Is content marketing a misleading term?
Despite the fact that content marketing has been there for many years, misinformation floats around on the Internet regarding what is content marketing
Content writing is just a tiny part of content marketing, but the most important
Content writing is at the crux of your entire content marketing campaign. You may think that you are using images and videos, but basically, its text.
How to repurpose old content
Previously if you have published lots of content on your website or blog you can repurpose it or recycle it to create new content.
How to measure the success of your content
How do you measure the success of your content? In order to measure the success of your content you need to pre-define the metrics of success.
What essential skills should you have as a content marketing copywriter?
As content marketing goes mainstream it is becoming more and more difficult to stay ahead of the pack or to use another cliché, stand out. Since everybody seems to be…