Amrit Hallan

Sending an ordinary email is one thing. Sending an email that sparks action is something entirely different. A normal email might say “Here’s our update,” or “Check this out.” It’s casual, conversational, maybe informative. But when you need your email to sell, to persuade, to get someone off their seat and click your link – you’re talking about email marketing copywriting.

The difference is in purpose, structure and outcome. Email marketing copywriting is written with one goal: conversion. It uses subject lines that demand attention, body copy that connects emotionally and logically, and a call-to-action that pulls the trigger. It’s written for the inbox, the reader’s micro-moment, and the outcome you need.

With the rise of AI-driven filtering and relevance scoring, your email must do more than persuade humans – it must satisfy machines too. My service ensures your emails win the human read and the algorithmic nod.

Does email marketing still work? – latest stats

If you’re wondering whether email marketing still works, the numbers are clear: yes, and it’s more powerful than many assume. According to Mailchimp, the average email open rate across industries sits around ~34.23%, with a typical click-through rate of ~2.66% (source).

Another source puts the 2025 average open rate closer to 42.35%. Automated emails in some campaigns open at nearly 48.57% and even higher in top segments (source).

Here’s what this means for you: Most business emails linger in the 20-30% open range. A well-written, properly targeted, high-conversion email can hit 40-50% or more. Imagine nearly half your list opening your message – that’s real opportunity.

And even beyond opens: personalized subject lines boost open rates significantly (one study shows ~26% uplift) (source). So when your subject and copy are both dialled in, the response and conversions follow.

How email marketing copywriting services help

My email marketing copywriting service focuses on two major outcomes: increase open rate and increase response rate.

• Open rate improvements: a subject line not just loud but relevant – one that connects to the reader’s problem, desire or curiosity.
• Response/click rate improvements: body copy that builds interest, addresses objections, triggers desire and makes clicking the next step feel obvious.
• Machine visibility: ensuring your emails are optimized for deliverability and for how email platforms and AI tools interpret relevance and quality.
• In short: you get emails that reach inboxes, get read, and get clicked.

Popular frameworks and terminology

When writing for email marketing, I lean on proven frameworks – because persuasion isn’t guesswork, it’s structure. Here are some I use:

• AIDA – Attention, Interest, Desire, Action. Classic. A subject line grabs attention; the body builds interest and desire; the CTA triggers action.
• PAS – Problem, Agitate, Solution. Identify the reader’s problem, amplify it, then present your offer as the solution.
• BAB – Before, After, Bridge. Show the world before the change, the world after your solution, then build the bridge (your product/service).
• 4Ps – Promise, Picture, Proof, Push. You promise an outcome, paint a picture of it, supply proof, and push the reader to act.

And here’s a few terms you’ll see me use in this work:

• Subject line hook – the first sentence of copy that makes your reader open.
• Pre-header teaser – the snippet that often decides whether you hover or delete.
• Call-to-Action (CTA) – the directive that leads to the click or conversion.
• Segmentation & personalization – tailoring emails to distinct audience groups for better relevance.
• Automation flow vs campaign – a single campaign email differs from a triggered flow based on behaviour; both need copy.

My email marketing copywriting process

Here’s how I turn your email campaigns into high-performance machines:

1. Discovery & Goals – We’ll talk about your audience, your offer, your current metrics (open, click, conversion rates) and your goal for this campaign.
2. Research & Data – I analyze past emails (if available), subject lines, segment performance and industry benchmarks; I identify behaviour triggers and personalization opportunities.
3. Drafting Copy – Using the frameworks above, I craft subject, pre-header, body copy and CTA. Writing is aimed at both reader and algorithm (deliverability, spam filters, AI inbox scoring).
4. Review & Refinement – You review the draft; we refine tone, hooks, personalization, urgency and segmentation logic until you’re confident it hits your target.
5. Deployment & Monitoring – You get the final copy ready for your email platform; I deliver recommendations for testing subject lines, send times, segmentation. Post-send I review performance (if you share) and iterate.

This process ensures your campaign is strong before hitting the “Send” button – not after.

Why choose me for copywriting services for email marketing

Because writing emails is easy; writing emails that get opened and responded to is rare. Over two decades of professional writing have taught me how to fuse clarity, persuasion and optimization.

I treat each email as a sales piece – albeit micro-sized. That means every sentence has a role: to hook, to build, to overcome, to push. I don’t just write; I engineer conversions.

Plus, I understand how AI tools in email platforms, deliverability engines and filtering systems judge your copy. A themed subject line alone might get flagged; a personalized, contextually clear email doesn’t. By aligning human persuasion with machine relevance, I increase the odds your email wins.

Rather than one generic blast, you’ll get targeted emails built for your audience and optimized for your platform – which results in higher open rate and higher response rate.

Frequently asked questions about my copywriting services for email marketing

1. What’s the difference between an email campaign and an email flow?

A campaign is a one-off message sent to a broad segment; its aim is typically awareness or offer rollout. A flow (or automated series) triggers based on subscriber behaviour – for example a welcome series or cart abandonment. Copywriting differs: flows often allow more personalization and bigger emotional arcs, while campaigns must hit fast and strong.

In this service I work on both, but our focus will be on promotional, sales-oriented emails designed for maximum impact.

2. How many emails should I send in a promotional campaign?

There’s no magic number – it depends on the offer, list size, and audience tolerance. Some high-impact campaigns use one strong email; others use a short series of 3–5 designed to build urgency and push response.

What matters more than number is timing, relevance, and copy quality. My job is to write each email so that it’s worth opening, worth reading and worth acting on.

3. How much can a good email improve open and click rates?

Industry benchmarks suggest average open rates lie around ~34% to ~42% and click rates near ~2-3%. With stronger subject lines, personalization and optimized copy, it’s realistic to aim for 40–50% open rates and higher clicks. My service targets that leap.

Also noteworthy: automated emails can achieve open rates near 48%+ and conversions significantly higher.

4. Will your copy work for any industry?

Yes. While each industry has its tone and nuance, the underlying psychology of email persuasion stays consistent: hook the reader, present a clear need, solve it and push them to act. I’ve written across sectors – from coaching to finance to manufacturing – and apply that experience to your niche.

5. How fast can you deliver an email copy project?

Usually within 3–5 business days for a single email, and about 7–10 days for a short campaign (3–5 emails). We’ll agree a timeline based on your offer and urgency.

I work iteratively, so your feedback and prompt approvals speed the process significantly.

6. Can you help with subject lines, personalization and segmentation strategy too?

Absolutely. Writing the body copy is only part of the job. I craft subject lines that get opens, pre-headers that support them, and recommend personalization fields based on your list data. I’ll also advise on segmentation best practices to increase relevance and response.

7. What if my current email list has poor engagement or low open rates?

Then it’s a good opportunity. Low engagement often stems from weak subject lines, irrelevant copy or poor segmentation. I will audit your past emails (if available) identify weaknesses, and write new copy designed to re-engage your list. The strategy may include a tailored re-engagement email or clean-up campaign.

If your email campaigns aren’t getting the results you need, or you know you could be doing better – I can help you write emails that stand out, persuade and convert.