Using latest news to create fresh content and improve SEO
A quick link to a nicely written article on how to improve your SEO using latest news. The writer has termed it as Newsjacking. With search engines like Google attaching…
Content marketing doesn’t merely mean publishing more and more content
Content marketing primarily means understanding the needs of your prospective and present customers and clients, and then creating and publishing content accordingly. After publishing, you should ensure that people can easily access your content via multiple devices.
The difference between content marketing and content strategy
The difference between content marketing and content strategy is the way you implement both the activities and the direction they take. Strategy, as the name suggests, is more cerebral, whereas, actual action takes place when you start marketing.
How to keep on creating fresh content for your content marketing strategy
A big part of content marketing strategy is regularly coming up with great writing ideas. They don’t just pop up the moment you sit down and start writing. You already need to have them so that when you’re writing you know what to write about. Having an editorial calendar helps. What also helps is maintaining an ideas file. More ways to creating fresh and original content are discussed within the blog post.
How to help your business stand out with unique content
One of the most important purposes of creating and publishing content on your blog or website is to help your business stand out. That’s why you should normally avoid off-the-cuff content that just helps you improve your search engine rankings.