Tag Archives: writing blog posts

Not enough people reading your blog posts? Here is what you can do

How to write and publish blog posts people love to read

How to write and publish blog posts people love to read.

You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings.

You want people to read them. Even your search engine rankings depend on people reading your blog posts.

If they don’t read, they don’t respond, they don’t convert, and they don’t share your content.

The Google algorithm knows when people do or don’t read your blog posts and accordingly it increases or decreases your rankings.

Very few people read complete blog posts

Very few people read complete blog posts.

Here is the problem:

  • 8 out of 10 people read just your headlines and nothing else.
  • Average attention span on the Internet is down to 8 seconds from 12 seconds that it used to be a few years ago.
  • 55% people coming to your blog spend less than 15 seconds on particular blog posts before moving on.

Why is it so? Why don’t enough people read your blog posts?

To understand why people don’t read your blog posts, introspect. Do you read every blog post you visit? How much of it do you read?

When was it that you completely read a blog post? Try to remember what the reason was. What compelled you to read the entire thing instead of quickly skimming or moving on to something else?

There was something that hooked you.

Did it entertain you? Did it give you information you need to solve a work related problem? Did it satisfy a strong ideological opinion you subscribe to? Was it a review you need to go through before purchasing expensive item?

15 Reasons Why You May Read a Blog Post With Great Interest

Why you may read a blog post with great interest

Why you may read a blog post with great interest.

You may read a blog post for various reasons. Listed below are 15 compelling reasons why you may spend your time reading a blog post in its entirety. There is a reason why I have expressed all the ideas with subheadings and bulleted points (it makes the text scannable)

15 compelling reasons why you might read blog posts, written in a conversational tone:

1. Seeking Practical Information and Tips:

  • You read blog posts to find practical information and actionable tips on various subjects.
  • Blogs offer insights, hacks, and strategies that you can apply to your life.

2. Learning New Skills and Hobbies:

  • You turn to blog posts to learn new skills or explore hobbies that interest you.
  • Blogs provide step-by-step guides, tutorials, and resources to help you develop your interests.

3. Finding Inspiration and Motivation:

  • When you need a dose of inspiration or a motivational boost, blog posts can be a great source.
  • Blogs share stories, personal experiences, and uplifting content that resonate with you.

4. Solving Problems and Seeking Advice:

  • Blog posts are your go-to for finding solutions to challenges you’re facing.
  • Whether it’s troubleshooting technical issues or seeking advice on personal matters, blogs offer helpful insights.

5. Exploring Your Passions and Interests:

  • You read blog posts to delve deeper into your passions and explore your interests.
  • Blogs cater to specific topics, providing in-depth content and allowing you to immerse yourself in what you love.

6. Seeking Entertainment and Relaxation:

  • Sometimes you just want to relax and enjoy engaging content, and blogs can provide that escape.
  • Blogs offer entertaining stories, humorous articles, and enjoyable reads to help you unwind.

7. Staying Informed and Updated:

  • Blog posts help you stay informed about the latest news, trends, and developments.
  • Whether it’s industry insights, current events, or emerging ideas, blogs offer fresh perspectives.

8. Getting Product Reviews and Recommendations:

  • Before making purchasing decisions, you rely on blog posts for genuine product reviews and recommendations.
  • Blogs save you time and money by providing honest insights and helping you make informed choices.

9. Connecting with Like-Minded Individuals:

  • Blog posts create opportunities for you to connect with others who share similar interests.
  • Through comment sections and online communities, you can engage in discussions and build connections.

10. Personal Growth and Development:

  • You read blog posts focused on personal growth to learn and develop different aspects of your life.
  • Blogs offer self-improvement tips, advice on well-being, and strategies for achieving your goals.

11. Exploring Travel Destinations:

  • If you’re passionate about travel, blog posts are a treasure trove of destination inspiration and travel tips.
  • Blogs provide firsthand experiences, itineraries, and recommendations to help you plan your next adventure.

12. Gaining Professional Insights:

  • Blog posts offer valuable insights and industry knowledge relevant to your professional growth.
  • You read blogs to stay updated on trends, learn new skills, and gain perspectives from experts in your field.

13. Parenting and Family Guidance:

  • As a parent or caregiver, you rely on parenting blogs for advice, tips, and support.
  • Blog posts cover topics related to child-rearing, parenting challenges, and fostering strong family relationships.

14. Exploring Health and Wellness:

  • Blog posts focused on health and wellness provide guidance on maintaining a balanced lifestyle.
  • You read blogs to find tips on fitness, nutrition, mental well-being, and self-care practices.

15. Enjoying Thought-Provoking Content:

  • Blog posts often delve into thought-provoking subjects, sparking intellectual curiosity.
  • You enjoy reading blogs that offer unique perspectives, deep insights, and engaging discussions.

Why is it important to make it easier for people to read your blog posts?

Why it is important to make it easier for people to read your blog posts

Why it is important to make it easier for people to read your blog posts.

Listed below are some important reasons.

Enhanced User Experience:

  • When you make your blog post easier to read, you improve the overall user experience for your readers.
  • They can navigate through your content smoothly, find information effortlessly, and stay engaged longer.

Increased Engagement:

  • Easier-to-read blog posts tend to capture and hold readers’ attention.
  • By presenting your content in a reader-friendly manner, you encourage readers to engage with your post, leave comments, and share their thoughts.

Improved Comprehension:

  • When you make your blog post reader-friendly, you help readers better understand and grasp your message.
  • Clear language, concise paragraphs, and logical flow contribute to improved comprehension.

Higher Retention:

  • By optimizing readability, you increase the chances of readers remembering and retaining the information you provide.
  • This can lead to a stronger impact and a higher likelihood of them returning to your blog for future content.

Better Accessibility:

  • Making your blog post easier to read ensures that it is accessible to a wider audience.
  • Consider using legible fonts, appropriate font sizes, and sufficient contrast to accommodate readers with visual impairments or reading difficulties.

Enhanced SEO:

  • Search engines value reader-friendly content, as it aligns with their goal of providing valuable information to users.
  • By optimizing your blog post for readability, you improve its chances of ranking higher in search engine results, increasing visibility and organic traffic.

Increased Social Sharing:

  • Reader-friendly blog posts are more likely to be shared on social media platforms.
  • When your content is easy to read and understand, readers are more inclined to share it with their networks, expanding your reach and driving more traffic to your blog.

Establishes Credibility:

  • When you present your content in a clear and organized manner, it enhances your credibility as a knowledgeable source.
  • Reader-friendly blog posts reflect professionalism and expertise, building trust with your audience.

Encourages Repeat Visitors:

  • When readers have a positive reading experience on your blog, they are more likely to return for more.
  • By consistently making your posts reader-friendly, you create a loyal readership and foster a sense of community.

Better Time-on-Page:

  • When readers find your blog post easy to read, they are more likely to spend more time on your page.
  • This increased time-on-page signals to search engines that your content is valuable and engaging.

Reduces Bounce Rate:

  • Reader-friendly blog posts help reduce bounce rates, as readers are more likely to stay on your page and explore further.
  • Engaging content, clear headings, and a well-structured layout keep readers interested and encourage them to click through to other posts.

Builds Authority in Your Niche:

  • By consistently publishing reader-friendly content, you establish yourself as an authority in your niche.
  • Readers recognize your expertise and are more likely to seek your blog as a go-to resource for reliable information.

Enhances Mobile Experience:

  • With the increasing number of users accessing content through mobile devices, optimizing readability for mobile screens is crucial.
  • Reader-friendly blog posts adapt well to different screen sizes, ensuring a seamless experience for mobile readers.

Supports Skimming and Scanning:

  • Reader-friendly blog posts make it easier for readers to skim and scan the content.
  • Clear headings, bullet points, and concise paragraphs enable readers to quickly find the information they need, improving overall usability.

Promotes a Positive Brand Image:

  • Making it easier for people to read your blog post demonstrates that you value your audience’s experience and respect their time.
  • This fosters a positive brand image, making readers more likely to engage with your content, trust your brand, and become loyal followers.

Investing time and effort into optimizing readability pays off by providing a better experience for your readers, increasing engagement, and driving the success of your blog.

Some key ways you can make it easier for your readers to read your blog posts

How to make it easier for people to read your blog posts

How to make it easier for people to read your blog posts.

Making your blog post reader-friendly is crucial because it directly affects the overall user experience and engagement.

When you visit a blog, you want to find content that captures your attention, keeps you interested, and provides value, right? Well, your readers are no different.

Think about it this way: when I land on a blog post, I want to be able to quickly skim through it and get a sense of what it’s about.

If it’s a massive block of text without any breaks or headings, it becomes overwhelming and discouraging for me to even start reading it.

But if the post is well-structured, with clear headings, subheadings, and paragraphs, it becomes much more inviting.

When you make your blog post reader-friendly, you’re essentially making it easier for me, your reader, to consume the information.

You’re organizing your thoughts and presenting them in a coherent manner. This allows me to grasp the main points, follow your arguments, and understand your message.

Another aspect of reader-friendly blog posts is using a conversational tone. Just like we’re having this conversation right now, when I read a blog post, I want to feel like I’m having a friendly chat with the writer.

If the language is too formal or technical, it creates a distance between you and me, making it harder for me to connect with the content.

By using a conversational tone, you can establish a more personal connection with your readers.

It helps you relate to them on a deeper level and makes the reading experience more enjoyable. It’s like having a knowledgeable friend sharing valuable insights or information with you, rather than a dry and impersonal textbook.

Here are 20 ways you can make blog posts reader-friendly.

1. Clear and Concise Writing:

  • Use simple and straightforward language to make your blog post easy to understand.
  • Avoid jargon or complex terminology that may confuse readers.

2. Use Subheadings:

  • Break your blog post into sections with descriptive subheadings.
  • Subheadings help readers navigate your content and find specific information quickly.

3. Short Paragraphs:

  • Keep your paragraphs short and focused.
  • This makes it easier for readers to digest the information and prevents overwhelming blocks of text.

4. Utilize Bullet Points and Numbered Lists:

  • When presenting lists or key points, use bullet points or numbered lists.
  • This format makes information more scannable and helps readers grasp important details.

5. Incorporate Relevant Images:

  • Use visually appealing images that complement your content.
  • Images break up the text, make your blog post more engaging, and aid in conveying your message.

6. Write in a Conversational Tone:

  • Imagine you’re having a conversation with a friend while writing.
  • Using a conversational tone helps establish a connection with your readers and keeps them engaged.

7. Highlight Key Information:

  • Use bold or italic formatting to emphasize important words or phrases.
  • This draws readers’ attention to essential points and improves readability.

8. Break up Text with Subheadings:

  • Break your content into smaller sections with clear subheadings.
  • This allows readers to skim through the post and find what they’re looking for more easily.

9. Incorporate Relevant Examples:

  • Use real-life examples or case studies to illustrate your points.
  • Examples make your content relatable and help readers understand complex concepts.

10. Provide Clear Transitions:

  • Use transitional words and phrases to guide readers through your blog post.
  • Smooth transitions help maintain a logical flow and improve overall readability.

11. Use a Readable Font:

  • Choose a font that is easy to read on both desktop and mobile devices.
  • Sans-serif fonts like Arial or Verdana are often a good choice for online content.

12. Include White Space:

  • Leave ample white space between paragraphs, images, and other elements.
  • White space helps readers focus on the content and improves overall readability.

13. Break up Text with Block Quotes:

  • Use block quotes to highlight important quotes or key insights.
  • Block quotes provide visual breaks and draw attention to significant information.

14. Add Relevant Headings and Subheadings:

  • Use descriptive headings and subheadings throughout your blog post.
  • Headings help readers understand the structure of your content and locate specific information.

15. Write Short Sentences:

  • Keep your sentences concise and avoid excessive length.
  • Short sentences are easier to read and understand, improving the overall flow of your blog post.

16. Provide a Table of Contents:

  • For longer blog posts, include a table of contents at the beginning.
  • This allows readers to jump directly to the sections they’re most interested in.

17. Use Call-to-Action (CTA) Buttons:

  • Incorporate clear and compelling CTA buttons within your blog post.
  • CTAs encourage readers to take desired actions, such as subscribing, sharing, or commenting.

18. Add Relevant Links:

  • Include links to external sources or related articles within your blog post.
  • This provides readers with additional resources and enhances their understanding of the topic.

19. Proofread and Edit:

  • Ensure your blog post is free from grammatical and spelling errors.
  • Proofreading and editing improve the professionalism and readability of your content.

20. Encourage Feedback and Interaction:

  • Conclude your blog post by inviting readers to share their thoughts or ask questions.
  • Encouraging interaction creates a sense of community and helps build relationships with your audience.

Remember, making your blog posts reader-friendly enhances the overall user experience, improves engagement, and keeps your readers coming back for more.

Ultimately, making your blog post reader-friendly enhances the chances of your message being understood, appreciated, and shared.

It helps you build a loyal readership, encourages people to spend more time on your site, and increases the likelihood of them returning for more.

So, whether you’re writing about your passion or promoting a product or service, remember that a reader-friendly blog post is the key to engaging and retaining your audience.

6 tips for writing meaningful blog posts

Tips on writing a meaningful blog post

Tips on writing a meaningful blog post

This blog post talks about tips on how to write meaningful and captivating blog posts that are human-centric.

The main points covered in this blog include

  1. Write down the purpose of your current blog post
  2. Keep your title, headline and the text, aligned
  3. Do enough research to make your blog posts authoritative
  4. Write an outline first
  5. Don’t unnecessarily stretch your blog
  6. Make your blog post easily readable

In my previous post I wrote about Google’s “helpful content” algorithm update.

Once this update is active, websites that focus more on search engine rankings and less on the relevancy and quality of content, will lose their rankings.

If search engine rankings from Google matter to you, then you must write and publish content (that also includes blog posts) that is relevant to your readers.

This means writing meaningful blog posts that solve a definite purpose and deliver value to the visitors.

What is the purpose of publishing blog posts?

Search engine traffic matters.

I will be frank here: most of the clients who approach me to write their blog posts have search engine optimization as their first most priority.

Yes, as they read more about Google algorithms, they understand the importance of quality and relevance of their content and hence, they want to publish meaningful blog posts.

But by the end of the day, their primary objective of publishing blog posts is to cover enough topics to improve their search engine visibility, or SEO.

Even Google must know that websites need search engine traffic to get business.

For example, if someone needs a blog writer, he or she is going to search for “looking for a blog writer for my business” on Google.

For this person to find my link, I must publish a web page or blog post describing my blog writing services.

Therefore, to an extent, one needs to write in a manner that makes it easier for Google to make sense of the content and then rank it accordingly.

In the realistic world, there are two reasons why businesses publish blog posts:

  • To give visitors a valid reason to visit the website or the blog as often as possible and through that, become familiar with the website and what it offers.
  • Improve search engine rankings.

Google prefers blogs (or websites) that have lots of content.

When you have covered multiple topics in your niche, it gives you content depth.

It conveys to Google that you have, sort of, developed an expertise on the topic, and therefore, your content should be highlighted for related search terms.

These are the reasons why businesses publish regular blog posts.

What I often suggest to my clients is use the language that is used by the target audience.

This automatically optimizes the blog content.

Tips on writing meaningful blog posts

In the context of writing your blog posts, you first need to understand and acknowledge what “meaningful” stands for you.

Google defines meaningful content as content that provides appropriate answers to the questions people ask.

When people don’t immediately leave your blog post and they read a major portion of it, it indicates that they have found what they were looking for.

They are deriving value out of it.

They get the solution they are looking for.

They can understand and read your blog comfortably.

You genuinely mean to impart useful and relevant information through your blog posts.

Listed below are some tips you can use to write meaningful blog posts for your blog.

1. Write down the purpose of your current blog post

This is a two-pronged approach: your blog post must have a purpose from your perspective and from the perspective of your readers.

What do YOU want to achieve through publishing a blog post and making your readers read it?

What should your readers achieve or accomplish once they have gone through your blog post?

Of course, there is the obvious objective that you want the maximum number of visitors to turn your paying customers and clients.

But this isn’t how the real-world works.

Every blog post must have a singular purpose.

For example, the purpose of this blog post is to share with you my knowledge of how to write meaningful blog posts.

When you implement these tips, my purpose is that you should be able to publish your own meaningful blog posts or even if you hire me as your blog writer, you should have an idea of how I will be writing your blog posts.

Writing an introduction may help you remain focused.

In the introduction you can write why you are writing the blog post and what you want to deliver to your readers.

You may like to read: What is blog post introduction and how to write a great one?

2. Keep your title, headline and the text, aligned

Click bait headlines are frowned upon by Google, and much more after the recent update.

There is a difference between your blog title and your blog headline.

Your blog title is what appears in search results as a highlighted hypertext that people click to visit your website or blog.

The job of your blog post title is to bring people from the search engines to your blog or website.

The headline is the big text that appears at the top of your blog post.

This is the name of your current blog post.

Ideally it appears within the <h1></h1> tags.

The job of your headline is to present a compelling reason to your visitors to read your blog post further.

When I say there must be an alignment between your title, headline and the main text, what I mean is, don’t mislead people into reading something that does not exist.

I again come back to this blog post: my purpose here is to share blog writing tips with you.

I’m not promoting my services.

I’m not promoting an affiliate product (although, AdSense ads appear, they are automatic and they appear with every blog post here).

The sole purpose of this blog post is to adhere to the objective of the headline: tips on writing meaningful blog posts.

3. Do enough research to make your blog posts authoritative

If you are a big agency or an established consultant, you can conduct your own research and publish the data.

If not, there are many authoritative websites that give you authoritative data.

What I mean to say is, always use data and numbers instead of random expressions.

For example, instead of saying “millions of blog posts are publish on WordPress every month” you can say “70 million blog posts are published on WordPress every month” and then link to the source.

As of 2022, there are 600 million blogs on the Internet, worldwide.

Your readers find numbers reassuring.

They are double reassured when they find out that you have taken these numbers from authoritative websites.

It also tells your readers that you make an effort when writing an awesome blog post for them.

4. Write an outline first

An outline helps you a lot if you are working on a longer blog post of around 2000 words.

You may like to read: 6 steps to writing the perfect blog post outline

Writing an outline renders clarity to your blog post.

It makes your blog post readable.

It streamlines its flow.

An outline makes sure that you don’t miss anything important.

It is basically the order of your topics – one beneath the other.

An outline helps you keep your thoughts organized.

It helps you build a narrative.

It is not necessary that you write an outline of your current blog post every time, but if you build a habit of writing an outline before writing a blog post, in the long run it will benefit you a lot.

5. Don’t unnecessarily stretch your blog post

Google says there is no correlation between your search engine rankings and the number of words you use to write your blog posts (source).

Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).

Many Internet marketers advise you to write huge blog posts like containing 2000+ words.

To achieve this, many bloggers cram their blog posts with lots of additional information that is not relevant to the topic the user has searched for.

Instead, create highly focused blog posts dealing with a single topic.

Yes, you can give some background information.

But if a blog post can be written in 500 words, don’t use 2000 words.

People find so much information overwhelming.

They don’t even read such long blog posts.

They leave midway.

Isn’t it better to write just 500 words that makes it easier for people to read and derive value from your blog post?

6. Make your blog post easily readable

Divide various sections under headings and subheadings.

Write short sentences capturing one idea in one sentence.

Avoid using complex sentences.

Use bulleted points whenever you can.

If possible, use single-sentence paragraphs.

Link to other relevant sections of your blog or website instead of repeating your content.

Two types of people read your blog posts:

Those who quickly scan.

Those who read completely, even the finer text.

You format your blog post for both types of readers.

Use simple language – preferably language used by your readers.

Avoid using complex words.

Don’t use passive voice much.

Most of the people may be reading your blog posts on a mobile phone.

It is easier to read smaller sentences and words on mobile phones.

If they find it difficult to read your blog post, even if your blog post is meaningful, mentally they will get distracted and exhausted and stop reading.

They may be in a state of distraction.

They may not have enough time or patience to read your blog post completely, sentence by sentence.

They should be able to understand what you are trying to communicate by simply going through the headings and subheadings, or at the most, including the bulleted points.

These are a few tips you can use to write meaningful and relevant blog posts.

As Google rolls out its update, it will become increasingly important that you deliver real value to your human readers and focus less on “search engine optimization hacks”.

Simply focus on delivering value in the language people use, and the SEO part should be taken care of on its own.

How to write meaningful blog posts for your business blog

The image shows a games court with a goal post encouraging you to write meaningful blog posts

Writing meaningful blog posts for your business blog

A business blog isn’t always about promoting your business. Of course, you want to cover every possible topic not just to improve your SEO but also to give a reason to people to visit your website repeatedly so that you can engage them and establish a lasting relationship with them.

But the success of your business blog depends on writing meaningful blog posts.

When I’m writing blog posts for my business blog, for example this particular blog post, my intentions are

  1. To help you learn something about content writing and content marketing.
  2. To showcase my knowledge and experience.
  3. To give you as much information as possible so that you can make up your mind about hiring me as your content writer.
  4. Making it easier for you to find my website on search engines.
  5. Giving people a reason to share my content on social media.

If I can achieve the above five or at least a few points, the blog post becomes meaningful for me.

Multiple times on my blog I have written about “searcher’s intent”: why someone is searching and trying to find the content that you have. If your blog post satisfies the intent of the searcher, it is a meaningful blog post.

Find out what is the searcher’s intent and then write.

You may like to read How to write content for the Google RankBrain System.

Remember that substance is very important. People can easily make out fluff. Whatever you publish, it must solve the purpose of its existence.

Listed below are a few steps you can take to write meaningful blog posts for your business blog.

Understand what your readers are looking for and then provide the information in their language

To be able to write meaningful blog posts for your business blog it is very important to know for whom you’re writing. The more you know, the better you write.

Remember that blogging is a conversation. This is why it is different from your main website content. Your blog is informal. It is formatted in a friendly, convenient manner. When people read your blog, they must feel that someone is sitting right in front of them and talking to them. Someone who understands them. Someone who knows what they’re going through and accordingly, is offering a solution.

Also, write in a language your target audience is comfortable in. Industry jargon is good if you are writing B2B content and in fact, sometimes if you don’t use technical knowledge, it can be counterproductive. Hence, again, it is very important to understand your audience and then write your blog posts accordingly.

Write to share knowledge and know-how

I’m perpetually writing on content writing. Sometimes content marketing and copywriting. But my primary motive is to explain to my readers why quality content is important for their business. The more knowledgeable my readers are, the more comfortable they get with the idea of hiring a professional content writer for their website and for business blogging.

Take for example this blog post. In this blog post you are learning how to write meaningful blog posts for your business blog. After reading this blog post, you may decide to write on your own, you may decide to hire another content writer, or you may decide to contact me. But the basic purpose is, to make you knowledgeable enough so that you decide that you need meaningful content to maintain a successful business blog.

The good thing about sharing knowledge is that it makes people feel good about themselves. After going through my business blog, you end up knowing more about not just content writing and content marketing, but also the benefits of having high quality content. I don’t force you to hire me. I just share the knowledge and then leave it up to you.

Showcase your skills and experience

For specialized fields, it is very important that you share your skills and experience through your business blog. I write for a mobile app development company and they often publish blog posts on various technology stacks, programming languages and interface design tools that they use with their projects. They also discuss the pros and cons of using certain programming languages and interface design tools. This tells their clients that they haven’t just used different technology stacks, but have also used them in such a manner that they can share their skills and experiences with these technology stacks. This is a reassuring to prospective clients.

Don’t let search engine rankings dominate your thought process

Higher search engine rankings are important. If you want people to be able to find your content, you shouldn’t ignore SEO. But the problem is, many businesses want to publish blog posts on their business blogs solely for the purpose of SEO.

The entire purpose of writing blog posts for your business blog is to deliver value. When people go back after reading your blog post, they must feel enraged. You blog post must solve the purpose of its title. When you close the tab after reading this blog post, you must know at least something about writing meaningful blog posts rather than simply filling your blog with SEO-friendly content.

Even if initially you can improve your SEO without focusing much on meaningful content, you will lose your rankings once people negatively respond to your blog posts. Google uses artificial intelligence to figure out how people respond to your content and accordingly rearranges your rankings.

If you don’t want to neglect your SEO, carefully choose your topics. For example, I want people who want to write meaningful blog posts (or at least want to help their content writer achieve that) for their business blogs to be able to find this blog post. This is a focused topic. If I stick to this topic and if I include all the necessary information that makes this topic meaningful, search engine optimization will be automatically taken care of.

Focus on your writing style

Your writing style is very important to keep people hooked to your business blog. Sentence structure is important. Where you use what words is important. Therefore, even if they have complete knowledge of their field, many entrepreneurs prefer to hire a professional content writer so that they can have freely flowing writing on their business blog rather than something that sounds stiff and displays lack of writing practice.

Participate in ongoing discussion on other blogs

This can be very interesting, and it constantly gives something new to ponder to your visitors. There must be many niche blogs in your field and the publishers must be publishing thought-provoking and sometimes even controversial blog posts. Do you agree with what they have published? Do you disagree? You can publish counter blog posts on your own business blog, with your own facts and research.

Publish well researched blog posts on your business blog

People love statistics and data. Researching can be time-consuming and if you have hired a content writer then it may even cost more per blog post compared to non-researched blog posts, but it is worth the effort and expense.

Research doesn’t always have to be data crunching. It also means backing up your claims by linking to other well researched articles and blog posts. For example, I say that well researched blog posts do better, and if you don’t believe me, you can read this Buffer post How and why to write persuasive, research-backed content.

Business blogging is a commitment. It is a coming together of your business and your customers and clients on a common platform. Your blog must touch the lives of your current and prospective customers and clients through valuable content. Only then your business blog will be meaningful.