Tag Archives: seo content writing

Why search intent is most important when writing content for your website

Knowing searcher intent for better content writing.

By now you have read a lot about search intent or searcher intent on my website and blog. Just came across another blog post on the importance of knowing the search intent before writing your next piece of content.

What is search intent? How does it affect your content writing?

When someone queries Google (searches for something) she has an intention. She wants to find a piece of information that she needs. What is her intention? Why is she looking for that information?

This is search intent.

Why is it important to know the search intent?

If you do not know the search intent of your target audience, how do you publish content your target audience is looking for?

For example, I want traffic for “content writing services” and not for “how to become a content writer”.

Sure, I’m constantly publishing blog posts on how to be a better content writer and how to improve your content writing skills, but these posts are to inform my prospective clients how much I know about content writing and how I can use this wisdom to write quality content for them. Yes, when I’m drawing traffic from my prospective clients, I’m also drawing traffic for people who just want to learn about content writing and have no intention of giving work to me.

Anyway, there are many benefits of getting people to your website who are looking for useful information but have no intention of giving work to you or buying from you (they can increase your brand visibility in many ways).

Searcher intent can be of the following types:

Informational intent: People are simply looking for information, such as “how can quality content writing improve my search engine rankings?”
Navigation intent: You look for “credible content writing services” on Google instead of typing the URL if you want to come to my website.
Transactional intent: You want to find out how much my content writing services are going to cost.
Commercial intent: You need a content writer for your business.

Google wants to provide you the best answers for your searcher intent and it is continuously improving its algorithm to make sure that you find what you are looking for.

For example, if you simply want information, you do not need to find information about the commercial aspects of any product or service related to that information. You just want information.

Similarly, if you want to buy something, you are more eager to know how you can buy that thing (for example, my content writing services) instead of wanting to know how to become a better content writer.

Subtle differences that can make big differences.

Knowing searcher intent can help you come up with targeted content.

Write content that provides useful information to increase your brand visibility and generate future needs.

Write content that tells people how they can benefit from your product or service to get more customers and clients.

Provide them commercial information so that they can make up their mind about doing business with you.

Knowing searcher intent helps you write targeted content.

Is your content writing sabotaging your SEO?

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Is your content writing sabotaging your SEO

Content writing isn’t all SEO.

Although 99% of my clients approach me to write content for them so that they can improve their SEO, sometimes, search engine optimization is their least concern.

In fact, they even feel awkward about talking about writing content for improving their rankings. Recently I worked on a landing page copy that explains visitors why it is important to focus on keywords. But that’s a different issue.

The connection between content writing and SEO

To understand how your content writing has a direct impact on your search engine rankings, you must think from the perspective of search engine algorithms.

What is the purpose of a search engine algorithm?

It wants to find the best possible information for the user.

Now, a typical user isn’t concerned about how a search engine like Google manages that.

If she doesn’t find the right information, she is going to assume that Google isn’t good at it, even if she herself is not using the right search terms.

For example, there is a big difference between searching for “content writer” and “I need a content writer”.

When you search for “content writer” what do you mean?

Do you want to become a content writer?

Do you want to know how a content writer works?

Do you want to know what the term means?

How does Google know what you want?

Although it shows you the results, these results are not going to be precise because the search term may carry different meanings for different people (intention).

On the other hand, if you search for “I need a content writer” or “looking for a content writer for my business”, or “SEO content writer for real estate website”, Google knows what you’re looking for and accordingly, shows you the results.

Hence, as a professional service providing content writing, although “content writer” is a search term that represents what I do, it doesn’t exactly help my clients find me when they need me.

What I write and publish on my website, consequently, has a direct bearing on my SEO.

How your content writing may be sabotaging your SEO

You harm your SEO when you are constantly writing and publishing content your customers and clients are not trying to find.

As explained above, for my own website, I’m not interested in optimizing for “content writer” because one never knows what the searcher is searching for.

I’m not saying that people searching for “content writer” are definitely not looking for a content writer for their business, but it is such a high-competition keyword that it is not worth my time.

One of the biggest mistakes people commit is that they don’t do the needed research when preparing a list of their keywords.

The bulk of your traffic doesn’t come from your primary keywords such as “content writer” or “web designing” or “mobile app development” or “running shoes”.

I’m not saying these terms are not good. It would be excellent if you could rank on the first page for these terms.

But bigger companies, or individuals and organizations who have already built a considerable quantity of high-quality content around these keywords, are way ahead of you.

Even if you try to catch up with them, since they have already had a head start, you will be spending all your resources on these keywords, with little success.

This is one reason: focusing on primary keywords.

The other reason is, assuming that your target customers and clients are going to find you anyway, no matter what you publish.

Remember that search engine algorithms don’t have feelings.

They depend on artificial intelligence. They depend on machine learning. They analyze your words. Hence, if you don’t use the right words, they’re not going to pay attention to you.

So, even if your messaging is correct, if you are not using the right keywords, you are going to sabotage your SEO.

When does content writing improve your SEO?

When you are writing content for your website, you must focus only on those keywords and search terms that are going to fetch business for you, directly or indirectly.

I have used the caveat “directly or indirectly” because you also need content for brand building.

Not all traffic converts.

For example, if more people know about the fact that I’m a content writer, it is better for me.

When they need a content writer, they will know how to find me.

If they like what I constantly publish, when someone they know needs a professional content writer, they may recommend my website.

Hence, when you are writing content for your website, focus on two possibilities:

Content writing for brand awareness.
Content writing to get customers and clients.

Make a list of topics that will help you raise brand awareness. Then write content on those topics.

Make a list of topics that can fetch you customers and clients. Then write content on those topics.

Easier said than done, I know.

This is where you will need to spend time on research.

You cannot simply assume that people are going to use certain keywords and search terms because you feel that they should be using those keywords and search terms.

Pay close attention to Google suggestions.

Use Google Analytics to know what keywords and search terms convert better compared to the others.

Use your own logic.

What is the intention of people searching for content on your website?

Although you are writing and publishing content to improve your SEO, you also want to inform people, to educate them, so that they can make a better decision.

Hence, if I create a web page or a blog post on a topic like “looking for an SEO content writer”, I may be writing something like How to hire the best SEO content writer to improve your rankings, but my purpose is not to educate you and then send you somewhere else.

No, I tell you how to hire the best SEO content writer and then also tell you why I am your best SEO content writer.

This is brand awareness as well as selling your business.

Focus on precise keywords as much as possible. It may mean generating more content, but it also means reducing advertising costs. And of course, improving your conversion rate.

5 SEO improvements you can make through content writing

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5 SEO improvements with content writing

Over the years I have developed some insights into the workings of SEO. I’m not an SEO expert but when people contact me for my content writing services, they mostly want to improve their search engine rankings.

Since I’m constantly trying to improve my rankings, whenever I have to implement non-content writing SEO features into my website, I do some reading, I develop an understanding, and then I implement the changes.

Nonetheless, on this blog, whenever I talk about SEO improvements and search engine optimization in general, I talk in terms of content writing – how to write and publish your content in such a manner that it improves your search engine rankings.

It gets you targeted traffic.

Why targeted traffic from search engines is very important

Targeted content writing

You don’t want traffic from search engines. You want targeted traffic. Traffic that converts.

I have seen entrepreneurs and individual businesspersons trying to generate traffic no matter what. This doesn’t help.

I often like to cite my own example.

I had a web design business website in the early 2000’s. I built most of its traffic through content writing for my own website and for other websites (which then linked back to my website).

The problem was that I filled my website with “tutorials”. Instead of attracting businesses who wanted someone to design their websites, I was attracting aspiring web designers who were looking for some good tutorials.

I was good at writing tutorials. They were educational and funny at the same time. People enjoyed my tutorials. But they didn’t give me work.

Initially I was happy that I was getting lots of traffic. But then, with every passing month, the number of assignments kept coming down.

Personally, for me, it was a blessing in disguise. Although web design, both design and programming, came easy to me, my soul was into writing. That was the reason why people enjoyed reading my tutorials.

Hence, in 2004, I wrapped up my web design business and started providing professional content writing and online copywriting services.

This time I didn’t commit the same mistake. Although I routinely published content on my website and blog, I focused on getting clients, B2B clients, rather than people who wanted to learn content writing and copywriting.

This entails knowing what your customers and clients are looking for and then writing and publishing content based on your findings.

With this out of the way, below I list 5 SEO improvements that you can implement through your content.

1. Write content catering to the searcher’s intent

Write content for searcher intent

I have written about searchers intent multiple times on my blog.

Whenever you use Google, whenever you search for something, we always have an intention. You don’t search for time pass.

When something is wrong with your mobile phone, you try to find out if someone else faced the similar problem, talked about it and found a solution, so that you can solve your problem.

When you’re working on a school assignment, you want to research about your topic. You are looking for information.

When you want to buy an appliance, you want to know which model or which brand is the best choice for you.

In the times of the Coronavirus outbreak, you want to know how fast it is spreading, where it has slowed down, what are the latest dos and don’ts during social distancing, and how to make sure that you and your loved ones don’t get infected. You search accordingly.

When you need quality content for your website or blog, you search for something like “content writer for my business” or “content writing service for my business”, or something similar.

Hence, there is always an intent.

Intent can be of the following nature:

Navigational intent: Someone searching for “credible content” to find the URL of the website.
Commercial intent: Something like “need a content writer for SEO”.
Informational intent: Something like “can I improve my rankings with SEO content writing?”.
Transactional intent: Something like “how much does quality content writing cost?”

You can write and publish content based on different intents.

Searcher’s intent for your industry may be different.

Do you need to target every intent? It depends.

Even if people are not buying from you right now, you need to increase your brand visibility. So, it is always better to target all intents: navigational, commercial, informational and transactional.

But, maintain a balance.

As I have explained above, when I was promoting my web design services, I was mostly targeting people – unintentionally – who themselves wanted to become web designers.

There is nothing wrong in targeting those people, but I shouldn’t have focused mainly on those people.

2. Compile a list of keywords for creating content writing titles

Importance of keywords in SEO content writing

Keywords are very important.

Although there are many SEO experts who discount the role of keywords in your search engine rankings, I’m pretty sure even they secretly use keywords when producing content for their clients.

In terms of writing content, keywords are the search terms, or the search phrases people use trying to find information about your business.

There is no use targeting keywords with high competition. For example, if I want to optimize my website for “SEO content writer” it may be difficult because there are thousands of other people and businesses who are aiming for the same search term.

Instead, I may try to optimize for “SEO content writer for my web design agency” or “SEO content writing service for my dental implants clinic”, and such.

These are also called long-tail keywords. They are very precise. They may generate less traffic and they may be less competitive, but the traffic that they generate is more targeted and converts better.

Create a list of such keywords and come up with interesting and engaging (also informative) content topics.

You can use a service like Ubersuggest and Answer the Public to find the search terms you should be targeting through your content writing. For a very long time I have also used services like Serpstat and LongtailPro.

A good thing about a service like Ubersuggest is that it also shows you what topics the other websites are covering using the same keywords as yours.

Whatever service you use, the basic idea is to compile a list of topics based on your targeted traffic and then routinely start writing web pages and blog posts centered around those topics.

3. Use headings, subheadings and bulleted lists at every opportunity

Use headings and subheadings when writing content

On web pages, headings and subheadings means using HTML tags such as <h1>, <h2>… and so on. When you use your primary keywords within these tags, Google takes them very seriously. It assumes that since you have used your keywords or search terms within heading tags, they must be very important to you and for your content.

Just because Google takes text within these headings very seriously, it doesn’t mean you should overuse them.

On a web page or on a blog post, the <h1> tag should only be used once, preferably as the page header. If you use it multiple times, its importance begins to diminish.

What about the <h2> tag? Although you can use this tag multiple times on a web page, if you repeatedly use your keywords within this tag, even then it can send wrong signals to Google.

Remember that headline tags are for organizing your content under appropriate sections so that your content becomes scannable.

When working in MS Word you must have observed that you can expand and contract your sections under headings. This is so that it becomes easier for you to read long documents.

The same logic is applied when organizing content on long web pages and blog posts. The heading tags are for organizing ideas. If they happen to use your keywords, it’s icing on the cake, but don’t use them just for the sake of using them.

Bullet lists is another great place where you can use your keywords. When trying to make sense of your content, aside from the title and the headings, the Google algorithm also looks for important pieces of information in your bullets list section.

4. Don’t just use your primary keywords when writing content for your website or your blog

Use a diversity of keywords when writing content

When you are writing content for your website or your blog, whom are you writing the content for? You are writing for people.

Hence, you should focus on delivering value.

It is understandable that to improve your search engine rankings you want to use your keywords and search terms, but if you are creating content just to use your keywords, it doesn’t solve purpose.

The artificial intelligence used by Google’s ranking algorithms takes into account the way people interact with your content while deciding your rankings.

If people don’t positively interact with your content, your rankings begin to deteriorate.

Google takes notes of how much time people spend on your website (inferior quality content doesn’t hook people).

If people carry on the same search for which they found your link it means they didn’t find the information they were looking for on your web page or blog post and hence, your link shouldn’t have the rankings it currently has.

Therefore, it is very important that your focus remains on providing value and then within that focus, you adjust your primary, secondary and long-tail keywords.

5. Write content in mobile friendly format

Write mobile friendly content

By 2019, 42% people in the world used voice search in one way or another. By 2025 72.6% people will be accessing the Internet just on the mobile phone.

This means most of your customers and clients will be accessing your website from their mobile phones. They should be able to consume your content easily on their mobile phones.

What does writing content in mobile friendly format mean?

Write shorter sentences.
Use simple yet professional language.
Avoid using multiple sentences in a single paragraph.
Avoid using compound sentences.
Make your content as scannable as possible.

Basically, people should be able to easily read your web pages and blog posts on their mobile phones.

Google has developed a technology to find whether your web pages and blog posts are mobile friendly or not and if they are not, it negatively impacts your search engine rankings.

SEO has majorly shifted towards your content these days. How you format your content and what value you deliver leave a big impact on your search engine rankings.

In fact, once you have taken the basic steps to optimize the structure of your website including, including correct information in the meta tags, all you have to do is, make sure that your content solves its true purpose.

When writing and publishing content, follow these guidelines and watch improving your search engine rankings right in front of your eyes.

Remove digital distancing through targeted content writing

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Remove digital distancing with targeted content writing

We are living in the times of social distancing.

Instead of coming closer, we want to move away from people fearing that the closeness can get is infected with the Coronavirus.

This is a legitimate fear as the initial reluctance for social distancing has proven disastrous for many countries.

As social and physical distancing are the norms of the day, how do you make up for it.

By removing digital distancing.

What is digital distancing and how you can remove it with targeted content writing?

Digital distancing can be self-imposed or inadvertent.

Digital distancing is when people who are supposed to reach you, people who should be able to find you, are unable to do so.

Digital distancing can happen due to multiple reasons including

You are not writing and publishing targeted content.
You don’t rank well for the right keywords and search terms and hence, people cannot find you on Google and other search engines.
You don’t have a social media presence.
You don’t have a mailing list and you don’t publish a newsletter.
You don’t have incoming links from other websites and blogs.

What it means is, for a big chunk of your target audience, you practically don’t exist.

You can remove digital distancing and bring people closer to you, digitally.

You can achieve this by writing and publishing targeted content.

What is targeted content writing?

Targeted content writing

It is content writing that solves the purpose.

Why are people looking for you?

For example, if you’re searching for content writing services or a content writer or an SEO writer, are you simply doing it because you have lots of spare time, or are you in need of these services?

Targeted content writing is based on searcher’s intent.

Here Google explains how searcher intent is redefining the market funnel.

In terms of search engine traffic, searcher intent is the “why” behind the search.

Why is the user looking for the information he or she is looking for?

Searchers intent can be categorized in the following manner:

Informational intent: People are simply looking for information, something like “how fast is covid-19 spreading?”
Navigational intent: People want to go to a website but don’t know what the URL is and hence, they search for the name, something like “credible content”.
Commercial intent: People aren’t yet ready to buy, but they are comparing different services, something like “which is better, MailChimp or AWeber?”
Transactional intent: People do this search when they actually want to buy a product or service, something like “need a content writer for my website”.

If you can know what the intent of your typical searcher is and then write and publish content accordingly, you can remove digital distancing to a great extent.

When you write and publish targeted content, on regular basis, you begin to experience an improvement in your search engine rankings.

When your search engine rankings improve, more people are able to find you and when more people are able to find you, more people share your content on social media and more people link to your content.

This sets a chain reaction.

Your online business, whether you run a consultancy, a retail store or an e-commerce store, depends on the right exposure that you get on the web.

To grow your business through targeted content writing, you need to achieve two things:

Start generating targeted traffic through publishing targeted content.
Write and publish lots of quality content to replicate the above result.

Removing digital distancing is very important for online success.

Unless people are able to find you, how can they buy from you, how can they do business with you?

Yes, you can use advertising to mitigate digital distancing to a great extent, but advertising is haphazard, unscientific and in most of the cases, ineffective.

Content marketing – writing and publishing targeted content and then broadcasting it using all available means – makes you become a part of people’s lives, which is more meaningful than advertising.

So, start writing and publishing targeted content to remove digital distancing.

What does voice search optimization mean and how to write for it

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Optimizing content writing for voice search

Voice search optimization means writing your content in a language that people use when speaking.

You write shorter sentences. You avoid using complicated words. You write in the form of questions and answers.

30% of all search is voice search these days. More than 60% of Amazon Echo and Google Home users don’t plan to go back to using keyboard for looking up for information.

2019 voice search statistics

Voice-enabled interfaces are increasingly being used, including Siri, Cortana, Amazon’s Alexa and Google Assistant.

As the number and sophistication of voice-controlled and voice-enabled devices increase, it is becoming more important to take voice search optimization seriously.

What is voice search optimization?

Optimization for search engines still includes using the right language and the right keywords. Keyword optimization isn’t going anywhere.

Voice search means writing your content the way people talk, the way people use their voice to interact with their devices.

You must know that the way we talk and the way we write are different.

Normally, the words and phrases that you use when you’re writing, are quite different from the words and phrases that you use when speaking.

Write like people converse

When you speak, you use more day-to-day words. You speak smaller sentences. You don’t use lots of conjunctions.

When you use voice search, you don’t use very stiff language. You use conversational queries. You talk as if someone is sitting in front of you.

Another very important thing is that you don’t use monosyllables or mere keywords to search. You use complete sentences or complete questions.

Remember longtail?

Suppose you have a mobile app development business and you are looking for a content writer for your website. When using voice search, you may say, “who is the best content writer for my web design business?” Or “find me the best content writing service for my web design website”.

Since it is easier and convenient to say instead of write, people tend to use very precise queries.

Hence, when you are optimizing your content for voice search, you keep two things in mind:

You optimize for longer expressions, sometimes complete sentences.
You use very simple language, and to the point, shorter sentences.

Include the most important information in the beginning itself because when people use voice search, their devices talk back to them based on the information they find on your web page or blog post.

Another big reason why the language that you use must be very simple and straightforward is because when people speak into their devices, they hear back from their devices.

So, for example, if someone uses the Google Assistant to search for information, and if Google finds your link, it is going to read the first paragraph to the searcher.

It will be easier for the searcher to understand what is being said if the sentences are shorter and straightforward and the words are easier to pronounce.

Why optimize for voice search?

People use voice search because it is faster. Of course it helps that it is also becoming easier and more accurate. Even back in 2017 the Google Assistant was almost as efficient as humans when it comes to understanding and processing language.

Sometimes you don’t even have to pick up your phone. You can just trigger the voice enabled interface (“Hey Google”, for example) and search for information. Then through the speaker you will hear the result. You can go on doing whatever you are doing without having to physically interact with your device.

Devices are becoming more efficient in listening to what is being said and then finding the information accordingly. Which means, many people use voice search and voice commands just by default, without even realizing how the technology has advanced over the years.

Why optimize for voice search?

Because optimizing for voice search helps you whether people are using voice to search for you or typing using the keyboard. Voice optimization also helps you optimize your content organically.

Search engines like Google are preferring voice-optimized content over traditional content.

How to optimize for voice search when writing content

Many people fear that if they right very simple content it doesn’t sound professional.

This is not the case. You can see it on my website or blog. I don’t use very complicated or highfalutin words.

Nonetheless, you won’t say that my writing is unprofessional.

Simple writing doesn’t mean writing unprofessionally. If you have lots of grammar and spelling mistakes, then your writing is unprofessional.

If you have a very pedantic style of writing, even then you seem unprofessional because unnecessarily complicated writing means you lack confidence.

Here are some things you can do to optimize your content for voice search:

Write in the form of question and answer

Write if you are providing an answer to a question.

For example, do I provide content writing services to help you improve your search rankings for voice?

Yes.

And then I explain how I achieve that for you.

Optimizing for search, or for that matter, even in the conventional sense, isn’t a matter of hurry.

Develop an understanding of how people talk, what words they use, when they talk about your business or the product or service you sell.

Then use that language to write your content.

Provide the answer in the beginning itself

It is understandable that you want to provide as much information as possible on your web page or blog post.

It is often advised that you should create very long blog posts – 3000+ words – for better search engine rankings. So, you must wonder, if you spill the beans in the beginning itself, what do you cover in the remaining copy?

In the beginning, provide the answer in a gist so that when the person hears it, he or she gets the needed answer for the question that has just been asked.

Then, in the remaining copy you can explain various steps.

Since longform content is better than “thin” content, I have observed that many writers needlessly inflate their writing with lots of information and stats. Especially in the beginning.

For example, if you want to learn how to optimize your content for voice search, is it really important for you to know how many people right now are using voice enabled devices?

You already know how important it is to optimize for voice search and this is why you’re looking for information.

Sure, stats are important. Graphs are important. Data analysis is important.

But you don’t have to cram everything in the beginning just to build a case for yourself.

Having said that, if you really want to pack lots of information, you can do that later, as an add-on.

Write simpler sentences

Again, simple language does not mean unprofessional writing. It simply means not beating around the bush.

When you are writing content, every sentence must solve a purpose. It must have a reason to exist. When you are writing a sentence, think whether it is adding value to your overall writing or not. If it is not adding any value and you are using it just to show off your writing skills, remove it.

The same goes for difficult words. When you’re writing professional content – content for a business website or blog – it is not an opportunity for you to showcase your writing skills.

You are writing so that more people convert. For that, without having to make lots of effort, they should be able to understand your copy and then decide whether they want to buy from the website or not.

Hence, be specific. Don’t try to capture multiple ideas in a single sentence. Use one sentence for one idea.

Make your content as relevant as possible

Remember that compared to conventional way of searching, voice search is very precise and at the same time, random.

In the conventional way of searching (using your fingers to type the query) you get to see multiple results in front of you. If you don’t find the first result satisfying, you can click the second or the third result or even the 10th result.

This is not the case with voice search. Google (or another voice assistant) simply starts reading what it thinks is the best result. There are no alternatives. There is only one top result. So, give your best.

Use conversational keywords when writing content for voice search

Spend some time observing people. Don’t depend a lot on “keyword tools” because they create noise and stop you from thinking from the perspective of your users or visitors.

Talk to people if you can. Ask them what they would search for if they need to buy your product or service.

Maybe initially you won’t get the answers you’re looking for. Keep trying.

Make a list of keywords people actually use and then weave your content around these keywords.

Know what is the intention and then write accordingly

Billions of searches are done on Google alone with different intentions.

When optimizing your content for better rankings – whether for voice or for the usual text/typing – knowing the intention of the searcher is very important. Even small things can make a big difference.

Why do people look for the information they’re looking for?

Do they want to compared two gadgets to decide which one is the better to buy?

Do they want to educate themselves to make another, related decision?

Are they simply searching for the name of the company to find the URL and then go to the website?

Broadly, there are three types of search intents:

Informational intent
Navigational intent
Transactional intent

In informational intent, you are simply seeking information, for example, “why were the pyramids of Giza built?”

or “which is the best historical tourist destination in South India?”

or “how to optimize my writing for voice search?”

These are instances of searching for information. You don’t intend to buy something, at least not right now.

Optimizing for informational intent brings you exposure even if does not bring you customers and clients with a desire to buy something immediately. It is good for branding and visibility.

In navigational intent, people simply want to go to the website but either don’t want to type the URL or don’t know what’s the URL.

You may search for “credible content” to go to credible-content.com.

You may search for “Twitter advanced search” to find the section on Twitter that allows you to do advanced search.

“Knitters club website in Wisconsin” to find a website of some knitters club.

Transactional intent is for buying. It may not be immediate buying, but the person carrying out a transactional search is about to buy. He or she is just looking for the right thing or the right information. For example “MacBook Pro rates in Washington”.

Hence, for voice search optimization, you may first decide which searcher’s intent you want to target and then write content accordingly.

You can target any intent because they all have their uses.

Conclusion

Finally, all boils down to relevance and ease of use. This is something that cannot be stressed enough.

Be highly useful so that your content comes up in search results for voice. And explain your point as clearly as possible so that people can understand it when the device is narrating your information.