybody is a content publisher, how do you stand out?

December 20, 2014
By Amrit Hallan
Content Writing

This is one of the biggest challenges for people looking at content as their main marketing tool. Content is everywhere. While the traditional newspapers and magazines are disappearing left right…

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What is news content marketing and what are its benefits?

October 8, 2014
By Amrit Hallan
Content Marketing

News content marketing is writing, publishing and distributing highly interesting and relevant information and updates about your company/organisation or about related events taking place elsewhere. This is something slightly different…

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