Tag Archives: Content Writing for SEO

SEO Writing And How It Improves Your Search Engine Rankings

SEO writing is one of the most influential forms of writing on the Internet. Whether it is New York Times or your neighbourhood food processing factory trying to attract customers on the Internet, everybody uses SEO writing to draw search engine traffic.

Since the late 1990s search engines have been the mainstay of most of the businesses on the web. This is because 90% traffic, and even more, still comes from search engines, mostly Google. So, naturally, every business wants to improve its search engine rankings.

This Search Engine Watch article on the click-through rate on Google says that the CTR for branded keywords is 50% for the top result position (#1 rank) – CTR is like, if 100 people see the result in front of their eyes, 50 among them click it.

For the nonbranded keywords inquiries, the first position gets a 33% CTR. The second place gets 15% CTR. The third place gets 10% CTR.

Just imagine, if the CTR for the third place is just 10%, what the CTR must be for the remaining search results on the first page, and how low it must be on the second page.

Consequently, businesses want to use SEO writing to appear on the first page at least, and after that, to appear in the top three results.

Read 10 SEO content writing rules you cannot ignore.

In recent years the concept of SEO writing has been redefined

In the initial days of search marketing, SEO writing mainly involved selecting your keywords and then creating lots of content around those keywords, with their various combinations.

Yes, the same thing happens even now. In fact, more than 80% of the clients that approach Credible Content for SEO writing services are merely interested in getting better search results for the keywords they think should be able to grow their business. To be frank, even at Credible Content it is our constant effort to cover all possible keyword combinations and search terms to make sure that we get targeted traffic (that converts) to our website and blog.

But that’s just a tiny part of it. I have personally observed that it’s not about optimizing your content for selected keywords. There might be many keyword and keyword combinations you think are important for your business but there are zero searches for them on Google. This fact can only be known by using specialized keyword research tools.

The point that I’m trying to make is, optimizing your content through SEO writing, though, is important, more important is creating engaging content. Your content should be able to inform your prospective customers and clients and help them make the right decision.

Read 10 tips on how to write SEO content for your website.

SEO writing and quality writing are interrelated

There is a newly-emerging concept called “Search Task Accomplishment“: does your link that appears in the search results help people accomplish something? If it doesn’t, it loses its rankings. If it does, it improves its rankings.

Suppose someone searches for the phrase “how to optimize my website?” and one of your links appears among the top three results. The person clicks the link, comes to your website or blog and after reading a couple of sentences, goes back to Google and searches again.

If the person does that Google uses it as a negative indication that the information the user was looking for wasn’t available on the link it was ranking higher for.

The user clicks another link and finds the information he or she is looking for. Google takes this as a good indication. It increases the ranking of that link and decreases the ranking of your link.

It shows that if your content doesn’t solve any purpose, even if initially it has good search engine rankings, those rankings are lost if other links have better information.

Hence, SEO writing, along with taking care of your keywords, also involves providing valuable information to your visitors. You should be able to find the solution your link promises to provide. If your website title misleads them into visiting your website you begin to lose your search engine rankings. Quality writing is very important for your search engine results.

How to use SEO writing to improve your search engine rankings

Here are a few pointers you should keep in mind if you want to improve your search engine rankings through SEO writing:

Do an unbiased keyword research: This is a new concept I am talking about on my website and blog repeatedly these days. You will be surprised to know, even shocked sometimes, that the keywords that you think is very important for your business, are not being used by your prospective customers and clients. Yes, zero searches for them. Make sure you are doing proper, unbiased keyword research before starting your SEO writing process.
Provide solutions rather than make claims in your titles: Remember the title is a very important. Your web page title or your blog post title appears as a highlighted hyperlink in search results. When people post your link often it appears as the biggest text in the update. Spend ample amount of time creating the most appealing and compelling title, preferably a title that offers a solution to a nagging problem. For example “Worried about your content quality? We can help.” Or “Suffering from very low website conversion rate? We have a solution.”
Creatively use your keywords in the title: Being creative can be very useful during your SEO writing process. You have to use your keywords, but you have to use them in such a manner that they should become an integral part of your SEO writing. It shouldn’t appear as if you are using them just to get better rankings. They should be a part of your conversation.
Focus on the quality of your content during SEO writing: When you prepare your first draft, don’t bother much about your keywords if it’s a problem. When I write content for my clients I’m so used to naturally using keywords and search terms that I can seamlessly use them during my first draft. In fact, all the ideas that come to my mind are wrapped around those keywords and search terms. But for you if this is a problem, first, just focus on the quality. Make sure that your content is compelling and it offers a solution people are looking for.
Strategically incorporate your keywords: When you have created your first draft, start inserting your keywords in sentences. Your keywords should appear, preferably, within the first 100 words, once. Throughout your text, you can use the exact phrase a couple of times and then use its various parts all over the text. You can also use the exact phrase within the headline tags but don’t overuse it unless there is a reason.

When I provide my SEO writing services to my clients – whether I work on the project myself or through one of my content writers – I make it clear that my primary concern is quality content. The writing should be of great value. We should be writing to serve your prospective customers and clients and not to hoodwink them into visiting your website.

Yes, keywords are important for your SEO writing, but they come later. They are important for your search engine rankings, but if you don’t have good content, they’re not going to help you.

Want to improve your search engine rankings? Looking for an SEO writing service that can help you improve your rankings and conversion rate holistically and organically. Let’s have a talk.

5 Qualities of an Effective SEO Content Writing Service

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What do you understand by an effective SEO content writing service? What should be the fundamental qualities of such a company promising to improve people’s search engine rankings?

Recently I was interacting with a client (who is into Internet marketing business) and he was complaining that neither SEO content writing service companies nor their clients truly understand the real meaning of search engine optimization. They are trapped in a vicious loop.

What’s that loop?

Somehow, they get hold of a list of keywords that catches their fancy and then start optimizing the website based on those keywords, paying little attention to whether these keywords will get more business or not. They are happy just to see their links appearing on the first page of search results for the chosen keywords.

But this happiness is short lived, as soon it dawns upon them that their improved search engine rankings are not bringing new business. Having spent all that money and effort, they end up thinking that the concept of effective SEO does not exist.

Read 10 SEO content writing rules you cannot ignore.

We need to redefine qualities of effective SEO content writing services

Most of the mainstream web page optimization companies these days acknowledge the importance of effective content. Read 5 reasons why content writing is important for SEO.

After Panda and Penguin updates, Google shifted its focus from keyword-oriented ranking to quality-oriented ranking.

It was very easy to rank your content based on keywords. All you had to do was, publish lots of content around your chosen keywords and you were good to go. But to create lots of keyword-centric content, people ended up creating trash content, Google often terms as thin content.

Useless links would rank higher and the content that wasn’t focusing much on keywords but was of good quality, was pushed lower in the rankings. They didn’t know how to optimize your website; they just knew how to optimize your website for selected keywords. A big difference.

Even top SEO consultants of that time didn’t have a clue about conversion rate, and even if they did, they couldn’t care less.

A search engine like Google can only survive if it can find useful information for its users. This is something it competes on. It needs to ensure that there is no dearth of quality content in the search results.

This is why, these days, though, your keywords are important, more important is the quality of your content. The fundamental qualities of your content these days are an integral part of ranking algorithms in all major search engines.

Read Give the right answers and improve your search engine rankings.

So, what are the basic 5 qualities of an effective SEO content writing service?

Content optimization with right keywords and search terms.
Providing answers to people’s questions and queries.
Using great headlines to attract people to your website.
Writing content according to well-defined personas.
Updating and repurposing existing content.

When we talk of SEO content writing it is understandable that you want to improve your search engine rankings and get better results. There is no problem in that.

But your search engine rankings should translate into more business through the traffic. Your content should be able to draw the right people to your website and this means knowing the right words to target. Let’s go through these 5 qualities of an effective SEO content writing service, one-by-one.

Content optimization with right keywords and search terms

It is the job of your SEO content writing service to know the right keywords for your business. The service should be able to find out what search terms people are using to find a business like yours, a product like yours, or a service like yours.

When you are effectively optimizing your content, it is not about getting ranked higher for your favourite keywords, it is about getting ranked higher for the keywords and search terms people are actually using.

An effective SEO content writing service ensures that proper research is carried out to find out the expressions people are using on search engines and then create content around those expressions.

Providing answers to people’s questions and queries

People these days search for questions and queries on search engines. Especially after voice search became mainstream, people started carrying out searches using conversational expressions and when we are conversing, we normally ask questions, something like “where can I find this service”, or “how much does this content writing service cost”.

Using great headlines to attract people to your website

Every copywriting expert says that if you want to learn about headlines, carefully observe how newspapers use headlines to make people buy the day’s copy of the newspaper. This is why the phrase “screaming headlines”.

The content writer from your chosen content writing service should be able to create effective headlines that successfully draw people to your website from search engines and social networking websites.

Your keywords should be used when creating headlines.

In terms of webpages and blog posts, the headline is the title. This title appears in search engine results as hyperlink. If people can see the keyword or the query they have just used in the text of the hyperlink, they are more prone to clicking it. So, make sure that while you are using the keywords for creating headlines, the headlines are compelling enough to draw people to your website.

While we are at the topic of headlines, never use headlines to mislead people. This is counter-productive. You will begin to lose your search engine rankings and worse, people will stop trusting you.

Writing content according to well-defined personas

Whom are you writing your content for? Why am I writing this blog post? Whom am I talking to?

I’m talking to people who understand content writing and content marketing and additionally, would also like to use content writing for SEO. They want to know how to do it.

They may also like to hire an SEO content writing service so this blog post educates them about what all the chosen company should be able to achieve in order to holistically improve their search engine rankings.

Similarly, when content is being written for your website or blog, it should be written for a well-defined persona.

Persona means the profile of the person accessing your content. What does that person want? Where does he or she come from? How much does he or she make? How old he or she is? Is he or she married or not?

You can create a long list of questions to define the ideal persona for your content.

Updating and repurposing your existing content

Among the major qualities of an effective SEO content writing service, this is also important. Improving your search engine rankings also means continuously updating your existing content.

Read How to repurpose old content.

Search engines continuously want to crawl fresh content. They don’t want to crawl outdated content. So, if you published a blog post or an article or a web page a year ago, perhaps it’s time to revisit it and revise it according to the current information you have.

Similarly, your SEO content writing service should also encourage you to repurpose your content.

Repurposing content means reusing it indifferent forms. Perhaps you can create a slide out of an existing blog post? What about infographic from the data that you used in one of your previous blog posts? You can also create a YouTube video using one of your articles as background. This gives you an opportunity to create fresh content out of existing content and your SEO content writing service can play a crucial part in this.

To be frank, deciding to hire an SEO content writing service is one of the most important business decisions you are going to take because the future belongs to content marketing. What content you have on your website will decide what sort of presence you will wield on the Internet in the coming months and years. Consequently, any SEO content writing service you decide to work with, must have these qualities to enable it to deliver you effective content.

This entry was posted in Content Writing, SEO and tagged Content Writing for SEO, seo content writing, SEO content writing service, SEO Web content by Amrit Hallan.

10 SEO content writing rules you cannot ignore

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SEO content writing has evolved since the days when the only way to get good search engine rankings was to use your keywords and key phrases indiscriminately. People were becoming experts in “website optimization techniques” and “web page optimization tactics”.

Read 5 Reasons Why Content Writing Is Important for SEO

Although you still have to use your primary and secondary keywords for SEO content writing, the exercise has been superseded by many other SEO factors that impact your search engine rankings. Getting your website on search engines, especially among the top 10 results, has become an integral part of content writing and content marketing.

How SEO content writing rules have changed

As I have mentioned above, improving your search engine rankings takes a lot more than simply using your primary and secondary keywords. Social validation is a must. It matters a lot to Google ranking algorithms how people react to your content.

Of course, keywords and how you use them still matter but along with that, what also matters is the quality of your content. All professional SEO consultants admit that the only way you can get better search engine rankings for your website is through content writing.

Contemporary web page optimization best practices

In order to know how to optimize your website or blog, you have to find the “why”, “what” and “how” of the content that you are writing.

You need to give people what they are looking for. If your content is simply misguiding people into visiting your website, your content begins to lose relevance.

The true value of your content can be gauged better through emotional intelligence which machines cannot have. This is why Google seeks social validation to rank your links.

When people find your content valuable and useful, they begin to interact with your content. They respond to it from their own blogs and website (linking to it). They Share it on social networking platforms in order to endorse it, agree with it, or even to disagree with it.

Google’s ranking algorithm takes into account people’s reaction towards your content. Whether they agree or disagree, how do they react to your content? Do they like it? Do they share it on social media and social networking websites? Do they recommend it?

The web, being web, is interconnected. Google and other major search engines these days have access to data from Facebook, Twitter, Google+ and LinkedIn (only to name a few social platforms available at this moment, in 2017). If your link is creating buzz, they know it, and then they use this buzz to determine your SEO. Content writing rules take into consideration, along with your keywords, social validations that pour in from various sources.

Read: 10 tips on how to write SEO content for your website

Why do you need to follow content writing rules to improve SEO?

You don’t need to. In fact, they are not even rules. I just needed a catchy title so I used the term “rules”, you can call them guidelines, benchmarks, or pointers or commandments, or whatever you feel like.

You don’t even have to follow these content writing rules to improve your SEO if you don’t feel like. They are there just for your reference. Sometimes you can use them, and sometimes you don’t need to.

But why use them?

They give you a template. This template doesn’t ensure higher rankings in itself, because your rankings depend on thousands of things in the universe, but they will make sure that if Google wants to rank your content, at least it has the information it needs.

It’s like using an SEO plug-in. Have you used the Yoast SEO plug-in for WordPress? Seopressor? These plug-ins make recommendations like how long your webpage or blog post title should be, what should be your content-keywords ratio, what sort of information you should have in your description, and so on. Provided you stick to these guidelines, there is a great chance that your link will be ranked higher compared to the links that don’t follow these guidelines.

The same holds true for the content writing rules that I’m listing below. If you stick to them, they may not suddenly improve your SEO, but you will 100% have content that will be optimized for better rankings.

So here they are…

10 SEO content writing rules you cannot ignore

Clearly define the “why” of your business: Why would people do business with you? What need do you solve? How do you enrich people’s lives? How do you make it easier for people to work, to celebrate, to entertain themselves or to increase their self-worth? All these bits of information must manifest in your content writing.
Clearly define personas: Whom are you going to target with your content? Who are these people? Where do they come from? What are their aspirations? What problems are they having that they need solved? What are their backgrounds? The more you know about your audience, the better will be your content.
Compile a list of keywords and search terms: Once you have defined the “why” of your business and have also defined the personas of your target audience, it will be easier for you to compile a list of keywords and search terms that you are going to incorporate into your SEO content writing. Remember that you don’t compile the list of keywords and search terms for your own happiness; you need to know the keywords and search terms people actually use to search for your business. You need to look at your business from their perspective. Only then you will be able to compile the right list of keywords and search terms. Having a list of keywords and search terms will also keep you focused and give you a clear idea of what content you should be publishing.
Prepare a list of topics containing your target keywords and search terms: When you talk of SEO we need to take care of these things. Your topics are very important. Your topics are generally the titles of your blog posts and webpages. The titles of your blog posts and webpages are so important that the Google ranking algorithm takes the words appearing within your titles very seriously. This is why it’s very important for your SEO that when you are writing content, your keywords and search terms are present in your blog post and webpage titles.
Start writing engaging content: Once you have created keyword-rich titles, when you are writing content for these titles, initially don’t worry much about their SEO quality. Remember that it’s very important to publish engaging content. Eventually it is the quality of your content that decides your long-term search engine rankings. You will also need quality content to accumulate social validation. Social validation is so important that even if you don’t bother about your keywords and you are able to accumulate enough social validation, your SEO is going to improve considerably.
Whenever possible, write longer blog posts and webpages: To counter “thin content” Google these days has started preferring longer blog posts and webpages. People were publishing lots of “thin content” – meaningless content of 300-400 words mostly to target keywords – and the search results were being filled with lots of junk information. Writing longer blog posts and webpages takes effort and considerable knowledge of the subject. I’m not saying do it always, but whenever you have enough to say, don’t hold yourself back.
Incorporate your keywords once you have completed a blog post or a webpage: Once you are sure that you have created a good quality, engaging blog post or webpage, insert the keywords that you have included in the title of that particular blog post or webpage. Strategically incorporate the keywords and search terms in such a manner that you don’t overuse them.
Format your blog post or webpage in an SEO friendly manner: Your web content should be easily scannable. Use headlines (tags like <h1>, <h2>, etc.) to organize your text under different sections and once or twice use your keywords and search terms within these headlines. If some bits of information can be presented with bullet points, use them. At least once bold your keywords. You can also use your keywords in the anchor text when you link to other blog posts and webpages either on your own website or other websites.
Publish content at regular intervals: SEO content writing doesn’t just mean publishing a few blog posts and webpages and then resting on your laurels. For rare businesses, this works, but not for businesses that need to compete with other businesses. It is because lots of businesses like your business are publishing content with great speed. Even if you rank well for certain keywords and search terms, soon you’re going to be overtaken by your competition with better and more content. This is why you need to constantly supply Google with fresh content. At least to experience the initial SEO boost, you need to continuously post blog posts and webpages for 3-4 months. Holding yourself back would be like getting into a boxing ring and constantly pulling your punches without giving all you have got. If you are not regular, you lose even the slight advantage you have gained by publishing some content initially.
Update your existing content: All the blog posts and webpages that you create are your business assets. You should nurture them and take care of them just as you take care of your other business assets. Constantly update your older blog posts and webpages and resubmit them to search engines to let them know that you have updated them. Add new information. Modify the data that might had been correct two years ago but not now.

Whether you realize it now or five years later, SEO content writing is an ongoing process. As Yoda says, “Do. Or do not. There is no try.”

This entry was posted in Content Writing, SEO and tagged Content Writing for SEO, content writing guidelines, content writing rules, Optimized Content Writing, seo content writing by Amrit Hallan.

How to evaluate your SEO content writing

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SEO these days depends a lot on your content writing. Of course, it has always depended because unless you have content, there can be no SEO, but these days you especially need to continuously evaluate your SEO content writing because badly written content can harm your SEO as much as well-written content can improve it. Read 10 tips on how to write SEO content for your website.

Search Engine Journal has published a nice post on How to evaluate the SEO value of a piece of content and I thought, I would add my own thoughts to it. This post on the importance of evaluating your SEO content writing mentions two ways Google determines the SEO value of your content:

Behavioral analysis: Google analyses how people behave while accessing and consuming your content. How much time they spend on individual blog posts and webpages? How often your content is shared among people and social networking websites?
Quality Raters: Everything isn’t algorithmic at Google it seems. Google also hires human search quality raters who use predetermined guidelines to check whether you actually have quality content or somehow you have gamed the system. Read 30+ important takeaways from Google’s search quality raters guidelines (a Moz blog post).

Why is it important to evaluate your SEO content writing continuously?

As mentioned above, Google uses user behavior as well as human quality raters to ensure the quality of its search results. Let’s delve into the behavioral analysis part deeper for a while. What sort of behavior tells Google that you have got quality content, content worthy of being ranked higher?

Your content delivers value
Your content is useful
People like reading your content or watching it
People link to your content because it is so valuable
People share your content on social networking websites because they think it will be useful to their friends and family

These are human validations. It makes it easier for Google algorithms to evaluate your content because the job of evaluation is being done by humans themselves. By staying longer on your website, by sharing your content, by linking to it, they are telling Google that the content is valuable and of high quality.

So, in order to evaluate the SEO of your content writing, you continuously have to evaluate its relevance, its quality and its value. It’s not just about sticking to Google’s guidelines, it’s about delivering value through content writing. If you deliver value, you automatically stick to Google’s SEO guidelines, unless you do something really stupid, like 60% of your content being your keywords.

What do you need to consider while evaluating your SEO content writing?

Here are a few things you can keep in mind while evaluating the SEO of your content writing:

Research your keywords and search terms that people use to find your website. Do a comprehensive research. Don’t assume what keywords and search terms people would use just because you like those keywords and search terms. Think from their perspective. Prepare a physical list using an Excel sheet.
Write high quality content that helps people solve problems. Remember that ultimately your content needs to be useful to people and if it is not useful, no matter how much “optimization” you do, it is not going to work. As you have seen above, human validation is very important for Google and even other search engines like Bing. You cannot make people like your content just by the dint of its existence. You actually have to deliver value.
Use the right keywords and search terms while writing your content. Search engine optimization is very important because more than 70-80% people, despite social networking websites, still use search engines to find your content. If they cannot find your content, it is of no use to them. They’re not going to read your content and they are not going to share it and they are not going to link to it if they cannot find it. So, use your keywords, and use them contextually. Don’t stuff them.
Go an extra mile to make sure that right people can find your content. Share your link on your social networking profiles. Use different formats like images, videos and slides to make your content available in as many formats and as many media channels as possible. This is where marketing comes. After content writing comes content marketing. Read Content writing is just a tiny part of content marketing, but the most important.
Google also evaluates the SEO of your content writing by the length of it. If your blog post or webpage is less 300 words, Google calls it “thin content”: although it is content, it is not of much value. The length matters these days. Write blog posts and articles that are more than 1000 words, whenever possible.
Never forget accessibility. Does your website comply with the W3C guidelines? When you make your content accessible it’s SEO value automatically increases. This is because when your content is accessible to humans, it is also accessible to search engine crawlers. Use the right attributes to organize your content. Use headline tags and bullet tags to make your content scannable. Use alt text, title text and captions to make your images accessible. Don’t use lots of JavaScript before your content.

Finally, this is how you evaluate your SEO content writing

Is your SEO content attracting traffic for the right keywords?
Is your content attracting enough traffic?
Are people linking to your content? This is one of the most important ways of evaluating the SEO of your content writing because people will link only when your content is worthy of linking.
Is your bounce rate coming down? Are people spending more time on your website or blog consuming your content? If they stay longer on your website it means they find your website useful and consequently, it tells Google that your content is useful.
Are people sharing your content on social networking websites? This is a very nice benchmark to evaluate the SEO of your content writing. Many people sharing your content on social networking websites means your content is valuable, interesting and worth-sharing.
Are you linking to other pages and blog posts from within your website when writing new content? This makes it easier for Google crawlers to find your content.

These are a few ways of evaluating the SEO value of your content.

This entry was posted in Content Writing, SEO and tagged Content Writing for SEO, seo content writing by Amrit Hallan.

What is the importance of content writing in SEO?

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The importance of content writing in SEO can never be overstated. With most of the SEO services making content writing an integral part of search engine optimization, you cannot separate content writing from SEO. Read Why you can’t ignore content marketing as an SEO expert.

Why is content writing important for SEO?

One of the biggest reasons why the importance of content writing in SEO never diminishes is that Google prefers high-quality content. Long gone are the days when your content (your links) could get good rankings on the strength of just your keywords and key phrases.

Of course, keywords and key phrases still matter and you cannot hope to get better SEO without creating content around your keywords, but they are not the sole drivers of your rankings. Read 10 tips on how to write SEO content for your website.

Your rankings don’t just depend on keywords. Your SEO depends on:

The value of your content
The quality of your content writing
The keywords and the key phrases that you use
The social media attention your content gets
The number of backlinks your website or blog gets from “trusted” websites
The frequency with which you publish content on your website or blog

Social validation and backlinks these days are as important as the quality of your content, the number of webpages and blog posts, and your keywords. In many cases, even if your content is mediocre, just because it is being linked from different external websites, it enjoys better rankings, so much is the importance of backlinks. Read Relation between content writing and SEO.

You will notice that all the points mentioned above involve content writing unless the primary content that you publish is videos and images.

Unless you write quality content you are not going to get social media attention. People are not going to share your content. People are not going to link to your content. You have to provide value. Your content needs to be well written and relevant. It should be inspiring enough to make people talk about it and link to it. They’re not going to link to your content as a social service. They won’t pay attention unless there is an overwhelming reason to pay attention.

This is where importance of content writing in SEO stems from.

Why does Google give importance to content writing for SEO?

The reason is very simple. What does Google do? It finds useful information for people. If it is not able to find useful information based on the search terms people use, people will stop using it. This is why a large team of math PhD’s at Google are working round-the-clock churning up algorithms to weed out inferior content and push forward high-quality content. Read How to write content for humans but optimize for Google and other search engines.

So, Google’s present and future depends on quality content writing, credible content writing. Without relevant content, Google cannot survive. Hence, it loves you if your content writing is good, and it ignores you, and even penalizes you, if your content writing is inferior. This is why content writing is so important for your SEO.

Brief recap of how to do content writing for SEO

Content writing for SEO isn’t as difficult as it may seem. All you have to do is write for niche topics and stay focused. Aside from this, here are a few content writing tips for better SEO

Do detailed keyword research before content writing: Keyword research is very important. Although over-use of keywords in your content writing can get you penalized and your rankings may suffer, writing content around your keywords, as of now, is unavoidable. Focus on long phrases. Write your content as if you are providing answers to questions. This will help you write your content around your keywords or the search terms people use to find your website or blog.
Write about something people care about: Create content people would like to find. Write on topics that matter to people because after all people will be searching for those topics. I provide content writing and content marketing services on my blog so it doesn’t make sense that I start publishing tutorials on how to tweak your TV settings, unless the topic is related to content writing and content marketing.
Take care of the length: Longer blog posts and articles seem to rank well these days, or at least people are claiming that they do. It must be Google’s another attempt to keep lazy people away. In order to write long blog posts and articles you need to work hard, you need to come up with relevant information to enable you to write longer pieces. Anyway, when you’re writing blog posts and webpages, try to write at least 600 words. In this video Matt Cutts recommends at least 400 words for better SEO but I think this is old story. If you can manage, regularly cross 1000 words and better, try to reach 2000 words. Read The difference between long form and short form content.
Analyze your web analytics data routinely: You should monitor your content using Google Analytics and Google’s Webmaster Tools. These will tell you if your content is attracting the right audience. They will tell you what keywords people are using to enable them to find your website so that accordingly you can create either more content around those keywords or create less content around those keywords.
Edit your content: Writing, especially quality writing, is a work of passion and when you are writing passionately you tend to skip a few grammar and spelling mistakes. Even established authors have editors. Use an editing tool to write. You might already be using something like Google Docs, Microsoft Word and even OpenOffice. Pay attention to their suggestions. You can also try Hemingway Editor.
Rewrite existing content with new perspective: Remember that quality+quantity improve your SEO. Quantity means you need to write lots of stuff. I have observed that many content marketing and content writing blogs keep on publishing the same stuff but with different titles, different words and different links, very cleverly creating new content out of existing content. You can do the same.

The importance of content writing and content marketing in SEO

Content writing, content marketing and SEO are intertwined. You write content, then you market content and this combination of content writing and content marketing yields better SEO.

Should you do content writing just for SEO?

Sure, you can do it, but to achieve what? Companies that earn revenue from advertising may like to do that, write content just for SEO, but if you want to convert your visitors into paying customers and clients, you need to write content that converts. You want to have loyal customers and clients for your business. You can have loyal customers and clients only if you create high-quality content that engages people, delivers value, educates them and makes a mark on their subconscious.

The best way to create a balance between high quality content writing and SEO is, create high-value content, and use the right keywords.

This entry was posted in Content Writing and tagged Content Writing for SEO, content writing in SEO, seo content writing, seo copywriting by Amrit Hallan.

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