How to attract influencers with content marketing
Influencers play an important part in your content marketing. They are the ones who often promote your content, share your links and talk about your products and services to their…
5 steps to creating a powerful content marketing strategy
A powerful content marketing strategy may carry different connotations for different marketing needs but its fundamental purpose is to give you the results you want. It doesn’t matter whether you…
It pays to make people laugh with your content
Content marketing – mostly B2B – is usually considered to be a very serious affair but it doesn’t have to be that way. There have been many instances of content…
For effective content marketing you must know your audience
There are three reasons why you publish and market your content: to improve your search engine rankings, to provide useful content to your target audience so that your business or…
Combine content marketing, social media and SEO for inbound marketing
Inbound marketing is a balanced mix of content marketing, social media marketing and SEO. In fact, these are not standalone activities. Every effective content marketing strategy incorporates social media as…