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Content marketing should be fun, not stressful

October 15, 2015
By Amrit Hallan
Content Marketing

There is a reason why content marketing should be fun, not stressful. I will come back to this after briefly sharing with you what my Guruji often says (he is…

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Why documenting content marketing strategy is important

October 9, 2015
By Amrit Hallan
Content Marketing

Trying to implement a content marketing strategy meant to deliver results without documenting the various steps you take and the results that you get is like driving around without knowing…

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What do you mean by documented content marketing strategy?

February 24, 2015
By Amrit Hallan
Content Strategy

What is the difference between content marketing strategy with documentation and without documentation? How can it have an impact on your overall marketing effort? Small businesses that document their content…

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