When creating content, focus on value and not the length

September 6, 2011
By Amrit Hallan
Content Strategy

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that’s what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don’t bother much about how many words your particular pages or blog posts have.

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How much content does your customer need to read before doing business with you

August 24, 2011
By Amrit Hallan
Content Strategy

You should devise your content strategy after carefully observing the dynamics of your visitors, in practical as well as hypothetical sense. Does your product or service require your prospective customers and clients to be formally educated before they purchase it? Are you selling a well-known brand or a lesser-known brand? Do your prospective customers or clients need to be thoroughly convinced before they even think of doing business with you? All these factors must be taken into account to decide how much content your website actually requires in order to improve your conversion rate.

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Writing content for B2B websites

August 9, 2011
By Amrit Hallan
Content Marketing

B2B content writing is a more specialized field where you have to spend considerable amount of time learning the nuances and expressions of that particular business. Most of the managers and decision makers are experts in their fields and they are totally comfortable with the jargon and definitions used in the content of the B2B website. You don’t want to sound like a layperson when you’re writing content for a B2B website.

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Creating productive content

July 28, 2011
By Amrit Hallan
Content Marketing

Rather than getting into a content generation binge (unless you have a big team of highly talented and focused content writers) you should focus on creating effective and productive content for your website or blog. Remember that the primary purpose of publishing content on your website is to keep your visitors well-informed, educated and engaged so that when they really want something that you have to offer, they remember that you offer it and you offer it well.

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The effectiveness of content marketing can be measured in terms of before and after

October 22, 2010
By Amrit Hallan
Content Strategy

Since it is not straightforward how to measure the success of your content marketing strategy you can evaluate your before and after bottom-line situation. So suppose your revenue was $x before the implementation of your content marketing strategy is it now $x+$n where n can be any positive number? If this seems like a very vague measure you can think in terms of getting more traffic to your website keeping other factors constant. Are you getting more traffic after implementing your content marketing strategy?  This can give you an indication of how successful your campaign has been so far.

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