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Content writer for lead generation

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Content writer for lead generation

Content writer for lead generation.

A content writer can help you create high-quality content that attracts and engages your target audience.

This is essential for lead generation. You need to create content that is interesting and informative enough to convince potential customers to learn more about your products or services. This helps you generate energy leads.

A content writer also helps to improve your search engine rankings. Increase your visibility that brings potential customers and consequently, helps you with lead generation.

Buyer Journey and Lead Generation through Content Writing

Buyer journey, lead generation and content writing

Buyer journey, lead generation and content writing.

Every buyer goes through a journey. The journey involves the following phases:

Awareness

In the awareness stage, the potential customer is not yet aware that they have a problem that needs to be solved. They may be experiencing a problem, but they are not yet aware that there is a product or service that can solve it.

Consideration

In the consideration stage, the potential customer is aware that they have a problem or need, and they are starting to research possible solutions. They may be comparing different products or services, reading reviews, and talking to friends or colleagues.

Decision

In the decision stage, the potential customer has decided on a product or service that they want to purchase. They may be comparing prices, reading testimonials, or talking to sales representatives.

Since the buyer’s journey is never linear, your potential customer may encounter any one of the stages of the journey. Therefore, you need a content writer to write engaging content for different levels of lead generation opportunities.

What Type of Content Can Your Content Writer Create to Facilitate Lead Generation?

Type of content needed for lead generation

Type of content needed for lead generation.

Listed below are some specific examples of lead generation through content writing that your content writer can help you with.

Effective Content Strategies for Lead Generation Across the Buyer Journey

I. Awareness Stage:

During the awareness stage, businesses aim to create brand awareness and capture the attention of their target audience. Here are some content ideas:

  1. Blog Posts and Articles:

Publishing informative blog posts and articles addressing the problems or needs of your target customers can establish your expertise and attract organic traffic. Focus on relevant keywords and offer actionable insights to provide value. Through content outreach, your content writer can help you with lead generation to make your audience aware.

  1. White Papers:

Creating comprehensive white papers that delve deeper into industry-specific topics with the help of your content writer can position your business as a thought leader. Offer valuable insights, research findings, and data to demonstrate your expertise and credibility. This can help you generate a ton of leads.

  1. Social Media:

Leverage social media platforms to engage with your target audience. Share engaging content, industry news, and tips that resonate with their interests. Encourage interactions, respond to comments, and build a community around your brand.

  1. Advertising:

Invest in targeted online advertising campaigns to reach a wider audience. Utilize platforms such as Google Ads, social media ads, and native advertising to increase brand visibility and drive traffic to your website or landing pages. A content writer can help you create engaging advertisements for qualified lead generation.

  1. Email Marketing:

Build an email list of interested prospects and regularly send them valuable content, such as newsletters, industry updates, and relevant blog posts. Personalize your emails to establish a connection and nurture leads.

An experienced content writer knows how to write in a way that is both interesting and informative. They also know how to create compelling subject lines that are concise, clear, and attention-grabbing. Your email also needs a strong call-to-action to encourage people to reach out to you. A content writer can help you with that and this in turn helps you with lead generation.

II. Consideration Stage:

During the consideration stage, potential customers are evaluating different options. Here’s how you can help them make an informed decision:

  1. Case Studies:

A content writer can help you write and share case studies that highlight successful implementations of your products or services. Include metrics, testimonials, and customer success stories to demonstrate real-world results and showcase the benefits you offer.

  1. White papers:

papers are long-form, in-depth reports that provide detailed information about a particular topic. White papers are a great way to educate potential customers about your product or service and its benefits.

  1. Ebooks:

Ebooks are electronic books that can be downloaded and read on a computer or mobile device. Ebooks are a great way to provide potential customers with even more detailed information about your product or service.

  1. Blog posts:

Blog posts are short, informal articles that provide tips, advice, and insights on a particular topic. Blog posts are a great way to establish yourself as an expert in your field and provide potential customers with valuable information that they can use to make a decision.

III. Decision Stage:

During the decision stage, potential customers are ready to make a purchase and the content writer can write the content accordingly for lead generation. Here’s how you can guide them through the final steps:

  1. Product Comparison Guides:

Create detailed guides that compare your product or service with competitors. Highlight the unique features, advantages, and benefits that set your offering apart and make it the ideal choice for potential customers.

  1. Testimonials and Case Studies:

Showcase success stories and testimonials from satisfied customers who have experienced positive results with your product or service. These real-life examples provide social proof and instil confidence in potential customers.

  1. FAQ and Knowledge Base:

Develop a comprehensive FAQ section or knowledge base that addresses common questions and concerns potential customers may have. This resource should provide clear and concise answers to help them make an informed decision.

  1. Comparison Charts and Infographics:

Present information in visually appealing formats, such as comparison charts or infographics, to summarize key features, benefits, and performance metrics. Visual content can help simplify complex information and aid in decision-making.

By creating compelling and targeted content at each stage of the buyer journey, a content writer can effectively generate leads for you and nurture potential customers. From building awareness to facilitating the decision-making process, strategic content strategies empower businesses to guide prospects towards conversion.

Why You Need Regular Content Writing for Lead Generation?

Why you need regular content writing for lead generation

Why you need regular content writing for lead generation.

Regular content writing plays a pivotal role in lead generation.

A skilled content writer possesses the ability to craft engaging and informative pieces that attract the attention of potential customers, ultimately leading to increased conversions and business growth.

A content writer serves as a fundamental asset for any business seeking to generate leads.

With their expertise, they can create compelling and relevant content that resonates with the target audience.

Through the power of words, a content writer can educate, inform, and persuade potential customers about the benefits of a product or service, thereby building trust and establishing the business as a reliable authority.

Content writing is a continuous process, necessitating regular production of fresh and engaging content.

By consistently publishing valuable content, a business can keep its target audience engaged and interested in what it has to offer.

This creates a sense of anticipation and builds a loyal following, increasing the likelihood of lead generation.

Regular content writing also helps in boosting search engine optimization (SEO) efforts.

Search engines prioritize websites that regularly update their content, as it indicates relevance and authority.

By incorporating relevant keywords and phrases into the content, a content writer can optimize the website’s visibility in search engine results pages (SERPs), thereby increasing the chances of attracting organic traffic and generating leads.

Another key aspect of content writing for lead generation is the ability to tailor the content to the different stages of the buyer’s journey.

A skilled content writer understands the importance of creating content that addresses the specific needs and pain points of potential customers at each stage of their decision-making process.

By providing valuable information and solutions to their queries, a business can position itself as a trusted advisor, increasing the likelihood of lead conversion.

Content writing also facilitates lead nurturing.

Once a lead has been generated, it is essential to maintain regular communication to keep the prospect engaged and interested in the business’s offerings.

A content writer can create targeted content such as newsletters, blog posts, and email campaigns to nurture leads and move them further down the sales funnel.

Furthermore, content writing allows businesses to showcase their expertise and industry knowledge.

By sharing valuable insights and thought leadership through blog posts, whitepapers, and case studies, a business can establish itself as an industry authority.

This not only attracts potential customers but also generates referrals and word-of-mouth marketing, which can be highly effective in lead generation.

Moreover, content writing enables businesses to leverage various content formats to cater to different preferences.

Some individuals prefer reading blog posts, while others prefer watching videos or listening to podcasts.

By diversifying content formats, a content writer can reach a broader audience and generate leads from different channels.

Content writing is an integral part of lead generation strategies for businesses.

A skilled content writer can create engaging, informative, and SEO-optimized content that attracts potential customers, establishes trust, and nurtures leads.

By regularly producing fresh and relevant content, businesses can enhance their online visibility, increase organic traffic, and ultimately generate more leads.

So, if you’re looking to generate leads and grow your business, investing in regular content writing is a must.

Disadvantages of Not Working with a Content Writer to Generate Leads

Disadvantages of not working with a content writer for lead generation

Disadvantages of not working with a content writer for lead generation.

  1. Lack of Targeted Content: Without a content writer, your lead generation efforts may lack the necessary targeted content to attract and engage potential leads.
  2. Inconsistent Messaging: Content writers ensure consistent messaging across different platforms, enhancing brand recognition and trust among leads.
  3. Limited SEO Optimization: Content writers excel at incorporating relevant keywords and optimizing content for search engines, increasing your chances of generating organic leads.
  4. Poor Content Quality: Without a skilled content writer, your content may lack the quality and professionalism needed to capture the attention and interest of your target audience.
  5. Ineffective Call-to-Actions: Content writers are skilled at crafting compelling call-to-action statements that encourage leads to take the desired action, increasing conversion rates.
  6. Missed Opportunities: Without a content writer, you may overlook opportunities to create valuable content such as blog posts, e-books, or whitepapers that can attract and nurture leads.
  7. Time Constraints: Content writing requires time and effort, which can divert your attention from other important aspects of lead generation, impacting overall productivity.
  8. Limited Content Strategy: Content writers contribute to the development of a comprehensive content strategy, ensuring a consistent flow of relevant content to support lead, you can enhance your lead generation efforts and improve your chances of generating high-quality leads through effective content writing and strategic planning.

What Makes My Content Writing Services Great for Lead Generation As a Content Writer

Content writing services for lead generation

Content writing services for lead generation.

I’m excited to have the opportunity to introduce you to my exceptional content writing services for lead generation.

In today’s digital world, high-quality content has become a vital component in successfully attracting, engaging, and converting potential leads.

As a dedicated content writer, I am passionate about crafting compelling and targeted content that helps you generate leads and drive your business forward. Let’s delve into what makes my content writing services great and how they can benefit you.

1. Tailored Content Strategies:

With my content writing services, you can expect a personalized approach to content strategy.

I take the time to understand your business goals, target audience, and industry nuances.

By doing so, I am able to create a customized content strategy that aligns perfectly with your lead generation objectives.

From blog posts and social media content to e-books and whitepapers, I will develop a comprehensive plan that positions you as an authority in your niche and generates quality leads.

2. Engaging and Compelling Content:

As a content writer, I know the importance of capturing the attention and interest of your target audience.

I specialize in creating content that is not only informative but also engaging.

By leveraging my expertise, I craft compelling narratives, attention-grabbing headlines, and persuasive call-to-actions, ensuring your content resonates with your audience and compels them to take action.

This approach helps in generating leads that are more likely to convert into customers.

3. SEO-Optimized Content:

In today’s digital landscape, search engine optimization (SEO) plays a crucial role in lead generation.

My content writing services incorporate proven SEO techniques to enhance your online visibility and drive organic traffic to your website.

Looking for an SEO content writer?

By conducting thorough keyword research and employing on-page optimization strategies, I ensure that your content ranks higher in search engine results, attracting more potential leads to your business.

4. Consistency and Branding:

How to use content writing for brand positioning

Consistency is key in building brand recognition and trust among your audience.

As your dedicated content writer, I strive to maintain a consistent tone, style, and messaging across all your content platforms.

By reinforcing your brand identity and values through content, I help you establish a strong and recognizable presence in the market.

Consistency breeds familiarity and trust, making your lead generation efforts more effective.

5. Thought Leadership and Industry Authority:

13 tips for writing thought leadership content

To stand out in a competitive market, it’s essential to position yourself as a thought leader and industry authority.

My content writing services are designed to showcase your expertise and knowledge in your field.

By creating informative and insightful content, I help you establish credibility and build a loyal audience that looks to you for guidance and solutions.

This trust translates into more leads and opportunities for your business.

6. Lead Nurturing and Conversion Optimization:

Effective lead generation goes beyond just attracting leads; it involves nurturing and converting them into paying customers. With my content writing services, I focus not only on generating leads but also on nurturing them throughout their buyer’s journey.

By creating targeted content for each stage of the funnel, I ensure that your leads receive the right information at the right time, increasing their likelihood of conversion.

In conclusion, as a professional content writer specializing in lead generation, my services are tailored to help businesses generate valuable leads through captivating content.

With a keen understanding of the power of words, I craft engaging and persuasive pieces that resonate with the target audience, driving conversions and maximizing ROI.

Through meticulous research and a creative approach, I deliver high-quality content that not only attracts attention but also establishes credibility and builds trust.

Whether it’s compelling blog posts, persuasive landing pages, or informative articles, my content writing expertise ensures a strategic and results-oriented approach for successful lead generation campaigns.

  1. Time and Resource Efficiency:

As a business owner or marketer, your time is valuable. By entrusting your content writing needs to me, you free up your time to focus on other essential aspects of your business. I am dedicated to delivering high-quality content within agreed-upon deadlines, ensuring that you can execute your lead generation strategies smoothly and efficiently.

In conclusion, my content writing services for lead generation offer you the expertise, strategic approach, and creativity needed to drive your business forward.

From tailored content strategies and engaging copy to SEO optimization and lead nurturing, I am committed to helping you generate leads that fuel your business growth.

Let’s collaborate and create compelling content that captivates your audience, drives conversions, and positions you as a leader in your industry.

Contact me today to take your lead generation efforts to new heights!

Content Writer for Business Blogging

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Content writer for business blogging

Content writer for business blogging

Are you struggling to find the right words to captivate your audience and boost your online presence?

Focused keywords for this page:

  • Content writer for business blogging
  • Business blogging content writer
  • Business blog content writer
  • Business blog writer
  • Writer for business blogging

Table of contents:

  1. Benefits of business blogging.
  2. Different ways a content writer can help you in business blogging.
  3. Different types of blog posts that a content writer can write for a business blog.
  4. Benefits of hiring a professional content writer for business blogging.
  5. Quick summary of my content writing services for business blogging.

Look no further! I’m here to offer my expertise as a skilled content writer for your business blogging needs.

With a passion for crafting compelling and engaging blog posts, I can help you create valuable and informative content that will resonate with your target audience.

Whether you need regular blog posts, industry-specific blog posts, or blog writing to improve your search engine rankings, I’ve got you covered.

Let me take the burden off your shoulders and deliver high-quality written material that will elevate your brand and drive traffic to your website. Content writer for business blogging.

Although you are on this web page because you already know the benefits of business blogging, here is a quick list of advantages you can enjoy when you regularly publish a business blog with the help of a professional content writer.

Benefits of Business Blogging – Business blog writer

Benefits of business blogging

Benefits of business blogging

Business blogging

  • Boosts website traffic and visibility.
  • Establishes credibility and positions you as an industry expert.
  • Improves search engine rankings and increases organic reach.
  • Drives lead generation and customer acquisition.
  • Enhances customer engagement and fosters brand loyalty.
  • Provides a platform to showcase products or services.
  • Facilitates thought leadership and industry influence.
  • Increases social media presence and shares.
  • Builds relationships with customers and fosters trust.
  • Generates opportunities for partnerships and collaborations.

Different Ways a Content Writer Can Help You in Business Blogging

How does a content writer help you in business blogging

How does a content writer help you in business blogging.

A skilled content writer is essential in business blogging as they drive traffic, engage readers, and boost brand visibility.

A content writer crafts craft captivating headlines and introductions to grab attention. They also help in researching relevant topics and ensures up-to-date and valuable content. Writer for business blogging.

Keyword optimization improves search engine rankings. They create an editorial calendar for consistent posting.

By generating unique ideas for business blogging, and writing compelling content, they attract and retain readers. Business blog content writer.

Proper formatting enhances readability, while visual content and shareable posts increase engagement and social media sharing.

Your skilled content writer implements SEO best practices to drive organic traffic to your business blog and conducts competitor analysis for differentiation. Content writer for business blogging.

Here are different key ways a content writer can assist you in maximizing the potential of your business blog, although many of these tasks depend on your arrangement with individual content writer:

Crafting Engaging Headlines

  • A content writer can create captivating headlines that grab attention and entice readers.
  • They employ SEO strategies to optimize headlines for search engines. Content writer for business blogging.
  • Compelling headlines drive more traffic to your business blog.
  • Eye-catching titles increase the chances of your content being shared.

Writing Engaging Introductions

  • A content writer can craft compelling introductions that hook readers from the start, for business blogging.
  • Engaging introductions encourage readers to continue reading the entire blog post.
  • They use storytelling techniques to captivate the audience for your business blog. Business blogging content writer.
  • Well-written introductions during business blogging create a positive first impression.

Researching Relevant Topics

  • Your content writer conducts thorough research to identify trending and relevant topics for your business blog.
  • They stay updated with industry news, latest trends, and customer interests for sustainable business blogging. Business blog writer.
  • Research-backed content adds credibility to your business blog.
  • Providing valuable and up-to-date information keeps readers coming back for more.

Keyword Optimization

  • A content writer excels at incorporating strategic keywords into your blog posts.
  • They conduct keyword research to identify the most relevant and valuable terms. Business blogging content writer.
  • Keyword-rich content attracts organic traffic to your business blog.

Developing an Editorial Calendar for Business Blogging

  • A content writer can help you create an editorial calendar for consistent blog posting.
  • Planning and scheduling content in advance ensures a steady flow of fresh posts. Content writer for business blogging.
  • An organized editorial calendar keeps your business blog on track.
  • Regular posting frequency improves SEO and audience engagement.

Generating Unique Ideas

  • Your content writer brainstorms and generates fresh, unique ideas for your business blog.
  • They explore different angles and perspectives to create original content.
  • Unique ideas help you stand out from competitors in the blogging sphere. Writer for business blogging.
  • Creative content keeps readers engaged and eager for more.

Writing Compelling Content for Business Blogging

  • A content writer possesses the art of crafting engaging and informative content for writing business blog posts.
  • They create valuable content that educates, entertains, or solves problems.
  • Well-written content builds trust, credibility, and authority in your industry.
  • Engaging content encourages social sharing and attracts a wider audience. Business blogging content writer.

Formatting for Readability of Your Business Blog

  • Your content writer can structure blog posts for optimal readability.
  • They use subheadings, bullet points, and short paragraphs to enhance readability.
  • Clear and organized formatting makes it easy for readers to skim through content. Business blog content writer.
  • Improved readability leads to better user experience and longer reading sessions.

Incorporating Visual Content to Your Business Blog

  • Your content writer suggests and incorporates visually appealing elements into your blog posts.
  • They use images, infographics, and videos to make your business blog more engaging. Content writer for business blogging.
  • Visual content enhances the overall user experience.
  • Eye-catching visuals increase the likelihood of social media sharing.

Creating Shareable Content

  • They create content that resonates with your target audience.
  • Shareable content encourages readers to share your blog posts on social media platforms. Writer for business blogging.
  • They incorporate storytelling, emotions, and practical tips to make your content share-worthy.
  • Increased social sharing expands your reach and drives more traffic to your blog.

Implementing SEO Best Practices Into Your Business Blogging

  • Your content writer stays updated with SEO best practices and algorithms.
  • They optimize content with proper meta tags, headings, and alt text for images.
  • Strategic use of keywords and internal linking improves search engine visibility. Business blogging content writer.
  • Effective SEO practices drive more organic traffic to your business blog.

Driving Traffic to Your Business Blog

  • They help drive organic traffic to your business blog through SEO techniques.
  • They create content that aligns with user search intent.
  • High-quality content attracts more visitors and potential customers.
  • Increased traffic leads to higher conversion rates and business growth.

Conducting Competitor Analysis

  • Your content writer researchers and analyses competitor business blogs to identify content gaps. Business blog content writer.
  • They find opportunities to create unique and differentiated content.
  • Understanding competitors’ strategies helps you stay ahead in the blogging landscape.
  • Analyzing competitor blogs guides you in creating more impactful content.

Writing Guest Posts for Business Blogging

  • A content writer can create high-quality guest blog posts for reputable websites.
  • Guest posting exposes your brand to a wider audience.
  • It drives referral traffic from external sources to your business blog. Writer for business blogging.
  • Guest posts enhance your credibility and authority in the industry.

Engaging with Readers

  • Your content writer can actively respond to comments and engage with readers, although, it depends on your contract with them.
  • Comments foster a sense of community and encourage discussion on your blog. Business blogging content writer.
  • Reader engagement increases loyalty and repeat visits.
  • Building relationships with readers strengthens your brand’s reputation.

Incorporating Call-to-Actions (CTAs)

  • Your skilled content writer can strategically place CTAs within your blog posts.
  • CTAs prompt readers to take desired actions, such as subscribing or making a purchase. Business blog writer.
  • Well-crafted CTAs improve conversion rates and lead generation.
  • Compelling CTAs guide readers towards specific goals and objectives. Copywriter for business blogging.

Conducting Content Audits of Your Business Blog

  • Your business blog writer can assess the performance of your existing blog content.
  • Content audits identify areas for improvement and optimization.
  • Analyzing metrics and user engagement helps refine your content strategy. Business blog copywriter.
  • Content audits ensure your business blog remains relevant and impactful.

Optimizing Meta Descriptions of Individual Blog Posts

  • Your content writer can create compelling meta descriptions for your blog posts. Business blogging copywriter.
  • Meta descriptions entice search engine users to click and visit your blog.
  • Well-optimized meta descriptions improve click-through rates.
  • Increased clicks result in higher traffic and visibility. Copywriter for business blogging.

Monitoring Analytics

  • An experienced content writer can analyze blog analytics to gain insights into audience behavior.
  • They track metrics such as page views, time spent on page, and bounce rate. Business blogging content writer.
  • Analyzing data helps refine content strategy and cater to audience preferences.
  • Data-driven decision-making leads to improved performance and ROI. Business blog copywriter.

Continuous Improvement of Your Business Blog

  • They continuously improve the quality and effectiveness of your business blogging.
  • Constant learning and experimentation drive long-term success.
  • Evolving content strategies ensure your business blog stays ahead of the curve. Copywriter for business blogging.

By harnessing the skills of a proficient content writer, you can elevate your business blog to new heights, attracting a wider audience, boosting engagement, and ultimately driving growth for your business.

Different Types of Blog Posts That a Content Writer Can Write for a Business Blog

Different types of blog posts a content writer can write for a business blog

Different types of blog posts a content writer can write for a business blog.

As a content writer, it is crucial to diversify the types of blog posts you create for a business blog.

This variety helps keep the content fresh, engaging, and appeals to different reader preferences.

In this article, I will explore several types of blog posts that I can write as your content writer to maximize the impact of your business blogging efforts.

How-to Guides for Your Business Blog

  • A how-to guide provides step-by-step instructions on accomplishing a specific task. Business blogging content writer.
  • I can write comprehensive guides that walk your audience through a process relevant to your industry or product.
  • How-to guides position your business as an expert and provide value to your readers. Business blogging copywriter.

Listicles Blog Posts – Business blogging copywriter

  • Listicles are articles presented in a list format, such as “Top 10 Tips” or “5 Essential Tools.”
  • I can create compelling listicles that offer actionable advice or curated resources related to your business niche.
  • Listicles are popular among readers as they provide easily digestible information. Writer for business blogging.

Product Reviews Business Blog Posts

  • Product reviews offer an in-depth analysis and evaluation of specific products or services.
  • I can write honest and unbiased reviews of your offerings, highlighting their features, benefits, and potential drawbacks.
  • Product reviews help readers make informed purchasing decisions and build trust in your brand. Copywriter for business blogging.

Case Studies in Business Blogging

  • Case studies focus on real-life examples of how your product or service solved a problem or benefited a client.
  • I can write compelling case studies that showcase the success stories of your customers.
  • Case studies provide social proof and build credibility for your business.

Interviews Through Business Blog Posts

  • Interviews feature conversations with industry experts, thought leaders, or influential individuals in your field. Business blog copywriter.
  • I can conduct interviews and write informative articles based on the insights shared.
  • Interviews add value to your blog by offering unique perspectives and expertise.

Thought Leadership Articles in Business Blogging

  • Thought leadership articles position you or your business as an authority in your industry.
  • I can write well-researched articles that share insights, analysis, and opinions on relevant industry topics. Business blog content writer.
  • Thought leadership articles help establish credibility and attract a loyal audience.

Industry News and Updates as Blog Posts

  • Keeping your audience informed about the latest news and updates in your industry is crucial.
  • I can write blog posts that summarize industry news, discuss emerging trends, or provide analysis. Copywriter for business blogging.
  • Sharing industry news positions your business as a reliable source of information and helps readers stay up-to-date.

Behind-the-Scenes Descriptions

  • Sharing behind-the-scenes content provides a glimpse into your business’s internal operations. Writer for business blogging.
  • I can write blog posts that showcase your team, company culture, or the process behind your product development.
  • Behind-the-scenes content humanizes your brand and creates a stronger connection with your audience.

Infographics

  • Infographics combine visual elements with concise information to present data or complex concepts.
  • I can write content for visually appealing infographics that simplify complex topics related to your business. Business blog writer.
  • Infographics are highly shareable and can increase the reach of your blog content.

Guest Posts for Your Business Blog

  • Inviting guest bloggers to write for your business blog brings fresh perspectives and new audiences.
  • I can collaborate with industry influencers or experts to contribute guest posts on your blog. Business blogging writer.
  • Guest posts introduce diverse voices and expand your reach within your industry.

Expert Roundups

  • Expert roundups feature insights and tips from a group of industry experts.
  • I can curate and write expert roundup blog posts, where multiple experts share their advice on a specific topic.
  • Expert roundups provide a comprehensive resource and help amplify the expertise of your blog. Business blog writer.

Frequently Asked Questions (FAQs) as Business Blog Posts

  • FAQs address common questions and concerns your audience may have.
  • I can compile a list of frequently asked questions and provide detailed answers in a blog post.
  • FAQs help address customer queries, improve user experience, and build trust.

Case Study Updates

  • Following up on previous case studies with updates showcases the long-term impact of your solutions.
  • I can write follow-up articles that highlight the ongoing success or progress of your clients.
  • Case study updates demonstrate the value of your products or services over time.

Seasonal or Holiday-Themed Content as Content Writer

  • Creating content around specific seasons or holidays adds relevance and timeliness.
  • I can write blog posts that tie your business offerings to seasonal trends or holiday events.
  • Seasonal content engages readers during specific times of the year and can drive sales.

Infotainment Posts in Business Blogging

  • Infotainment posts blend educational content with entertainment value.
  • I can write engaging articles that educate your audience while incorporating storytelling, humor, or interesting anecdotes.
  • Infotainment posts make learning enjoyable and increase reader engagement.

Comparison Guides Content Writing

  • Comparison guides help readers evaluate different options or products in your industry.
  • I can write detailed comparison articles that highlight the pros and cons of various choices.
  • Comparison guides assist readers in making informed decisions and position your business as a trusted source of information.

Trend Analysis – Business blog copywriter

  • Trend analysis blog posts delve into industry trends, emerging technologies, or changing consumer behaviors.
  • I can provide insightful analysis and predictions based on current trends in your field.
  • Trend analysis showcases your industry knowledge and positions your business as forward-thinking.

Step-by-Step Tutorials Through Business Blogging

  • Step-by-step tutorials provide detailed instructions on completing a specific task or achieving a desired outcome.
  • I can create comprehensive tutorials with visuals, screenshots, or videos to guide readers.
  • Tutorials offer practical value to your audience and establish you as an expert resource. Business blog copywriter.

Personal Stories and Experiences

  • Sharing personal stories and experiences humanizes your brand and fosters a deeper connection with your audience.
  • I can write blog posts that recount personal anecdotes related to your business journey or lessons learned.
  • Personal stories create relatability, engage readers emotionally, and differentiate your business. Business blog content writer.

As a content writer for a business blog, incorporating a variety of blog post types ensures your content remains engaging, informative, and relevant to your audience.

By utilizing these different formats, you can provide value, establish thought leadership, engage readers, and drive business growth.

Experimenting with various types of blog posts allows you to cater to diverse reader preferences and create a well-rounded blog that consistently delivers valuable content to your audience.

Benefits of Hiring a Professional Content Writer for Business Blogging

Benefits of hiring a professional content writer for your business blog

Benefits of hiring a professional content writer for your business blog.

When it comes to business blogging, hiring a professional content writer can significantly enhance the success and effectiveness of your blog.

Below I’m listing salient benefits that you can experience by bringing in a skilled content writer to handle your business blog.

High-Quality Content Creation:

  • Hiring a professional content writer ensures the production of high-quality, well-crafted content for your business blog.
  • I can write engaging, informative, and error-free articles that captivate your audience. Business blogging content writer.
  • High-quality content establishes credibility, engages readers, and encourages them to return for more.

Time and Resource Savings for Your Business Blog

  • By outsourcing your content writing to a professional content writer, you save valuable time and resources.
  • I can handle the time-consuming task of researching, writing, and editing blog posts, allowing you to focus on other core aspects of your business. Copywriter for business blogging.
  • Time saved can be invested in business development, customer engagement, and strategic planning.

 

Consistency in Posting

  • Consistent posting is vital for the success of your business blog.
  • I can develop an editorial calendar and ensure a regular flow of fresh, relevant content.
  • Consistent posting keeps your blog active, maintains reader interest, and improves search engine rankings.

Search Engine Optimization (SEO) Through Business Blogging

  • A professional content writer possesses knowledge and expertise in SEO techniques.
  • I can optimize your blog posts with relevant keywords, meta tags, and internal linking strategies to improve search engine rankings.
  • Effective SEO practices increase the visibility and discoverability of your business blog.

Targeted Content Creation for Your business Blog

  • Understanding your target audience is crucial in business blogging, which your professional content writer has.
  • I can conduct thorough research and create content that resonates with your specific audience.
  • Targeted content increases reader engagement, encourages sharing, and drives qualified traffic to your business blog.

Brand Consistency

  • A professional content writer can help maintain brand consistency across your blog.
  • I can align the tone, voice, and messaging of your blog posts with your overall brand identity.
  • Consistent branding strengthens brand recognition and fosters a cohesive brand experience for your readers.

Effective Call-to-Actions (CTAs) – Copywriter for business blog

  • CTAs are essential for guiding readers to take desired actions, such as subscribing, downloading, or making a purchase.
  • I can strategically incorporate persuasive CTAs within your blog posts to drive conversions.
  • Well-crafted CTAs improve user engagement, lead generation, and ultimately contribute to your business’s growth.

Industry Expertise and Research

  • People provide content writing services stay updated with industry trends, news, and best practices. Business blog copywriter.
  • I can bring valuable insights, research, and expertise to your blog.
  • By incorporating up-to-date industry knowledge, I can create content that positions your business as an authority in your field.

Tailored Content Formats for Business Blogging

  • Different types of content formats cater to various reader preferences.
  • I can create diverse content formats such as how-to guides, listicles, case studies, and infographics to keep your blog engaging and varied. Business blog writer.
  • Offering a variety of content formats enhances reader experience and ensures your blog appeals to a wider audience.

Engaging and Sharable Content for Your Blog

  • Engaging content is key to attracting and retaining readers.
  • I can write compelling, thought-provoking blog posts that resonate with your audience.
  • Engaging content increases social sharing, expands your reach, and drives organic traffic to your blog.

Improved User Experience for Your Business Blog

  • A professional content writer can optimize the structure and formatting of your blog posts for better user experience.
  • I can use subheadings, bullet points, and concise sentences to enhance readability and scannability.
  • Improved user experience encourages readers to spend more time on your blog and increases the likelihood of conversion.

Audience Engagement

  • Engaging with your audience is crucial for building a loyal following.
  • I can respond to comments, facilitate discussions, and encourage reader interaction on your blog.
  • Audience engagement fosters a sense of community, strengthens relationships, and builds brand loyalty.

Expert Collaboration

  • A professional content writer can collaborate with subject matter experts within your organization or industry.
  • I can conduct interviews, gather insights, and incorporate expert opinions into your blog posts.
  • Expert collaboration adds depth, credibility, and a fresh perspective to your blog content.

Adaptability and Flexibility

  • The world of business blogging is constantly evolving.
  • I can adapt to changing trends, algorithms, and reader preferences.
  • I stay updated on the latest content marketing strategies and can tailor your blog content accordingly.

Measurable Results and ROI Through Your Business Blog

  • A professional content writer can track and analyze the performance of your blog posts.
  • I can provide data-driven insights on metrics such as traffic, engagement, conversions, and ROI. Business blogging content writer.
  • Measurable results allow you to assess the effectiveness of your business blog and make informed decisions.

Hiring a professional content writer for your business blog brings numerous benefits, from high-quality content creation to increased brand visibility and audience engagement.

With their expertise in SEO, targeted content creation, and industry knowledge, a skilled content writer can elevate your blog to new heights, driving growth and delivering measurable results for your business.

Quick Summary of My Content Writing Services for Business Blogging

A skilled content writer can help captivate your audience and boost your online presence through business blogging.

Business blogging offers benefits such as increased website traffic, credibility, improved search engine rankings, lead generation, customer engagement, and brand loyalty.

A content writer can assist in crafting captivating headlines and introductions, researching relevant topics, optimizing keywords, creating an editorial calendar, generating unique ideas, and writing compelling content. Business blog content writer.

They can also help with formatting for readability, incorporating visual content, creating shareable content, implementing SEO best practices, driving traffic, conducting competitor analysis, writing guest posts, engaging with readers, incorporating call-to-actions, conducting content audits, optimizing meta descriptions, monitoring analytics, and continuous improvement of the business blog. Writer for business blogging.

Different types of blog posts that a content writer can write for a business blog include how-to guides, listicles, product reviews, case studies, interviews, thought leadership articles, industry news and updates, behind-the-scenes descriptions, infographics, guest posts, expert roundups, FAQs, case study updates, seasonal or holiday-themed content, infotainment posts, comparison guides, trend analysis, step-by-step tutorials, and personal stories and experiences.

Hiring a content writer for business blogging brings expertise, diversity of blog post types, fresh perspectives, increased engagement, and ultimately drives growth for the business.

Content writing services for drip marketing campaigns

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Content writing services for drip marketing campaigns

Content writing services for drip marketing campaigns

In drip marketing, a series of marketing materials is sent to customers over a long period of time. My content writing services can help you instill a sense of purpose into every drip marketing campaign.

Table of contents:

  1. Content writing services for drip marketing campaigns – What is a drip email marketing campaign?
  2. Different ways a drip marketing campaign can be made effective
  3. How can a copywriter help you in your email drip marketing campaigns?
  4. Does being a marketer also mean you are a convincing copywriter?
  5. Are you looking for a content writer for your drip marketing campaign?
  6. Why does a quality content writing service matter when it comes to managing a successful drip marketing campaign?

This webpages relevant to your if you have use the following search terms:

  • Content writing services for drip marketing campaigns
  • Copywriting services for drip marketing campaigns
  • Content writer for drip marketing campaigns
  • Copywriter for drip marketing campaigns

Businesses endeavor to generate sales through long-term repeated interactions but unlike the usual engagements suggested by email marketers, drip marketing is mostly about promoting products and services over a prolonged period.

Although, conventionally, email is used for drip marketing, multiple media such as text messaging, instant messaging, and social media updates are also used these days. It depends on what your audience prefers when it receives messages from you.

I don’t see much difference between a sustained marketing campaign and drip marketing, and it is surely just a different name for continuing to engage your audience. In that sense, even blogging can be a part of drip marketing because you are constantly pushing new content in front of your audience.

A big difference, though, is that just as drops of water come off a dripping faucet, unattended, the drip marketing campaigns mostly run on autopilot.

For example, you set up a series of emails or auto responders, and once a person has opted to receive them, they go out on their own, without your direct interference.

Through partnering with a qualified content writing service, you can make your series of messages engaging and meaningful.  Remember that unless your messages can make a connection, they turn into simple noise and your recipients begin to ignore them. In fact, they ignore them in such a manner that they don’t even consign them to the spam folder.

Another good example would be, someone purchases from your e-commerce website. Whenever new items of the same category are available, you send a small email to them offering some sort of discount or an incentive to purchase. Over a period of time, you have enough data on them, and you also start making other offers to them based on their shopping preference.

Content writing services for drip marketing campaigns – What is a drip email marketing campaign?

A drip email marketing campaign is an innovative and effective digital marketing strategy designed to engage and convert leads through a series of automated emails.

This approach is particularly powerful in its ability to maintain a consistent line of communication with potential and existing customers, nurturing them through various stages of their journey with a brand.

Here’s a more detailed introduction to the key elements of a drip email marketing campaign:

Automated Email Sequences

Central to this strategy is the use of automated emails.

These emails are crafted in advance and are set to be dispatched at predetermined intervals or in response to specific user actions.

For example, when a user signs up for a newsletter or makes a purchase, it can trigger a specific email or series of emails. Content writer for email drip marketing campaigns.

This automation ensures timely and relevant communication with minimal manual intervention.

Segmentation of Audience

Effective email drip campaigns leverage audience segmentation.

This process involves categorizing the audience based on their interaction with the brand, their position in the customer journey, or their behavior patterns. Copywriter for email drip marketing campaigns.

Such segmentation ensures that the content of each email is highly relevant and personalized, increasing the likelihood of engagement and conversion.

Timed or Trigger-Based Delivery

The emails can be scheduled to be sent out at regular time intervals – such as weekly or monthly – or triggered by specific actions taken by the recipient.

This flexibility allows businesses to stay in touch with their audience in a way that is both consistent and contextually relevant.

Purpose-Driven Content

Each email in a drip campaign serves a specific purpose in guiding the recipient through the customer journey.

The content might include educational information, insights into products or services, special offers, reminders, or follow-up messages.

The goal is to provide value at each stage, moving the recipient closer to a conversion.

Goal-Oriented Strategy

The ultimate goal of a drip email campaign is to guide leads towards a conversion point, turning them into customers, and then further into loyal advocates for the brand. Copywriting services for email drip marketing campaigns.

This strategy is about building and nurturing relationships over time, leading to increased customer lifetime value.

Adaptable and Measurable

Drip email campaigns offer the advantage of being highly measurable.

Key performance indicators such as open rates, click-through rates, and conversion rates can be tracked and analyzed.

This data is invaluable for refining and optimizing the campaign for better engagement and conversion rates.

Drip email marketing campaigns represent a strategic, automated, and highly targeted approach to customer relationship management.

By delivering timely, relevant, and valuable content to segmented audience groups, these campaigns play a crucial role in driving business growth and fostering long-term customer loyalty.

Different ways a drip marketing campaign can be made effective

Creating effective drip marketing campaigns

Creating effective drip marketing campaigns

  • Target Audience Segmentation: Split your audience into specific groups. Tailor messages to each group’s interests and behaviors.
  • Personalized Content: Use recipient’s name and relevant details in emails. Personalization increases engagement and response rates.
  • Engaging Subject Lines: Create catchy, relevant subject lines. They boost open rates and grab attention. Content writer for drip marketing campaigns.
  • Clear Call-to-Action: Include a strong, clear CTA in each email. It guides readers on what to do next.
  • Valuable Content: Offer useful information, tips, or exclusive deals. Content should provide value to keep subscribers interested.
  • Consistent Branding: Use consistent tone and visual branding. Consistency builds recognition and trust. Copywriter for drip marketing campaigns.
  • Email Timing and Frequency: Schedule emails at optimal times. Avoid overwhelming subscribers with too many emails.
  • Responsive Design: Ensure emails are mobile-friendly. Most users read emails on mobile devices.
  • Test and Optimize: Regularly A/B test different elements. Use data to refine and improve emails.
  • Feedback Mechanism: Encourage and analyze subscriber feedback. Use insights to adapt and enhance the campaign.
  • Storytelling Elements: Incorporate stories to make emails more engaging. Stories create an emotional connection with the audience. Copywriting services for email drip marketing campaigns.
  • Automated Triggers: Set up emails to trigger based on specific actions. Triggers ensure timely and relevant communication.
  • Segment-Specific Offers: Include offers tailored to different segments. Personalized offers increase conversion rates.
  • Track Performance Metrics: Monitor open rates, click-through rates, and conversions. Use metrics to gauge effectiveness and make adjustments.
  • Educational Content: Provide educational materials relevant to your audience. Educating subscribers builds authority and trust.
  • Leverage Social Proof: Include testimonials or user reviews. Social proof enhances credibility and trust.
  • Preview Text Optimization: Craft compelling preview text. It provides additional context and encourages opens. Copywriter for drip marketing campaigns.
  • Avoid Spam Triggers: Use language that doesn’t trigger spam filters. Ensuring deliverability is key to campaign success.
  • Use of Visuals: Incorporate images or videos to enhance engagement. Visuals make emails more attractive and memorable.
  • Continuous Improvement: Regularly review and update the campaign. Staying dynamic ensures ongoing relevance and effectiveness.

How can a copywriter help you in your email drip marketing campaigns?

How can a copywriter help you with your drip marketing campaigns
  • Craft Compelling Subject Lines: Enticing subject lines are created to boost open rates, capturing attention in a crowded inbox.
  • Personalize Content: Tailoring content resonates with different segments of your audience, leading to higher engagement and conversion rates.
  • Write Clear Calls-to-Action: Constructing clear and compelling CTAs encourages readers to take action, increasing click-through rates. Content writer for email drip marketing campaigns.
  • Optimize Email Length: Knowing the ideal length for emails maintains reader interest, keeping emails concise yet informative.
  • Improve Readability: Structuring emails for easy reading, using short paragraphs and bullet points, makes the content more digestible and engaging.
  • Develop Consistent Tone and Voice: Ensuring your brand’s voice is consistent across all emails builds trust and brand recognition.
  • Create Engaging Openers: Writing captivating opening lines hooks the reader immediately, increasing the likelihood of the email being read fully. Content writing services for drip marketing campaigns.
  • Storytelling: Using storytelling makes emails more relatable and memorable, establishing an emotional connection with the audience.
  • Offer Value: Ensuring each email offers value to the reader, whether it’s information, entertainment, or deals, keeps subscribers interested and subscribed.
  • Segment Content: Creating varying content for different audience segments ensures more targeted and effective messaging.
  • Test and Refine: Testing different versions of emails to see what works best leads to continuous improvement in campaign performance. Copywriting services for drip marketing campaigns.
  • Address Pain Points: Identifying and addressing the audience’s pain points drives conversions by solving problems or addressing needs.
  • Use Power Words: Incorporating power words that trigger emotional responses makes your messages more persuasive.
  • Optimize for Mobile: Ensuring emails are optimized for mobile viewing is crucial, as most people read emails on their phones.
  • Incorporate SEO Techniques: Using SEO techniques improves visibility in email content where relevant, enhancing the findability of your content online. Content writer for drip marketing campaigns.
  • Analyze Competitor Campaigns: Analyzing what competitors are doing finds gaps and opportunities, guiding strategy and content creation.
  • Integrate with Social Media: Crafting content that connects your email and social media strategies increases overall engagement.
  • Create Urgency: Knowing how to create a sense of urgency without sounding pushy leads to quicker conversions.
  • Align with Overall Marketing Strategy: Ensuring that email content aligns with your overall marketing strategy strengthens your brand.
  • Educate Your Audience: Creating educational content establishes your brand as an authority, building trust and loyalty. Copywriter for drip marketing campaigns.
  • Promote Events and Webinars: Effectively promoting your events or webinars through emails increases attendance and engagement.
  • Highlight Customer Testimonials: Effectively incorporating customer testimonials builds credibility and trust.
  • Encourage Feedback: Crafting emails that encourage readers to provide feedback is valuable for improving products and services.
  • Enhance Brand Story: Weaving your brand story throughout the email campaign increases customer loyalty.
  • Address Objections: Preemptively addressing common objections reduces barriers to conversion. Copywriting services for email drip marketing campaigns.
  • Create A/B Testing Strategies: Developing A/B testing strategies determines what resonates best, optimizing email performance.
  • Guide Through the Buying Journey: Mapping content to different stages of the buying journey ensures the right message reaches the audience at the right time.
  • Utilize Data Insights: Using data insights to inform content creation meets the audience’s needs more effectively.
  • Focus on Benefits, Not Features: Emphasizing the benefits of your product or service persuades potential customers better than focusing on features. Copywriter for drip marketing campaigns.
  • Create Series or Sequences: Designing email sequences keeps readers engaged over time, guiding them to a specific goal or action.
  • Reinforce Brand Values: Reinforcing your brand values in every email helps in building a loyal customer base.
  • Use Humor Where Appropriate: Skillfully using humor makes emails more enjoyable, making your brand more relatable and memorable.
  • Facilitate Upsells and Cross-Sells: Crafting content that encourages upsells and cross-sells increases average order values.
  • Highlight New Features or Products: Introducing new features or products in emails keeps your audience informed and interested.
  • Maintain Legal Compliance: Ensuring your email content complies with legal standards like GDPR protects your brand from potential legal issues.

Does being a marketer also mean you are a convincing copywriter?

A digital marketer is a professional who specializes in promoting brands and products through digital channels, such as social media, search engines, and email.

They strategize and implement campaigns to reach target audiences, increase brand awareness, and drive sales.

A copywriter focuses on creating persuasive and engaging written content.

Their work includes crafting ad copy, website content, blog posts, and email campaigns that resonate with the target audience and prompt action.

Here are 25 differences between a digital marketer and a copywriter:

  1. Focus: Digital marketers focus on overall marketing strategy; copywriters concentrate on creating written content.
  2. Skills: Digital marketers need a broad range of skills in SEO, PPC, analytics, and social media; copywriters specialize in writing and storytelling. Copywriting services for drip marketing campaigns.
  3. Tools: Marketers often use tools like Google Analytics, SEMrush, and Hootsuite; copywriters use word processors, grammar checkers, and plagiarism tools.
  4. Goals: A digital marketer’s goal is to increase overall brand visibility and conversions; a copywriter aims to engage and persuade through words.
  5. Channels: Digital marketers work across various digital channels; copywriters often focus on specific content types like blogs or ad copy. Copywriter for drip marketing campaigns.
  6. Metrics: Marketers track metrics like traffic, conversion rates, and ROI; copywriters focus on engagement metrics like read time and content shares.
  7. Education: Marketers typically study marketing, business, or communications; copywriters often have backgrounds in writing, journalism, or English.
  8. Strategy vs. Execution: Marketers develop and oversee marketing strategies; copywriters execute these strategies through content. Content writer for drip marketing campaigns.
  9. SEO Knowledge: Marketers usually have in-depth SEO knowledge; copywriters understand basic SEO principles for content optimization.
  10. Campaign Management: Digital marketers manage and optimize entire campaigns; copywriters contribute specific pieces of content to these campaigns.
  11. Ad Spend Responsibility: Marketers often handle ad budgets and spending; copywriters focus on creating the content for ads.
  12. Data Analysis: Digital marketers analyze data to inform strategy; copywriters use data insights to refine their writing.
  13. Content Distribution: Marketers determine the best channels for content distribution; copywriters create the content to be distributed.
  14. Customer Journey Understanding: Marketers map out the entire customer journey; copywriters focus on crafting messages for specific stages of that journey. Copywriting services for email drip marketing campaigns.
  15. Brand Strategy: Marketers develop and maintain the overall brand strategy; copywriters ensure their content aligns with this strategy.
  16. Project Management: Digital marketers often lead project management; copywriters are usually one part of the project team.
  17. Social Media Savvy: Marketers are typically adept at social media strategy; copywriters may write social media content without managing the strategy. Content writer for drip marketing campaigns.
  18. Technical Skills: Digital marketers often have more technical skills related to digital platforms; copywriters have more specialized writing skills.
  19. Content Ideation: Marketers ideate content based on strategic goals; copywriters ideate based on creativity and audience engagement.
  20. Client Interaction: Digital marketers frequently interact directly with clients for strategy discussions; copywriters might have limited client interaction.
  21. Conversion Optimization: Marketers focus on optimizing for conversions; copywriters focus on optimizing the persuasiveness of content. Copywriter for drip marketing campaigns.
  22. Budget Management: Digital marketers often manage marketing budgets; copywriters work within the confines of these budgets.
  23. Influencer Collaboration: Marketers might coordinate with influencers; copywriters may create content for these collaborations.
  24. Email Marketing: Marketers strategize email campaigns; copywriters write the emails.
  25. Reporting: Digital marketers prepare comprehensive campaign reports; copywriters report on content-specific metrics.

While a digital marketer has a broad skill set encompassing strategy, analytics, and channel management, a copywriter is specialized in the art of written communication.

Being a digital marketer doesn’t automatically make one a convincing copywriter.

Each role requires specific skills and expertise, making them distinct yet complementary in the digital marketing landscape.

Are you looking for a content writer for your drip marketing campaign?

Aside from core writing, I can also help with setting a direction for your drip marketing campaigns. I’m constantly advising my clients on what sort of content will give them the best ROI.

Conventional drip marketing comes from email marketing and hence, it is the email marketing services that provide you the appropriate tools in the form of creating a series of emails that are blasted automatically at set intervals.

Hence, when you send out a series of logically connected email messages to your mailing list, it is called a drip marketing campaign.

Why does a quality content writing service matter when it comes to managing a successful drip marketing campaign?

You need marketing copy that converts. There are multiple reasons why you need a convincing content writer for your drip marketing campaigns.

Sending out high-quality drip marketing campaign emails can be quite costly.  Consequently, you want as high an ROI as possible. For that, your message must be clear, convincing, and easy to understand.

I’m writing this in the context of writing and sending out emails. Since most of the drip marketing campaigns are organized via emails, I’m focusing here on emails but the insights that I’m sharing can also be applied on other forms of drip marketing campaigns.

Create an impactful subject line

Your subject line is what makes people open your drip marketing campaign email message. As a content writer my primary focus will be to write a subject line that is so compelling that it forces people to open your message. Unless they open your message, how are they going to read it? Unless they read your message, how are they going to respond to it.

Hence, everything begins with your subject line.

Don’t underestimate the preview text

Most of the email marketing services these days allow you to write a “preview text”. It is the text that appears in the inbox which people can read without even opening your message.

This may appear when the hold their cursor over your message or simply in the line that displays all the new or existing email messages. Even the preview text can prompt people to open your drip marketing message. When I work as your content writer, I will make sure that the preview text is compelling and believable enough.

Properly understand your audience for whom you are creating the drip marketing campaign

One of the most important things to take care of and in fact, when I’m writing content, this is one of the main focus points of my content writing service. I never start working unless I have completely understood the audience of the client.

When you understand the audience, you use the right language, you make the right offer, and you present the right CTA. You cannot empathize through your writing if you don’t understand what problems the audience is facing and what solutions they are looking for.

Yes, even not being able to find the right shade of the red color they want for a T-shirt, can be an excruciating problem for someone.

Write your messages for the mobile phone

Emails are opened more on mobile phones than on desktops and laptops (source). People who cannot read emails comfortably on their mobile phones delete those emails within three seconds.

Important:

  • Shorter sentences.
  • Present relevant information as soon as possible.
  • Easy to understand language.
  • Smaller words.

Write for a singular goal

This is something I repeatedly tell my clients. Most of the clients don’t know how to define the ultimate goal for a particular drip marketing campaign email message.

You don’t always want them to buy your shirt or download your case study or go through your white paper. Sometimes you simply want to engage them so that they remember you.

But sometimes, you do want them to buy your shirt or download your case study or go through your white paper. Make it clear.

The basic point is, as a content writer who writes to communicate, I can write the perfect drip marketing campaigns for your business whether you are into B2B or B2C.

Contact me today to know more about my content writing services.

Content writing services for blockchain development companies

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Content writing services for blockchain development companies

Content writing services for blockchain development companies

The blockchain technology is being considered as Internet 2.0.

It is supposed to free you from the grips of centralized databases and software applications and spread your digital assets over thousands, even hundreds of computers owned by users, all over the world, connected by the Internet.

Content writing for blockchain development company.

Content writer for cryptocurrency company or website.

There are thousands of technology companies that are vying to take the advantage of this transformational shift to blockchain-based applications, and they need to convey their messages through lucid, unambiguous content writing.

This is where my content writing services can help you if you are a blockchain development company.

Industries that are adopting blockchain technology

Industries adopting blockchain technologies

Industries adopting blockchain technologies

Blockchain technology is being adopted across a wide range of industries due to its potential for enhancing transparency, security, and efficiency.

This is not a comprehensive list, but below I’m mentioning some industries that are fast adopting blockchain technology to make their legacy applications secure and more distributive.

  • Finance and Banking: Blockchain is used for secure and transparent financial transactions, including cross-border payments and smart contracts. Cryptocurrency uses blockchain technology.
  • Supply Chain and Logistics: Blockchain enhances transparency and traceability in supply chains, reducing fraud and improving efficiency.
  • Healthcare: It is used for secure health record management, drug traceability, and patient data security.
  • Real Estate: Streamlines property transactions, reduce fraud, and improve transparency in property records.
  • Retail: Blockchain is employed in retail for supply chain management, anti-counterfeiting measures, and loyalty programs.
  • Energy and Utilities: Used in managing energy transactions, tracking renewable energy credits, and improving grid efficiency.
  • Insurance: Used for smart contracts, claims processing, and reducing fraud in the insurance industry. Content writing services
  • Government and Public Sector: Governments are exploring it for secure record-keeping, identity management, and transparent public services. Cryptocurrency
  • Education: Being explored for secure and verifiable academic credentialing and certificate management.
  • Legal: Used for smart contracts, improving the efficiency of legal processes, and ensuring the integrity of legal documents.
  • Agriculture: Used to trace the origin of agricultural products, ensuring food safety and authenticity.
  • Media and Entertainment: Blockchain is explored for content distribution, royalty tracking, and copyright protection in the media and entertainment industry.
  • Automotive: Tracking the provenance of parts, ensuring quality control, and managing automotive supply chains.
  • Telecommunications: Explored for secure and transparent billing systems, identity management, and fraud prevention.
  • Pharmaceuticals: Used for the traceability of drugs, ensuring the authenticity and safety of pharmaceutical products.
  • Manufacturing: Applied in manufacturing for supply chain management, quality control, and anti-counterfeiting measures.
  • Hospitality and Tourism: Blockchain is explored for transparent and secure booking systems, loyalty programs, and identity verification.
  • Human Resources: Blockchain is used for secure and transparent management of employee records, credentials, and payroll. Content writing services. Development company. Development website.
  • Waste Management: Tracking waste disposal, recycling, and ensuring compliance with environmental regulations.
  • Sports: Transparent ticketing, secure authentication of sports memorabilia, and managing sports contracts.
  • Shipping and Maritime: Applied to streamline documentation processes, reduce fraud, and enhance transparency in the shipping industry. Cryptocurrency company. Cryptocurrency website.
  • Construction: Blockchain is used for transparent project management, supply chain visibility, and reducing disputes in construction projects. Cryptocurrency website.
  • Renewable Energy: Facilitates transparent energy trading, peer-to-peer transactions, and tracking renewable energy generation.
  • Charity and Aid: Ensures transparency in charitable donations, enabling donors to track the use of funds. Content writing services.
  • Art and Collectibles: Used for provenance tracking, authentication, and transparent transactions in the art market.
  • Smart Cities: Secure and transparent management of city data, identity, and services.
  • Water Management: Applied for transparent water resource management, billing, and reducing water-related fraud.
  • Aviation: Used for transparent and secure maintenance records, parts tracking, and reducing counterfeit aviation parts.
  • Cybersecurity: Enhances the security of digital identities, access management, and data integrity.
  • Gaming: Explored for in-game asset ownership, transparent transactions, and secure digital rights management. Content writer for blockchain. Content writer for cryptocurrency.

How can I help a cryptocurrency website as a content writer? Content writing services

How can I help a cryptocurrency company as a content writer?

How can I help a cryptocurrency company as a content writer?

  • Boost Website Traffic: I create engaging content to attract more visitors to your cryptocurrency website.
  • Enhance User Engagement: My content encourages readers to stay longer on your site, increasing interaction. Content writer for cryptocurrency website.
  • Educate Your Audience: I explain complex concepts in a simple manner, helping your audience understand cryptocurrency better. Content writing services.
  • Establish Credibility: Well-researched content builds trust with your audience and establishes your website as an authoritative source.
  • SEO Optimization: I incorporate relevant keywords to improve your website’s search engine ranking. Content writer for blockchain development website.
  • Promote New Features: I highlight and explain new features, updates, and offerings to keep your audience informed.
  • Create Compelling Blog Posts: Engaging blog content keeps your audience informed and entertained.
  • Social Media Sharing: Shareable content boosts your website’s visibility across various social media platforms.
  • Attract Investors: I craft persuasive content to attract potential investors to your cryptocurrency projects. Content writing services.
  • Email Marketing Content: Engaging newsletters and updates keep your subscribers informed about the latest developments.
  • Clear Call-to-Action: I create compelling CTAs to guide visitors toward desired actions on your website.
  • User-Friendly Content: Content is structured for easy reading, ensuring a positive user experience.
  • Market Analysis: I provide insights into market trends, helping your audience make informed decisions. Content writer for cryptocurrency exchange.
  • Whitepapers: Detailed and well-structured whitepapers showcase the technical aspects of your projects.
  • Cryptocurrency Guides: Informative guides help users navigate the complexities of the cryptocurrency world. Blockchain development and cryptocurrency blogs.
  • News Updates: Regular news updates keep your audience informed about industry developments. Blog writer.
  • Video Scripts: Engaging video scripts enhance your multimedia content strategy. Cryptocurrency content writer.
  • FAQs Section: I create a comprehensive FAQ section to address common queries and concerns.
  • Community Building: Content that encourages discussion and interaction fosters a sense of community.
  • Partnership Announcements: I craft announcements to highlight key partnerships and collaborations. Content writing for cryptocurrency website.
  • Event Coverage: Detailed coverage of industry events and conferences keeps your audience connected.
  • Targeted Landing Pages: Specific landing pages cater to different audience segments, optimizing conversion.
  • Token Sale Descriptions: Clear and compelling descriptions of token sales attract potential investors.
  • Technical Documentation: I create clear and concise documentation for your cryptocurrency projects. Cryptocurrency website content writer.
  • Regular Content Updates: Consistent updates keep your website fresh, encouraging repeat visits and engagement.

Content writing services – How is cryptocurrency different from traditional currency?

How is cryptocurrency different from traditional currency

How is cryptocurrency different from traditional currency?

  • Decentralized Control: Cryptocurrency operates without central authority, unlike traditional currencies controlled by governments or central banks. Blockchain development company.
  • Digital Nature: It exists purely in digital form, while traditional currency includes physical notes and coins.
  • Global Accessibility: Cryptocurrencies can be accessed and used globally, eliminating the need for currency exchange.
  • Anonymity: Transactions can offer a higher degree of privacy compared to traditional currency transactions.
  • Limited Supply: Many cryptocurrencies have a fixed supply, preventing inflation due to unlimited printing, unlike traditional currencies.
  • Blockchain Technology: They utilize blockchain for secure and transparent transactions, a feature absent in traditional currency systems.
  • Immediate Transactions: Transactions occur in real-time, without the delays associated with traditional banking processes. Content writing services.
  • Borderless Transactions: They enable cross-border transactions without the need for intermediaries, reducing fees and time delays.
  • Ownership Verification: Cryptocurrency transactions are verified by cryptographic keys, ensuring ownership and preventing fraud.
  • Accessibility for the Unbanked: Provide financial access to individuals without access to traditional banking services.
  • Irreversible Transactions: Transactions, once confirmed, are irreversible, reducing the risk of chargebacks. Blockchain development content writer.
  • Volatility: Values can be highly volatile, contrasting with the relative stability of many traditional currencies.
  • Smart Contracts: They can incorporate smart contracts, self-executing contracts with coded terms, a feature not present in traditional currency systems.
  • Lower Transaction Costs: Transactions often have lower fees compared to traditional banking transactions.
  • 24/7 Market: Markets operate 24/7, allowing users to trade at any time, unlike traditional financial markets.
  • Accessibility to Everyone: Cryptocurrencies are open to anyone with internet access, promoting financial inclusion globally.
  • Permissionless Innovation: It allows for innovation without requiring permission from traditional financial institutions.
  • Immutable Ledger: Transactions are recorded on an immutable blockchain, providing transparency and security.
  • Limited Interference: Cryptocurrencies operate outside the control of governments, reducing the potential for interference in financial matters. Content writer.
  • Educational Opportunities: They provide opportunities for users to learn about blockchain technology, finance, and decentralized systems, fostering financial literacy.

Why you need an articulate content writer and an experienced content writing services for your blockchain development company?

The concept of blockchain development is still quite fuzzy

What are NFTs? What are ICOs? What are crypto coins, crypto wallets, and crypto exchanges? What is decentralized financing? What are blocks in a blockchain? Why are blockchains more secure compared to traditional IT assets? Why are people converting digital art into non-fungible tokens? Why are banks and fintech companies going crazy over the blockchain technology?

A peculiar thing about blockchain is that it is not a different technology per se, but a different way of organizing source code and data. Both the source code and the data are stored in user-verified “blocks”, and this concept is difficult to understand for a large chunk of the population.

There is confusion. There is apprehension. People even think that this is a complete scam when it comes to blockchain-powered cryptocurrencies and crypto exchanges.

For almost a year I have been writing content for multiple blockchain development companies and one thing that I have noticed is that even the developers don’t exactly understand the implications.

They are making blockchain applications, coins, tokens, and exchanges just because there is great demand, and some good money is to be made.

Hence, even if those people who are developing blockchain applications don’t really understand what impact the blockchain technology can make on the world, just imagine the level of understanding among common people who will eventually be using those applications.

People need to be educated. You need to raise awareness. Otherwise, if you are not able to raise awareness beyond a certain mass, even the traditional technology companies are not going to show any interest in your blockchain development services.

Different types of content that I can write for a blockchain development company

  • Introduction Blog Posts: Write engaging blogs introducing the company’s blockchain technology, its benefits, and real-world applications. Cryptocurrency content writer.
  • Content for Educational Infographics: Write content so that you can create visually appealing infographics explaining blockchain concepts, making it easy for readers to understand. Content writing services.
  • Use Case Articles: Craft articles showcasing real-world examples of how the company’s blockchain technology is solving problems in various industries.
  • Coin Explainer Videos: Develop short videos explaining the company’s cryptocurrency, highlighting its features and uses.
  • Blockchain FAQs: Create a comprehensive FAQ section answering common questions about blockchain development and the company’s solutions. Content writing for cryptocurrency.
  • Newsletters: Design regular newsletters to update subscribers on the latest developments, partnerships, and technological advancements.
  • Client Testimonials: Showcase success stories and testimonials from clients who have benefited from the company’s blockchain solutions. Cryptocurrency company.
  • Social Media Updates: Write engaging social media posts to share bite-sized information about the company’s technology, keeping the audience informed and engaged.
  • Technical Whitepapers: Develop detailed but accessible whitepapers explaining the technical aspects of the company’s blockchain solutions. Content writing services.
  • Case Studies: Create in-depth case studies highlighting specific projects, challenges faced, and successful outcomes using the company’s technology.
  • Interviews with Experts: Conduct interviews with the company’s experts or leaders, providing insights into the industry and technology trends.
  • Comparison Guides: Write guides comparing the company’s blockchain technology with others in the market, showcasing its unique features. Content writing for blockchain development companies.
  • Blockchain Glossary: Develop a user-friendly glossary explaining common blockchain terms for readers unfamiliar with the technology.
  • SEO-Optimized Landing Pages: Craft landing pages with SEO-optimized content to improve the company’s online visibility and attract potential clients.
  • Blockchain Webinars: Organize and promote webinars to educate the audience about blockchain technology and its applications. Cryptocurrency educational content.
  • Partnership Announcements: Write announcements for new partnerships, collaborations, or integrations to build credibility and attract attention.
  • Interactive Tutorials: Develop interactive tutorials or guides demonstrating how to use the company’s blockchain tools or platforms. Content writer for cryptocurrency.
  • Technology Updates: Regularly update content to reflect the latest technological advancements and updates in the company’s blockchain solutions.
  • Community Engagement Posts: Encourage community engagement through blog posts that invite discussions, comments, and feedback on the company’s forums or social media platforms. Blockchain development content writer.
  • Innovative Use Cases: Highlight innovative and creative use cases of the company’s blockchain technology, inspiring readers and showcasing its versatility.

The significance of high-quality content writing for blockchain development

New ideas, especially as revolutionary as blockchain technologies, must be explained in a language that people can understand.

As a software developer or a mobile app developer using blockchain technology, how do you explain it to people why they should use your software and not a software that is not based on the blockchain technology?

My content writing services can help you.

Very few people actually understand why blockchain is called so.

Why are they chains of blocks?

How are all these different blocks interconnected?

What is the benefit of storing the source code and the data in these blocks?

Why are blockchain applications more secure compared to conventional applications?

As a content writer I can help your audience understand these concepts and as a blockchain development company, I can help you communicate better.

Want to know how I can help you? Contact me today.

Why Credible Content?

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Credible Content big bar

Before credible-content.com the domain under which I ran my business was by my own name: amrithallan.com.

I was quite happy with the performance of the domain. I enjoyed good search engine rankings for all my relevant keywords.

Somewhere around in 2010-11 my content got massively stolen. The same web pages and blog posts on other websites having my content were ranking way hire than my own website. My rankings dropped by more than 200-300%.

Instead of penalizing those websites, Google began to penalize my website.

Fortunately, by now I know what happened and I also know how to prevent the same thing from happening in future.

I used to get 2-3 queries every day before the catastrophe. For weeks, I didn’t get a single query. Once I didn’t get a query for four months while I tried to figure out what went wrong with my website.

All my money came from my existing clients.

Almost 6 months went by. I got a few queries and some of those quarries turned into paid assignments, but the website was doomed.

It was my wife who suggested that I should move on and try another domain. I was anyway spending so much time on my present domain. It would be better if I spent my effort on a new domain.

This was how Credible Content was born. Before this I didn’t try many names. This was the first name I checked whether the domain was available or not. It just came to my mind. Content had to be there. I needed something short.

According to various online dictionaries including Oxford and Merriam-Webster, credible means capable of being believed. It means believable. It also means worthy of belief or confidence. Trustworthy. Offering reasonable grounds for being believed.

The name Credible Content instantly resonated. This is the philosophy I follow. I never overcommit. I never make claims that I cannot honor. I’m very upfront with my clients about what I can achieve for them and what is beyond my capabilities. When my clients decide to work with me, they know exactly what I’m going to deliver.

Hence, Credible Content means I provide content that is believable and that is trustworthy.

Looking for a writer for your meta descriptions?

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Need a writer to write your meta descriptions

Need a writer to write your meta descriptions?

Although, as a content writer, I mostly write blog posts, web page text or copywriting materials such as landing pages and email marketing campaigns, many clients also want me to write meta descriptions for them.

Just today (September 14, 2020) spent a considerable amount of time writing 50 meta descriptions for the webpages of a client’s website.

Just meta descriptions.

I had the written main content for the website a few weeks ago and I had submitted all the documents.

A couple of days ago I received an email stating that they cannot come up with compelling meta description text.

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What is meta description writing?

A meta description gives the summary of your web page or blog post to the search engines or social media websites (where your links are posted).

When you visit a web page or a blog post, you don’t see the meta description.

This description exists in HTML format, in the header area of your web page or blog post.

It is part of the source code – the HTML or the PHP program that displays the information on your website in a particular format.

Want to see the meta description of this web page?

Right click somewhere (preferably a blank area) and when the context menu appears, click on something like “View source code”.

Try to find something like

<meta name=”description” content=”” />

When you use Google, below the main hyperlink in the search results, this is the extra information that you read about a web page.

For example, in the screenshot below, I have highlighted the meta description information.

How your meta description appears in search results

How your meta description appears in search results.

Meta description is very important.

This is why it is extracted from your web page and displayed in the search results.

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Even when someone shares your link on Facebook, Twitter or LinkedIn, it is your meta description that is displayed.

It is a snapshot of your message.

Merely by reading your meta description your prospective visitor should be able to make out what information your web page contains.

Your title captivates your prospective visitor, and your meta description further the convinces him or her to visit your link.

Does your meta description affect your SEO?

The jury is still out.

Some SEO experts say that it has a direct impact on your SEO, and some say, Google doesn’t take the text in your description into consideration when ranking your content.

It is categorically said that Google doesn’t use the data in meta descriptions to decide your rankings.

Bing does.

Then why bother?

The reputed SEO company Moz very aptly describes here why your meta description is important:

The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. To maximize click-through rates on search engine result pages, it’s important to note that Google and other search engines bold keywords in the description when they match search queries.

The important expression you should pay attention to is, “The meta description tag serves the function of advertising copy.”

It is the information in this section that draws people to your website.

This may not directly affect your SEO, but if people don’t click your link for the keyword your content is being featured for, Google assumes that people are not interested in your link and hence, begins to lower its rankings for the keyword being used.

For example, if someone searches for “engineering spare parts for water pumps” and your link shows up and not many people click your link, your present rankings begin to suffer.

Hence, you can safely assume that your meta description has an impact on your SEO.

It doesn’t mean you stuff your description with the words because again, Google doesn’t use the text in your description to rank your web page or blog post.

It is the reaction of the people, the search engine users, that has an impact on your rankings and this reaction depends on how convincing your description is.

Your description helps in click-throughs and click-throughs affect your search engine rankings.

Getting clicks from Google are as important as getting featured or improving your SEO.

No matter how many impressions your content can generate, unless people click and come to your website, it doesn’t matter much.

And people click and come to your website when they are attracted by your web page title and your meta description.

Looking for a meta description writer?

Meta description is very short: merely 160-200 characters including spaces.

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By SEO definition, your description shouldn’t be more than 160 characters, including spaces, because this is the number of characters that are displayed by Google, but you can have a lengthier description.

Having said that, some are claiming that since 2017 Google has been displaying 275 characters on the search engine results pages.

I’m not sure about 275 characters so for the time being, I’m going to safely stick with the 160 characters theory.

When you are having a lengthier description, make sure that the most important component of your meta description appears within the first 160 characters so that all the important information is visible in the search results.

Why do you need a content writer for writing meta descriptions?

As explained above, meta descriptions are very important.

Wherever information about your web page or blog post is extracted automatically, it is your title and meta description that are used to display your information.

When your link appears in search results, people read your description and then decide to come to your website.

When your link appears on people’s timelines on Facebook, Twitter and LinkedIn, people read your description and then decide to come to your website.

Consequently, your meta description must be written professionally, convincingly and accurately.

There shouldn’t be any grammar or spelling mistakes because if there are grammar or spelling mistakes in your description, people assume that even your website is going to have such mistakes and hence, cannot be relied upon.

Your brand image is represented by your meta description.

You can gauge the importance of meta description from the fact that Google uses it to display your link and even the social media websites use it to display your link.

Don’t they have technologies to just randomly pick up text?

They definitely do.

Exactly this is what happens when your link is featured in the “Featured Snippets” section of the search results.

Google automatically decides what text is most appropriate for the question being asked and then puts that text in the “Featured Snippets” section.

So, if it can randomly pick up text for the “Featured Snippets” section, why can’t it do the same for the description section?

Because it wants you to decide which information you want to provide to search engine users to attract them to your website.

Hence, if you want to put your best foot forward, you need a trained and experienced writer who can write you convincing meta descriptions.

Three things are very important:

  1. Your meta description must be enticing enough to make people click your link.
  2. It should be impeccably written because it is like the first impression that you make on your visitors.
  3. Maximum amount of useful information must be expressed within the first 160 characters, including spaces, so that even if Google truncates the remaining portion of your description, people get your important message.

I can help you with all these things.

Contact me if you’re looking for an experienced writer to write your meta descriptions.

Content Writing Services For On-Demand Businesses

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Content writing services for on-demand businesses

Content writing services for on-demand businesses

Table of contents

  1. What are on-demand businesses and how can they benefit from my content writing services
  2. How do copywriting services help on-demand businesses?
  3. Content writing services to promote your on-demand business
  4. Types of content that can be written for an on-demand business website
  5. How I can help you improve your SEO for your on-demand business website as a content writer
  6. How I can help your on-demand business as a professional content writer

With my quality content writing services, I can help you gain visibility for your on-demand business.

Being an experienced content writer, I can help you improve your SEO, engagement rate and user acquisition.

You may also be looking for a copywriter for on demand businesses or copywriting service for your own divine business.

Steep growth is being experienced in the field of on-demand business as a greater number of people prefer to get products and services delivered at their doorsteps.

What are on-demand businesses and how can they benefit from my content writing services

The global online on-demand home services market size was estimated at US$ 3.71 billion in 2021 and is expected to expand at a compound annual growth rate of 16.7% from 2022 to 2030 (source).

The global video on demand market size was valued at US$ 82.77 billion in 2022. The market is projected to grow from US$ 97.19 billion in 2023 to US$ 304.74 billion by 2030, at a compound annual growth rate of 17.7% (source).

On-demand businesses are mostly driven by e-commerce. The global e-commerce market size is expected to grow from US$ 4.28 trillion in 2023 to 4.89 US trillion dollars in 2024 at a compound annual growth rate of 14.3%.

Etsy’s annual revenue reached US$ 2.5 billion in 2023, a 10.1% increase year-over-year.

Gross bookings on Uber were US$ 31.41 billion in 2023 (source).

During the time of the Covid-19 outbreak, there has been a surge in on-demand services mobile apps, and I have been getting lots of content writing queries from businesses wanting to tap into this opportunity.

Uber and Airbnb are good examples of on-demand businesses.

These days you get very niche on-demand services such as handyman, maintenance, grooming, food delivery, cab sharing, tutoring business, physiotherapists, and health workers, and many more.

A typical on-demand business is powered by a mobile app.

Just a couple days ago I wrote landing page copy for an Uber-clone mobile app script that allows you to run a towing truck business.

This is also an example of on-demand service where people can quickly call or contact a towing truck service in case their car breaks down.

The nearest towing truck quickly reaches there.

Last week I wrote about a local tutoring service that allows parents to find tutors for their school going kids.

Take for example, a barber service: you launch the mobile app and tap the icon that lets the app know that you’re looking for a barber.

Your location data is already there in the mobile app.

Other details like your gender and your previous haircutting history may already be there.

Accordingly, all the barbers and hair cutters that are performing services near your area are sent a notification and they contact you.

You can hire whomever you want to hire.

You don’t run such a business always through a mobile app.

I know a service that is run through a web browser app and a mobile version is not available.

It depends on your target market whether you want to promote your home delivery or customer service business through a mobile app or a web app.

How do copywriting services help on-demand businesses?

Copywriting services for on-demand businesses

Copywriting services for on-demand businesses

  • Boosts Sales: Good copywriting attracts more customers by making your services sound irresistible, leading to increased sales and profit.
  • Clear Messaging: Professional copy helps clearly communicate what you offer and why it’s beneficial, eliminating confusion and drawing in the right customers.
  • Engaging Content: Well-written content keeps readers hooked, encouraging them to stay on your site longer and learn more about your services.
  • SEO Friendly: Copywriting with the right keywords makes your business easier to find on search engines, drawing more traffic to your site.
  • Brand Voice: A unique and consistent brand voice helps your business stand out and makes your communications memorable. Copywriting services for on-demand businesses.
  • Trust Building: Trustworthy and authoritative copy builds credibility with your audience, making them more likely to use your services.
  • Time-Saving: Hiring a professional saves you time, allowing you to focus more on other aspects of your business.
  • Error-Free: Professional copywriters ensure your content is free from errors, presenting a professional image to your audience.
  • Persuasive Writing: Good copywriting persuades readers to take action, whether that’s making a purchase, signing up for a newsletter, or contacting your business.
  • Targeted Messaging: Copywriters know how to speak directly to your ideal customers, addressing their needs and desires effectively. Copywriter for on-demand businesses.
  • Competitive Edge: Stand out from competitors with sharper, more compelling copy that captures attention.
  • Customer Insights: Skilled copywriters use insights about your customers to craft messages that resonate deeply and drive engagement.
  • Consistent Quality: Ensure every piece of content from your website to your ads maintains high quality and professionalism.
  • Cultural Relevance: Tailor your message to resonate with different cultural groups within your audience, enhancing connection and understanding.
  • Crisis Management: In tough times, the right words can manage customer expectations and maintain trust. On-demand copywriting services.
  • Feedback Loop: Use customer feedback to refine and improve your messaging and services continually.
  • Storytelling: Engage customers with compelling stories about your brand and services, making your business memorable and relatable.
  • Multi-Platform: Create cohesive and effective content for various platforms from your website to social media and emails.
  • Adaptability: Quickly adapt your messaging based on customer feedback and changing market conditions. On-demand copywriter.
  • Call to Action: Clear and compelling calls to action guide customers on what to do next, improving conversion rates.
  • Value Highlighting: Clearly articulate the value of your services, helping customers understand why they should choose you over competitors.
  • Professional Tone: A professional tone enhances your credibility and helps establish your business as a trustworthy authority in your field. On-demand business copywriter.
  • Emotional Connection: Create an emotional connection with your audience, making them more likely to remember and choose your services.
  • Data-Driven: Utilize data and analytics to inform your copy and make it as effective as possible.
  • Clear Benefits: Clearly outline the benefits of your services, helping customers understand exactly what they’ll gain.
  • Language Skills: Professional copywriters can adjust the language and tone to suit different audiences and regions, broadening your appeal.
  • Legal Compliance: Ensure that all your content is compliant with relevant laws and regulations, avoiding potential legal issues. Copywriting services for on-demand businesses.
  • Budget-Friendly: Efficient and effective copywriting saves money in the long run by getting your message right the first time.
  • Scalability: As your business grows, good copywriting can scale to meet increased demand and complexity.
  • Brand Consistency: Maintain a consistent voice and message across all your content, strengthening your brand identity. Copywriter for on demand businesses.
  • Attention Grabbing: Craft headlines and content that grab attention and make people want to read more.
  • Conversion Optimization: Optimize your copy to convert more readers into customers, enhancing the effectiveness of your marketing efforts.
  • Research Skills: Good copywriters research your industry, market, and competitors to create informed and effective copy.
  • Strategic Planning: Plan and execute a long-term content strategy that supports your business goals and adapts over time.
  • Feedback Analysis: Regularly analyze how customers respond to your copy and use that information to make continuous improvements.

Content writing services to promote your on-demand business

As a professional content writer, I help businesses increase visibility on the web.

No matter what business you are doing, ultimately, it all boils down to your visibility.

The same holds true for your on-demand business.

Can people easily find you?

Do they trust you enough?

Can you engage them on an ongoing basis?

Can you convince them into downloading and installing your mobile app for using your web app?

How do you retain them even if initially they have shown interest in your business?

Can people find your business on Google and Bing?

Through my content writing services, I can help you achieve all these, and more.

Whether you are a new on-demand business or an established player, you are constantly facing competition.

Suddenly, millions of people want to do workouts from home.

They want to learn dancing from home.

They want to learn singing from home.

After the Covid-19 outbreak, most of the schools are providing online education.

There is a spike in the demand of tutors and people providing home tuitions.

Whatever can be delivered, is being delivered at the doorsteps.

Social distancing norms and the fear of catching the infection is keeping many people from physically visiting retail stores or neighbourhood shops.

Everything that can be delivered, is being delivered.

This means, lots of competition for you.

Although, most of the on-demand services and businesses cater to the local market and hence, you may feel that the business isn’t as cutthroat as it would be if you were covering a larger area, still, with multiple options available to your customers and users, you always need to engage them.

I will give you a small example without naming the company.

There is an on-demand company that delivers medicines.

I have been getting medicines from them for more than four years now.

Ever since they launched their website and then a mobile app after a couple of years, there has been a surge in pharmacy delivery services.

Even film stars and sports persons are being hired to promote some of the pharmacy delivery services.

Just today I saw three advertisements from different medicine delivery services.

The new services are better, sleeker, and maybe, even more efficient.

Still, I stick to my original medicine delivery service because they are constantly engaging me with useful, insightful content.

Every week I get an email from them talking about this ailment or that ailment and what preventive measures can be taken.

After the coronavirus outbreak, they ran a series of email marketing campaigns just to raise awareness about its symptoms and various supplement options available to boost your immunity.

Even on their blog, they regularly publish high-quality content on various health issues.

The issues they write about directly affect their customers and people looking for such an on-demand service to get medicines delivered.

What I’m trying to say is, no matter how niche your market is, you are constantly going to face competition.

Even if you have good search engine rankings and locally, people can easily find you, you never know when suddenly a competitor will pop up and wipe you off the market.

This is why you need to maintain a platform that constantly engages people through high quality content.

Types of content that can be written for an on-demand business website

Types of content for on-demand business websites

Types of content for on-demand business websites

On-demand businesses need great content to stand out and connect with customers.

Content can be many things. It can be blog posts, how-to guides, or even fun quizzes.

Good content tells people about your services, helps them use them, and shows why they are great.

Here are 25 types of content that can make your website shine.

  • Blog Posts: Share industry news, tips, and insights to engage readers and boost SEO.
  • Product Descriptions: Write compelling descriptions that highlight benefits and features of your services or products.
  • Landing Pages: Create targeted pages that convert visitors into customers.
  • FAQs: Answer common questions to inform and reassure potential customers.
  • Customer Testimonials: Showcase success stories to build trust and credibility. Copywriting services for on demand businesses.
  • How-To Guides: Provide step-by-step instructions to help users understand your services.
  • Email Campaigns: Engage subscribers with regular updates, offers, and news.
  • Press Releases: Announce big news and keep your audience informed about the latest developments.
  • Case Studies: Detail how your service has helped other customers, demonstrating real-world success.
  • E-books: Offer in-depth information on relevant topics to educate and attract leads.
  • White Papers: Present authoritative reports or guides on complex issues to showcase expertise.
  • Checklists: Provide easy-to-follow checklists related to your industry or services. Copywriter for on demand businesses.
  • Infographics: Present information and data visually to make it more engaging and shareable.
  • Video Scripts: Write scripts for explainer videos, tutorials, or customer stories.
  • Social Media Posts: Create content for various platforms to engage with your community and promote services.
  • User Guides: Help users get the most out of your service with comprehensive guides.
  • Interactive Content: Engage visitors with quizzes, polls, or calculators related to your service. Content writer for on-demand business website.
  • Webinar Content: Outline and script webinars that provide value and attract leads.
  • Podcast Scripts: Write scripts or outlines for podcast episodes that discuss relevant topics.
  • Newsletters: Keep your audience updated and engaged with regular newsletter content.
  • Service Pages: Clearly explain each service you offer and its benefits.
  • About Us Page: Tell your brand’s story and connect with your audience on a personal level.
  • Policy Pages: Clearly outline your terms of service, privacy policy, and other legal information. On-demand business website content writing.
  • Category Pages: Organize your services or blog content into categories with informative introductions.
  • Event Announcements: Promote upcoming events, webinars, or conferences to keep your audience informed and engaged.

How I can help you improve your SEO for your on-demand business website as a content writer

SEO content writing for on-demand businesses

SEO content writing for on-demand businesses

Imagine your business is like a hidden kitchen in a big, busy city.

You make delicious food, but people need to find you first.

I’m like the person who puts up big, bright signs all over the city saying, “Yummy Food Here!”

When someone gets hungry and searches online for “tasty pizza delivery” or “quick lunch near me,” I make sure your website shows up first.

It’s like giving them a direct map to your kitchen door.

So, instead of them wandering around, they come straight to you for that delicious pizza or quick lunch.

I use special words and stories about your food to guide them right to you, making your kitchen the most popular spot in town!

Here is how I achieve it.

  • Craft captivating blog posts that engage readers and prompt sharing, increasing visibility and engagement.
  • Create catchy titles with the perfect blend of keywords to attract both readers and search engines, enhancing discoverability.
  • Strategically use keywords in content to align with potential customers’ searches, connecting services to their needs.
  • Equip every web page with meta descriptions featuring targeted keywords to optimize for better search engine rankings.
  • Refresh old content regularly to maintain relevance and accuracy, keeping the website dynamic and current. Copywriting services for on-demand businesses.
  • Write clear and helpful product descriptions incorporating target keywords to highlight each offering’s unique benefits.
  • Develop focused and keyword-rich landing pages to effectively convert visitors into customers.
  • Craft informative FAQs to address common search queries, providing valuable information and improving user experience.
  • Gather and display customer testimonials prominently to enhance credibility and build trust with potential clients. Copywriter for on-demand businesses.
  • Create detailed how-to guides providing real value while incorporating long-tail keywords to improve search visibility.
  • Design attractive infographics that are informative and share-worthy, increasing backlinks to the site and improving SEO.
  • Write video scripts that explain and promote services engagingly, enhancing understanding and interest.
  • Pen down case studies showcasing real results and incorporating industry-specific keywords, demonstrating effectiveness and expertise.
  • Put together newsletters that keep the audience engaged and returning with resonating and informative content.
  • Compose social media posts to drive traffic and engagement, utilizing trending hashtags and compelling content. Copywriter services for on-demand businesses.
  • Create helpful keyword-filled user guides, aiding users and improving keyword relevancy.
  • Develop interactive content to engage visitors longer, reducing bounce rates and increasing time spent on the site.
  • Outline webinars focusing on important keywords and topics, providing value and drawing in a targeted audience.
  • Write podcast scripts subtly mentioning and reinforcing key services, integrating promotion with valuable content.
  • Compose service pages to clearly explain offerings, laying out benefits and features in an understandable manner. Copywriter for on-demand business website.
  • Tell the brand’s story on the About Us page, connecting with the audience personally and building relationships.
  • Write clear policy pages, incorporating necessary keywords while ensuring legal compliance and transparency.
  • Organize blogs into keyword-rich category pages, making related content easy to find and improving site structure.
  • Announce events with keyword-optimized content to attract the right audience and improve visibility.
  • Conduct regular analysis and content adjustments based on SEO performance to ensure the best results from employed strategies.

How I can help your on-demand business as a professional content writer

I can give you regular content on insightful topics to keep your core audience engaged.

If you are handyman service, then you can give people tips on how to take care of basic plumbing or electricity.

If you are a health service, you can regularly post updates on how to optimize online workouts and how to get the best online trainer.

Recently I actually wrote content for a company that was running a traditional fitness gym but then the membership count dropped by 90% after the outbreak.

Now they have their own app through which people can get work out and fitness training from an online coach.

For your on-demand business, I can provide you the following content writing services:

  • Highly optimized and conversion-rich main website content.
  • Copywriting for landing pages for your PPC campaigns.
  • Blog posts and information articles to raise awareness about your own demand business.
  • E-books and case studies.
  • Content for your email marketing campaigns.
  • Writing for your Play Store and Google Play listings.
  • SEO content writing.

As a new business, it is very important for you to maintain search engine visibility through optimized content that I can deliver you on an ongoing basis.

You also need quality content to engage people and build trust on your website and blog.

As a content writer, I can help your on-demand business

  • Improve organic search engine rankings.
  • Improve conversion rate on the website.
  • Keep your audience engaged.
  • Maintain a positive social media buzz.

The right time to start your content marketing backed by high quality content was yesterday.

Contact me for more information on how I can help your on-demand business.

Content writing & copywriting for business consulting services

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Content writing and copywriting services for business consulting services

Content writing and copywriting services for business consulting services.

Do you need a content writer or a content writing service for your business consulting services? Are you looking for copywriting services to increase the conversion rate of your landing page or your email marketing campaigns?

An underpinning of any business consulting service is its strong emphasis on trustworthiness and accountability.

On your website, since you cannot personally talk to your visitors (well, not with all the visitors), it is the written content that does the talking and makes people trust you.

Through my content writing and copywriting services I can help you build and maintain a strong presence on the web.

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As a business consulting service or as a business consultant, you normally provide help to organizations and businesses improve their performance and efficiency.

You provide guidance to them.

You professionally analyze their business processes and suggest creative solutions to improve their workflows and maximize their profits.

There are two ways businesses and organizations who are looking to hire competent business consultant are going to find you:

  • Peer-to-peer recommendations and word-of-mouth publicity.
  • By searching on the web – Google and other search engines or on social networking websites like LinkedIn, Facebook and Twitter.

With my expert content writing and copywriting services I will make it easier for people to find your website on Google and other search engines.

And once people are on your website, I will help you convey to them that your business consulting expertise can be trusted, and you can help them grow.

As a content writer and copywriter, I have been helping business consultants as well as different businesses create a formidable presence on the Internet.

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By now you must have realized by your own experience that the search engine is the first place you go to, whether you’re looking for a pair of spectacles or a business partner.

Unless people personally know you they are going to search for the business consulting services that they need.

For example if they need a business consultant in the publishing industry, they are going to search for “business consultant in publishing industry”.

If they need a consultant in content marketing, they are going to search for “business consultant in content marketing”.

Naturally, you want them to be able to find you for your business consulting niche.

With my content writing and copywriting services I can help you improve your search engine rankings for your most important keywords.

Higher search engine rankings and better conversion rate for your business consulting services

Higher search engine rankings and better conversion rate for your business consulting services.

Content writing services to improve SEO of your business consulting website

Efficient and quality content writing services help you at two fronts: improve your SEO – search engine rankings – and improve overall engagement rate on your website through useful and relevant content.

To improve your organic search engine rankings, you need to publish high-quality content on your website or blog on an ongoing basis.

This is because search engines like Google are constantly looking for fresh content. Various studies have shown that websites that are updated 15-16 times every month generate more traffic compared to websites that publish fewer blog posts and webpages.

Impact of publishing frequency on search engine traffic – graph

Impact of publishing frequency on search engine traffic – graph.

Graph image source

Being a business consultant or someone who is running a business consulting service, you cannot afford to publish inferior quality content because your visitors are going to judge you by the quality of your content.

It is very important for your business consulting service to publish authoritative content to showcase your expertise, experience and an ability to communicate hard-hitting messages.

As a content writer I can help you with

  • Regularly publishing useful blog posts.
  • Publishing and informative articles and webpages.
  • Running your email marketing campaign.
  • Publishing authoritative blog posts for other niche fields.

High-quality content increases your reach, makes it easy for people to find you and improves your search engine rankings for target keywords and search terms.

As an experienced content writer, I can also help you come up with highly optimized titles and topics that will help you improve your overall organic search engine rankings for the most appropriate keywords.

For better search engine rankings, quality matters a lot.

Google has a way of finding out how visitors interact with your content.

Even if initially you get good search engine rankings, if people don’t have good experience with your content, they leave your website within seconds, come back to Google and carry on with the previous search.

This tells Google that you are not publishing relevant content and it begins to lower your search engine rankings.

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My content writing services can deliver you

  • Authoritative, research-based content.
  • Regular supply of high-quality content.

Please remember that regularity is as important as quality.

Once or twice in a month, someone from any profession can come up with high-quality content, but what matters the most is, and which is difficult to achieve, publishing quality content on an ongoing basis.

Copywriting services to improve your business consulting website conversion rate

Although you need targeted search engine traffic to attract visitors to your website who will hire you for your business consulting services, ultimately it is the copywriting on your website that improves your conversion rate.

As you must know, your conversion rate is the ratio between the total number of people who come to your website and people who hire you as their business consultant or take action you want them to take.

It isn’t necessary that everyone hires you as a business consultant. As a KPI you can also measure

  • The number of people downloading your case studies.
  • The number of people subscribing to your email updates.
  • The number of people who leave constructive comments on your website or blog.

Copywriting is different from content writing in the sense that whereas content writing helps you publish informative articles and blog posts to increase your search engine rankings and establish yourself as an authority in the field of business consulting, copywriting talks to your visitors in a convincing manner and makes them reach out to you in the form of filling up your contact form, subscribing to your newsletter or simply contacting you by any other means.

You need copywriting for your homepage, services page, company profile page and landing page if you want to attract traffic from PPC campaigns, email marketing campaigns and social media marketing campaigns.

As explained above, content writing informs and educates, but copywriting sells.

On your homepage you must sell your business consulting services. On your landing page you must be able to promote yourself as a capable business consultant who can help businesses grow.

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Your visitors will decide their next action based on the quality of copywriting on your website, especially the main pages.

Efficient copywriting services must help you convey to your visitors that you can convincingly provide one of the following business consulting services:

  • Your expertise in the niche business field.
  • Help your clients identify their problems.
  • Provide staff augmentation services.
  • Initiate new changes in the organization.
  • Train employees.
  • Handle layoffs.
  • Create new business opportunities.
  • Business lobbying.
  • Technological transformation.

After going through the copy of your website, your visitors must feel convinced that you can provide all the above-mentioned services as well as other related services that you would like to offer as a business consultant.

The ultimate combination of content writing and copywriting for your business consulting services

Frankly, it is difficult to find a writer who can provide both content writing and copywriting services.

So, how can I provide you both the services?

I am a writer. I am a storyteller. I also do journalistic writing.

Like other content writers, I don’t just deal with technical writing or educational literature.

I know how to convince people. I know how to keep them engaged with my writing.

When I write for your business consulting website, I will write for your audience, of course, from your perspective.

I’m not here to impress people with my writing. I’m here to help you sell.

To be able to sell your business consulting services, you need an active presence on the web, and you need to be able to sell yourself as a dependable consultant.

Hence, you need content writing to inform and educate people and keep them engaged. And you need copywriting to convince them into hiring your services.

I can provide you both. Contact me for more details.

Content writing and copywriting services for PPC campaigns

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Content writing and copywriting services for PPC campaigns

Content writing and copywriting services for PPC campaigns.

What is the most important thing when you are running a PPC campaign?

Your conversion rate.

My content writing and copywriting services can help you improve the conversion rate of your PPC campaigns.

What are PPC campaigns and why the conversion rate is important for them?

When you run a PPC campaign, you pay for every click, and hence, the nomenclature, “pay-per-click”. You pay for every click you get. Whenever someone clicks on your link you pay for that click.

Conversion rate is important for your PPC campaigns

Conversion rate is important for your PPC campaigns.

You can run PPC campaigns on search engines like Google and Bing. On search engines they appear as “sponsored links”. You bid on individual keywords.

For example, if I want to run a campaign for content writing services for PPC campaigns or copywriting services for PPC campaigns I will first have to see how much my competitors are paying for listings on the first page on Google. If I want to appear higher than them, I will have to bid higher than the highest bidder.

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If I have 10 keywords, I will need to bid for all those 10 keywords to appear on search results among “sponsored links”.

These are called PPC campaigns on the search engines.

You can also run PPC campaigns on social media and social networking websites like Facebook and LinkedIn. They have their own system, but the philosophy is the same: pay-per-click – you pay for every click you get from them.

The importance of the conversion rate of your PPC campaign

Since you are paying for every click, each click that doesn’t result in a sale (or the action you want them to perform, for example, download your e-book or case study) is costing you money. Of course, even those clicks that result in a sale cost you money, but you are getting a result.

The better is your conversion rate, the better is the ROI of your PPC campaign.

The success of your PPC campaign depends on your conversion rate.

Conversion rate is the ratio between the number of people who come to your website through your PPC campaign and the number of people who buy your product or service for which you are running your PPC campaign.

Conversion rate explained

Conversion rate explained

Naturally, you want greater number of people buying from you.

Some campaigns have a 5% conversion rate, some have 10%, many even have 40%.

Content writing and copywriting have a direct impact on your PPC campaign’s conversion rate

Here, although I’m using both the terms “content writing” and “copywriting”, when it comes to writing for your PPC campaigns, you’re mostly dealing with copywriting.

The link that you share in your PPC campaign goes to a landing page. The landing page is where the whole action happens.

Your landing page is a focused web page that is created solely for the purpose of serving people who are coming to your website through your PPC campaign.

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Some digital marketers suggest creating dedicated landing pages for individual keywords. Having dedicated landing pages for individual keywords increases your conversion rate.

But what increases the conversion rate of your landing page?

Its copy. This is where my copywriting services can help you.

When visitors come through your PPC campaign to your landing page, the maximum number of people need to convert.

For this to happen, you need to deliver your message convincingly.

If the copy on your landing page does not move people, they are not going to buy from you. They’re going to leave your landing page without buying. This will waste the money you have spent on your campaign.

The more visitors leave your landing page without buying, the more money you waste.

How does my copywriting service help you improve conversion rate of your landing page?

I write very focused content. When I write the copy for your PPC campaign landing page, your prospective customers and clients are going to be my main focus.

What are they looking for?

What types of words and expressions are going to convince them?

Do they feel informed?

Do they feel engaged?

Can they easily read the copy on your landing page and understand your message?

Does your message make the right emotional impact?

Does your copy follow a narrative and keep people bound to the core message?

Do they read till the end and then do what you want them to do (why your product, high your service or download your e-book, or simply fill up your contact form)?

These are very important questions.

Only an experienced and professional content writer and copywriter can help you achieve all these for your landing page.

Why hire my content writing and copywriting services for your PPC campaigns?

Efficient content writing and copywriting services

Efficient content writing and copywriting services.

Most of my clients, when they hire me for their PPC campaigns, do so for two reasons:

  1. Write the copy of the PPC campaign itself.
  2. Write the copy of the landing page.

The copy of the PPC campaign is also very important especially when you are advertising on Google.

If the conversion rate of your PPC campaign itself (not the landing page) is higher, do you know that you pay less per click?

Google has devised its payment model in such a manner that if your campaign attracts more clicks, you pay less for the same space and if your campaign attracts fewer clicks, you pay more.

Hence, I can write copy to attract more clicks for your PPC campaigns.

Then comes the landing page. When people click your PPC campaign link, they come to your landing page.

You have got their attention. Now you must keep them attentive. This is the job of the landing page copy.

I will start with a hard-hitting headline that immediately tells your visitors what they are going to get from you.

I will start with a captivating first sentence. Every sentence of mine will lead them to the next sentence and this is how I will formulate the whole narrative.

By the time they are through with the entire copy, they will be ready to buy from you.

I’m not saying I can deliver you an insane conversion rate, but I can definitely improve your present conversion rate or the conversion rate of your upcoming PPC campaign through my content writing and copywriting services.

Contact me for more details.

 

Website writer for better SEO

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Website writer for better SEO

Website writer for better SEO.

It is the better, high quality content that underpins your entire SEO strategy. If you are looking for a website writer for better SEO, do read on.

Search engines like Google, well, let’s only refer to Google as it dominates the search engine landscape with more than 97% share, are constantly looking for fresh, relevant content.

For better organic search engine rankings, you need two attributes in your content:

  1. Relevant content that your visitors appreciate and find useful (Google has a way of finding that out).
  2. Fresh and updated content on an ongoing basis.

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When you take care of these two attributes, you enjoy higher search engine rankings, and consequently, you generate more business.

How does a website writer like me help you improve your SEO?

I don’t provide search engine optimization services, but I provide the foundation.

After all, it is your content that Google ranks. If you don’t have content, what does Google rank?

Hence, whenever you want to improve your organic search engine rankings, you need to begin with high quality content writing. Below I will explain why inferior content is bad for your rankings.

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Just in case,

What are organic search engine rankings?

On Google (and other commercial search engines), you appear in search results through two methods:

  1. Paid search.
  2. Organic search.

In paid search, first you need to bid according to the competition your individual keywords face.

For example, if I want to use paid search for “website writer for better SEO”, Google will tell me how much other advertisers are paying per click.

To be able to appear higher than my competitors I must bid higher than what they are paying.

Hypothetically, if they are paying $ 1.50 per click, I must bid slightly higher than that.

If I agree to pay more than the highest bidder, my paid search engine listings are going to appear higher when someone searches for “website writer for better SEO”.

I’m not going to go into the pros and cons of paid search, but this is how it works.

Organic search engine rankings are non-sponsored listings that you see on the SERPs. You don’t have to pay for the traffic that you get from your organic rankings. You get your organic rankings according to the quality of your content.

This is a big part of SEO. Even when businesses spend thousands of dollars improving their organic search engine rankings, it comes cheaper to them compared to paying for their search listings because for their search listings, they have to pay for individual keyword, whereas, they can rank well the same piece of content for multiple keywords.

This is one of the biggest money savers for businesses: whether they get 10 clicks from Google or 1000 clicks, or even 1 million clicks the only money that is spent is on getting the content written from a professional website writer.

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Since, it is never my intention to overcommit and oversell my website content writing services, I would like to tell you that it isn’t necessary that every webpage or a blog post that you publish is going to enjoy higher search engine rankings and you will be getting thousands of clicks for your targeted keywords.

Your search engine rankings, and consequently, the clicks that you get, depend on many factors but if you can improve your SEO, it can be invaluable for your business and you can save thousands of dollars on search engine traffic.

No wonder there is an $82 billion industry worldwide for SEO.

How can I improve your search engine rankings with my website writing services?

For better organic search engine rankings, you need high-quality, well written content.

As I mentioned above, you need two things to improve your SEO: high-quality content publishing and high-quality content publishing on regular basis.

I can provide you both.

Why you need quality content?

First, you need to define quality vis-a-vis your content.

Quality content means content that your visitors find useful and relevant to their search needs.

Are they able to find what they are looking for, on your website or blog?

If they don’t find the information they are looking for, or if they don’t find the information valuable, they are going to come back to Google and continue the same search.

When this happens, Google assumes that your website contains inferior or inadequate content for the keywords or the search terms it is currently ranking for right now and then lowers your search engine rankings for those keywords or search terms.

With more people doing the same thing (coming back and carrying on with the same search) your rankings keep going down. The cycle continues.

On the other hand, if fewer people come back to Google and carry out the same search Google thinks that your content contains valuable information and improves your rankings. This cycle too continues.

Hence, quality is of great importance for better SEO.

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Why you need to publish fresh content regularly?

You need to publish fresh content because Google is constantly looking for fresh content. The ranking algorithm has been designed in such a manner that it gives preference to fresh content.

Of course, quality matters but if there are two pieces of content from different websites having more or less same quality levels, more fresh content gets preference over older content.

Since most of your competitors are constantly pumping new content into Google, you must follow suit, whether you like it or not.

So, you need high-quality content that your visitors respond to well, and you need to publish content regularly. This improves your SEO.

Through my website writing services I can provide you:

  1. Well written, high-quality content.
  2. Well written, high-quality content on an ongoing basis, with great punctuality.

Do you want to know more about my website writing services for better SEO? Contact me.

Blog writing service to improve engagement on your website

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Blog writing service to improve engagement on your website

Blog writing service to improve engagement on your website.

Want to know how my blog writing services can help you improve the level of engagement on your website or business blog?

What does engagement mean and why is it important for your business growth?

When you engage with something or someone, there is an emotional and intellectual connection.

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Engagement can be both positive and negative.

Examples of positive engagement include (but not limited to)

  • Visitors coming to your website or blog to read valuable content.
  • Visitors leaving comments and participating in discussions on your website or blog.
  • People sharing your content – website and blog links – on their social media and social networking timelines.
  • Your subscribers enthusiastically opening your newsletter and responding to its content.
  • Visitors contacting you and turning into your paying customers and clients (the ultimate engagement).

Examples of negative engagement include

  • Visitors finding your content uninspiring.
  • People forgetting you immediately after leaving your website or blog.
  • Visitors never leaving comments on your blog.
  • The average time spent on your website is very low.
  • The bounce rate is very high.

An efficient blog writing service can help you increase positive engagement and decrease negative engagement.

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What is the purpose of publishing a blog and how a blog writing service helps you?

How does a blog writing service help you

How does a blog writing service help you?

You publish a blog under your business website for many reasons:

  • You want to increase your content depth.
  • You want to promote yourself as an expert in your field by sharing wisdom and knowledge with your visitors.
  • You don’t want to depend on traditional advertising which is costly and inefficient.
  • You want to improve your organic search engine rankings by publishing highly focused content.
  • You want to turn your website or blog into an invaluable information hub.
  • You want to develop a community around your brand.
  • You want to establish yourself as an authority in your field.
  • You want to give people a reason to link back to your website or share your content on their social networking profiles.
  • You want to generate inbound traffic and leverage content marketing.

This takes effort, expertise and perseverance. All these attributes can be provided by a blog writing service.

With my blog writing service, I can deliver you

  • Topic suggestions for purposeful content, keyword targeting and SEO.
  • High quality content centered around your topics.
  • Research based blog post.
  • Blog writing on regular basis.

To create a successful blog that improves the level of engagement on your website, it is very important that you publish high quality content regularly.

Regularity is important because you want to remain in front of your prospective customers and clients. If you publish intermittently, they lose interest and move on to other websites and blogs that publish frequently. They want constant buzz around your online presence.

Even search engines look for regularity. There crawlers come to your website based on your publishing frequency. If you don’t publish often, they visit and index your website intermittently. But if you publish content regularly, they may visit your website even multiple times in a day.

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Without quality and relevance, your blogging has no value. Even if you publish regularly, if you don’t deliver any value to your visitors, there will be zero engagement.

How do you deliver value through your blog writing?

  • Publish topics that are interesting for your target audience.
  • Publish topics that are relevant and contemporary.
  • Solve problems your visitors are facing.
  • Help them make educated and informed decisions.
  • Be there for them when they need you.

Your content must inspire your visitors and all those people you want to engage.

The blog posts must be thought-provoking.

They must deliver useful information.

The writing style must be conversational and easy to read, but at the same time, professional and respectful.

They must be well-researched and backed by authoritative sources.

The blog content must be 100% ORIGINAL.

My blog writing service delivers you all this and consequently, helps you improve engagement on your website.

Want to hire my blog writing services? Contact me.

 

Press release writing services

Press release writing services

Press release writing services

A press release helps you establish your credibility and also gets you instant visibility especially if you publish a press release on reputed news outlets.

Table of contents

  1. Different types of press releases.
  2. What makes me the right writer for press release?
  3. SEO press release writing help.
  4. When should you decide to work with the press release writer?
  5. The benefits of publishing a press release.
  6. Quick and outstanding list of advantages of publishing a press release.
  7. My press release writing process explained.
  8. Different industries I have written press releases for.

I provide press release writing services to businesses and organizations.

As your preferred writer for press release, I will deliver you crisply written literature exactly the way updates are published in newspapers and industry magazines.

Writer for press release

Writer for press release

For a long time press release publishing services have been used for their SEO benefits as these websites are highly rated by Google for publishing genuine, informative content, on an ongoing basis.

Through a press release you can

  • Get a feature story announcing the latest mobile app that you’re launching;
  • Talk about an industry event that you participated in;
  • Disseminate information about a new product or a new service you’re launching;
  • Brag about your sales accomplishments, recognition and awards; or
  • Tell the world about the new talent that you have recently hired that has embellish the profile of your company.
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Press release writing services – Different types of press releases

Different types of press releases

Different types of press releasesnone

  • Product Launch Press Release: Announcing the introduction of a new product to the market, highlighting its features, benefits, and availability.
  • Event Press Release: Promoting an upcoming event, such as a conference, workshop, or product launch, providing details and inviting media coverage. Press release content writer.
  • Company Milestone Press Release: Celebrating significant achievements or milestones within a company, such as anniversaries, expansions, or record-breaking accomplishments.
  • Executive Appointment Press Release: Announcing changes in leadership, including new hires, promotions, or appointments of key executives within a company.
  • Financial Results Press Release: Communicating a company’s financial performance, including revenue, profits, and other relevant financial metrics, typically released quarterly or annually. Writer for press release.
  • Partnership or Collaboration Press Release: Informing the public about partnerships, collaborations, or strategic alliances between companies or organizations.
  • Award or Recognition Press Release: Announcing when a company, product, or individual receives an award or recognition, emphasizing the significance of the honor. Press release writer.
  • CSR (Corporate Social Responsibility) Press Release: Detailing a company’s philanthropic or socially responsible initiatives, demonstrating its commitment to making a positive impact on society.
  • Research or Survey Findings Press Release: Presenting the results of research studies, surveys, or polls conducted by a company, often used to showcase expertise in a particular industry.
  • Crisis Management Press Release: Addressing and managing crises or negative situations, providing the company’s perspective, actions taken, and plans for resolution or improvement. Press release content writer.
  • New Office or Location Opening Press Release: Announcing the opening of a new office, branch, or location, highlighting its significance and potential impact on customers and stakeholders.
  • Technology Innovation Press Release: Showcasing the launch or development of innovative technologies, emphasizing their impact on the industry and consumers.
  • Earnings Guidance Press Release: Providing forward-looking information about a company’s expected financial performance, often issued by publicly traded companies. Press release writing services.
  • Government Relations Press Release: Communicating a company’s stance on government policies or regulations and their potential impact on the business.
  • Industry Partnership Press Release: Highlighting collaborations or partnerships within a specific industry, demonstrating the company’s commitment to industry growth and innovation.
  • Employee Recognition Press Release: Celebrating the achievements, promotions, or milestones of individual employees within the company, showcasing a positive company culture.
  • Investor Relations Press Release: Updating shareholders and the financial community about significant developments, financial results, or strategic decisions affecting the company’s stock.
  • New Website or Digital Platform Launch Press Release: Announcing the launch of a new website, app, or digital platform, emphasizing its features and benefits for users. Writer for press release.
  • Sustainability Initiatives Press Release: Communicating a company’s commitment to sustainability, environmental responsibility, and eco-friendly practices.
  • Customer Success Story Press Release: Showcasing successful partnerships or collaborations with clients, emphasizing positive outcomes and the value delivered to customers.

Why get press release writing help from me? What makes me the right writer for press release

Why get press release writing help?

Why get press release writing help?

I will write your press release in a professional manner as well as using a conversational tone.

I have published in traditional publications like newspapers and magazines – and I did that when there was no blogging and no concept of content marketing.

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I know how to write a press release for an event. I know how to write a press release for a product or a service.

I don’t follow a sample press release template – every writing project is unique for me.

I have years of experience writing advertising material, web content, blog posts, white papers and feature articles.

But that’s beside the point.

As your chosen writer for press release, I know how to convey important, newsworthy information in news format.

Just pick up a newspaper and go to the business section and see how various business-related news are published.

To deliver effective press release writing services, one should be able to write like a journalist or a news reporter.

Although most of the clients are looking for a writer for press release writing help hoping that by publishing their press release on a high-traffic website they will improve their SEO, there are two reasons why businesses want to publish a press release:

  1. Business journalists track these websites and if they pick up one of your press releases, your business will get a wide coverage even in the traditional print media.
  2. SEO, of course. Reputed websites like PR Newswire are highly trusted by Google and if you get a link from there, it can boost your search engine rankings.
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Press release writing services – SEO press release writing help

Although there are multiple reasons to work with a press release writing service, one of the main reasons why online businesses seek press release writing help is to improve SEO.

This is where an experienced SEO writer can help you.

Good content is good for SEO

Good content is good for SEO

If you want to improve your search engine rankings through your press release, you naturally want all your primary, secondary and LSI keywords covered within the write-up.

At the same time, your press release must look professional, journalistic and newsworthy.

I have lots of experience writing for search engines – using your keywords and search terms without making them too obvious.

Press release websites anyway enjoy better search engine rankings and on top of that if your write-up is optimized for your keywords, it’s easier for your press release to rank well.

But, this can quickly turn into a misadventure if an inexperienced writer ends up over using your keywords even by a small margin.

I will make sure that your press release is optimized for all your keywords (my suggestion, maximum two) while keeping your copy engaging, informative, journalistic and professional.

Do I provide press release writing and distribution service?

Not distribution. Though, you can approach major press release websites on your own and negotiate pricing with them.

Being a freelance press release writer I mostly concern myself with creating the copy and delivering it to you in your inbox.

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There are many companies that write press releases and may also distribute them for you and you are welcome to work with them.

Of course, they are expensive. My press release writing service on the other hand, I don’t like to use the word “cheaper”, is less expensive.

You can decide going with a cheap press release writing service but then it will be a costly lesson to learn that when it comes to the reputation of your business, compromising can be catastrophic.

Press release writing services – When should you decide to work with a press release writer?

When should you hire a press release writer?

When should you hire a press release writer?

Remember that writing a press release is a serious business.

Once your press release is published on one of the websites and once it is picked up by business journalists, there will be no turning back.

This is why, a press release must be written with great care – hence the need to work with a press release writing service or a trained content writer to write your press release.

The benefits of publishing a press release

Benefits of publishing a press release

Benefits of publishing a press release

Listed below are a few benefits of publishing a press release whether you use a press release writing service or you do it without some sort of external press release writing help:

  1. Instant exposure: Since most of the press release publishing platforms receive very high traffic, you can generate instant exposure for your business and brand, or the new product that you are launching.
  2. Get more sales: This is when it becomes important to hire a writer for press release because a well-written press release can get you more sales.
  3. Boost your content marketing plan: Often, it is quite difficult to convince other publishers to publish your content, but if you have a well-written press release the publishing platforms or online newspapers will gladly publish it, sometimes free, sometimes for a fee.
  4. Establish yourself as an authority or an industry expert: You have just delivered a lecture in a conference. You have just come up with a new theory. You have just introduced a new way of doing business. You can write about it in a press release and gain exposure as an authority figure in your industry.
  5. Increase direct traffic to your website: If your press release is featured in one of the main sections of a high traffic website, you can generate lots of traffic for your website.
  6. Improve SEO: Most of the news websites and press release websites enjoy higher search engine rankings and a link from these websites can help you improve your SEO.
  7. Build relationships with journalists: As your business grows, you will need more brand exposure. By publishing high quality press releases you help journalists find quality literature on your various business development activities, which makes them reach out to you for more information.
  8. Attract investors: Whether you are a start-up or a small business needing investors, publishing a high-quality press release can be highly useful. Prospective investors are constantly scouring press release websites to come across new investment opportunities. Qualified press release writing services can help you publish literature people can trust and believe in.

Quick and outstanding list of advantages of publishing a press release

  • Increased Visibility: Boost your brand visibility with a well-crafted press release.
  • Media Coverage: Garner attention from journalists for potential news coverage.
  • SEO Boost: Enhance online presence through optimized content for search engines.
  • Targeted Audience Reach: Directly engage with your target audience through strategic distribution. Press release writer.
  • Credibility: Establish credibility by sharing important company updates and achievements.
  • Announcement Platform: Utilize press releases to announce product launches or new services. Writer for press release.
  • Market Positioning: Enhance your position in the market with a strong press presence.
  • Crisis Management: Effectively manage and control the narrative during challenging times.
  • Social Media Buzz: Fuel social media conversations and generate buzz around your brand. Press release content writer.
  • Lead Generation: Capture potential leads by showcasing your company’s strengths and offerings.
  • Shareholder Communication: Keep shareholders informed about significant developments.
  • Partnership Opportunities: Attract potential partners and collaborators with your news. Press release writing services.
  • Event Promotion: Promote events, webinars, or conferences to a wider audience.
  • Competitive Edge: Stay ahead by highlighting unique features or achievements in your industry.
  • Website Traffic: Drive traffic to your website through news outlets and online platforms.
  • Brand Recognition: Build and reinforce brand recognition through consistent press releases. Press release writer.
  • Employee Morale: Boost employee morale by celebrating company successes publicly.
  • Government Relations: Keep government entities informed about your organization’s activities.
  • Thought Leadership: Establish your company as a thought leader in your industry.
  • Customer Trust: Bolster customer trust by providing transparent and timely information.

My press release writing process explained

  • Understand the Objective: Clearly define the purpose and goals of the press release.
  • Identify the Target Audience: Know who you want to reach with your message.
  • Craft a Catchy Headline: Create a headline that grabs attention and communicates the essence. Press release content writer.
  • Start Strong: Open with a compelling lead to pique interest from the beginning.
  • Clear Message: Ensure your main message is concise, clear, and easy to grasp. Press release writer.
  • Professional Tone: Maintain a professional, journalistic writing style throughout.
  • Audience Relevance: Address the audience’s needs and interests in a relatable manner. Writer for press release.
  • Highlight Value: Clearly articulate the value your product or service delivers.
  • Organized Structure: Structure the press release with a clear beginning, middle, and end.
  • Quotes for Authority: Include quotes to add credibility and authority to the content. Press release writing services.
  • Use Active Voice: Opt for active voice for direct and engaging communication.
  • Avoid Jargon: Keep language simple, avoiding unnecessary technical jargon.
  • Be Newsworthy: Emphasize why the information is relevant and newsworthy.
  • Include Data and Facts: Back your claims with relevant statistics and facts. Press release content writer.
  • Visual Elements: Incorporate visuals like images or infographics for visual appeal.
  • Address the 5 W’s: Answer who, what, when, where, and why in the release.
  • Provide Contact Information: Ensure your audience can easily reach out for more details.
  • Quotes from Leaders: Integrate quotes from company leaders for a personal touch.
  • Proofread Thoroughly: Check for grammatical errors, typos, and clarity. Press release writer.
  • Mobile-Friendly Format: Ensure the release is easily readable on mobile devices.
  • Engaging Boilerplate: Craft a concise and engaging company boilerplate.
  • Distribution Plan: Develop a strategic plan for distributing the press release.
  • Social Media Integration: Plan how to share the release on various social media platforms. Writer for press release.
  • Monitoring and Follow-Up: Monitor responses and be prepared to follow up with media.
  • Evaluate Success: After distribution, assess the impact and effectiveness of the press release.

Different industries I have written press releases for

Technology

In the technology industry, I crafted press releases that highlighted product launches, emphasizing innovations, features, and benefits to resonate with both tech enthusiasts and potential users.

Healthcare

Writing for the healthcare sector involved translating complex medical information into accessible language, focusing on advancements, patient-centric initiatives, and partnerships with medical professionals.

Finance

Working in finance, I created press releases for quarterly reports, mergers, and acquisitions, ensuring clarity in financial jargon and emphasizing the impact of market trends on the company’s performance. Press release writer.

Travel and Hospitality

In this sector, my press releases emphasized unique travel experiences, new hotel openings, and exclusive partnerships, aiming to evoke a sense of adventure and luxury for potential travelers.

Automotive

Crafting press releases for the automotive industry involved detailing new vehicle launches, technological advancements, and sustainability initiatives, catering to both car enthusiasts and environmentally conscious consumers.

Real Estate

Writing for real estate meant highlighting property developments, market trends, and unique selling points, aiming to capture the attention of potential buyers, investors, and industry stakeholders. Press release writing services.

Education

In the education sector, my press releases focused on academic achievements, partnerships with educational institutions, and the launch of innovative learning programs, resonating with both students and educators.

Food and Beverage

Creating content for the food and beverage industry involved showcasing new product launches, emphasizing flavors, sourcing practices, and sustainability efforts to appeal to foodies and conscientious consumers.

Fashion and Apparel

Writing for fashion entailed crafting press releases for collection launches, collaborations with designers, and sustainability initiatives, conveying a sense of style, trendiness, and ethical practices. Press release writer.

Entertainment

In the entertainment industry, my press releases highlighted movie releases, music launches, and event promotions, aiming to create buzz and anticipation among the target audience.

E-commerce

Crafting press releases for e-commerce businesses involved showcasing new features, partnerships, and promotional events, focusing on creating a sense of urgency and excitement for online shoppers. Writer for press release.

Fitness and Wellness

Writing for this industry meant emphasizing health benefits, new fitness programs, and partnerships with wellness experts, targeting health-conscious consumers and fitness enthusiasts.

Marketing and Advertising

In the marketing and advertising sector, my press releases focused on campaign launches, industry awards, and strategic partnerships, aiming to position the company as a leader in creative innovation. Writer for press release.

Environmental Sustainability

For sustainability-focused businesses, my press releases highlighted eco-friendly initiatives, corporate responsibility, and achievements in reducing environmental impact, resonating with environmentally conscious consumers.

Telecommunications

Crafting press releases for telecommunications involved detailing new technology rollouts, network expansions, and strategic partnerships, communicating technical information in a way that appealed to both industry professionals and the general public. Press release content writer.

Agriculture

In the agriculture sector, my press releases showcased advancements in farming technology, sustainable practices, and industry collaborations, targeting farmers, agribusinesses, and stakeholders.

Legal

Writing for legal firms involved crafting press releases for high-profile cases, partnerships, and legal innovations, ensuring a balance between professionalism and engaging storytelling.

Nonprofit/NGO

In the nonprofit sector, my press releases emphasized impactful initiatives, partnerships, and community outreach efforts, aiming to evoke empathy and support from the public. Writer for press release.

Human Resources and Recruitment

Creating content for HR and recruitment agencies involved detailing new services, industry insights, and success stories, focusing on attracting both job seekers and corporate clients.

Renewable Energy

In the renewable energy sector, my press releases highlighted advancements in green energy, project launches, and sustainability goals, targeting investors, policymakers, and environmentally conscious consumers.

Beauty and Cosmetics

Writing for the beauty industry involved crafting press releases for product launches, collaborations with influencers, and sustainability initiatives, appealing to beauty enthusiasts and conscious consumers. Press release writer.

Hospitality

In the hospitality sector, my press releases showcased new restaurant openings, unique dining experiences, and partnerships with renowned chefs, aiming to attract both local and international patrons.

Insurance

Creating content for the insurance industry involved detailing new insurance products, industry trends, and customer success stories, communicating complex policies in a clear and relatable manner.

Software Development

Writing for software development companies involved detailing new software releases, technological advancements, and partnerships, focusing on communicating technical details in an accessible way for both developers and end-users. Press release content writer.

Home Improvement

In the home improvement sector, my press releases emphasized new product launches, DIY trends, and sustainable practices, targeting homeowners and DIY enthusiasts with engaging and informative content.

If you take your public relations strategy seriously, regularly writing and publishing press releases should be an integral part of content marketing.

Contact me today to know more about my press release writing services and how I can provide you press release writing help.

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List of content writing services | Copywriting

List of my content writing services

List of my content writing services

On this webpage I’m going to give you a list of my content writing services & copywriting services.

“Content writing” is a recent expression and it evolved when writers started offering their services to write website content.

What does content writing mean?

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In the current context, it specifically deals with writing for websites and blogs.

Content writing is often mixed up with online copywriting but I prefer to draw a strict distinction between both the realms.

Whereas copywriting is sales copy, content writing tends to provide you information that you need to make up your mind.

Read: Website copywriting services

You may say that copywriting also does that but its sole purpose is to either generate a lead or a sale.

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Content writing informs you.

It educates you.

It engages you and encourages you to visit the website or the blog on regular basis.

It also improves your SEO.

Before I go further, here is a quick list of the content writing services that I provide:

  • Webpage writing – about us, company page, product or service descriptions, everything else that describes your business to prospective customers and clients who are browsing through your website.
  • Blogging – regular blog posts to improve your SEO and keep your visitors engaged and informed and also to help you establish your authority over your subject.
  • Press release – informing the public at large about the new service that you have just launched, or a new app, or any other development you want people to be aware of.
  • E-book writing.
  • Writing case studies and white papers.
  • Email updates.
  • Informational articles.
  • Speech writing services
  • Video scripts – scripts for the video marketing campaigns that you want to launch on YouTube and other video hosting websites.
  • Technical writing – communicating intricate concepts in easier language and even jargon-ridden language.
  • Social content – writing posts for Facebook, LinkedIn and Medium.
  • Reviews – reviews of gadgets and services.
  • Business writing – brochures, research reports and other professional communication.
  • Content curation – curating content from other websites and blogs and generating new content based on them with unique feedback.

Any other writing it can also be added to this list of content writing services.

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Basically, whenever you need a writer who can convincingly articulate your message in digital format, you can hire me as your content writer.

How can the list of my content writing services help you?

How can the list of my content writing services help you?

How can the list of my content writing services help you?

On the Internet, everything is about content.

Mostly written content.

Although Cisco has predicted that by 2020 80% of web traffic will be video-related, when it comes to doing business on the web, it is the written word that does the job for you.

Writing for a business website is different from casual writing or even academic writing.

When you are writing for your business website, you need to take care of the following:

  • Your writing is easier to read.
  • It is well structured.
  • It conveys everything that needs to be conveyed to convince your prospective customer or client.
  • You publish regularly to give fresh content to Google.
  • You writing is a mix of casual and professional.

Many people can write.

Recently when a client sent me a draft for a blog post, it was so well-written that I suggested her to write it completely on her own because she would do a better job.

It doesn’t mean I couldn’t write for her and I couldn’t handle the topic, it’s just that, she was doing a better job of it, something like, straight from the horse’s mouth.

Similarly, many clients can write well but they need someone who can write well regularly.

A person who is not a professional content writer often finds it difficult to write exceptionally well on a consistent basis.

He or she can work on a topic, occasionally, but not regularly.

As you can see above in the list of my content writing services, there are various forms of content writing requirements when you are running a business, especially on the web.

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As an experienced content writer with a long list of content writing services that I can provide, I can easily mold my writing according to your need.

  • For website content I can keep it a mix of erudite, professional and casual.
  • For a blog post I can keep it completely casual but educational nonetheless.
  • For a white paper, I can keep it technical and scholarly.
  • For an email message I can keep it conversational and engaging.

Being an experienced writer, I can adopt various writing styles easily.

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Hence, even those clients who can write well hire my services for versatility, quality and regularity.

How is the list of my content writing services different from my copywriting services?

Content writing is different from copywriting

Content writing is different from copywriting

I briefly touched upon the subject of the difference between content writing and copywriting above.

Want someone to write high conversion landing page?

Want someone to write a sales copy for your email campaign?

Want to write a brochure?

These are all examples of copywriting.

Copywriting is an old profession.

The writers who work in advertising companies are called copywriters.

They write ad campaigns.

The sole purpose of copywriting is to increase your sales (or get you more leads).

It has a call-to-action.

It has a strictly-defined purpose.

Take an example of two landing pages of the same business (refer to the image below)

Copywriting examples of two landing pages

Copywriting examples of two landing pages

Although both the landing pages talk about content writing and copywriting the purpose of each landing page is different.

For landing page A the purpose of the entire copy will be to convince you into hiring my content writing and copywriting services.

For landing page B the purpose is to convince you to download the e-book that gives you some knowledge of content writing and copywriting.

The purpose of landing page B is either just to make people download the e-book, or sign up for your updates in return of being able to download the e-book.

The tone and the style of copywriting will be completely different for both the landing pages.

This is something that an experienced content writer or a copywriter can achieve which might not be possible for a person who can, although write well, serves another industry.

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Need a writer but your requirement doesn’t feature in the above-mentioned list of my content writing services?

Contact me nonetheless.

When it comes to expressing convincingly, I can help you with that.

Don’t know how to write well?

No need to worry – writing is not your profession so it doesn’t matter whether you know how to write or not (but you are an excellent architect, for example, or a cook, or a real estate developer).

I can write different types of content for you

I can write different types of content for you

Whether you need something in the list of my content writing services, or something altogether different, as long as it is about writing, I can help you with that.

 

SEO blog writing services

SEO blog writing services

SEO blog writing services

Blog writing services to improve your SEO for targeted keywords and search phrases.

Table of contents:

  1. What SEO blogging service packages do I offer?
  2. How does a B2B business benefit from an SEO blogging service?
  3. Why blogging is good for your SEO?
  4. Why do search engines love blogs?
  5. What does SEO blog writing mean?
  6. Reduce your search engine marketing cost.
  7. What will I need from you to effectively deliver my blog writing services?
  8. Does merely having a blog in itself improve SEO? How do you actually improve SEO with blogging?
  9. What makes a great blog post to improve SEO?
  10. How my blogging services will help your business?

Looking for SEO blog writing services?

Do you need a blog writer to improve SEO?

I can help you

  • Improve your organic search engine rankings.
  • Improve your conversion rate.
  • Get you more exposure in front of your target audience.
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What SEO blogging service packages do I offer?

There is no package as such. I can offer your individual blogging services in which you can pay for individual blog posts, and you can decide how many blogs you want to publish every week, or every month.

Having a set number of blogs every month or every week certainly has a cost advantage. I can offer you a better rate if, say, you want 10 blog posts every month.

To give an idea to my clients, I often tell them a per word rate, but once we have fixed a number, I can also offer a fixed rate and this means, even if I write 100-300 words extra, I don’t charge extra.

Ideal length per blog post is 1500-2000 words.

How does a B2B business benefit from an SEO blogging service?

A B2B company can benefit significantly from an SEO blogging service in several ways.

Increased Visibility and Traffic:

SEO-optimized blog posts can help improve a B2B company’s visibility on search engines.

When potential clients search for relevant topics or services related to the B2B business, having a blog increases the chances of the company’s website appearing in search results.

Establishing Authority and Expertise:

Regularly publishing high-quality, informative blog content demonstrates expertise and thought leadership in the industry.

This can help build trust and credibility among potential B2B clients, positioning the business as an authority in its field.

Educating and Informing Clients:

Blog posts allow B2B companies to address industry challenges, provide solutions, and share valuable insights.

This educational content not only helps potential clients understand the company’s expertise but also provides them with useful information, fostering a sense of trust. – SEO blog writing services

Lead Generation:

Well-optimized blog content can attract visitors to the B2B website.

By including calls-to-action (CTAs) within blog posts, such as inviting readers to download whitepapers, attend webinars, or contact the company for more information, B2B businesses can generate leads from their blog traffic. – SEO blogging service

Long-Term Results and Sustainability:

Unlike some traditional marketing methods, the benefits of SEO and blogging are cumulative and tend to provide long-term results.

Over time, as more blog posts accumulate and gain authority, they can continue to attract organic traffic, generating ongoing benefits for the B2B business. – Blog writing service

Improved Website Ranking:

Regularly publishing fresh and relevant content signals to search engines that the website is active and authoritative. This can positively impact the overall website ranking, making it more likely to appear on the first page of search results for relevant keywords. – Blog writer to improve SEO

Social Media Amplification:

Blog content can be shared on social media platforms, expanding the reach of the B2B business.

Social media shares not only increase visibility but also drive traffic back to the website, contributing to a holistic online marketing strategy.

Adapting to Buyer Behavior:

Many B2B buyers conduct extensive research online before making purchasing decisions.

A blog allows a B2B business to meet potential clients during this research phase, providing the information they need and influencing their decision-making process.

An SEO blogging service can be a powerful tool for a B2B business, contributing to increased visibility, authority, lead generation, and overall online presence.

It aligns with the modern buyer’s journey and helps build a strong foundation for long-term success in the digital landscape.

SEO blog writing services – Why blogging is good for your SEO?

Google ranks your blog or website higher for the following reasons:

  • You publish informative content.
  • You publish content regularly – you have fresh content.
  • The bounce rate on your website is lower.
  • Your topic or your area of expertise is covered in-depth on your website or your blog. – Blog writer to improve SEO
  • You have lots of content around your area of expertise or your profession.
  • Many of your web pages and blog posts are interlinked and your content is easily scrollable and consequently, indexable.
  • You have back links from other websites, blogs and social networking platforms.
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Fortunately, all these preconditions are satisfied by your blog if you maintain an active blog.

On your blog you avoid sales pitch. You write and publish content mainly to inform your visitors so that they can decide if they want to do business with you.

SEO blogging service.

When you publish a blog regularly, it has fresh content and Google loves fresh content which in turns, benefits your SEO.

Since, when people come to your blog, they find lots of information, they spend lots of time and consequently, lower your overall bounce rate.

Additionally, blogging is one of the best inbound marketing tools because it draws targeted traffic to your website or blog naturally. You don’t have to force yourself in front of your target audience.

Improve SEO by blogging regularly

Improve SEO by blogging regularly

You are constantly sharing your expertise, and this increases the subject matter depth of your blog.

And more benefits…

The very nature of blogging is beneficial for your SEO.

SEO blog writing services – Why do search engines love blogs?

Search engines love blogs because they provide fresh content regularly, use keywords that people are searching for, and are easy to understand.

Additionally, blogs are often linked to from other websites and shared on social media, which helps to build backlinks and establish authority in a niche.

Blogs can also be optimized for local search and used to drive traffic to a website, generate leads, build a brand, and establish thought leadership.

As a result, blogs are a valuable resource for search engines and can help businesses achieve their online goals.

Listed below are a few reasons why search engines love blogs.

  • Blogs provide fresh content regularly. – SEO blogging service
  • They are often updated with new information.
  • They are written in an easy-to-understand style.
  • Blog writers use keywords that people are searching for.
  • Other websites link to them. – Blog writer to improve SEO
  • They are shared on social media.
  • They are a great way to build backlinks. – SEO blog writing services
  • Blogs help to establish authority in a niche.
  • They can be optimized for local search.
  • They can be used to drive traffic to a website.
  • Blogs can be used to generate leads.
  • They can be used to build a brand. – Blog writing service
  • They can be used to establish thought leadership.
  • Blogs can be used to generate revenue.
  • Blogs are a valuable resource for search engines.

What does SEO blog writing mean?

What is SEO blog writing

What is SEO blog writing?

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SEO blog writing isn’t different from the usual blog writing. The difference is, you carefully choose your topics and the keywords for which you want to optimize your blog content.

Remember that keywords are important only till they solve the purpose. They are important because your prospective customers and clients use different keyword combinations to search for your content. Hence, if your content does not contain the search phrases your prospective customers and clients are using, they won’t be able to find your content on Google and other search engines.

Personally I feel, if your content is good, it is good for SEO.

Good content is good for SEO

Good content is good for SEO

Having said that, there might be millions of web pages and blog posts that come up in the search results when someone searches for keywords.

Even small things matter. What words you have used. What words you have omitted. How many times you have used certain words. Where you have used the words. Where you were supposed to use them but then you didn’t use them. These small things can have a big impact on your search engine rankings.

Hence, even if your blog content is exceptionally good, if another writer has been able to use the keywords better, his or her blog will be ranked higher than your blog.

So, this is what differentiates SEO blog writing from normal blog writing. There must be quality. There must be relevance. There must be focus. There must be regularity. On top of that, you should be able to use the keywords strategically.

Main keywords in this web page:

  • SEO blog writing services
  • Blog writer to improve SEO
  • SEO your blogging service
  • Blog writing service

SEO blog writing services – Reduce your search engine marketing cost

When you publish your blog regularly, lots of your content naturally begins to appear in search results, eliminating the need to constantly advertise on search engines like Google and Bing.

When you don’t have a decent presence on search engines, you have to pay your way into search engine visibility. You have to spend on PPC advertising such as AdWords.

Although search engine marketing through PPC campaigns gets you immediate exposure, it can be very costly, especially when you are promoting multiple keywords. Just imagine, you pay for every click that Google sends your way. For every keyword, for every click, your advertising cost increases exponentially.

But, if you improve your organic search engine rankings through regularly publishing your blog, whether you get 100 clicks, 1000 clicks or even 1 million clicks, the only money that you spend is on getting high-quality content for your blog.

I provide very friendly blog writing services packages.

Listed below are 5 ways my blog content services can improve your SEO:

  1. I provide content consistently: SEO is all about creating targeted content, high quality content, on an ongoing basis. There should be no breaks. When it comes to publishing regular content, you can totally rely my blog writing services.
  2. I provide high-quality, relevant content: I don’t believe in providing just keyword-rich content to fill up your web pages and blog posts. My entire blog writing approach is based on providing your prospective customers and clients high quality and relevant content.
  3. Keywords-rich titles: Your blog post titles are very important. With the help of the list of keywords that you will be providing me, I will come up with engaging, compelling and keyword-rich titles that will be good for your SEO. – Blog writer to improve SEO
  4. Totally optimized content: You will be surprised to know that most of the blogs geared towards search engine optimization suffer from over-optimization and hence, invite penalties from search engines like Google. I have extensive experience in writing keyword-centric content without overusing your keywords.
  5. I will take care of interlinking: As you go on publishing fresh content there will be lots of content to link to. Interlinking is a big part of SEO. It makes it easier for the search engine crawlers to access deep content on your blog and website. Whenever it is relevant, from your latest blog posts I will link to your older posts and web pages.

What will I need from you to effectively deliver my blog writing services?

For every blog post, I will need an optimized title that is focused on solving one problem for at least one category of problems.

If you cannot come up with the right title then give me some keywords and I will come up with the title by myself.

Having said that, for the initial 5-10 posts, I suggest that you give me the titles so that I get a sense of what you’re looking for in a blog writing service to improve SEO.

Another thing I need in the beginning is an outline. Let me know what you want me to cover.

Although, as a trained blog writer I have a fair idea of what direction to follow to cover your topic well and also to improve SEO, for highly effective blog posts, in the beginning, the direction needs to come from you because you know more about your business than I.

I have different rates to write blog posts to accommodate a wide range of clients.

If I need to do all the research and go through multiple revisions because you don’t send me a guideline, I charge you more.

If you send me research material along with the guideline so that your blog can be prepared within a couple of revisions, I charge you less, accordingly.

Does merely having a blog in itself improve SEO? How do you actually improve SEO with blogging?

Not at all. If it were this easy to improve SEO then everybody would install a functional blog and obtain better search engine rankings.

A blog is the structure. You need high quality content to improve SEO. You require trained blog writers.

You can also decide to work with article writing services for that matter.

You need high quality content, publish regularly.

This is the key ingredient for blogging for SEO success.

These two attributes are very important and without these two attributes, you cannot hope to improve your search engine rankings.

Yes, having the right blogging platform certainly helps because it makes it easier for Google crawlers to crawl your content.

But, that alone doesn’t help.

You need to fill your blog with valuable content that engages your visitors on regular basis.

 

SEO blog writing services – What makes a great blog post to improve SEO?

Here are a few things to consider when you write a great blog post for higher search engine rankings:

  • Write the blog post for the right searcher intent – know exactly what your blog post achieves for your visitors.
  • Have an idea of what keywords and search terms your target audience is using to find relevant content in your niche.
  • Refer to the main keywords or the main topic in the title and headline of your blog post. – Blog writer to improve SEO
  • Mention your main keywords within the first 100 words of your blog post so that even if the search engine crawler doesn’t crawl the entire post, it gets the gist of what you’re trying to communicate. – Blog writing service
  • Scatter your keywords and their LSI alternatives all over the text.
  • Once or twice mention the main keywords in the headlines and subheadings.
  • When using images, use the keywords when naming the images.
  • Keep the number of words more than 1000 words. – SEO blogging service

My personal experience has shown me that when I’m writing blog posts using the above-mentioned guidelines, my clients improve your SEO within 30-40 blog posts.

The topics that I have covered on this page are, blog writing services for SEO, improve SEO with blogging and SEO blog writing services.

How my blogging services will help your business?

How my SEO blog writing services will help your business

How my SEO blog writing services will help your business

Businesses and individuals maintain a blog for many purposes. One of the most important reasons is establishing a channel of communication from where you share your thoughts, ideas, opinion and experiences with your visitors.

They see your human side. They learn from you. They know more about your business and how you solve your customers’ and clients’ problems.

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For example, if you go through my content writing and content marketing blog, you will observe that I am regularly sharing my content writing and content marketing knowledge. It solves two purposes: it acts as documentation for myself – I can always refer to it whenever I lose track; it tells my prospective clients how much I know about my field, that is, content writing.

I’m constantly telling how my content writing and blog writing services help my clients improve their SEO, improve their conversion rate and get them more customers and clients.

Your blog becomes an information hub. It gives your visitors a reason to visit your website or blog regularly, and this in turn adds more people to your sales funnel.

There is a side benefit of publishing a regular blog: SEO.

Now, you may say that this is not a side benefit, this is one of the most important benefits of publishing a blog. In fact, you may say that you want to hire an SEO blog writing service because it will improve your search engine rankings.

You don’t want to get trapped in a vicious circle. And this is precisely the reason why my clients, once they start using my SEO blog writing services, stick with me.

I don’t write blog posts for improving search engine rankings, at least, I don’t obsess about it.

When writing blog posts my entire focus is on delivering quality content.

Just as fame and money are byproducts of hard work and talent, so are your search engine rankings.

Your blog won’t be successful because it enjoys better SEO. It will be successful because it has quality content, relevant content, useful content.

On the other hand, if your content is well written and provides the information your visitor is looking for, it’s SEO is automatically bound to improve.

Do I mean to say your keywords don’t matter?

They do.

This is why your topic is important.

The key is, choosing the right topic for the right keyword, and then remaining focused on delivering value.

When you focus on the topic, you automatically use the keywords.

When your writing has a natural flow, you neither overuse your keywords nor underuse.

Of course, strategy matters, and this is why you need an experienced blog writer to improve your SEO.

To make sure that your individual blog posts enjoy higher search engine rankings, I will take care of the following when writing your blogs:

  • Create the most appropriate blog post title with a given keyword/keywords.
  • Contextually mention your keywords within the first 100 words of your blog.
  • Judiciously use alternative words to avoid spamming.
  • Regularly provide you high-quality content.

Want to know more about how I can improve your search engine rankings with my SEO blog writing services? Contact me today.

Content writing services for SEO localization

Content writing services for local SEO

Content writing services for local SEO

Local SEO content writing

Table of contents

  1. What is local SEO? What are its main characteristics?
  2. Reasons why my content writing can improve your local SEO.
  3. Businesses that can benefit from local SEO content writing.
  4. Typical local SEO content writing process.
  5. Different types of content that can be written for local SEO.
  6. Looking for a content writing service that can help you with SEO localisation?
  7. How can I help you in SEO localisation with my content writing services?

There are different factors that influence your SEO, but one of the strongest is content writing.

Ultimately, how your content is written, has the biggest impact on your search engine rankings.

SEO localization may have different context for different people and just so that there is no confusion, on this page, when I talk of SEO localization, I don’t mean localizing your content in another language.

Local SEO content writing

That is altogether a different service. Recently I was writing for a client who provides SEO localization services but, in his case, it means translating content in multiple languages and thenceforth improving SEO.

On this web page I am explaining my services for writing SEO content to improve your local search engine rankings. I still write content in English. But I can help you improve your search engine rankings locally. I hope you understand the difference.

Content writer – what is local SEO? What are its main characteristics?

Local SEO, or local search engine optimization, is a set of strategies and techniques designed to enhance the online visibility of local businesses in search engines like Google.

The goal is to optimize a business’s online presence to attract more local customers and improve its rankings in local search results.

Here are the main characteristics of local SEO:

Google My Business (GMB) Optimization

  • Claiming and verifying your Google My Business listing is crucial.
  • Ensure that your business information (name, address, phone number, hours of operation) is accurate and up-to-date.

Local Keywords

  • Incorporate local keywords in your website content, meta tags, and other on-page elements.
  • Include location-specific terms to target local search queries.

Local Citations

  • Build consistent citations (mentions of your business name, address, and phone number) on online directories and platforms.
  • Ensure NAP (Name, Address, Phone) consistency across all citations.

Online Reviews

  • Encourage and manage customer reviews on platforms like Google, Yelp, and others.
  • Respond promptly and professionally to both positive and negative reviews.

Local Link Building

  • Build local backlinks by getting links from locally relevant and authoritative websites.
  • Join local business associations and participate in community events to increase local connections.

Mobile Optimization

  • Ensure that your website is mobile-friendly, as many local searches occur on mobile devices.
  • Google gives preference to mobile-friendly websites in local search results.

Local Schema Markup

  • Implement local schema markup on your website to provide search engines with structured information about your business, such as address, phone number, and business hours.

Content Localization

  • Create content that is relevant to your local audience.
  • Include local news, events, and other location-specific information.

Local Social Media Presence

  • Be active on local social media platforms.
  • Engage with the local community and share content that resonates with local interests.

Localized Landing Pages

  • Create dedicated landing pages for different locations you serve.
  • Optimize these pages with local keywords and relevant information.

Google Maps Integration

  • Embed Google Maps on your website to make it easy for users to find your physical location.
  • Ensure accurate map information in your GMB listing.

Local SEO Analytics

  • Monitor and analyze local SEO performance using tools like Google Analytics and Google Search Console.
  • Track local keyword rankings, website traffic, and other relevant metrics.

Voice Search Optimization

  • Optimize voice search by including natural language queries and conversational phrases in your content. Content writer.
  • Voice search often has a local intent, so being voice-search friendly can benefit local SEO.

Local PPC Advertising

  • Consider running local pay-per-click (PPC) advertising campaigns on platforms like Google Ads. Content writer.
  • Target specific geographical areas to maximize the impact of your ad spend.

Local SEO Audits

  • Regularly conduct local SEO audits to identify areas for improvement.
  • Ensure that your information is consistent across all platforms and that your strategies align with search engine algorithms.

Implementing these characteristics will help your business improve its local online presence and increase visibility to potential customers in your area.

Reasons why my content writing can improve your local SEO

  • Targeted Local Keywords: Craft content infused with location-specific keywords to attract local search traffic.
  • Optimized Google My Business (GMB) Descriptions: Enhance GMB listings with compelling and SEO-friendly descriptions.
  • Localized Meta Descriptions: Create meta descriptions tailored to local audiences for better click-through rates.
  • Geographically Relevant Blog Posts: Develop blog content that addresses local concerns, events, and trends.
  • Niche-Specific Content: Produce content catering to the specific needs and interests of the local target audience.
  • Regular Content Updates: Maintain a consistent content schedule to signal freshness and relevance to search engines.
  • Business Reviews and Testimonials: Integrate positive reviews and testimonials into website content for trust-building. Content writing.
  • Social Media Engagement: Craft shareable content for social media platforms, fostering local engagement.
  • Local Event Coverage: Cover and promote local events, creating content that resonates with the community.
  • Embedding Local Keywords Naturally: Seamlessly incorporate local keywords into the content for organic optimization.
  • Clear Call-to-Action (CTA): Encourage local actions with clear CTAs tailored to the target location. SEO localization.
  • FAQs Addressing Local Concerns: Develop FAQs that address common queries specific to the local market.
  • Local Case Studies: Showcase successful local projects or client stories to build credibility. Content writer.
  • Industry-Relevant Content: Provide informative content related to the local business’s industry. SEO content.
  • Community Partnerships: Collaborate with local businesses and create content highlighting partnerships.
  • Interactive Content: Incorporate interactive elements like polls or quizzes to boost engagement.
  • Video Content: Develop engaging local videos for increased visibility on platforms like YouTube. Content writing.
  • Local Influencer Collaborations: Partner with local influencers for content co-creation and wider reach.
  • Localized Landing Pages: Design landing pages tailored to different localities served by the business.
  • Google Maps Integration: Ensure content includes accurate information for Google Maps and local navigation.
  • Mobile-Friendly Content: Optimize content for mobile users, as local searches often occur on mobile devices.
  • Localized Infographics: Create visually appealing infographics highlighting local data and statistics.
  • Voice Search Optimization: Craft content with natural language to cater to the rise in voice searches.
  • Regular Content Audits: Conduct audits to keep content aligned with evolving local SEO strategies.
  • Consistent Brand Messaging: Maintain a consistent brand voice across all content for brand recognition and trust-building.

Businesses that can benefit from local SEO content writing

  • Local Restaurants: Increase foot traffic by optimizing content for local food searches and promotions.
  • Dental Clinics: Attract local patients through content emphasizing dental services and expertise. Content writer.
  • Real Estate Agencies: Boost visibility for property listings and neighborhood-specific information.
  • Fitness Centers: Drive local memberships with content on classes, schedules, and fitness tips.
  • Auto Repair Shops: Optimize for local searches for auto services and emergency repairs.
  • Hair Salons: Increase bookings by creating content on trending hairstyles and promotions. SEO content writing.
  • Law Firms: Enhance local visibility for legal services and expertise through strategic content.
  • Florists: Capture local customers with content on seasonal flowers and special arrangements.
  • Home Services (Plumbing, HVAC): Improve local rankings for home repair and maintenance services. Content writing for SEO.
  • Local Retail Stores: Drive foot traffic with content on new arrivals, discounts, and store events.
  • Pet Grooming Services: Attract local pet owners through content on grooming tips and services.
  • Childcare Centers: Increase enrollment with content focusing on childcare facilities and programs.
  • Local Coffee Shops: Boost customer engagement with content on new blends, events, and promotions.
  • Event Planners: Optimize for local event searches and showcase successful local events.
  • Travel Agencies: Improve online visibility for travel packages and local travel tips.
  • Home Improvement Contractors: Attract local homeowners with content on renovations and improvement projects.
  • Tutoring Services: Capture local student and parent interest with content on educational topics.
  • Medical Clinics: Enhance visibility for medical services and local health tips through content.
  • Insurance Agencies: Optimize for local insurance searches and educate on coverage options.
  • Local Boutiques: Drive in-store visits with content on fashion trends, discounts, and events.
  • Tech Support Services: Improve local rankings for IT services and tech support through content.
  • Photography Studios: Attract local clients with content showcasing portfolios and promotions.
  • Interior Designers: Boost visibility for local design services with content on trends and projects.
  • Catering Services: Increase bookings for local events with content on catering options and menus.
  • Bookstores: Drive foot traffic by creating content on book recommendations, author events, and promotions.

Typical local SEO content writing process

I may not perform all the steps listed below when I’m writing local SEO content for you, but these are the basic steps that can be followed.

  • Understand the Business: Learn about the business, its products/services, and target local audience.
  • Keyword Research: Identify relevant local keywords for the content.
  • Competitor Analysis: Look at what similar local businesses are doing with their content.
  • Google My Business (GMB) Review: Check and update the GMB listing for accurate information.
  • Local Trends Research: Stay updated on local trends and news for timely content.
  • Create a Content Calendar: Plan content topics and schedule for consistency. Content writer.
  • Localized Content Development: Write content with a local focus, addressing local needs and interests.
  • Optimize Headings and Meta Tags: Craft catchy headings and optimize meta tags for SEO.
  • Include Local References: Incorporate mentions of local landmarks, events, or popular places.
  • Internal Linking: Link relevant content within the website for better SEO.
  • Mobile-Friendly Formatting: Ensure content is easy to read on mobile devices.
  • Clear Call-to-Action (CTA): Include a clear CTA for local actions like contacting or visiting.
  • Local Images and Alt Text: Use local images and provide descriptive alt text.
  • Customer Reviews Integration: Highlight positive customer reviews within the content.
  • Embed Google Maps: Include an embedded Google Maps location for convenience.
  • Social Media Sharing: Create content that is shareable on social media platforms.
  • Encourage User-Generated Content: Prompt customers to share experiences and feedback.
  • Regular Content Updates: Keep content fresh with regular updates and additions.
  • Check for Consistency: Ensure consistency in business information across all platforms.
  • Local Backlink Building: Seek and build backlinks from local websites and directories.
  • Local Event Coverage: Cover and write about local events relevant to the business.
  • Monitor Analytics: Track performance using analytics tools like Google Analytics.
  • Periodic Content Audits: Conduct audits to ensure content aligns with goals and strategies.
  • Engage with Local Community: Respond to comments and engage with the local audience.
  • Measure and Adjust: Evaluate the effectiveness of content and adjust strategies accordingly.

Different types of content that can be written for local SEO

  • Local Guides: Create helpful guides about local attractions, events, or hotspots.
  • Local News Updates: Share news related to the business or industry in the local area. Content writer.
  • Customer Testimonials: Showcase positive experiences from local customers.
  • How-to Guides: Write step-by-step guides on using local services or products. Local SEO content writing.
  • Local Event Coverage: Report and share content about local events and happenings.
  • FAQs About Local Services: Answer common questions about the business or local services. Local SEO content writer.
  • Product or Service Spotlights: Highlight specific products or services with detailed information.
  • Local Case Studies: Share success stories of local projects or customer experiences. SEO localisation.
  • Behind-the-Scenes Content: Provide a glimpse into the daily operations of the local business.
  • Seasonal Content: Create content around holidays, seasons, or local festivities. Local SEO content.
  • Local Team Profiles: Introduce the people behind the business with team profiles.
  • Neighborhood History: Write about the history and significance of the local neighborhood.
  • Local Business Partnerships: Collaborate with other local businesses and share the experience.
  • Local Influencer Collaborations: Partner with local influencers for joint content creation.
  • Local Discounts and Offers: Advertise special discounts or offers exclusive to local customers.
  • DIY Tips for Locals: Offer do-it-yourself tips or hacks related to local services. SEO content writing.
  • Local Newsletters: Create newsletters with updates, promotions, and local news.
  • Local Trends Analysis: Analyze and discuss current trends in the local market.
  • Local Community Spotlights: Feature local community members or organizations.
  • Local Business Comparisons: Compare the business with other local competitors. SEO content writer.
  • Localized Infographics: Present information visually through infographics.
  • Local Customer Q&A: Answer questions directly from local customers.
  • Highlight Local Reviews: Showcase positive reviews and feedback from local patrons.
  • Local Sponsorship Announcements: Share information about local sponsorships or partnerships.
  • Local Expert Interviews: Interview local experts or influencers in related fields.
  • Local Food and Drink Recommendations: Recommend local eateries or share recipes inspired by local flavors.
  • Local Business Milestones: Celebrate business anniversaries or achievements.
  • Local Pet-Friendly Guides: Create guides for pet-friendly locations or services in the area.
  • Local Environmental Initiatives: Share information about the business’s eco-friendly practices.
  • Local Product Reviews: Review and recommend products available locally.

Looking for a content writing service that can help you with SEO localization?

Looking for content writing services for SEO localization?

Looking for content writing services for SEO localization?

SEO localization, or local SEO, is needed to improve your search engine rankings to make it easier for people to find you geographically or region-wise.

Local SEO doesn’t always mean working for a business that is restricted to a street or a small area of 5-10 km².

It can also cover a city, a state or a region. The point is, if you want to be found by customers and clients from a target geographic location, they should be able to find you, and not just find you, but find you before they can find other businesses providing the same products and services, in the same geographic location.

Suppose you provide web design services to businesses in Los Angeles.

In terms of web design services, there is nothing particularly distinguishable in the search term itself.

If someone searches for “web design services” he or she will come across literally millions of web pages, blog posts and websites talking about web design services, and not necessarily from Los Angeles.

Hence, to enable people to find your web design services in Los Angeles, you must mention this fact when writing content.

On Google, if you search for “web design services in Los Angeles” you get approximately 581 million results. Of course, you’re not going to go through all these results.

You may not even go beyond the 2nd page.

After conducting the search, you will notice that more than 50% of the first search results page is covered by paid advertisements and the local businesses Google Maps listing.

After that, almost every listing has “Los Angeles” in it. Hence, the SEO experts and the content writers who have worked for these websites, know the importance of using the name of the place or the region for better SEO.

The problem is, there may be hundreds of web design services in Los Angeles. Does your company list within the top 20 results? Top 30 results?

If it doesn’t, you need content writing services for SEO localization.

With my SEO content writing services, I will help you improve your search engine rankings compared to other businesses in your locality or geographic region.

You see, the problem is with the number of people or businesses competing with you.

There is no exact science of improving your global and local search engine rankings. But a trained content writer knows how to optimally incorporate your primary and longtail keywords into your text.

“Optimally” is the point where most of the SEO content writers falter. They don’t know where to begin and where to end.

SEO content writing is a double-edged sword: it is highly beneficial, but when done wrong, it can cause irreparable harm.

The problem is, you don’t even realize that it is causing you irreparable harm unless it has harmed you.

Through years of content writing I have gathered enough experience to strike a balance between using keywords and maintaining the quality of the writing.

I have realized that the quality of the writing comes first, and the incorporation of the keywords comes second.

Keywords are important. They cannot be neglected. They cannot be omitted. Nonetheless, they shouldn’t decide how you write.

It is your message that decides how you write. Then, you use the keywords to write what you want to write.

Can I guarantee 100% local SEO?

As far as content goes, yes, anywhere between 80-100%.

The actual search engine rankings?

Different SEO factors

Different SEO factors

Your actual search engine rankings depend on:

  • The age of your domain.
  • The amount of content that you have.
  • The quality and relevance of your content.
  • Source code optimization.
  • The frequency with which you update your content.
  • The number of authoritative backlinks you have.

These factors act together to give you better search engine visibility.

Your content rules the roost and without quality content you cannot ever hope of improving your SEO.

Nonetheless, good content helps you only till a certain level.

You also need other SEO attributes whether you want to improve your local SEO or global SEO.

How can I help you in SEO localization with my content writing services?

Frankly, local SEO isn’t much different from general SEO.

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No matter how you want to improve your search engine rankings, no matter why you want to improve them, ultimately, it all boils down to the quality of your content, and this is something that I can assure you.

I can deliver

  • Subject-specific high-quality content.
  • Region-specific content writing.
  • Regular updates improving your keyword density for local SEO.
  • Conversion-rich content around primary and longtail keywords.
  • Ongoing blog posts.
  • Authoritative articles and case studies.

Want to know more about my content writing services for SEO localization? Contact me today.

Video script copywriting services – video script writer

Script writing services for video marketing

Script writing services for video marketing

Are you looking for a trained and experienced video script writer or a video script copywriter for your upcoming video marketing campaign?

Need a video script writing service?

If you want to use video marketing to enhance your brand presence on the Internet you have to take your video script writing very seriously. You need a professional video scriptwriter.

Many people can speak impromptu.

They don’t need a video script to read from. They don’t need a scriptwriter for video.

In fact, it may seem very “robotic” if you directly reach from a prewritten script.

Writing a video script doesn’t mean you use the script verbatim.

It is just like the way people prepare a speech. Using a video script writing service you can have a script just as people speak.

Most of the people who want to deliver an impactful speech don’t read the entire speech in front of the audience.

They use the prewritten text just to organize their thoughts.

In the same way, you write a video script to organize your thoughts in a manner that they can help you convincingly express yourself in front of the camera without missing vital points.

Video script writing service.

Now, writing a video script doesn’t mean the subtitles that you see when watching a YouTube video. A script means having a road map, a textual roadmap that tells you how to control the flow of your video narrative.

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Characteristics of a good video script writing service

  • Engaging Storytelling: Craft narratives that captivate and hold viewer attention.
  • Clear Messaging: Convey information concisely, avoiding confusion. – Video scriptwriter
  • Visual Creativity: Infuse vivid descriptions to enhance the video’s visual appeal.
  • Audience Connection: Develop content that resonates with the target audience.
  • Structural Expertise: Utilize industry-standard structures for compelling storytelling. – Video scriptwriter
  • Brand Consistency: Maintain a consistent tone and messaging to strengthen brand identity.
  • Call-to-Action Integration: Seamlessly incorporate prompts for viewer action.
  • Pacing Perfection: Balance the script for optimal flow, preventing viewer disengagement. – Scriptwriter for video.
  • Dialogue Dynamics: Craft engaging and authentic dialogues.
  • Emotional Appeal: Infuse emotion strategically to evoke specific reactions.
  • Visual Transitions: Plan smooth transitions between scenes for overall coherence.
  • SEO Optimization: Incorporate relevant keywords naturally to boost online visibility.
  • Budget Efficiency: Maximize resources by creating scripts that align with production constraints.
  • Narrative Arc Mastery: Develop a compelling storyline with a well-defined structure. – Scriptwriter for video
  • Cultural Sensitivity: Ensure scripts are culturally appropriate, avoiding potential controversies.
  • Storyboard Alignment: Collaborate with visual creators to align scripts with storyboard elements.
  • Research Integration: Incorporate accurate and up-to-date information to enhance script credibility. – Video scriptwriter
  • Adaptability: Adapt scripts to various platforms, ensuring optimal impact across different mediums.
  • Revisions Excellence: Welcome and implement feedback, refining scripts for optimal quality.
  • Timeline Adherence: Work within specified timelines, ensuring timely delivery of script content.

Video script writing service – Scriptwriting for video is an effective way of creating good videos

Uploading videos on YouTube and other video hosting websites to explain your business process or to promote your products and services is a very effective way of putting across your message.

Every professional and commercial video requires someone to write a video script. You may need a video script writing service.

A video script gives you a narrative.

A video script helps you in two ways:

  1. Control the flow of the video – what comes first and then what comes afterwards, and so on.
  2. The commentary or the audio message that plays with the video that tells your story.

As a professional copywriter I will write you a video script that will be crisp, conversational, to-the-point and clear.

Benefits of working with a professional video scriptwriter

  • Engaging Storytelling: A skilled video scriptwriter crafts narratives that captivate and hold viewer attention.
  • Clear Messaging: Ensures the script conveys information concisely, avoiding confusion. – Video script writing service
  • Visual Imagery: Incorporates vivid descriptions to enhance the visual appeal of the video.
  • Audience Connection: Develops content that resonates with the target audience, fostering a stronger connection. – Scriptwriter for video
  • Structural Expertise: Utilizes industry-standard structures like three-act formats for compelling storytelling.
  • Brand Consistency: Maintains a consistent tone and messaging to strengthen the brand identity.
  • Call-to-Action Integration: Seamlessly integrates persuasive prompts to encourage viewer action.
  • Pacing Perfection: Balances the script to ensure an optimal flow, preventing viewer disengagement.
  • Dialogue Dynamics: Crafts engaging and authentic dialogues to bring characters and concepts to life. – Video scriptwriter
  • Emotional Appeal: Infuses emotion strategically to evoke specific reactions from the audience.
  • Visual Transitions: Plans smooth transitions between scenes, enhancing overall video coherence.
  • SEO Optimization: Incorporates relevant keywords naturally to boost online visibility.
  • Budget Efficiency: Maximizes resources by creating scripts that align with production constraints.
  • Narrative Arc Mastery: Develops a compelling storyline with a well-defined beginning, middle, and end. – Video script writing service
  • Cultural Sensitivity: Ensures scripts are culturally appropriate, avoiding potential controversies.
  • Storyboard Alignment: Collaborates with visual creators to align scripts with storyboard elements.
  • Research Integration: Incorporates accurate and up-to-date information to enhance script credibility. – Scriptwriting for video
  • Adaptability: Can adapt scripts to various platforms, ensuring optimal impact across different mediums.
  • Revisions Excellence: Welcomes and implements feedback, refining scripts for optimal quality.
  • Timeline Adherence: Works within specified timelines, ensuring timely delivery of script content.

Why video marketing is important

Why is video marketing important

Why is video marketing important?

Business videos must look and sound professional and this is why you need an expert writer who can write your script.

Even if the visual aspect of your business video isn’t sleek and sharp, what your script says matters a lot.

The words that people hear in your video can have a far-reaching effect on their buying decision.

Businesses these days create videos not just to upload them on YouTube.

Often, video is used on the landing page as an accompaniment.

It has been observed that a video on your landing page increases your conversion rate by 80%.

Another stat says that 74% users who watch an explainer video about a product subsequently buy that product.

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Not everyone wants to read.

Since primitive times, our brain has been better to own that interpreting visuals and hence, people prefer to watch a video rather than go through 2000-3000 words about a concept.

Video also builds trust.

People hear your voice.

In many cases, they can even see you.

When they see your workplace, when they see you talking right at them, it becomes easier for them to relate to you, trust you, and believe in what you are saying.

Another reason why you must use video marketing or at least frequently upload videos on platforms like YouTube is because videos are good for SEO.

Search engines like Google are investing heavily on finding out how they can feature videos in search results.

Hence, businesses and individuals are already creating a database of videos so that once they begin to be ranked, these businesses and individuals already have plenty of video content that can be ranked.

On the other hand, if you start making and uploading videos when Google starts ranking them, you will be in a great disadvantage compared to those people who have already made scores of videos about their businesses, products and services.

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Besides, 90% of consumers watch videos on their mobile phones and hence, if you want to target people who use mobile phones, they watch more, and read less. This is primarily because it’s easier to watch videos (especially non-entertainment, instructional videos) than read text on small screen especially when there is lots of distraction around.

The benefits of creating videos for your business

Listed below are a few benefits of making videos to promote your business:

  • Visual Magnetism: Videos captivate, grabbing attention in a sea of static content. Video script writing service
  • Brand Persona: Showcasing your brand through video builds a dynamic, memorable persona.
  • Engagement Overdrive: Videos engage viewers actively, fostering a stronger connection. – Video scriptwriter
  • Information Onslaught: Conveying complex information becomes a breeze through visual storytelling.
  • Emotional Resonance: Videos evoke emotions, leaving a lasting impact on your audience.
  • Social Media Amplification: Video content is shareable gold, boosting your brand’s visibility.
  • SEO Boost: Video-rich websites rank higher, drawing more organic traffic. – Script writing for video
  • Global Reach: Videos transcend borders, reaching a global audience effortlessly.
  • Product Showcase: Videos offer a vivid showcase, enhancing product understanding.
  • 24/7 Accessibility: Once online, your video works non-stop, always accessible to potential clients.
  • Trust Building: Seeing is believing; videos foster trust by putting a face to your business. – Scriptwriter for video
  • Educational Powerhouse: Tutorial videos position your brand as an authority, adding educational value.
  • Conversion Catalyst: Videos increase conversion rates by showcasing products in action.
  • Mobile Domination: In the mobile era, video content dominates, reaching users on the go. – Video script writing service
  • Time-Efficient Communication: Conveying messages in a few minutes saves time for both you and your audience.
  • Personalized Connection: Videos allow for a personal touch, making your brand relatable.
  • Versatility Vantage: From ads to demos, videos adapt to various marketing needs seamlessly.
  • Feedback Fuel: Video comments and shares provide valuable feedback for business improvement. – Video scriptwriter
  • Narrative Power: Stories stick, and videos are a powerful medium for narrative-driven marketing.
  • Event Immortality: Capture events and conferences on video, ensuring their impact lives on.
  • Competitive Edge: Businesses using video stand out, gaining a competitive edge.
  • Real-Time Updates: Video announcements keep your audience informed in real-time.
  • Demographic Targeting: Tailor videos to specific demographics, optimizing your message’s relevance. – Scriptwriter for video
  • Analytics Advantage: Video platforms offer detailed analytics, aiding in strategic refinement.
  • Human Resource Impact: Use videos for recruitment, onboarding, and internal communication.
  • Customer Testimonials: Video testimonials add authenticity, boosting your brand’s credibility. – Video script writing service
  • Viral Potential: A compelling video has the potential to go viral, exponentially expanding your reach.
  • Story Highlight: Use videos to highlight your brand’s journey, connecting emotionally with your audience.
  • Influencer Collaboration: Collaborate with influencers through video content for wider reach. – Scriptwriter for video
  • Future-Proofing: In a visual-centric future, investing in video now ensures long-term relevance.

Why you need a professional copywriter to write your video script

Professional copywriter for video script writing

Professional copywriter for video script writing

The success of your video depends on its script.

Ultimately, it is the message that does the job for you. Merely showing moving objects and high-resolution images doesn’t solve any problem.

You know that every movie has a writer or a team of writers. Your favorite TV show has a scriptwriter. All the advertisements that you watch have copywriters. Every narrative, every story that you watch on your screen or your mobile phone, originates from a writer, a scriptwriter or a copywriter.

Why? Why don’t people simply make videos and do away with script writers? Why pay so much money to people who are never even featured in the video?

A script is the sole of your video. A video that has a story, that has a narrative, needs a scriptwriter or a copywriter. It’s storytelling.

You must have heard multiple times, “The moral of the story is…”

Every story has a moral because this is why stories were told in the olden days. Every story had a moral.

Stories still have morals. But just like the usual stories have a moral, a business story has an end-purpose – you want the viewers to become your customers and clients.

Do you think a lousy script will make your viewers fall in love with your video and consequently, become your customers? Fat chance.

No matter how great your product or service is, if people are not impressed by what you are telling them, and how you’re telling them, in your video, you are not going to be able to hook them unless you’re presenting something completely revolutionary, something like Boston Dynamics robots.

To hook them, you need a captivating, freely flowing script. To get such a script, you need a copywriter or a writer who doesn’t only understand your audience, but also knows how to talk to your audience.

What type of video script can I write as a copywriter?

A video script can be of two types: From A to Z describing every scene and every audio comment; just the speech part and the rest of the video can be prepared accordingly.

You can have an explainer video in which you explain how one of your products is used. How your service can be used. What’s the benefit of working with you. Through the video script you can explain your way of work or your process. You can tell the story of your company. You can tell the story of your idea. You can explain a difficult concept.

I can also help you change your existing blog posts, webpages and articles individual video scripts.

I can write you a video script for your YouTube channel or a YouTube video. If you want to upload a video on Vimeo I can write a script for you. Need a video for your own website? I can help you.

My video script writing process as a professional copywriter

My video script writing process as a professional copywriter

My video script writing process as a professional copywriter

The process is straightforward.

I will first understand what you intend to convey through your video. I will also try to get some idea about your audience. The language of your video script will depend on your audience. Technical words will be used if this is what your audience likes. Simple words will be used if this is what your audience likes.

Once I have gathered all the information that you want to convey, I will create a rough sketch of the narrative.

Remember that every video must end with an objective.

Although the larger picture says that you want to convert your audience into paying customers and clients, the end purpose of a particular video might be something else.

Not every video is a sales pitch. Maybe you want to raise awareness. Maybe you want to increase brand visibility. Maybe you simply want to amuse your viewers but at the same time, they must also get acquainted with your product or service.

Depending on your choice, your video can be light-hearted. It can be serious. It can be gut-wrenching if you prefer it that way. Depends on your message, your audience, and what impact you want to make.

I will divide your entire message into smaller sentences. Succinct, to-the-point. Bucket lists and hooks wherever needed.

The narrative of a captivating video is like controlling a kite without a strong wind. To fly your kite high, you need to know exactly at what points you must release the string or yank it.

As your copywriter, I will follow the same process with your video script. Strategically I will hold back the information or reveal it as per the required of the effect that is to be had.

Do I have a video script template that I follow or a sample video script? Although in most of the cases there is a certain format that needs to be followed, as such, there is no set rule, a template or a sample video script.

More reasons why you should work with a professional copywriter to write your video script

According to a 2018 study, 63% businesses in America have started using video content marketing. 82% businesses feel video marketing must be an integral part of their entire marketing strategy. YouTube has revealed that video consumption is rising 100% every year.

The chipmaker company Cisco has revealed that by 2022, 82% Internet traffic will be video traffic. Although, it doesn’t mean that most of these videos will be business-related. With millions of senseless videos being uploaded on TikTok, YouTube and Vimeo we can easily make out where most of the video traffic will be going, nonetheless, if we do is a strong medium to convey your message.

Script writing services for video marketing

Script writing services for video marketing

Video is important because it is a complete audio-visual-psychological communication mean. When you’re watching a video, all the imagery, all the commentary and all the audio data is conveyed to the viewer simultaneously. He or she doesn’t have to spend his or her time trying to imagine what you are saying. What you want to convey, is right there in your video.

A well-written, powerful script is the key for a successful video.

Why hire my video script writing service?

So, you’ve got a killer idea, a fantastic product, or a groundbreaking service, and you want the world to know about it?

Well, you’re in luck because that’s exactly where my video script writing service comes into play!

Picture this: a promotional video that not only showcases what you’ve got but does it in a way that makes people sit up, take notice, and say, “I need that in my life!”

That’s my specialty – crafting video scripts that turn your promotions into memorable experiences.

But wait, there’s more!

I also dive into the world of explainer videos. You know, those magical clips that break down complex ideas into bite-sized, understandable chunks?

Whether you’re explaining a new tech gadget, a revolutionary service, or just the ins and outs of your business, I’ve got the script wizardry to make it all crystal clear.

Now, let’s talk education. I’m not just about the glitz and glamour – I can whip up instructional video scripts and online training video scripts that make learning a breeze.

Whether it’s a step-by-step guide to mastering a new skill or an in-depth training series, I’ve got the words to turn your content into an engaging visual learning experience.

Need a video scriptwriter?

Video script writing service.

I’m bilingual in “professional” and “casual.” Need a polished, corporate vibe for your video? Got it covered.

Prefer a laid-back, friendly tone that feels like a chat with a buddy? Consider it done.

I’m all about adapting the language to match your brand and connect with your audience on a personal level.

So, why choose my services?

Well, it’s not just about putting words on a page. It’s about transforming your ideas into scripts that not only tell a story but sell an experience. It’s about making your audience laugh, think, and most importantly, remember you.

In a world filled with content noise, your message deserves to stand out.

And with my video script writing services, it will. Let’s turn your concepts into captivating scripts that leave a lasting impression.

Ready to make some video magic?

Need a writer  to write the script of your next video marketing campaign? Contact me.

Content Writing Services for Publishing Posts, Newsletter and Articles on LinkedIn

Content writing services for publishing blog posts on LinkedIn

Content writing services for publishing blog posts on LinkedIn

For LinkedIn marketing, I can write the following types of content for you:

  • LinkedIn blog posts
  • LinkedIn articles
  • LinkedIn updates
  • LinkedIn newsletter

Copywriting services for LinkedIn. Copywriter for LinkedIn.

Do you want to increase your business through LinkedIn? You should consider publishing blog posts on LinkedIn and if you don’t have enough time or experience writing authoritative LinkedIn posts, you can use my content writing services.

Looking for a dependable content writer who can write for you very compelling and attention-grabbing LinkedIn posts?

Why Publish Your Posts and Articles on LinkedIn? Copywriter for LinkedIn posts

Why publish posts and articles on LinkedIn

Why publish posts and articles on LinkedIn?

Writing LinkedIn articles is a great way to showcase your expertise, build your personal brand, and connect with your network.

By sharing your insights, opinions, and experiences on relevant topics through LinkedIn articles and posts, you can demonstrate your thought leadership and establish your credibility in your industry.

  • Copywriting services for LinkedIn
  • Copywriter for LinkedIn posts
  • Copywriting for LinkedIn articles
  • Copywriter for LinkedIn articles

You can also use LinkedIn articles and posts to engage with your audience, spark discussions, and generate feedback.

Regularly writing LinkedIn articles can help you stay on top of the latest trends, expand your network, and create new opportunities for your career or business.

Publishing articles and posts on LinkedIn can bring numerous advantages to your professional journey. Here are a few benefits of publishing articles and posts on LinkedIn.

Amplify Your Personal Brand

When you publish articles and posts on LinkedIn, you have the opportunity to showcase your expertise and knowledge in your field.

Copywriting services for LinkedIn.

By sharing valuable insights and thought leadership, you can establish yourself as a credible authority and enhance your personal brand. People will recognize your expertise, which can open doors to new opportunities, such as job offers, partnerships, or speaking engagements.

Expand Your Network

LinkedIn is a powerful networking platform, and publishing content allows you to reach a wider audience beyond your immediate connections.

Your articles and posts can attract professionals who share similar interests or who are looking for expertise like yours.

Copywriter for LinkedIn posts.

By engaging with your content, these individuals can become valuable connections, leading to collaborations, mentorships, or even potential clients.

Drive Engagement and Conversation

One of the great benefits of publishing on LinkedIn is the ability to spark conversations and engage with your audience.

Thought-provoking articles or insightful posts can generate comments, likes, and shares, creating a dialogue around your ideas.

Copywriter for LinkedIn articles.

Engaging with your audience not only helps build relationships but also allows you to gain new perspectives, learn from others, and refine your own thoughts and opinions.

Boost Your Visibility and Reach

LinkedIn has a vast user base, with millions of professionals actively using the platform.

When you publish articles and posts, you increase your visibility within this professional community.

LinkedIn’s algorithms prioritize content that receives engagement, meaning the more interactions your posts generate, the more likely they are to be shown to a wider audience.

Copywriting for LinkedIn articles.

This increased visibility can lead to new connections, followers, and increased exposure for your personal brand.

Enhance Professional Opportunities

Publishing on LinkedIn can open doors to various professional opportunities.

It can attract the attention of recruiters, who may reach out to you with job offers or invitations to join their talent pool.

Your content can also catch the eye of industry influencers, potential collaborators, or even media outlets looking for expert opinions.

By consistently sharing valuable content, you position yourself as an industry insider and increase the chances of being recognized and sought after for relevant opportunities.

Copywriter for LinkedIn posts.

Remember, publishing on LinkedIn is not just about self-promotion.

It’s about providing value, sharing insights, and fostering meaningful connections within your professional community.

By leveraging the power of the platform, you can establish your personal brand, expand your network, and unlock a world of opportunities. So, don’t hesitate to share your knowledge and make your voice heard on LinkedIn!

  • Establish your expertise and enhance your personal brand.
  • Expand your professional network and connect with like-minded individuals. Copywriting services for LinkedIn.
  • Drive engagement, spark conversations, and gain new perspectives. Content writing services for LinkedIn.
  • Increase your visibility and reach within the LinkedIn community.
  • Attract the attention of recruiters and potential collaborators.
  • Position yourself as an industry insider and gain recognition. Content writer for LinkedIn.
  • Open doors to various professional opportunities, such as job offers or media features. Copywriter for LinkedIn posts and articles.

The importance of publishing unique, relevant, and useful content can never be understated. This LinkedIn post quotes a DemandMetric stat that 82% consumers are more inclined towards doing business with organizations that publish unique and relevant content. 90% consumers find custom content useful and make their buying decisions based on that.

LinkedIn is the largest network of professionals and prospective employers and employees. Currently (November 2019) there are 600 million active users on LinkedIn.

One of the biggest benefits of using the LinkedIn publishing platform to publish your blog posts is that all your contacts immediately get a notification after you have published.

After they have received a notification, they can share your blog post on their own timelines and leave comments from within LinkedIn.

You must be wondering, if you already have a blog and if you are publishing content on your blog on an ongoing basis, why spend effort on writing content for another platform like LinkedIn?

Copywriter for LinkedIn articles.

Most of the LinkedIn users are looking for business or employment opportunities. That is why it is called a professional social network. Few people join LinkedIn just for social interactions.

Here are a few reasons why you should publish blog posts on LinkedIn:

  • Your contacts, including your prospective employers and business partners, are immediately notified.
  • Other LinkedIn users get to know more about your experience, expertise and nature of doing work and consequently, you can establish yourself as an authority figure in your subject area.
  • Your blog posts are quickly indexed by search engines because LinkedIn is a highly trusted social network and its publishing platform is indexed by the search engines like Google multiple times per second. Copywriting services for LinkedIn.
  • Your profile constantly has updated content giving people a reason to visit and check out your LinkedIn profile regularly.
  • People in your network can share your blog posts on their own timelines, giving you a larger audience that is not within your immediate circle. LinkedIn articles copywriter.
  • If your LinkedIn blog post is featured in LinkedIn Pulse, your exposure can increase exponentially.
  • When you link to your own website pages and blog posts from your LinkedIn posts, it is good for your SEO.
  • No need to have your own blog. Although, I wouldn’t make such a suggestion to you, but in case you don’t feel motivated enough to create and maintain a blog under your own domain, the next best option for you is publishing regular posts on LinkedIn either by yourself or with the help of an experienced content writer.

What are LinkedIn Articles?

What are LinkedIn articles

What are LinkedIn articles?

LinkedIn articles are a platform-specific feature on LinkedIn that allows users to publish and share long-form written content with their connections and the wider LinkedIn community.

These articles serve as a means for professionals to showcase their expertise, share industry insights, and establish thought leadership in their respective fields.

Copywriter for LinkedIn articles.

LinkedIn articles can cover a wide range of topics, including career advice, industry trends, best practices, and personal experiences.

By creating and publishing articles on LinkedIn, individuals can enhance their professional reputation, expand their network, and engage with a targeted audience of professionals who are interested in their area of expertise.

How are LinkedIn Articles Different from Blog Posts Published on Your Own Website?

Difference between LinkedIn articles and blog posts published on your website

Difference between LinkedIn articles and blog posts published on your website.

LinkedIn articles and blog posts published on your own website have some key differences. Here are a few distinctions:

Platform and audience

LinkedIn articles are published directly on the LinkedIn platform, while blog posts are typically published on your own website or blog.

Copywriter for LinkedIn articles.

LinkedIn has a large professional network, making it a great platform to reach a specific audience of professionals and potential clients or employers.

Blog posts on your website can target a broader audience or be tailored to a specific niche.

Reach and visibility

LinkedIn articles have the advantage of being exposed to a wide network of professionals, including your connections and followers.

They can be discovered through LinkedIn’s search and recommendation algorithms. Copywriter for LinkedIn articles.

Blog posts on your own website may require more effort to promote and attract readers through search engine optimization (SEO) and social media sharing.

Networking and engagement

LinkedIn articles encourage engagement and interaction within the LinkedIn community.

Users can like, comment, and share articles, allowing for discussions and connections to be built around the content. Copywriter for LinkedIn blog posts.

On your own website, you have control over the comment section and engagement features, but the reach and networking potential may not be as extensive.

Branding and website traffic

Publishing blog posts on your own website allows for greater control over branding, design, and customization.

It helps drive traffic directly to your website, increasing its visibility and potentially converting visitors into leads or customers.

LinkedIn articles, on the other hand, can help enhance your personal brand within the LinkedIn community, driving traffic to your LinkedIn profile and potentially leading to new connections and opportunities. Copywriting services for LinkedIn.

Ultimately, the choice between LinkedIn articles and blog posts on your own website depends on your goals, target audience, and the specific benefits each platform offers.

Many professionals choose to utilize both channels strategically to maximize their reach and impact.

7 Ways to Write Effective LinkedIn Articles as a Content Writer – copywriting for LinkedIn

Writing effective LinkedIn articles as a content writer

Writing effective LinkedIn articles as a content writer.

1. Understand Your Target Audience

  • Conduct research on your target audience within the LinkedIn platform to gain insights into their interests, needs, and preferences.
  • Tailor your content to address their pain points and provide valuable solutions, showcasing your expertise as a content writer.

2. Craft Attention-Grabbing Headlines

  • Create compelling headlines that capture readers’ attention and entice them to click and read your LinkedIn articles.
  • Incorporate relevant keywords and phrases to optimize your articles for search visibility within the LinkedIn platform.

3. Start with a Strong Introduction

  • Hook your readers from the beginning with a concise and engaging introduction that clearly states the purpose and value of your LinkedIn article.
  • Establish a strong opening that encourages readers to continue reading and explore the insights you’re about to share.

4. Structure Your Article Effectively

  • Organize your LinkedIn articles using clear subheadings and sections to enhance readability and comprehension. Copywriter for LinkedIn posts.
  • Use bullet points, numbered lists, and formatting techniques to break up the text and make it easier to digest.

5. Provide Valuable Insights and Expertise

  • Demonstrate your knowledge and expertise as a content writer by offering unique and valuable insights related to your industry or niche.
  • Support your claims and ideas with data, statistics, case studies, and examples to lend credibility to your LinkedIn articles.

6. Engage and Encourage Interaction

  • Foster engagement by posing thought-provoking questions, encouraging readers to leave comments, and inviting them to share their perspectives. Copywriter for LinkedIn articles.
  • Respond promptly to comments and engage in meaningful conversations with your audience, building a community around your LinkedIn articles.

7. Include a Clear Call-to-Action (CTA)

  • End your LinkedIn articles with a clear and actionable CTA that guides readers on the next steps to take.
  • Encourage readers to connect with you, visit your website, subscribe to your newsletter, or engage further with your content.

By implementing these strategies as a content writer, you can write effective LinkedIn articles that resonate with your target audience, drive engagement, and establish your professional presence within the LinkedIn community.

What is LinkedIn newsletter publishing? Copywriter for LinkedIn

What is a LinkedIn Newsletter

What is a LinkedIn Newsletter?

Just like you publish an electronic newsletter using platforms like MailChimp and Constant Contact, LinkedIn has its own newsletter publishing platform.

Other LinkedIn members can subscribe to your newsletter. When you publish a newsletter, it is automatically broadcast to all the subscribers, and they get the edition in their inbox.

It is just another form of publishing longform content using the LinkedIn platform. It may be same as writing LinkedIn articles but when you write and publish a newsletter using LinkedIn, your issue is emailed to every subscriber.

I think this is a little better than publishing articles on LinkedIn because people who are interested in your views practically subscribe to receive email notifications from you whenever you publish your newsletter.

Think it this way: people who have subscribed to your LinkedIn newsletter have already established contact with you on LinkedIn. They are either following you or they have added you as their contact. On top of that they have also opted to receive your email notifications. This means, they are really serious about hearing from you and wouldn’t like to miss your updates.

There are some preconditions before you can publish your LinkedIn newsletter:

  • You must have at least 500 connections.
  • You should have published at least one article on LinkedIn.
  • All sections of your profile must be complete.
  • You have a profile photo and a background photo.

When you fill up the form to create a LinkedIn newsletter, it needs to be approved. Once it is approved, you can publish your LinkedIn newsletter.

Content writing for publishing a successful LinkedIn newsletter

Content writing for LinkedIn newsletter publishing

Content writing for LinkedIn newsletter publishing.

As a content writer for your LinkedIn newsletter, I can assist you in publishing a successful newsletter by providing the following valuable services:

Content Strategy and Planning:

  • Develop a content strategy tailored to your goals and target audience.
  • Plan the topics, themes, and overall structure of your LinkedIn newsletter.

Engaging Content Creation:

  • Craft well-written and engaging articles for your LinkedIn newsletter.
  • Use storytelling techniques to captivate your readers and create a connection. Copywriting services for LinkedIn

Brand Consistency:

  • Ensure that your LinkedIn newsletter reflects your brand voice and identity.
  • Maintain consistency in tone, style, and messaging throughout your content.

Industry Research and Insights:

  • Stay updated with the latest trends, news, and insights in your industry. Copywriting services for LinkedIn. Copywriter for LinkedIn posts
  • Incorporate relevant and timely information to provide value to your readers.

Optimize for SEO:

  • Implement effective SEO strategies to improve your newsletter’s visibility.
  • Conduct keyword research and optimize your content for search engines.

Compelling Headlines and Introductions:

  • Craft attention-grabbing headlines and introductions that entice readers.
  • Use persuasive language and curiosity to compel readers to continue reading.

Formatting and Visual Appeal:

  • Format your content for easy readability, using subheadings, bullet points, and short paragraphs. Copywriter for LinkedIn articles.
  • Incorporate relevant visuals, such as images or infographics, to enhance engagement.

Call-to-Action Implementation:

  • Strategically include compelling CTAs that encourage readers to take desired actions.
  • Prompt readers to engage with your content, share it, or connect with you on LinkedIn.

Editing and Proofreading:

  • Thoroughly edit and proofread your LinkedIn newsletter for grammatical accuracy and clarity.
  • Ensure that your content is error-free and polished before publication.

I can help you with various aspects of your LinkedIn newsletter, including content strategy, content creation, brand consistency, industry research, SEO optimization, attention-grabbing headlines, readable formatting, effective CTAs, editing and proofreading, and performance tracking.

I can make sure your LinkedIn newsletter succeeds in reaching and engaging your target audience.

As a professional content writer, here are my 5 tips on how to write effective posts for LinkedIn

5 tips on writing effective posts for LinkedIn

5 tips on writing effective posts for LinkedIn

1. Write your LinkedIn posts keeping your target audience in mind

Remember that the entire purpose of publishing posts on LinkedIn – whether you work with a content writer or write by yourself – is to attract your prospective customers, clients and business partners to your profile.

If you want to attract people who are looking for a content writing service or in near future would like to work with a professional content writer, I would write my LinkedIn posts keeping that in mind.

To target clients looking for high-quality content that is research-based, authoritative and compelling, I would write quality content backed with data, research and sources. A big part of my focus would be flawless writing that communicates clearly.

2. Use primary keywords and longtail keywords

As a trained SEO content writer, I naturally right optimized content. Many people, when they are in the flow, somehow end up ignoring their keywords. Just like any other search engine, keywords in your posts are very important for LinkedIn too.

Your prospective business partners are constantly searching for authoritative content and for that they use the inbuilt LinkedIn search engine.

Copywriter for LinkedIn posts.

There is no need to go overboard, but all the relevant keywords that represent the gist of your LinkedIn post, must be present in your text. For example,  on this webpage (although, it is not being published on LinkedIn) you can easily find words like “LinkedIn posts”, “content writing service” and “content writer”.

3. Use headlines to make your LinkedIn posts scannable

Headlines help you highlight the main topics you are covering in your LinkedIn post. While providing my content writing services I put lots of stress on creating compelling and relevant headlines. Headlines also help me organize the flow of my posts in a logical manner.

Just as search engines like Google and Bing use keywords used within headlines, so does the LinkedIn search engine. Hence, formulate your headlines with lots of deliberation.

4. Publish posts on LinkedIn regularly

This is where the services of a content writer can be invaluable. Even if you write decently well, since writing is not your profession, you may find it difficult to publish posts on LinkedIn on an ongoing basis, which is a must if you want to increase your visibility on the professional networking platform.

Every business wants to increase its visibility. Businesses and professionals who are serious about increasing their visibility on LinkedIn, publish as frequently as possible. Although you cannot out-do everyone, you must maintain a schedule. Increasing your visibility on LinkedIn through publishing posts is a long-term undertaking. Very effective, but long-term. So, have patience, and have a plan.

5. Use images to enhance your LinkedIn content

Although, as a hired content writer providing images is not normally my content writing responsibility, I highly recommend that you use good quality images and graphics when publishing posts on LinkedIn.

Visual appeal is as important as your text quality and besides, when you share your posts, it is the image part that is highlighted the most and draws people to your latest post (or whichever post you are sharing at that time).

Two most important things about publishing posts on LinkedIn are: quality and regularity. My content writing services can provide you both.

7 Reasons to Hire a Content Writer for Your LinkedIn Articles

Why you should hire a content writer to write on LinkedIn articles

Why you should hire a content writer to write on LinkedIn articles.

1. Expertise in Content Creation

  • A skilled content writer possesses the knowledge and experience to create engaging and impactful LinkedIn articles. Copywriting services for LinkedIn.
  • They understand the nuances of crafting content tailored to LinkedIn’s professional audience, ensuring it resonates effectively.

2. Professional Writing Skills

  • A content writer brings exceptional writing skills, including grammar, structure, and storytelling techniques, to enhance the quality of your LinkedIn articles.
  • They can deliver articles that are concise, compelling, and free of errors, leaving a positive impression on readers.

3. Time and Efficiency

  • Hiring a content writer saves you valuable time and effort, allowing you to focus on other important aspects of your work or business.
  • They can efficiently research, draft, and edit your LinkedIn articles, ensuring timely delivery without compromising quality.

4. Industry Knowledge and Research

  • Content writers often have experience across various industries and can quickly grasp the specifics of your field.
  • They conduct thorough research to stay updated with industry trends and gather relevant information to enrich your LinkedIn articles.

5. Thought Leadership and Branding

  • A skilled content writer can help position you as a thought leader in your industry through well-crafted LinkedIn articles.
  • They can shape your ideas and expertise into compelling narratives, solidifying your professional brand and boosting your credibility.

6. Tailored Messaging and Audience Engagement

  • Content writers excel at tailoring content to specific audiences, and they can adapt your LinkedIn articles to resonate with LinkedIn’s professional user base.
  • They understand how to write in a way that sparks interest, encourages engagement, and prompts readers to take action, such as connecting or reaching out to you.

7. Optimization for LinkedIn Algorithms

  • A content writer familiar with LinkedIn’s algorithms can optimize your articles to improve visibility and reach.
  • They employ SEO techniques, use relevant keywords, and craft headlines and descriptions that capture attention and increase the chances of your articles being recommended to LinkedIn users.

By hiring a content writer for your LinkedIn articles, you can leverage their expertise, save time, enhance your brand, engage your audience, and increase the impact of your content within the LinkedIn community.

Content writing services for publishing blog posts on LinkedIn

If you want to consolidate your presence on LinkedIn through publishing authoritative and quality blog posts, I can provide you blog writing services.

Two things are very important if you want to benefit from the LinkedIn publishing platform through publishing blog posts:

  1. Your content must be well written, professional, engaging and informative. Remember that it’s mostly professionals who will be reading your content, so, keep that in mind.
  2. You must write and publish content on LinkedIn on regular basis if you want to remain in front of prospective employers and business partners. Only through publishing regular content you can make them notice your name and your professional abilities.

I can provide both these things. I’m a professional content writer who has been providing content writing services for more than 15 years to people and businesses from all over the world.

My writing style is clear and communicative. I can quickly adapt to your organizational temperament and then write the blog posts accordingly.

I can write the following blog posts for LinkedIn for your business:

  • Blog posts explaining a business concept.
  • Instructional blog posts on how to solve certain problems.
  • Blog posts describing case studies – how you have helped a client.
  • Explaining technical concepts.
  • Responding to other blog posts.

I use international writing style. If you have a style guide, you can give it to me, and I can easily follow it.

If there is a list of jargon words that you would want me to use, I can incorporate them.

I can also incorporate keywords for better search engine rankings and making it easier for other LinkedIn users to find your blog posts using the LinkedIn search engine.

My writing is automatically SEO friendly.

I refrain from stuffing keywords unnecessarily, but I can seamlessly integrate your important keywords and phrases.

Want to know more about how I can help you write and publish compelling LinkedIn blog posts with my content writing services? Contact me today.

Copywriting services to increase leads and sales

Copywriting services to increase leads and sales

Copywriting services to increase leads and sales

  • Copywriting services
  • Improve conversion rate
  • Get more leads
  • Make more sales
  • Improve search engine rankings
click-or-tap-to-know-more-about-my-content-writing-services-and-content-marketing-services

Table of contents

  1. How a copywriter can help you achieve your business goals.
  2. How can I help you increase your leads and increase your sales?
  3. What does generating leads through copywriting mean?
  4. My copywriting services will increase your conversion rate.
  5. Do my copywriting services improve your SEO?
  6. How can my copywriting services help your business?
  7. The process that I follow during my copywriting services.

I can help you increase your leads and increase your sales with my copywriting services.

Get more leads. Get more sales.

I understand that as a business it is very important for you to improve your website’s conversion rate.

You must get more leads from direct traffic as well as from traffic from search engines.

Don’t worry. My copywriting services can help you get more leads and more sales.

Are you struggling to reach new customers and boost your sales?

Tired of spending money on marketing campaigns that don’t bring in results?

Want more leads? Want more sales?

Then it’s time to hire my copywriting services!

A skilled copywriter can transform your words into powerful magnets that attract new leads and convert them into paying customers.

They understand the psychology of persuasion and know how to craft irresistible messages that resonate with your target audience.

Here’s how a copywriter can help you achieve your business goals:

  • Capture Attention: In today’s noisy world, it’s hard to get noticed. A copywriter will create attention-grabbing headlines and captivating copy that immediately draws people in. More leads and more sales with my copywriting services.
  • Build Trust: People buy from people they trust. A copywriter will establish your brand as an authority in your industry, building credibility and trust with your audience.
  • Highlight Benefits: People don’t just buy products or services; they buy solutions to their problems. A copywriter will focus on the benefits your offerings provide, making it clear how you can solve your customers’ pain points. Copywriting services.
  • Spark Emotions: Emotional connections drive purchasing decisions. A copywriter will tap into your audience’s emotions, creating a sense of urgency and desire that leads to action. More leads.
  • Craft Compelling CTAs: A strong call to action is like a road sign, directing people towards the next step. A copywriter will create clear and enticing CTAs that encourage your audience to take action.

Investing in a copywriter is an investment in your business’s growth.

Let the power of words work for you and watch your leads and sales soar!

As a professional copywriter, how can I help you increase your leads and increase your sales?

My main focus as your copywriter is to understand the problems your target customers and clients are facing and then writing copy to solve their problems.

Does you copywriting convince that it solves problems

Does you copywriting convince that it solves problems?

This is what your business does, right?

Someone has a problem, and you provide a solution.

The problem often lies in the fact that you or your copywriter is unable to convince your prospective customers and clients that you can solve their problem.

To increase your leads, the text on your website must have a purpose.

To increase your sales, you must know what is the purpose of all that text on your website.

Long gone are the days when people wrote for their websites just to improve their SEO thinking that if they got enough traffic, it will automatically generate more business.

“Long gone” is not an apt phrase as I still see people obsessing over SEO and paying scant regard to the actual factors that can help them increase their leads and increase their sales.

Just focusing on SEO might have worked when fewer businesses were online. It was easier to generate more traffic. Even spam could get you business.

With increasing competition, this approach no longer works.

People would click links out of curiosity, just for the fun of it.

Remember that banner ad that had a fast-moving monkey prompting you to click the monkey, and when you clicked the monkey, you were taken to a totally unrelated website that had nothing to do with monkeys?

Despite knowing what was in store, people clicked the monkey.

Now, people no longer click the monkey.

To increase your sales your copywriting must offer something convincing, to first get people to your website, and then to believe in what you are telling them.

They need to believe you enough to spend their hard-earned money on your business.

Copywriting to generate more leads and sales isn’t just about writing well and convincingly, although, they are the most important components of successful copywriting.

You also need to hook your readers, and then keep them hooked.

I can help you with that.

For example, the purpose of your headline must be to make people read the first sentence of your copy.

The purpose of your first sentence is to make people read the second sentence.

The first paragraph must leave people hanging with so much curiosity that they immediately want to read what is there in the second paragraph.

Copywriting services.

This goes on with the entire copy until the reader has read till the end and has totally grasped the essence of your message.

To increase your sales, your copywriter must make your reader read the entire thing.

I can achieve this with my copywriting skills.

I know how to weave a narrative around a product or a service. I know how to keep people interested. I know how to write convincingly.

What does generating leads through copywriting mean?

To understand this, you need to first grasp what are leads.

More leads. More sales.

Leads are people who have shown some interest in your business.

They’re not necessarily ready to buy from you, but somehow, they have reached out to you.

I provide content writing & copywriting services.

Using my contact form, you inquire about my services and how I can help you write convincing website content.

Or maybe you want me to write the copy of your email marketing campaign.

You are a hot lead.

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You are ready to do business with me.

Or maybe you have just asked normally how copywriting services work.

You are just toying with the idea of hiring a professional copywriter for your business website.

You haven’t yet made up your mind.

Nonetheless, you write to me.

You are a lead.

So, basically, leads are people who have sent you an email expecting a reply from you or who have called you expecting that you will give them more information by either calling back or through email.

Leads are people who are eager to hear from you.

When they hear from you, they will pay attention.

You won’t catch them off guard when you contact them.

Now, people don’t just reach out to you unless they are moved enough.

It takes effort to make a phone call or submit a contact form or write an email.

They will come to your website, read the text and then decide whether to reach out to you or not.

If the text does not convince them, they will move on to another website.

Whether they come across your contact information through social media or your website, something must be there to move you to contact you.

My copywriting services give you that “something”.

My copywriting services will increase your conversion rate

It’s no big deal getting traffic to your website.

Even black hat SEO can get you tons of traffic.

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What matters is, how many people convert.

How many leads you get.

How much can your copywriting sell?

How much can your copywriting sell?

How many sales you make.

When I write copy for your website, more people will be moved to contact you and eventually, buy from you.

How do I do that?

My writing style is conversational but informative.

I have a professional tone, but I can still sound personal.

I know how to understand your customer’s problems and then write copy accordingly.

Through my copywriting, I will convince them that you have got what they need.

This will motivate them to contact you. Hence, a better conversion rate.

A higher conversion rate directly translates into more leads.

This means that a greater percentage of the people who visit your website, see your ad, or read your email will take the desired action, whether it’s signing up for a newsletter, making a purchase, or requesting a quote.

My copywriting services can help you improve your conversion rate in several ways:

  • Compelling headlines and copy: I can create attention-grabbing headlines and engaging copy that will capture the interest of your target audience and make them want to learn more.
  • Clear and persuasive messaging: I can craft clear and persuasive messaging that highlights the benefits of your offerings and convinces your audience to take action.
  • Strong calls to action: I can write compelling calls to action that tell your audience exactly what you want them to do and make it easy for them to take the next step.
  • Emotional connection: I can tap into your audience’s emotions, creating a sense of urgency and desire that leads to action.

By improving your conversion rate, I can help you generate more leads from your existing marketing efforts.

This means that you can reach a wider audience and ultimately generate more sales.

Here’s a simple example to illustrate the relationship between conversion rate and leads:

Let’s say you have a website that receives 100 visitors per day.

If your conversion rate is 1%, then you will generate 1 lead per day.

However, if you can improve your conversion rate to 2%, then you will generate 2 leads per day.

This is a 100% increase in leads!

As you can see, even a small improvement in your conversion rate can have a significant impact on your lead generation efforts.

By hiring me as your copywriter, you can invest in one of the most effective ways to improve your conversion rate and generate more leads for your business.

Do my copywriting services improve your SEO?

SEO these days is all about providing relevant content and user behavior when people are on your website.

A big SEO factor these days is your bounce rate.

Do people immediately leave your website after finding your link in search results because they didn’t find relevant information?

If you have a higher bounce rate your search engine rankings deteriorate

My copywriting services keep people on your website.

I write in an engaging manner.

I don’t beat around the bush.

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I can narrate a story.

Basically, when people come to your website, they will want to hang around and read stuff.

This in turn will have a positive impact on your SEO.

What about keywords?

Do I use keywords in copywriting?

Yes.

Provided you stick to the topic, you automatically use the right keywords and then this automatically benefits your SEO.

For example, the purpose of this webpage is to convince you that I can help you increase your leads and increase your sales with my copywriting services.

So, obviously, I’m going to talk about copywriting services and increasing your leads and sales and consequently, the text should be automatically optimized for these terms.

Generating more leads and consequently, making more sales is all about convincing people.

This, I achieve through my copywriting services.

SEO copywriting services improve search engine rankings by creating content that is tailored to be easily understood by search engines and relevant to users.

These services incorporate primary keywords, which are the main terms related to the topic, and secondary keywords, which support the main idea.

When someone searches using specific keywords, search engines look for relevant content.

By including these keywords naturally in the copy, SEO copywriting signals to search engines that the content is relevant.

This helps the content to rank higher in search results.

Using primary and secondary keywords strategically in the copy helps to attract more traffic to a website.

However, it’s not just about getting people to the site – it’s also about keeping them there and encouraging them to take action.

SEO copywriting not only focuses on search engine visibility but also on engaging readers.

By creating content that is informative, valuable, and easy to understand, it increases the likelihood that visitors will stay on the site, explore further, and eventually convert, whether that means making a purchase, signing up for a newsletter, or taking another desired action.

In summary, SEO copywriting services use targeted keywords to improve search engine rankings and create content that not only attracts more visitors but also convinces them to take action, ultimately improving both search rankings and conversion rates.

How can my copywriting services help your business?

  • Elevate your brand with compelling and memorable messaging.
  • Attract and engage your target audience through persuasive content.
  • Boost website traffic with SEO-optimized copy that ranks higher on search engines.
  • Increase conversions by crafting clear and persuasive calls-to-action.
  • Establish authority in your industry with informative and well-researched content.
  • Build trust and credibility with transparent and authentic communication.
  • Tailor your message to resonate with specific customer segments.
  • Enhance brand consistency across all communication channels.
  • Capture and maintain audience attention with concise and impactful writing.
  • Differentiate your business from competitors with a unique and compelling voice. More sales.
  • Optimize product descriptions to highlight benefits and drive sales.
  • Create shareable and viral content for increased brand visibility.
  • Improve user experience through clear and user-friendly website copy. Mold leads.
  • Develop compelling email campaigns that drive engagement and conversions.
  • Craft persuasive social media posts to expand your online presence.
  • Tell your brand story effectively to connect emotionally with your audience. More sales.
  • Adapt your messaging for different platforms and target demographics.
  • Simplify complex information to make it easily digestible for your audience.
  • Conduct A/B testing to refine and improve the effectiveness of your copy.
  • Stay current and relevant by continuously updating and refreshing your content.

The process that I follow during my copywriting services

  • Understand the Client’s Goals: Clarify the business objectives and messaging goals with the client.
  • Conduct Market Research: Research the target audience, competitors, and industry trends. More leads
  • Define the Target Audience: Identify and understand the specific audience for the copy.
  • Craft a Creative Brief: Develop a clear and concise creative brief to guide the copywriting process.
  • Keyword Research (if SEO is involved): Conduct keyword research to optimize the copy for search engines. More sales
  • Outline the Copy Structure: Create an outline to organize the content logically and effectively.
  • Write a Compelling Headline: Craft a captivating headline to grab the audience’s attention.
  • Create Engaging Introduction: Develop an introduction that hooks the reader and sets the tone.
  • Write Persuasive Body Copy: Communicate the key messages persuasively in the body of the copy.
  • Incorporate Clear Call-to-Action: Include a strong and clear call-to-action to prompt desired actions. More sales
  • Edit for Clarity and Conciseness: Review and edit the copy for clarity, conciseness, and coherence.
  • Check for Grammar and Spelling: Ensure the copy is free from grammar and spelling errors.
  • Optimize for SEO (if applicable): Implement SEO best practices to enhance online visibility.
  • Seek Client Feedback: Share the draft with the client and incorporate feedback.
  • Revise and Refine: Make necessary revisions based on client input.
  • Finalize the Copy: Prepare the final version of the copy for delivery.
  • Coordinate with Design Team (if needed): Collaborate with designers to ensure copy integrates seamlessly with visuals.
  • Review and Approve: Have the client review and approve the final copy.
  • Deliver the Copy: Provide the finalized copy to the client in the preferred format. Copywriting services
  • Monitor Performance and Iterate: Track the performance of the copy and iterate based on data and feedback.

Need a copywriter for your business to generate more leads and sales? Contact me today.

Content writing for event marketing

The image shows chairs in an event

Content writing for event marketing

When you think of event marketing, there are two sides to it: using an event to market your brand or business, or marketing the event itself as a stand-alone activity.

Whether you want to use a specific event to promote your brand or business or you want to promote a commercial event, the success of your event is very crucial, and this is where, my content writing services can help you.

How event marketing helps your business

You need to establish long-lasting relationships with your customers and clients. For this, you can organize an exhibition or a seminar in which you can invite people to listen to you, see a presentation or see your product or service in action. It can be a book launch. It can be a webinar. It can be a product launch. This is one type of event.

Another event is, the event itself. Suppose you want to host a leadership development workshop in which you teach business managers how to lead and grow businesses. You make money by organizing such events. It matters how many people attend.

Similarly, if it is a networking event for which people are ready to pay in order to be able to meet prospective business partners, it is important that maximum number of people get to know about the event.

To promote the event, you need to market it.

Content writing services for event marketing

There are two ways you can market an upcoming event. You can go the conventional way – advertisements.

You can use content to create a presence or raise awareness about the event so that people become interested in knowing more about it and then eventually, buying tickets to attend it.

Unless you are a known brand conventional advertising doesn’t help much. Attending an event is an emotional decision and you cannot make people take emotional decisions through advertising. You need to create a presence, and such a presence can only be created through publishing content regularly.

For marketing your event I can write

  • Informative and subject-specific blog posts
  • Informative and subject-specific articles
  • Press releases
  • Sustained email campaigns
  • Sustained social media updates
  • Landing page copy
  • Case studies and white papers
  • Website content

Why do you need my content writing services for event marketing?

As mentioned above, attending an event takes effort. It is not just money, though, since buying the ticket to an event can be costly, it is also about time commitment.

People who come to your event expect to be transformed.

They want to take back something they can use to grow their businesses or improve their lives. You cannot just convince someone that you can change his or her business or life in merely an advertisement.

Through my sustained content writing services, I can help you create an engaging presence among your target audience.

Ideally, content marketing for any event must begin 6-8 months in advance. But even if you don’t have that much time, high-quality content can get you people’s attention. If your content is good, then your event must also be good.

Looking for quality and dependable content writing services for event marketing? Contact me today for more information.

Are you a B2B company? Then my copywriting services can help you

The image shows a B2B working environment

B2B copywriting services

Looking for copywriting services for your B2B company?

Want to boost your sales with copywriting of your B2B business?

Table of contents

  1. Fundamental tenets of copywriting
  2. The main differences between B2B and B2C copywriting
  3. Main challenges when writing copy for a B2B company
  4. Copywriting to communicate what value you deliver as a B2B company
  5. Why qualified copywriting services matter to a B2B company?
  6. I offer copywriting services for B2B marketing
  7. When am I writing sales copy for your B2B company?
  8. Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings
  9. My copywriting process when I’m writing for a B2B company

A B2B business sells products or services to other businesses.

It does not sell directly to individual consumers.

Rather, a B2B company focuses on business customers.

B2B companies market to and negotiate with other companies.

Revenue for the selling B2B company comes from other businesses rather than individual consumer sales.

I’m a copywriter who can help your B2B company get more business partners, customers and clients.

Fundamental tenets of copywriting

Fundamental tenets of copywriting

Whether you are a B2B company or B2C company, the fundamental tenets of copywriting are:

  • Communicate what value you deliver.
  • Write in a manner that people can relate to you.
  • Keep them hooked to your writing.
  • Continuously connect with your customers.
  • Ultimately, copywriting must help you increase your revenue.

I keep all these points in mind when writing individual sentences and paragraphs.

Some business to business examples are G Suite and Dropbox for Business; QuickBooks and SalesForce.

If your business helps another business do better business, you belong to a B2B company list.

The main differences between B2B and B2C copywriting

Difference between B2B and B2C copywriting

Difference between B2B and B2C copywriting

  • Target Audience: B2B copywriting speaks directly to businesses, focusing on decision-makers and professionals, while B2C targets individual consumers. B2B company
  • Complexity of Language: B2B copy often uses industry-specific jargon and technical language, catering to a more knowledgeable audience compared to the simpler language used in B2C. Copywriting services
  • Emphasis on Value Proposition: B2B copy highlights the practical benefits and long-term value of a product or service for the business, emphasizing ROI.
  • Relationship Building: business-to-business focuses on building long-term relationships, emphasizing trust and reliability, as business transactions are often ongoing partnerships.
  • Problem-Solving Approach: Identifies specific business challenges and positions the product or service as a solution, addressing the practical needs of the business.
  • Longer Sales Cycle: Transactions typically involve a more extended decision-making process, so the copy may need to nurture leads over an extended period.
  • Personalization for Businesses: B2B copy often tailors messages to the specific needs, challenges, and goals of a particular business, demonstrating a deep understanding.
  • Data and Statistics: Relies on data, statistics, and case studies to validate claims and prove the product’s effectiveness in a business context.
  • Professional Tone: Maintains a formal and professional tone to align with the corporate environment and resonate with business decision-makers.
  • Educational Content: Frequently includes informative content, educating the audience about industry trends, challenges, and innovative solutions. B2B company
  • Multiple Decision-Makers: Addresses the fact that purchasing decisions often involve a group of stakeholders within a business, each with different concerns and priorities.
  • Customization and Flexibility: Emphasizes the adaptability of products or services to meet the unique requirements of a business, highlighting customization options.
  • In-Depth Product Descriptions: B2B copy provides detailed information about product features, specifications, and capabilities, catering to the technical understanding of the business audience. B2B company
  • Industry Authority and Thought Leadership: Positions the brand as an authority in the industry, showcasing expertise and thought leadership through content.
  • Emotional Appeal in a Professional Context: May incorporate emotion, but it’s presented in a more subtle manner, appealing to the emotional aspects of business decisions without being overly emotional. Copywriting services
  • Focus on Long-Term Benefits: B2B copywriting emphasizes the long-term benefits and impact of the product or service on the overall success and growth of the business. B2B company
  • Clear Call-to-Action for Businesses: Includes a clear and compelling call-to-action, directing businesses on the next steps in the buying process or partnership development.
  • Industry-specific Testimonials: Often includes testimonials or endorsements from other businesses within the same industry, adding credibility. B2B company
  • Regulatory Compliance and Standards: May address regulatory compliance and adherence to industry standards, assuring businesses of the legality and reliability of the product or service.
  • Cost Justification and ROI: Explicitly outlines how the investment in the product or service will generate a positive return on investment for the business, focusing on cost justification.

Main challenges when writing copy for a B2B company

Main challenges when writing B2B copy

Main challenges when writing B2B copy

  • Industry Complexity: Crafting clear and concise copy for B2B often involves navigating complex industries, making it challenging to simplify technical information. B2B business
  • Targeting Multiple Decision-Makers: Addressing the diverse concerns and priorities of various decision-makers within a business complicates the creation of focused and persuasive content.
  • Extended Sales Cycle: Managing content that resonates throughout a prolonged sales cycle requires sustained engagement strategies and a nuanced understanding of buyer behavior. B2B company
  • Limited Emotional Appeal: Balancing the need for emotional connection in B2B without compromising the professional tone poses a continual challenge.
  • Data Overload: Incorporating data and statistics to validate claims without overwhelming the audience demands a delicate balance in the copy. B2B company
  • Differentiation in a Crowded Market: Establishing a unique selling proposition and differentiating the B2B brand from competitors requires strategic and creative messaging. Copywriting services
  • Navigating Regulatory Constraints: Adhering to industry regulations and standards while maintaining compelling and persuasive language can be a delicate balancing act.
  • Educating the Audience: Simplifying complex concepts and industry-specific jargon to educate the audience without losing their interest presents a constant challenge. B2B company
  • Building Trust and Credibility: Gaining the trust of businesses through the copy involves consistent messaging that showcases expertise and reliability.
  • Adapting to Industry Trends: Keeping content relevant and aligned with ever-evolving industry trends requires constant monitoring and adjustment.
  • Addressing Risk Aversion: Acknowledging and overcoming the inherent risk aversion in B2B purchasing decisions necessitates careful framing of benefits and risk mitigation strategies.
  • Balancing Formality and Creativity: Maintaining a professional tone while injecting creativity into the copy to capture attention poses a continuous challenge. B2B company
  • Aligning with Sales Teams: Ensuring that the copy aligns seamlessly with the efforts of the sales team, providing support at every stage of the sales funnel, is an ongoing challenge.
  • Conveying Customization without Complexity: Articulating the customization options available without overwhelming the audience with details requires careful wording.
  • Generating Urgency in a Professional Context: Creating a sense of urgency for B2B buyers without resorting to high-pressure tactics demands a nuanced approach.
  • Overcoming Skepticism: Addressing the inherent skepticism in B2B decision-makers requires persuasive and evidence-backed copywriting. B2B company
  • Managing Diverse Audience Needs: Juggling the needs of audiences across various industries and business sizes necessitates adaptable messaging strategies. Copywriting services
  • Measuring and Demonstrating ROI: Articulating the return on investment in a tangible and quantifiable manner is an ongoing challenge in B2B copy.
  • Ensuring Consistency Across Channels: Maintaining a consistent brand voice and message across various platforms and channels requires careful coordination.
  • Optimizing for Search Engines: Balancing the need for SEO optimization with engaging and informative content adds an additional layer of complexity to B2B copywriting.

Copywriting to communicate what value you deliver as a B2B company

The copywriter must be able to communicate the true value of your business

The copywriter must be able to communicate the true value of your business

This is one of the most important aspects of writing copy for a B2B company.

Usually when I’m writing content it is to educate and inform consumers about the capabilities of my B2B client.

But as a copywriter, I focus more on the value the B2B company delivers once people decide to work with the company.

I write for different types of B2B companies – sometimes even for those companies who already have their copy written but are observing that the writing is not delivering.

One of the biggest reasons why copywriting fails B2B companies is that it does not communicate the true value the company delivers.

For example, if you decide to hire my copywriting services, it goes without saying that I write exceptionally well.

You are paying for good quality copywriting. That goes without saying.

But, what value do I deliver?

My copywriting helps you generate more leads, increase sales and improve your search engine rankings.

These are the values that I deliver.

These are the values that I must communicate to you while you’re going through information on my website and trying to decide whether you should hire me or not.

Why qualified copywriting services matter to a B2B company?

In the B2B landscape, the stakes are higher. The money that you spend on products and services, isn’t just on the higher side, it also has a direct impact on the growth of your business.

For example, if you are a B2B company and you want to hire my copywriting services, your business depends on what I write.

People will come to your website or landing page, go through the information (that I’ll be writing) and then decide the future course of action.

My writing may send them away or may convince them to buy from you.

So, naturally, you need to be very careful before you hire me as a copywriter for your B2B business.

In fact, as a side note, when some B2B clients are reluctant to pay my usual rates, I immediately know that they don’t understand the true value of the written word on their website.

Your business depends on what’s written on your website.

If people are not impressed with your writing, if your writing is not convincing, if your writing does not communicate what value you can deliver, people won’t do business with you.

So, on this page, I’m going to help you make up your mind if you need a copywriter for your B2B website. And if you feel confident enough to hire me as your copywriter.

I offer copywriting services for B2B marketing

The image shows a professional copywriter

When people come to my website, they assume I write content, even when they expect me to write copy.

There’s a difference.

Although elsewhere on my website I’ve explained the difference between content writing and copywriting in detail, I’ll quickly touch upon the topic here.

Content writing is about informing and educating. It’s also about SEO.

Content is crucial for content marketing.

You use content writing to fill up your website or blog with lots of useful information that people can consume, educate themselves and then decide to do business with you.

You can also use content writing to write content for other websites – other blogs and online publications and social media and social networking websites like Facebook, Instagram and Twitter – and then use your content to boost inbound marketing.

Through content writing you explain to people what your product or service does, how it solves problems and it makes people’s lives easier. You also tell the search engines like Google what sort of information is mostly on your website so that accordingly they can analyze and rank your content.

Copy writing sells and convinces.

The purpose of copy writing is to turn casual visitors and to paying customers and clients.

It may also be about SEO, and it may also be about informing and educating, but mostly it is about selling. The result of every copywriting exercise is to sell or to encourage the other person to click your “call to action” icon, button or link.

It’s persuasive.

With content writing, people read, appreciate, and then go on with their lives.

With copywriting, they decide to spend money on your product or service.

This is the biggest difference: with content writing you inform and educated, with copywriting you sell.

With this out of the way, while I write content, I’m also an experienced copywriter, which means, I can help you sell more with my writing skills.

When am I writing sales copy for your B2B company?

The image shows a visiting card with writing B2B sales copy written on it

Writing B2B sales copy

When you want me to sell.

It can be your homepage. Your services page. Your products and services descriptions page.

When you want people to do business with you after having read the copy present on your webpage, it becomes copywriting.

When you send an email urging people to buy from you, I’m not writing as a content writer for your B2B email marketing campaign, I’m writing as a copywriter.

Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings

  • Understand the Audience: Research and understand the target B2B audience’s needs and challenges.
  • Craft a Compelling Headline: Create attention-grabbing headlines that highlight key benefits.
  • Focus on Unique Value Proposition: Clearly communicate the unique value the B2B company offers in the market. B2B business
  • Use Power Words: Integrate persuasive power words that evoke emotion and prompt action.
  • Prioritize Clarity: Ensure the copy is clear, avoiding jargon that might confuse the audience.
  • Highlight Benefits Early: Emphasize the benefits of the product or service right from the beginning. B2B company
  • Create a Sense of Urgency: Encourage prompt action by incorporating urgency in the copy.
  • Leverage Testimonials: Include testimonials from satisfied B2B clients to build trust.
  • Optimize for Keywords: Research and incorporate relevant keywords to improve search engine rankings.
  • Write Engaging Meta Descriptions: Craft compelling meta descriptions to increase click-through rates from search results. SEO copywriting services
  • Utilize Emotional Appeal: Incorporate subtle emotional appeal, considering the professional context of B2B.
  • Offer Solutions to Pain Points: Clearly address and provide solutions to common pain points in the industry.
  • Personalize Messaging: Tailor the copy to resonate with the specific needs of different industries or businesses.
  • Use Case Studies: Showcase real-world examples and case studies to demonstrate success.
  • Create Long-Form Content: Develop in-depth content that adds value and positions the company as an industry authority.
  • Mobile Optimization: Ensure the copy is mobile-friendly to cater to users on various devices. B2B company
  • Build Internal Links: Strategically link to relevant pages within the B2B website for improved SEO.
  • Incorporate Visuals: Use infographics and images to break up text and enhance understanding.
  • Provide Clear CTAs: Clearly state calls-to-action, guiding visitors on the next steps to take.
  • Utilize A/B Testing: Experiment with different copy variations to determine the most effective. B2B copywriter
  • Address Objections Proactively: Anticipate and overcome potential objections in the copy. B2B company
  • Create Landing Pages: Develop dedicated landing pages with focused, conversion-oriented content.
  • Implement Schema Markup: Use schema markup to enhance search engine understanding of the content.
  • Ensure Fast Page Loading: Optimize website speed for a positive user experience and SEO benefits. B2B copywriter
  • Encourage Social Sharing: Craft copy that encourages readers to share on social media platforms. Copywriting services
  • Utilize Power of Numbers: Use statistics and data to add credibility and authority to the copy.
  • Build Thought Leadership: Share industry insights and position the company as a thought leader.
  • Implement Local SEO Strategies: Optimize content for local search if applicable to the B2B market.
  • Provide Clear Contact Information: Make it easy for potential clients to get in touch by prominently displaying contact details.
  • Monitor Analytics Data: Regularly analyze website and conversion data to identify areas for improvement.
  • Create FAQ Sections: Address common queries within the copy to enhance user experience.
  • Utilize Social Proof: Showcase awards, certifications, or partnerships to build credibility.
  • Optimize for Voice Search: Craft copy that aligns with the natural language used in voice searches. B2B copywriter
  • Utilize Power of Storytelling: Incorporate storytelling to make the copy more engaging and memorable.
  • Regularly Update Content: Keep the copy current and relevant to maintain search engine rankings.

My copywriting process when I’m writing for a B2B company

The image shows a process diagram

B2B copywriting process

The writing process is straightforward. You want people to read your copy and not just read, buy from you after reading it.

But, for that to happen, you need to capture their attention.

You must tell them something compelling, something that immediately grabs their attention and makes them read the next sentence. Something that keeps them on the proverbial edge of their seat.

People in B2B don’t like fluff. It’s serious business. The stakes are high. They will be spending lots of money on you if they get convinced.

Hence, they need real information. They are busy people, so you don’t want to waste their time. You don’t want to use extra words but at the same time, you want to use the right words to hit the right emotional chords.

If your copy is not emotional, they are not going to buy.

Yes, I can hear you saying that what has emotion got to do with their serious business decision?

Why do you go for a business lunch or a business dinner or a business breakfast?

When you make a presentation, why do you want to include attractive graphics and visuals?

Why do you want to have an elegant layout for your website?

Why do companies spend millions of dollars sometimes on a logo?

Emotional connection. You want to make an emotional connection. You need to appeal to something inside rather than simply talking about facts and figures.

I will also spend considerable amount of time understanding your product or service and what it exactly delivers to your end users. What impact it makes. How it benefits your buyers. Are your buyers really going to benefit?

After understanding your deliverables, I will try to understand your buyers.

What problems do they face? What worries do they have? What problem they plan to solve by buying your product or service? What stops them from buying your product or service? What are their apprehensions? What are their worries? What will make them happy and satisfied?

I will address all these issues as a copywriter.

My copywriting can sell more because I write my copy from the perspective of your users. I empathize with them. After all, they are the ones who will be buying from you.

Want to know more about my B2B copywriting services? Contact me today.

Landing page copywriting services to improve your conversion rate

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The image shows overlapping landing pages with the landing page copywriting services caption

Landing page copywriting services

My landing page copywriting services can help you improve your conversion rate.

Table of content:

Copywriting services for landing page can improve your ROI and conversion rate.

I am an experienced landing page copy writer who can help you improve your on page conversion rate and reduce bounce rate.

A landing page is dedicated to a single KPI (Key Performance Indicator).

Copywriting for a landing page needs to be focused, to-the-point and of course, compelling.  The call-to-action must be clearly defined.

Landing page copy writing services – Great landing page copywriting leads to better conversion rate.

Copywriting for a landing page is done keeping the precise profile of your audience in mind.

The person providing your landing page copywriting services knows that your landing page is not for everyone.

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It is very specific and very targeted.

Important aspect of landing page copywriting services:

When writing copy for your landing page, it is very important to keep in mind from where the traffic is coming and what are the people coming to your landing page looking for?

As your landing page copywriter I will craft my writing according to the source from which you are getting traffic, whether it is PPC campaigns on search engines or social media websites.

Often, a landing page made for an AdWords campaign may be different from a landing page made for a Facebook campaign or and Instagram campaign.

Landing page copywriting services: Convert more with conversion-led landing pages

Convert more with landing page copywriting services

Convert more with landing page copywriting services

Your landing page has a huge responsibility to convert visitors into leads.

But without a salesperson there to address concerns or answer questions, the pressure is on your landing page to do all the work.

Think about how many times you’ve visited a landing page and felt confused, uninspired, or unsure of what to do next.

Those are all signs of a poorly designed landing page, and they’re costing you valuable leads.

My landing page copywriting services can help you create sales-winning landing page copy that not only converts visitors into leads but also makes a lasting impression. I will closely work with you to create landing page copy that is:

  • Tailored to your target audience.
  • Optimized for conversions from start to finish.
  • Written in a clear and engaging style that reflects your brand’s voice.
  • Perfectly balanced to highlight both features and benefits.

Landing page copywriting services: What is a landing page and how can a proficient landing page copywriter help you?

Copywriting services for landing page

Copywriting services for landing page

As the name suggests, a “landing page” is a web page where people land – they arrive on your website.

Someone providing you copywriting services for landing page must clearly no the difference between your home page and your landing page.

A landing page can be a part of your sales funnel containing multiple landing pages or it can be a standalone web page designed to accomplish a single task.

This single task can be asking people to register for your seminar, contact you for your consulting services, buy your e-book, buy one of your products or subscribe for your email newsletter.

Your homepage is NOT your landing page. Make sure the person providing you copywriting services for landing page knows that.

Whereas your homepage represents your entire business, a landing page focuses on a single call-to-action.

In terms of improving your SEO, a landing page is where people land after coming across your link on Google.

If you have found this page on Google and have straightaway come to this page by clicking the link, it is a landing page.

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But by strict definition, landing pages are normally used for PPC campaigns because in PPC campaigns, every click matters.

Hence, if, you are spending $100 every day on Google AdWords the copywriting on your landing page must do business of more than $100 to either break even or make profit.

For this to happen, your landing page must have a good conversion rate.

As an experienced landing page copywriter I can achieve that for you – I can improve your conversion rate.

Your conversion rate depends on what is written on your landing page.

This is where I can help you as a proficient landing page copy writer.

I know how to hook your visitors the moment they land on your landing page.

I know how to make them read each and every headline and sub-headline, each and every sentence, each and every paragraph, and each and every bullet point.

How do I achieve that?

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When you decide to hire my landing page copywriting services I learn about your audience as much as possible.

I also thoroughly understand your product or service you are planning to promote through your landing page.

Then I make a connection between your audience and your product or service.

I find out what is the most compelling reason for people to buy your product?

What is the most pressing problem and how desperately are they looking for a solution?

Solving problems with landing page copywriting

Solving problems with landing page copywriting

When a person comes to your landing page, he or she should be immediately able to relate to what is written on your landing page.

On your landing page people don’t want to read long sentences. In fact, all the main expressions – headings, subheadings, the first few sentences, the bullet points – must be short and crisp and to the point.

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Your landing page must also use the language people are familiar with.

From a person looking for a high-end gadget to someone looking for a blonde wig, the language must be crafted accordingly during the process of your landing page copywriting.

When writing copy for your landing page I will make sure that there are no distractions in the writing.

As your preferred landing page copywriter I know that even small distractions (in the name of adding a bit of extra information) can send people away from your landing page.

Copywriting services for landing page: 20 characteristics of successful landing page copywriting

  1. Clearly state your value proposition: Tell visitors why they should choose your product or service over the competition.
  2. Use strong headlines: Grab attention and make visitors want to learn more.
  3. Highlight benefits, not just features: Focus on how your product or service can improve the lives of your customers.
  4. Use clear and concise language: Avoid jargon and technical terms that may confuse your audience.
  5. Write in a conversational tone: Speak to your visitors like you would a friend.
  6. Use strong calls to action: Tell visitors what you want them to do next.
  7. Use social proof: Testimonials, reviews, and case studies can build trust and credibility.
  8. Optimize for mobile devices: A significant portion of your visitors will be viewing your landing page on their smartphones or tablets.
  9. Use visuals effectively: Images and videos can help break up your text and make your page more engaging.
  10. Keep your landing page focused: Don’t try to cram too much information onto one page.
  11. Use A/B testing: Experiment with different versions of your landing page to see what converts best.
  12. Make sure your landing page is relevant to your ad copy: Visitors should be able to immediately tell that they’ve landed on the right page.
  13. Track your results: Use analytics to measure the success of your landing page and identify areas for improvement.
  14. Continuously refine your copy: Landing pages are never perfect, so be prepared to make changes as needed.
  15. Write for your target audience: Use language that resonates with your ideal customers.
  16. Emphasize urgency: Create a sense of scarcity to encourage visitors to take action immediately.
  17. Use persuasive language: Use strong verbs and emotional triggers to motivate visitors to convert. Landing page copy writing services.
  18. Don’t be afraid to ask for the sale: Clearly state what you want visitors to do, whether it’s signing up for a newsletter, making a purchase, or scheduling a demo. Copywriting services for landing page.
  19. Make your landing page visually appealing: Use high-quality images and a consistent design that reflects your brand.
  20. Keep your landing page up-to-date: Regularly review and update your landing page to ensure it remains relevant and effective.
There should be no distractions in your landing page copywriting

There should be no distractions in your landing page copywriting

Landing page copywriting shouldn’t be confused with copywriting for other sections of your website

Before you hire landing page copywriting services you must understand one thing:

Many people confuse a landing page with the website homepage, which is not.

In fact, as I have explained in Difference between content writing and copywriting, you shouldn’t make your average content writer work on your landing page because he or she may not know the difference between writing for the usual pages on your website and writing the copy of your landing page. Even small changes can make a big difference.

Landing page copywriting services are specialized services.

As explained above, a landing page is not for everyone. Whereas, your homepage may be for everyone who might be directly or remotely interested in doing business with you.

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For example, for an AdWords campaign or a Facebook campaign, it doesn’t make sense to use your homepage.

Your home page talks about the entire collection of products or services you provide.

Although this is a good way of providing information to your general visitors, for a PPC campaign, a social media campaign or an email campaign, the general homepage is distracting.

Instead, you get a better conversion rate if you use a unique, dedicated landing page for your campaign.

A landing page is focused on a single call-to-action objective. Some of the call-to-action in landing page content examples include,

  • Subscribe to your newsletter.
  • Avail a particular SEO service.
  • Download an e-book.
  • Attend a seminar or workshop.
  • Purchase a set of CDs.
  • Book an appointment for a real estate deal.

A landing page has a clear-cut objective. It doesn’t even have your usual navigation bar. There are no hyperlinks except for the contact form or the shopping cart button.

My landing page copywriting services can help you achieve that objective.

What are the benefits of hiring copywriting services for landing page or landing page copywriting services?

  • Landing page copywriting services increase your conversion rate.
  • Copywriting services for landing page improve your SEO.
  • Copywriting services for landing page enhance your brand consistency.
  • Landing page copy writing services gives you direct access to writing expertise.
  • You save time.
  • Your ROI improves.
  • Your bounce rate reduces.
  • Your credibility increases.
  • Landing page copywriting services increase lead generation.
  • Copywriting services for landing page improve customer experience.

Copywriting services for landing page: Difference between landing page copy writing a landing page optimization

Aspect Landing page copywriting Landing page optimization
Focus Crafting persuasive and compelling content to attract visitors and encourage conversions. Enhancing the overall performance of a landing page to maximise conversions.
Objective To write clear, concise, and persuasive copy that resonates with the target audience and drives action. To identify and implement changes that improve the conversion rate of a landing page.
Scope Primarily concerned with the words and phrases on a landing page. Encompasses all aspects of a landing page, including design, layout, and technical elements.
Process Begins with understanding the target audience, their pain points, and their goals. Starts with analysing existing landing page data and identifying areas for improvement.
Tools Word processors, copywriting tools, and style guides. Analytics tools, heat maps, and A/B testing software.
Skills Strong writing skills, understanding of persuasive writing techniques, and knowledge of the target audience. Analytical skills, data-driven decision-making, and experience with A/B testing.
Role in conversion process Influences the initial impression and decision-making of visitors. Determines the effectiveness of a landing page in capturing leads and generating sales.
Timeline Typically involves creating and revising copy iteratively until desired results are achieved. Ongoing process of monitoring, testing, and refining the landing page based on user behavior and data.
Creative freedom High degree of creative freedom to express ideas and craft engaging narratives. More constrained by data and insights to ensure changes align with user behavior and conversion goals.
Collaboration Often involves working with designers and developers to ensure copy integrates seamlessly with the overall landing page experience. Requires collaboration with marketing teams, product managers, and data analysts to gather insights and implement changes.
Expertise Expertise in copywriting, storytelling, and marketing psychology. Expertise in web analytics, user behavior analysis, and conversion rate optimization.
Contribution to landing page success Crucial for creating compelling messaging that captures attention and drives action. Plays a key role in maximising the effectiveness of a landing page in generating leads and conversions.
Impact on business goals Contribute to achieving marketing and sales objectives by attracting and converting qualified leads. Directly influences the revenue and growth of business by optimising the conversion rate of landing pages.

I’m a copywriter who can increase the conversion rate of your landing page – landing page copy writing services

The success of your landing page rests on its conversion rate.

What’s conversion rate?

In simple terms, your conversion rate is the number of people meeting the objective of your landing page divided by the number of people landing on your landing page multiplied by 100.

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Through my copywriting services for landing page I will try my best to make sure that the maximum number of people meet the objective of your landing page.

A landing page is specifically designed and deployed to get traffic from a PPC campaign or an advertisement.

Every click costs you. Every click that does not convert costs you money but gets no business.

Since, the success of your landing page entirely depends on copywriting, you need to be very careful when you are hiring a landing page copywriter for your business.

How do my landing page copywriting services help?

I don’t use any magic. There isn’t even a secret. There is no landing page formula.

All I do is, I write your landing page copy in a language that convinces and converts and at the same time, is easier to read. I know how to format landing page text.

Through my landing page copywriting services, when I write copy for your landing page I will:

  • Use a straightforward language.
  • Capture the most compelling offer through your main headline.
  • Strategically use sub headlines to highlight the benefits of filling up your contact form or clicking that “call-to-action” button.
  • Use to-the point sentences.
  • Write in a manner that your visitors can relate to what you want to communicate.
  • Mention maximum number of benefits above the fold.
  • Adopt the writing style most suitable to your target audience.

Copywriting services for a landing page is all about following the conventional wisdom.

Empathize with your readers.

As soon as they land on your landing page, they want a solution that you have promised to offer through your advertisement.

Provide the solution immediately.

Don’t beat around the bush.

After you have specified what you can offer to solve the problem, begin to explain how you’re going to solve it.

Solving problems with landing page copywriting

This is called hooking your readers into reading further and as a professional copywriter I am quite adept at achieving this.

Strategically ask them questions and then provide answers when providing copywriting services for landing page.

I’m not promising you an out-of-this-world copy for your landing page.

I’m not here to impress you or your customers and clients.

I’m here to generate business for you.

This, I can do with my landing page copywriting services.

Contact me for more details.

English content writer for Japanese business

The image shows a commercial area in Japan

English content writing services for Japanese businesses

Are you a Japanese business looking for a content writing service to write English content?

Most of the communication happens in Japanese in Japan. Hence, businesses that need to sell outside of Japan or that need to promote themselves in English-speaking countries, often find it difficult to find someone who can write impeccable website or blog content.

High quality English content is needed to promote your business in English-speaking countries and to improve your search engine rankings so that people over these countries can find your webpages and blog posts.

Search engine rankings these days depend on the quality of your content. For example, the Google ranking algorithm can evaluate your content based on the quality, grammar, sentence construction and the language that you have used.

I have been providing content writing services to my international clients for a long time.

Recently, suddenly, I have been approached by two Japanese businesses. So, I got this idea of creating a dedicated web page to promote myself as a content writer to Japanese businesses.

This page is nothing different. All the qualities and services that I have been promoting as a content writer to all the clients, are also available to people living in Japan. The only difference is, I am creating this webpage hoping that people in Japan will be able to find it on search engines.

Why hire a content writer instead of using a Japanese-to-English translation tool?

Although nothing stops you from using a Japanese-to-English translation tool and in fact, you can try it if it works for you, in most of the cases, the writing doesn’t make the needed impact. After all, there is a difference between a machine writing your business message and a person writing your business message.

When I write for your Japanese business, I will first spend some time understanding your business, the benefits of doing business with you (from the perspective of your customers and clients), and the needs of your prospective customers and clients.

A language isn’t just a language. A single word may have different meanings in Japan but the translator tool will interpret it according to its limited capabilities. Sure, artificial intelligence has grown very smart, but still, it’s long way from being able to write as well as a human being. When I write for you, I will use the right words for the right meanings.

What can write for your Japanese business?

Through my content writing services, I can write for your following needs:

  • Main website page content.
  • Landing page copy.
  • Blog posts.
  • SEO content.
  • Email content.
  • E-books, case studies and white papers.

Basically, whatever needs to be written, I can write.

Contact me today for your content writing needs, or ask me for some samples.

Copywriting services for voice search

Optimized copywriting for voice search

Optimized copywriting for voice search

Every major technology company, especially the ones selling mobile phones and related operating systems, is investing big in voice search.

Therefore, it is very important that your copywriting focuses on voice search as much as it focuses on conventionally optimized content.

What is voice search?

The image asks what is why search

What is voice search?

It means when people talk into their mobile phones (even browser add-ons on their PCs and laptops) instead of typing into them. Specially to look for information.

Using search engines these days to find every bit of information has become second nature to every mobile phone user. Even to check out websites, people use search engines instead of straightaway typing the URL.

It is like this, you are looking for a professional copywriter for your website, you will speak into your phone something like, “copywriting services for my art gallery website”.

A peculiar thing about voice search is that apps like Google Assistant can even remember your previous search activity to interpret what you really mean to search instead of taking your proceeding search as a standalone query.

For example, you first search for “best chicken tikkas in my area”.

Google shows you the results – listings of all the restaurants offering chicken tikkas.

Then, if you search for “restaurant serving after 11 PM”, Google will show you not just the restaurants that are open after 11 PM, but also the one that serves chicken tikkas.

You can use different variations according to your individual business needs, but the basic premise is, instead of typing your query, you may use voice, and when you use voice, your search queries are conversational instead of well-defined text strings.

And it’s not just mobile phones where people use voice search.

Millions of devices are being shipped that are voice-controlled, including Amazon Echo and Google Home.

According to this AdWeek link, right now (this is 2019) there are 67 million voice-enabled devices just in the US.

They don’t even have optional buttons. They are completely controlled by voice commands and one of the major features is the ability to search by telling them the queries instead of typing them in.

Developments in the ranking algorithms that can use natural language processing to recognize voice text and related patterns have also contributed towards more people using voice search instead of simple typing.

This is why, it is very important that any optimized text on your website or even your blog, is optimized for voice search.

Copywriting services and voice search

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According to this Search Engine Watch post, search results for voice search are different from search results for typed search even for the same sort of information.

SEO experts have noted that once you have optimized your content and your copywriting according to conventional SEO techniques you cannot safely assume that your website will also draw targeted traffic from voice search.

You need to tailor your content both for the purpose of optimizing for voice search, and for higher conversion rate.

The role of copywriting

Copywriting mostly comes into picture when you need to convince your visitors (in terms of World Wide Web) into becoming your customers and clients.

“Convincing” is the keyword here – you need to be persuasive enough.

Hence, your copywriting must be conversational, engaging, informative, succinct, and in terms of optimization, well-adapted to voice search.

Through my website copywriting services I can help you convert more visitors into customers and clients and at the same time draw targeted traffic from voice searches.

How will I optimize copywriting for voice search, for your business?

When I write copy for your website, in fact, before I start writing copy for your website, I will try to understand how your target customers and clients carry out searches.

As a writer, I don’t believe that you should solely focus on improving your search engine rankings because higher rankings mean nothing unless the traffic converts.

The traffic doesn’t convert unless you have well-written content, well-written copy on your website.

Having said that, the need to draw targeted search engine traffic is inescapable.

Many businesses depend on search engine traffic and with greater number of devices enabling people to voice search, you need copywriting services to target people who use voice instead of typing to find information on the Internet.

To achieve this, I will take care of the following:

  • Optimize your copy for longer search terms.
  • Keep my copywriting conversational because this is how people search using voice.
  • Understand what sort of problems people have and then provide solutions through my writing.
  • While keeping my copywriting professional, I will write in a manner your core audience speaks.
  • I will write for the web, which means, write shorter, crisp sentences that are to the point.

What is so important about voice search and how my copywriting services can help you?

Importance of copywriting in voice search

Importance of copywriting in voice search

People, especially those who are comfortable with the language they speak in (mostly English in this context), don’t use a monotonous way of talking when using voice search.

They use conversational style. Also, they mostly ask questions. Given a choice, 71% people prefer to use voice assistant to search for information.

The use of mobile phones and the mobile technology has been phenomenal. Even a totally illiterate person can use a mobile phone. If he or she doesn’t know how to read or type, he or she definitely knows how to speak into a mobile device.

Hence, it is very important that your partner with a professional copywriting service that helps you optimize your website content for voice search. Contact me today for more information.

Content writing, content marketing services for healthcare industry

Content writing and content marketing services for healthcare industry

Content writing and content marketing services for healthcare industry

Make a meaningful brand presence for your healthcare business through Credible Content writing and marketing services.

Looking for a content writer for a hospital website?

Need content writing services for a hospital website?

Require blog writing services for a hospital website?

The healthcare industry is quickly embracing the Internet to reach a wider audience and quality content writing and content marketing services can help you create an effective presence on the web.

Whether you are selling food supplements or other healthcare products and services, when you come online, you not only want to generate more business, you also want to make it easier for your existing customers and patients to avail your products and services.

Even your existing partners, suppliers, investors and contractors constantly scour the Internet to find useful information that helps them collaborate with you and strike up profitable partnerships.

The entire essence of content marketing is writing, publishing and distributing content that engages your customers in a meaningful manner.

Click to know more about my blog writing services

People no longer want to hear about just your products, they also want to read about, listen to, and watch, stories about how your products and services are making a positive difference to people’s lives.

Need a content writer for your hospital website? What to look for?

  • Medical Knowledge: Seek a content writer with a grasp of healthcare terminology.
  • Empathy in Writing: Look for a writer who can convey compassion in patient-focused content.
  • Understanding of Regulations: Ensure the writer is familiar with healthcare regulations and privacy standards. – Healthcare industry
  • Emergency Communication Skills: Assess the ability to craft urgent messages during health crises.
  • Patient-Centric Tone: Look for a writer who can maintain a compassionate and understanding tone.
  • Health Education Expertise: Seek someone experienced in providing educational content about health. – Hospital website
  • Accreditation Awareness: Prioritize candidates who understand and can highlight medical certifications.
  • Success Stories: Look for a writer who can effectively present real-life success stories and patient testimonials.
  • Promotion of Preventive Care: Assess the ability to emphasize the importance of preventive healthcare.
  • Clear Medical Service Descriptions: Ensure the writer can articulate different medical services clearly. – Hospital website
  • Community Involvement: Seek evidence of the writer showcasing the hospital’s engagement in the local community.
  • Health Tips Proficiency: Assess the ability to provide practical health tips for overall well-being.
  • Emergency Contact Detail Inclusion: Check for a focus on providing easily accessible emergency contact details.
  • Physician Profile Writing Skills: Look for proficiency in highlighting the expertise of medical professionals.
  • Wellness Program Promotion: Seek writers experienced in promoting hospital-sponsored wellness programs.
  • Communication during Crises: Assess preparedness for effective communication during healthcare crises. – Hospital website
  • Patient Rights Communication: Look for the ability to effectively communicate patient rights and hospital commitments.
  • Support Resource Integration: Assess the inclusion of links to support groups and additional healthcare resources.
  • Family-Friendly Language Use: Seek candidates who can use language suitable for a broad audience, including families.
  • Multilingual Consideration: Prioritize candidates who can accommodate diverse language preferences and literacy levels.

Why does hospital website need a professional content writer?

Wondering why you need a content writing service for your hospital website?

  • Ensures accurate and clear communication of medical information.
  • Maintains a professional tone that instils trust in visitors.
  • Adheres to medical terminology and industry standards.
  • Tailors content to diverse audiences, from patients to healthcare professionals.
  • Enhances SEO to improve the website’s online visibility.
  • Provides up-to-date and relevant information on medical services.
  • Creates engaging and informative content for patient education.
  • Highlights the hospital’s achievements and accreditations.
  • Optimizes content for mobile users for accessibility.
  • Manages and updates the website regularly with fresh information.
  • Craft compelling stories of patient success and recovery.
  • Conveys emergency information with clarity and urgency.
  • Ensures compliance with healthcare regulations and standards.
  • Fosters a compassionate and empathetic tone in patient communications.
  • Streamlines navigation for a user-friendly experience.
  • Develops content for healthcare blog posts to educate and inform.
  • Maintains consistency in branding and messaging across the website.
  • Facilitates seamless integration with social media platforms.
  • Incorporates multimedia elements for a visually appealing experience.
  • Demonstrates a commitment to patient care and well-being through thoughtful content.

What is medical content writing?

What is medical content writing

What is medical content writing?

Medical content writing is a specialized skill for creating healthcare-related materials.

It’s about making complex medical information easy to understand.

Writers need to know medical terms, follow ethical standards, and show empathy, especially for sensitive topics.

They play a vital role in sharing accurate healthcare information with both professionals and the public.

This writing covers various formats like websites, brochures, blogs, and social media, supporting communication in medical institutions.

In simple terms, medical content writing fills the gap between complex medical knowledge and the need for clear information.

It balances technical accuracy and simplicity to meet the needs of professionals and the public.

Whether explaining treatments or promoting healthy habits, the goal is to empower people with knowledge and improve public health understanding.

Here is how a medical content writer would explain the concept of taking a blood sample for testing without causing discomfort to a patient:

In a blood test, a small sample of blood is taken from a patient to check for various health indicators.

The process is typically quick and causes minimal discomfort.

A healthcare professional will first tie a snug band around your arm to make the veins more visible.

Then, they’ll clean the area with a sterile swab and insert a thin needle into a vein, usually in your arm.

The needle is connected to a small tube that collects the blood sample.

After the sample is collected, the needle is removed, and a cotton ball or bandage is applied to the puncture site.

It’s important to note that the discomfort is usually brief, and many people report feeling only a slight pinch or sting.

To enhance comfort, patients can try to relax and communicate any concerns or anxieties to the healthcare professional.

Additionally, staying well-hydrated before the test can make it easier to locate veins, making the process smoother.

Overall, while the idea of getting a blood test might be unsettling for some, the procedure is quick, and healthcare professionals are trained to minimize any discomfort during the process.

Blog writing services for hospital website – benefits of publishing blog

Publishing a blog on a hospital website:

  • Educates Patients: Shares valuable health information.
  • Builds Trust: Establishes the hospital as an authority.
  • Enhances SEO: Improves online visibility for healthcare-related searches.
  • Patient Engagement: Encourages interaction and comments.
  • Updates on Services: Communicates new medical services or treatments.
  • Showcases Expertise: Highlights the hospital’s medical professionals. – Blog writing services
  • Health Tips: Offers practical advice for maintaining well-being.
  • Community Involvement: Shares hospital events and community outreach.
  • Patient Stories: Inspires with real-life success and recovery narratives.
  • Preventive Care: Promotes awareness of preventive healthcare measures. – Blog writing services for healthcare industry
  • News and Research: Communicates medical advancements and research.
  • Emergency Preparedness: Provides information during health crises.
  • Humanizes the Hospital: Connects on a personal level with the audience.
  • Wellness Events: Promotes and covers hospital-sponsored wellness events.
  • FAQs: Answers common health-related questions from the community.
  • Timely Health Topics: Addresses current health concerns and trends.
  • Social Media Integration: Facilitates sharing and engagement on social platforms.
  • Encourages Appointments: Promotes regular check-ups and screenings. – Blog writing services for hospital website
  • Connects with Referring Physicians: Strengthens ties with medical partners.
  • Community Health Resources: Shares local resources for a healthier community.

How content writing and content marketing services can give you a strong foothold in the healthcare industry

Have you ever visited the Mayo Clinic website? Even WebMD? If you are in the healthcare business or industry, there is a bleak chance that you have tried to search for something related to your field and you haven’t come across these two websites.

These two websites, and many more such websites, have made a solid presence on the Internet through high-quality content that informs and helps people.

There is plenty of information available on the Internet.

This is good and bad.

Good, because it has increased people’s tendency to do research before finalizing on a particular product or service. They are more informed. They take better decisions.

Targeted content writing and content marketing has also created sort of a level playing field in the manner that, provided you go on publishing meaningful content, you can compete with even the biggest websites on the Internet.

So, lots of information is a win-win situation for healthcare services and products providers, and consumers.

Bad, because it needlessly creates lots of competition for even good healthcare service providers.

Since there is too much content, there is too much noise. Not all content is good.

In fact, most of the content is published for better search engine rankings, paying scant regard to the needs of the visitors.

Your consumers end up confused. There are already too many distractions on the Internet and relentless content, merely to create presence on social media websites and to get better SEO, doesn’t help much.

But, this is a reality.

On social media it is not easy to promote lousy content because over there, content is mostly promoted by individuals, voluntarily.

Search engines, no matter how advanced they become, still end up indexing and ranking meaningless content.

Companies like Google are constantly updating their algorithms to keep inferior-quality content away, since there is too much content on the Internet, good, high-quality content ends up getting ignored by the target audience.

What’s the solution then?

Click to know more about my blog writing services

Persistence. Quality. Relevance. Value. Persistence.

Persistence is important because no matter how good and directional your intentions are, unless you are persistent, whether it’s healthcare industry or another industry, content marketing doesn’t work. It’s because millions of content pieces are being pumped into the Internet on a daily basis.

Quality improves your search engine rankings. It also improves your conversion rate. It helps you establish yourself as an authority in your field and this is very important in the healthcare industry.

Your content needs to be relevant. Otherwise it is going to be of no use – neither to you, nor your target audience.

Your content should also provide value to your target audience. If it is not useful, they’re not going to respond to it.

Content marketing cycle – persistence, quality, relevance, value, persistence

Content marketing cycle – persistence, quality, relevance, value, persistence

You need to persist with all the three attributes mentioned above.

The most suitable content writing and content marketing formats for healthcare industry

Different content marketing formats for the healthcare industry

Different content marketing formats for the healthcare industry

There are many ways you can create and publish suitable content catering to the healthcare industry, including

  • Blog posts about health-related issues.
  • Press releases about the launch of new products or services, or the new partnerships.
  • Case studies about how particular health products or services were used for the benefit of individuals.
  • E-books about the lifestyle changes people make using your products and services.
  • Research papers.
  • Podcasts.
  • Social media campaigns.
  • Email marketing campaigns.
  • Print magazines and newsletters.
  • YouTube videos.
  • Landing pages.
  • FAQs.
  • Product-specific description pages.
  • Dedicated websites.
  • Infographics.
  • GIFs.
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You choose a platform that helps you reach out to your target audience.

The characteristics of medical content writing

  • Precision in Language: Medical content requires accurate and specific terminology.
  • Clarity of Expression: Ensuring information is easily understood by diverse audiences.
  • Adherence to Ethical Standards: Maintaining ethical guidelines in medical communication.
  • Empathy in Tone: Conveying a compassionate tone, especially when discussing sensitive topics. – Medical content writing
  • Incorporation of Evidence-Based Information: Relying on credible sources and evidence.
  • Compliance with Privacy Laws: Upholding patient confidentiality and privacy regulations.
  • Understanding of Target Audience: Tailoring content to the knowledge level of the intended readers.
  • Awareness of Cultural Sensitivities: Considering diverse cultural perspectives and sensitivities.
  • Balancing Detail and Simplicity: Presenting complex medical information in a clear and simplified manner. – Medical content writing
  • Emphasis on Patient Education: Prioritizing content that educates and informs patients.
  • Consistency in Branding: Maintaining a consistent voice and messaging for the medical institution.
  • Adaptability to Various Formats: Writing for different platforms, from websites to brochures.
  • Attention to SEO Practices: Incorporating search engine optimization techniques for online visibility.
  • Precision in Legal Compliance: Ensuring content aligns with legal regulations governing medical information.
  • Effective Use of Visuals: Integrating diagrams or images to enhance understanding.
  • Engagement with Healthcare Professionals: Creating content that appeals to both professionals and the general public. – Medical content writing
  • Appropriate Use of Jargon: Balancing technical terms with layman-friendly explanations.
  • Updates on Medical Advancements: Keeping content current with the latest research and developments.
  • Consideration of Readability Metrics: Structuring content for optimal readability and comprehension.
  • Accessibility for All Audiences: Ensuring content is accessible to individuals with diverse abilities.
  • Timeliness in Communication: Communicating medical news and updates promptly.
  • Patient Empowerment: Encouraging patients to take an active role in their healthcare decisions.
  • Integration of Patient Stories: Humanizing medical content through real-life experiences.
  • Navigational Clarity: Ensuring easy navigation through medical websites and documents. – Medical content writing
  • Promotion of Preventive Care: Emphasizing the importance of proactive health measures.
  • Transparency in Information: Clearly stating the limitations and uncertainties in medical discussions.
  • Addressing Common Concerns: Anticipating and addressing frequently asked questions from patients.
  • Emergency Preparedness Communication: Providing clear guidance during health emergencies.
  • Collaboration with Medical Professionals: Working closely with healthcare experts for accurate content.
  • Strategic Use of Keywords: Incorporating relevant keywords without compromising accuracy.
  • Encouraging Healthy Lifestyles: Promoting lifestyle choices conducive to well-being.
  • Inclusion of Local Health Resources: Providing information about community-specific healthcare resources.
  • Promotion of Mental Health Awareness: Addressing mental health issues with sensitivity and understanding.
  • Facilitation of Informed Decision-Making: Providing information that helps patients make informed choices.
  • Readability Across Devices: Ensuring content is accessible and readable on various devices.

What sort of content writing and content marketing is best for the healthcare industry?

A unique thing about the healthcare industry is when it comes to content marketing, almost every channel can be creatively used.

Whether someone is using Facebook, Twitter, Instagram, LinkedIn or Pinterest, he or she wants good health. Whether someone is in the fashion industry or data sciences, everyone wants to be healthy and is concerned about health issues.

A typical customer or patient is looking for information that can help him or her take the right decision.

Naturally they have a lot at stake when they consume your content. Based on your content, they are going to educate themselves and make a decision for themselves that is going to have an impact on their health.

When writing and distributing content on healthcare, you may like to keep the following in mind:

  • Write for your audience: The ultimate aim of your content must be to address the concerns of your audience – your prospective customers and patients. Inform them about the benefits of using your product or service. Convey to them that it’s their good that is in your mind.
  • Keep your writing conversational: People in need of medical advice and healthcare-related content might be in an emotional state and they need a human voice even when they are reading. When writing content, the content must be written from their perspective.
  • Avoid self-promotion: Remember that you are offering a solution because you want to solve their problems. If you are creating and publishing content on skin care, although the ultimate aim is to sell your skin care product, through your content you want to help people make the right decision. Always stick to the facts. Always provide the right information. Avoid self-promotion as much as possible.

How is content writing for hospital website different from writing content for usual business websites?

  • Medical Terminology: Requires familiarity with specialized healthcare terminology.
  • Patient-Centric Approach: Prioritizes information relevant to patients’ needs and concerns.
  • Regulatory Compliance: Must adhere to healthcare regulations and privacy standards. – Content writer for healthcare industry
  • Emergency Communication: Involves crafting urgent messages during health crises.
  • Empathetic Tone: Demands a compassionate and understanding tone in patient communications.
  • Health Education: Focuses on providing educational content about various health conditions.
  • Accreditations and Certifications: Highlights the hospital’s medical certifications and accreditations.
  • Patient Stories: Features real-life success stories and patient testimonials.
  • Preventive Care Promotion: Emphasizes the importance of preventive healthcare measures. – Content writer for hospital website
  • Medical Services Descriptions: Clearly outlines different medical services offered by the hospital. – Blog writing services
  • Community Outreach: Showcases the hospital’s involvement in the local community.
  • Health Tips and Advice: Offers practical health tips for maintaining overall well-being.
  • Emergency Contact Information: Provides easily accessible emergency contact details.
  • Physician Profiles: Highlights the expertise and qualifications of medical professionals.
  • Wellness Programs: Promotes hospital-sponsored wellness programs and events. – Healthcare industry
  • Public Health Information: Shares information about public health initiatives and campaigns.
  • Patient Rights and Responsibilities: Communicates patient rights and the hospital’s commitment to them. – Hospital website
  • Supportive Resources: Includes links to support groups and additional healthcare resources. – Blog writing services
  • Family-Centered Language: Utilizes family-friendly language for a broad audience.
  • Pediatric Content: Addresses unique healthcare needs for pediatric patients.
  • Multilingual Considerations: Accommodates diverse language preferences and literacy levels.
  • Accessibility Information: Ensures content is accessible to individuals with disabilities.
  • Crisis Communication Plan: Involves preparation for communicating during healthcare crises. – Content writer for a hospital website
  • Infection Control Measures: Highlights the hospital’s commitment to infection prevention.
  • Visitor Guidelines: Communicates policies for hospital visitors and patient guests.
  • Health Insurance Information: Provides guidance on navigating health insurance matters. – Blog writing services
  • Online Appointment Booking: Streamlines the process of scheduling medical appointments.
  • Patient Portal Integration: Incorporates information about accessing and using patient portals.
  • Pregnancy and Maternity Services: Addresses specific healthcare needs during pregnancy and childbirth.
  • Rehabilitation Services: Details rehabilitation and recovery services offered by the hospital.
  • Pharmacy Information: Includes details about the hospital’s pharmacy services.
  • Medical Research Updates: Communicates the hospital’s involvement in medical research and advancements.
  • Pediatric Services: Describes specialized healthcare services for children.
  • Elderly Care Information: Addresses healthcare concerns related to the elderly population.
  • End-of-Life Care Resources: Provides information on hospice and end-of-life care options.

Why quality content is very important for your healthcare business

Trust is a very big issue when it comes to healthcare and medical services. People will be putting their health at stake when they make decisions based on the content that you are publishing.

This is why it’s very important that you publish only quality content on your website, blog and social media profiles.

What’s quality content?

Content that is well written, professional but personal, trustworthy, helpful and valuable.

If your content is not well-written, people may think that this organization shouldn’t be trusted – if they don’t pay attention to the quality of their content, how can they be expected to pay attention to the quality of their products or services?

Your content must inspire confidence among your prospective customers and patients.

Quality content is also important for better search engine rankings. Google is constantly improving its algorithm to prefer only quality content.

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Why partner with Credible Content for your healthcare industry content writing and content marketing needs?

Quality. Relevance. Professional. Dependable.

Here at Credible Content I (Amrit Hallan) have been providing content writing services for more than 10 years and have covered multiple industries, including healthcare.

When you work with Credible Content, you will get

  • Well-written, quality content with no grammar and spelling mistakes.
  • International style of writing.
  • Dependable delivery.
  • Customer-centric writing.
  • Search engine-friendly and mobile-friendly writing.
  • Technical as well as informational content.

I mostly write on my own. I have a few writers working with me but I collaborate with them only when the work is too much and the client doesn’t insist on just my writing.

If you’re looking for a content writing and content marketing service that can help you take your healthcare business to the next level, contact me.

SEO Blog Writing Services | Blog Writing Service for SEO

Blog writing services to improve SEO | SEO blog writing services

Blog writing services to improve SEO | SEO blog writing services

Are you looking for a blog writing service that can help you improve your SEO?

With my SEO blog writing services I can help you improve your organic search engine rankings.

Can you improve SEO with blogging? Yes you can.

Most business owners and online entrepreneurs look for blog writing services because they want to improve their search engine rankings.

Of course, this isn’t the only reason you should have a blog because a blog can help your business in many ways such as:

  • Give your visitors a reason to visit your website or blog repeatedly.
  • Establish your presence on the web as an expert.
  • Engage your audience with thought-provoking content.
  • Create opportunities for other Webmasters and bloggers to link to your website or blog.
  • Give your social media and social networking contacts and followers a reason to share your content and react to it.
  • Strengthen your brand presence and making it more recognizable as gradually your content begins to spread over the Internet.
  • Lessen the burden on your support staff by providing answers to most of the questions asked by your customers and clients.
  • Help your prospective customers and clients make informed decisions regarding doing business with you.

Nonetheless, most of the people who opt to have a regularly-published blog, do so because of its SEO benefits.

This is a reason why the decide to work with SEO blog writing services.

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They know that having a blog can have a big impact on their search engine positions. They want to use their blog to improve SEO.

Why is it so?

Why does having a blog improve your SEO? How do you improve SEO with blogging? 

It is the very nature of your blog, provided you are using the right CMS and you have optimized your blog to make it easier for search engine crawlers to access your content, analyze it and then rank it appropriately for the right keywords and search terms.

The information architecture of a typical blog is maintained in such a manner that it is appreciated by the search engines like Google.

Search engines continuously want new content. Their algorithms need fresh content to churn and process.

Normally when you have a website you don’t add pages to it as frequently as you add posts to your blog.

After all, how many services or how many company profiles can you add on your main website?

Also, blogs are thematic, which means, they are focused on a particular theme and consequently, the search engines find it easier to rank them according to particular keywords and search terms.

As a content marketer I’m more interested in blogging for brand promotion and inbound marketing, but there is no harm in using your blog to improve your search engine rankings. I do so.

 

Does merely having a blog in itself improve SEO? How do you actually improve SEO with blogging?

Not at all. If it were this easy to improve SEO then everybody would install a functional blog and obtain better search engine rankings.

A blog is the structure. You need high quality content to improve SEO. You require trained blog writers.

You can also decide to work with article writing services for that matter.

SEO blog writing services – high-quality content with regularity

SEO blog writing services – high-quality content with regularity.

You need high quality content, publish regularly.

This is the key ingredient for blogging for SEO success.

These two attributes are very important and without these two attributes, you cannot hope to improve your search engine rankings.

Yes, having the right blogging platform certainly helps because it makes it easier for Google crawlers to crawl your content.

But, that alone doesn’t help.

You need to fill your blog with valuable content that engages your visitors on regular basis.

Quality blog writing service consistently

Quality blog writing service consistently

This is what my blog writing services can deliver.

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Improving your SEO with blog writing service

Improve your SEO with my blog writing services

Improve your SEO with my blog writing services.

Being a relatively smaller content marketing and content writing company most of my clients are small and mid-sized.

They are more concerned about their immediate needs.

They want to improve their SEO.

Branding might be important at a later stage but right now they want to increase their search engine visibility to get more targeted traffic.

So, they avail my blogging services to improve their SEO.

I provide very friendly blog writing services packages.

Listed below are 5 ways my blog content services can improve your SEO:

  1. I provide content consistently: SEO is all about creating targeted content, high quality content, on an ongoing basis. There should be no breaks. When it comes to publishing regular content, you can totally rely my blog writing services.
  2. I provide high-quality, relevant content: I don’t believe in providing just keyword-rich content to fill up your web pages and blog posts. My entire blog writing approach is based on providing your prospective customers and clients high quality and relevant content.
  3. Keywords-rich titles: Your blog post titles are very important. With the help of the list of keywords that you will be providing me, I will come up with engaging, compelling and keyword-rich titles that will be good for your SEO.
  4. Totally optimized content: You will be surprised to know that most of the blogs geared towards search engine optimization suffer from over-optimization and hence, invite penalties from search engines like Google. I have extensive experience in writing keyword-centric content without overusing your keywords.
  5. I will take care of interlinking: As you go on publishing fresh content there will be lots of content to link to. Interlinking is a big part of SEO. It makes it easier for the search engine crawlers to access deep content on your blog and website. Whenever it is relevant, from your latest blog posts I will link to your older posts and web pages.

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The SEO of your blog depends on many factors and as your blog writing service I may not be directly responsible for the tweaking and optimization of your blog.

But as far as the content goes, I will let no stone unturned to make sure that My blog writing services improve your SEO.

What will I need from you to effectively deliver my blog writing services?

For every blog post, I will need an optimized title that is focused on solving one problem for at least one category of problems.

If you cannot come up with the right title then give me some keywords and I will come up with the title by myself.

Having said that, for the initial 5-10 posts, I suggest that you give me the titles so that I get a sense of what you’re looking for in a blog writing service to improve SEO.

Another thing I need in the beginning is an outline. Let me know what you want me to cover.

Although, as a trained blog writer I have a fair idea of what direction to follow to cover your topic well and also to improve SEO, for highly effective blog posts, in the beginning, the direction needs to come from you because you know more about your business than I.

I have different rates to write blog posts to accommodate a wide range of clients.

If I need to do all the research and go through multiple revisions because you don’t send me a guideline, I charge you more.

If you send me research material along with the guideline so that your blog can be prepared within a couple of revisions, I charge you less, accordingly.

What makes a great blog post to improve SEO?

Here are a few things to consider when you write a great blog post for higher search engine rankings:

  • Write the blog post for the right searcher intent – know exactly what your blog post achieves for your visitors.
  • Have an idea of what keywords and search terms your target audience is using to find relevant content in your niche.
  • Refer to the main keywords or the main topic in the title and headline of your blog post.
  • Mention your main keywords within the first 100 words of your blog post so that even if the search engine crawler doesn’t crawl the entire post, it gets the gist of what you’re trying to communicate.
  • Scatter your keywords and their LSI alternatives all over the text.
  • Once or twice mention the main keywords in the headlines and subheadings.
  • When using images, use the keywords when naming the images.
  • Keep the number of words more than 1000 words.

My personal experience has shown me that when I’m writing blog posts using the above-mentioned guidelines, my clients improve your SEO within 30-40 blog posts.

The topics that I have covered on this page are, blog writing services for SEO, improve SEO with blogging and SEO blog writing services.

Want to know more about my blog writing services to improve SEO? Contact me.

Help with email proposal writing

email-proposal-writing-services

Do you find it difficult to write email proposals? The ability to write compelling email proposals is very crucial to your business because unless they can convince your customers and clients, you can go on losing business.

At Credible Content we can help you with email proposal writing. As an experienced writer who has been helping businesses improve their conversion rate as well as click-through rate I can ensure you that you will see a marked improvement in the performance of your email proposals. Contact to know more about our email proposal writing services.

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What is email proposal writing?

It’s like, sending people proposals for business partnerships. You want to supply your raw material to someone. You want to supply cutlery to a 5-star hotel. You want to offer your event management services to a corporate house. You want to redesign someone’s website. You want to improve someone’s search engine rankings. Maybe you have email marketing services to offer. Or maybe web hosting services.

The proposal is mostly sent when you have got a lead and now you need to convince your prospect why it makes sense to do business with you. A proposal is an explanation of

  • What you have got
  • How you are going to deliver it
  • What capabilities you have
  • What is the benefit of working with you
  • Why should the customer or client trust you

The most important parts of an email proposal are:

  • The subject line: when you are sending emails it’s your subject line that prompts people to open your email.
  • The headline: your headline must grab the attention of the person reading your email. If your headline fails to grab his or her attention, the rest of the email goes waste.
  • The body text: this is the content of your email proposal. It matters a lot how your core message is formed and how it is delivered.
  • Visual presentation: normally it is advised that you avoid using graphics and images when sending email proposals but it depends on what you’re trying to convey. Still, even without using graphics, your email can be made to look very attractive.
  • Call-to-action: what do you want the person to do after reading your proposal? Contact you? Call you? Contact someone else? Whatever you want the recipient to do, tell him or her through your call-to-action words or buttons.

There might be many reasons to send an email proposal and since your email proposal can make or break the prospect of you getting your next business project, writing it properly is of great importance.

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The most important thing to consider is, does your communication solve the recipient’s problem?

Remember that your email is going to be read by a person who is responsible for taking decisions in the company or organization. So you need to convince that person. You need to identify the biggest problem the person faces and put it right in front of him or her to show him or her that you understand what he or she is going through, and how you can provide a solution.

Why you need help?

Your email proposal decides whether you are going to get your next business project or not. Whether you want a construction project or a web design project, it is your proposal that finally convinces your prospect. So, you should never take your proposal lightly.

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Another reason why you need to take your email proposal seriously is because your prospect may be getting scores of proposals in his or her inbox. Yours will be just one of them. He or she will be totally indifferent to what great work you can do because he or she has never done work with you before and he or she doesn’t even know how you work. All you have got is the proposal that you are sending and this proposal is going to be read among numerous other proposals. This is why you need professional help in writing your email proposal.

Writing an email proposal is writing an email marketing campaign – all that is applied to a successful email marketing campaign also applies to your proposal. You need to make an impact. You have only got a few seconds to get your prospect’s attention so the subject line needs to be to the point and very relevant.

The person to whom you are sending your email proposal might be getting 100s of emails every day so your email needs to stand out.

 

Thorough analysis is required.

A proposal is actually a micro-form of a bigger marketing campaign. Just like a bigger marketing campaign you have to make preparations.

You have to understand not just the organization but also the person responsible for making the decision.

The structure of an average proposal goes like this:

  • Talk about the problem/problems you aim to resolve.
  • Explain what is causing the problems.
  • Introduce your proposal.
  • Justify how you proposal can solve the problem.
  • Make an attractive offer – offer a trial period or offer a discount.
  • Not too harshly, but explain the negative consequences of not using your solution.

If you need help with email proposal writing, I can help you

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In case you are seeking help for email proposal writing then you already understand its importance. You understand how important it is to send out a professionally-prepared email proposal. It is not just a random piece of writing. It is not a casual email. You don’t want to throw darts in the darkness hoping that maybe by chance one of the darts will hit its mark.

You also understand that sending out a proposal is not like sending out an email marketing campaign. A proposal is highly personal. An email proposal is sent to an individual. It is very customized. It is very personal. It is not like a generic email. You have a specific problem and you have a specific solution.

There is no standard proposal email template but of course there is a standard business proposal email format one can follow.

Having said that, every email proposal is unique.

Therefore, even the call-to-action is going to be unique.

Every email proposal has an objective. What is the objective of your email proposal? Defining a clear-cut objective helps you define the reaction that should happen after reading your email.

I don’t claim every email proposal that I write is going to get you a business deal but I can significantly increase your chance of success. If I write your email proposal you have a professionally-written proposal to offer, with all the important points covered. My email proposal will be highlighting your plus points and it will also be touching upon the pain points of the person you are offering your product or service to. Empathy is very important. Unless the person feels that you are going to solve his or her problem, your proposal is not going to work. The main asset that I bring to you is my ability to see a situation from both ends of the spectrum and then come up with a convincing, well-written copy.

Want to check out how I can help you with email proposal writing?

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Hindi content writing services – Hindi content writer

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Content writing services in Hindi – Hindi content writer

Content writing services in Hindi – Hindi content writer.

Why do you need a Hindi content writer?

By 2020, there were 749 million Internet users in India. By 2040, there will be 1.5 billion people who will be using the various Internet services in India.

This Economy Times link claims that India may have 900 million active Internet users by 2025. This is around 90 crores. The population of India is around 130 crores (right now).

Do all these people speak English? No. Can all of them read and write in English? Certainly not.

The biggest demographic in India is Hindi speaking. Due to regionalism and politics, many people may claim that they have got nothing to do with Hindi and they would rather stick to their own regional language, there’s a huge population that can read and understand Hindi.

Studies have shown that 72% of Internet users in India prefer and trust web content in their own language rather than in English (source). Hence, given a choice between trusting a website written in English and a website written in Hindi, it is easier for people in India to trust a website that is written in Hindi.

Therefore, if you want to convince your Hindi speaking audience to do business with you, you need a Hindi content writer for your website and blog. You need Hindi content writing services.

Not just websites and blogs, recently I have discovered that businesses are looking for Hindi content writers even for their marketing and advertising materials. A few weeks ago, I wrote a brochure copy in Hindi.

You need to Hindi content writer to

  • Make it easier for your Hindi speaking audience to understand what you have published on your website or blog.
  • Expand your market into Hindi speaking regions of the world or in India.
  • Increase your website conversion rate by publishing content in the language people understand and respond to.
  • Appear more friendly and approachable to your Hindi speaking audience.
  • Improve your search engine rankings for Hindi content.
  • Introduce the same level of quality in your Hindi content as you get in your English content.

Hindi content writing services. Are you looking for a writer who can create compelling content in Hindi?

People employ content writing services for all major languages in the world, then why not Hindi content writing services especially when you’re trying to target a Hindi audience?

Make it easier for Hindi speaking people to understand you

Make it easier for Hindi speaking people to understand you.

Millions of Hindi speaking people, not just in India but from all over the world, are continuously logging onto the Internet to seek information and purchase commodities and services.

Are you missing this massive demography simply because you do not have content on your website in Hindi? There are many people who don’t feel comfortable unless you talk to them in their own language. Precisely this is the reason why you come across websites in German, Chinese, French, Italian and Japanese languages (just to name a few). You will immediately strike up a rapport if you can communicate to them in the language they are comfortable in, in this case, Hindi.

Why use Hindi content writing services when you can easily translate text using online tools?

Online translation tools are good for amateur websites that aren’t bothered much about doing serious business. Machine can never replace an actual writer who will first understand your audience and then create content accordingly. Writing is a very delicate matter. There are certain nuances that, if missing, can drastically reduce your conversion rate.

My Hindi content writing services will give you power packed Hindi content that will be thoroughly proofread, spell checked and well-arranged

Machine translations can never compete with my Hindi content writing services simply because when I write for you, I write as a writer and not someone simply churning out words to fill up your webpages. Whether I write in Hindi or English, my sole purpose is to convey your message compellingly, convincingly and in a manner people can trust.

Why hire me as your Hindi content writer?

You must be wondering, there is no dearth of people who know how to write in Hindi, then why hire this particular content writer who is offering Hindi content writing services, on a website that mostly has content written in English?

Good question. Valid question.

You should hire me because before I am a content writer, I am a writer. What does that mean?

Take for example an artist – a painter. A person who can paint well can draw good images using just a pencil. She can draw paintings using oil paints, or water paints, or simple chalk on a concrete wall.

She can draw with pretty much everything. Why? Because she is an artist. She can skillfully draw figures and patterns using multiple tools.

The same goes for an experienced and talented writer. As I have written above, before a content writer I am a writer, which means, I think and write like a writer and not like a content writer. I’m not limited by a language. A language for me is just a tool. I’m basically a communicator, a convincing communicator at that.

I could have been a convincing Punjabi, or a Bhojpuri, or a Bengali content writer – it doesn’t really matter. I write like a writer.

I will understand your business. I will understand your audience. I will empathize with their problems. Then I will write.

It is not about one’s ability to write sentences. The fundamental skill lies in the way you can use words and phrases effectively. You must be able to tell a story. You must be able to create a narrative. You must be able to captivate the imagination of your audience.

This is something I can achieve for you. If you want to convince your audience, if you want to engage your readers, if you want to tell interesting stories, then you want to hire me as your Hindi content writer.

Why not hire a translation service instead of my Hindi content writing services?

Yes, there shouldn’t be any problem with that. Instead of hiring my Hindi content writing services you can hire a translation service that can convert your existing content into Hindi. But remember that simply having an ability to understand and write in 2 different languages doesn’t mean that you can write well. In order to write well, you need to have experience as a writer. This is what you get when you work with my Hindi content writing services.

Most people fail to understand that a language is just a tool. It is the writer who uses this tool to create the magic. You could be using any language. You could be writing in Punjabi, Marathi, Swahili, Pakhto, Chinese or Bhojpuri, to write professional, convincing content, you need to be a passionate writer, you need to be a writer who knows how to use a language to communicate forcefully.

I am Amrit Hallan. My routine work mostly involves writing professional content for small and medium-sized businesses in English, I can write equally well in Hindi too. So if you’re looking for convincing and compelling content in Hindi, I can help you.

I can help you reach out to one of the biggest segments of humanity who speaks Hindi. My Hindi content writing services are available for websites, newsletters and basically everywhere you need to convince buyers or an audience.

I can deliver the following services as a Hindi content writer

  • Blog writing
  • Social media posts
  • Email marketing copy
  • Main website content
  • Speech writing

Basically, pretty much everything.

Do contact me for more information.

क्या आप किसी ऐसे लेखक को ढूंढ़ रहे हैं जो आपका सन्देश लोगों तक असरदार तरीके से पहुंचा पाए? हिंदी भाषा बोलने वालों की एक बड़ी संख्या इन्टरनेट पे खरीद फ़रोख्त करती है और ये लोग चाहेंगे की आपके वेब पेज उन्हीं की भाषा में हों. और क्यों नहीं? जब फ्रेंच वेबसाइट्स फ्रेंच में, जर्मन वेबसाइट्स जर्मन में, जापानी वेबसाइट्स जापानी में और चीनी वेबसाइट्स चीनी में हो सकती हैं, तो भारत की वेबसाइट्स हिंदी, या फिर दूसरी भारतीय भाषाओँ में क्यों नहीं हो सकतीं?

वेब पेज हिंदी भाषा में क्यूँ?

Why web pages in Hindi

Why web pages in Hindi?

 

मुझे लगता है की इसका जवाब आपके पास पहले से ही है, और शायद इसी लिए आप अपनी वेबसाईट के लिए एक कॉन्टेंट राइटर ढूंढ़ भी रहे हैं. आप जानते हैं की केवल हिंदी (और अन्यथा कोई भी भाषा) लिख पाना ही पर्याप्त नही होता…अगर ऐसा होता तो हर पाचवीं पास प्रेमचंद याँ अमृतलाल नागर होता.

जो आपने लिखा है वो ऐसा होना चाहिए की पढ़ने वाला सोचे, बई मुझे तो अभी इनसे ये वास्तु याँ सुविधा खरीद लेनी चाहिए.

और खरीदने की ही बात नहीं है; आप एक असर डालना चाहते हैं (जिसे अंग्रेजी में इम्पैक्ट कहते हैं). आप लोगों से संवाद करना चाहते हैं (जिसे अंग्रेजी में इंगेजमेंट कहते हैं). आप चाहते हैं की जब वो आपका सन्देश पढ़ें तो आप पर विश्वास करें. ये सब तभी हो पाता है जब आप अच्छी, पेशेवर भाषा का प्रयोग करते हैं.

मेरा नाम अमृत हल्लन है और मैं आपको हिंदी भाषा में कॉन्टेंट दे सकता हूँ; ऐसा कॉन्टेंट जो लोगो के मन में आपके प्रति विश्वास पैदा करे. हालांकि मैं ज़्यादातर अंग्रेजी में ही लिखता हूँ, पर पकड़ दोनों भाषाओँ में लगभग समान ही है. भाषा का जानना तो ज़रूरी ही है, उससे भी अधिक महत्वपूर्ण है आपकी अभिव्यक्ति — आप कैसे एक सन्देश को सामने वाले तक पहुंचाते हैं. वर्षों से मैं अन्तराष्ट्रीय छोटे और मंझले आकार के व्यापारियों और व्यापारों को ऐसा कॉन्टेंट देता आ रहा हूँ जो उनको और ग्राहक जुटाने में मदद करता है. अपने लिखने की काबिलियत से मुझे विश्वास है की मैं आपकी सहायता भी कर सकता हूँ.

हिंदी में कॉन्टेंट के लिए संपर्क करें

 

Why Credible Content Writing Services?

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Why hire Credible Content Writing Services

It’s a legitimate question – why you should get content from Credible Content Writing Services? I’m Amrit and I provide content through this website. Whatever you read here (and on the blog) is written by me. Whatever I write for my clients is written by me. So I’ll talk in the first person.

I’m sure why you want content for your business:

  1. You want to improve your conversion rate

Wondering why I have included just one point in the above bulleted lists set? Because that’s what everybody wants. What you do, and what you don’t do for your website (or blog) ultimately leads to a higher or lower conversion rate.

A higher conversion rate doesn’t just mean making more sales. It doesn’t just apply to websites selling products and services. Maybe you have a political website and you want to change political views of your visitors. Maybe you are an NGO and you want people to donate to your organization. Maybe you are a blog publishing niche content and want people to click the ads that you publish there. Maybe you want people to download your free e-book or subscribe to your email updates. The desired result of people coming to your website is the conversion rate for you.

You have low conversion rate (if you have this problem at the time of reading this page) because of the following reasons:

  1. You are not attracting the right people to your website
  2. The right people come to your website but you cannot convince them
  3. Both 1) and 2)

This is where I can help you. I can partially help you with point 1), and fully help you with point 2).

“Partially” with point 1) because, although the quality and relevance of your content has a big hand in drawing the right people to your website, it’s not completely in your website content’s hand.

Conversion, on the other hand, solely depends on your content (here I’m assuming you’re selling a viable product or service and the layout of your website adheres to most usability guidelines).

Here is why your business will benefit from Credible Content Writing Services:

  • I get to the point immediately: I understand your average visitor doesn’t have much time. He might be in a hurry or lots of things might be distracting him. So whatever important stuff that needs to be conveyed, I convey it in the beginning of the page.
  • I focus on benefits more and features less: When people come to your website they immediately want to know how your product or service is going to benefit them. For instance, when you come to my website you’re not interested in how awesome a writer I am and for how many clients I have written up till now. These points are important, and they must be mentioned somewhere on the website, but for you, the most important thing is, how YOU can benefit from my services. What impact my content writing is going to have on your business? How am I going to improve your conversion rate?

    Similarly when I’m writing content for you I keep in mind what your prospective customers and clients are looking for. What is going to move them? What is going to convince them that yours is the right product or service for them? What pressing problem you solve when people do business with you?

  • I use the language of your customers and clients: I’m not here to prove a point. I don’t want to impress your visitors with my wordplay. All I want to do is express your brand message in such a manner that it makes a positive impact. My content engages your visitors. It makes them reach out to you, whether they want to do business with you immediately or they first want to ask you more questions. I keep my language simple while not dumbifying your readers. I’m not averse to using jargon but only where it is necessary.
  • I am a technology person: When you start working with me I have all the needed tools to give you well-formatted content. I work efficiently by using all the tools available to me. Of course I don’t obsess with the state-of-the-art technology because ultimately it is the quality of content that counts and not the cool tools that I use, but there are many tools that help me work faster and efficiently.
  • I always keep you in the loop: I know how to write well, clearly and convincingly. This is what I do for a living and you pay me for that. This is where I draw the line. When it comes to your business, you know what sells and what doesn’t. When I write content for you, I don’t assume that you don’t know something about your business, the only thing that I assume is that although you know what an awesome business you are running, you are not able to express your views. So I continuously ask you questions and seek answers I don’t have access to. I always keep you in the loop. I always let you know what’s going on at my end.
  • I don’t bother about quick-fix solutions: I don’t write those $ 5-articles in order to improve search engine rankings (they don’t, according to the recent Google updates). I don’t believe in slogging mindlessly. I focus on quality work even if it means taking on less assignments.
  • You can easily reach me: You can find me everywhere. I constantly blog. I’m on Facebook, Twitter, Google + and Slideshare. I publish a regular newsletter. My phone number and my email ID is right there at the top of my website. I send invoices using Zoho.com. I’m on Skype most of the time when I’m working (although I may not appear online so that I’m not constantly disturbed). So basically you can find me almost everywhere.

Need further answers? Let us set up a meeting over Skype or Google Hangout. Or you can simply fill up my contact form and I will promptly get back to you.

Contact

Leave a reply

Hi. Once you submit this form you’ll be hearing from “Amrit Hallan”, so don’t wonder why this guy is writing to you. Please take care you enter your email address correctly so that I can get back to you. You can also call me at +919818866300. Kindly check the timings though, when you call. Due to international time difference sometimes clients (inadvertently) call at 1 AM when I’m fast asleep 🙂

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Sales Copywriting Services – Boost Conversion Rate and SEO

Sales copywriting services

Sales copywriting services

Looking for sales copywriting services to boost your, well, sales?

Table of contents

  1. How sales copywriting services can also improve SEO
  2. How can sales copywriting services increase conversion rate?
  3. Why effective sales copy matters
  4. Here are some characteristics of good, seductive copywriting
  5. My sales copywriting process
  6. Why you should get your sales copy from me

When people are on your website or landing page, you need to convince them that you are the real deal.

You need to be able to reassure them that you have got the solution they are looking for.

After reading your copy, they must realize that you’re going to solve their problem.

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You achieve this with sales copywriting.

My copywriting services can help you with that.

In the times of the Internet, it isn’t just about increasing your sales.

After all, you can only sell when people come to your website.

There are multiple ways you can bring people to your website including

  • PPC advertising on social media websites (social media marketing)
  • PPC advertising on search engines (search engine marketing)
  • Email marketing
  • Organic engagement on social media websites.
  • Organic search engine rankings.

When you want to improve your search engine rankings organically, along with increase your sales when people come to your website or your landing page, you need SEO copywriting.

When you hire me as your copywriter, I deliver you a holistic solution that boosts your SEO and also gets you more customers and clients.

I’m your go-to sales copywriter and SEO copywriter.

How sales copywriting services can also improve SEO

Sales copywriting services to improve SEO

Sales copywriting services to improve SEO

  • Target Keywords: Integrate main keywords in your copy naturally. This helps search engines understand what your page is about, matching it with user searches.
  • Engaging Headlines: Write headlines that are both catchy and informative, making people want to click and read more, which can improve click-through rates.
  • Reader-Friendly: Use simple language and short sentences, making the content easy to read and understand for a wider audience.
  • Answer Questions: Address common questions your target audience might have. This makes your content more relevant and useful to them.
  • Strong Call-to-Actions: Use clear and direct CTAs like ‘Buy Now’, ‘Sign Up’, or ‘Learn More’ to guide readers towards taking a desired action. Sales copywriting services.
  • Use of Bullet Points: Present key points in bullet form to make the text more scannable and easier to digest, improving user experience.
  • Consistent Updates: Regularly update your content to keep it current and relevant, which is favored by search engines and helps maintain rankings. Increase conversion rate.
  • Local Language: Incorporate local dialects or phrases to resonate more with local audiences, improving engagement and relevance.
  • Storytelling: Use stories to make your content more engaging and memorable, leading to longer site visits and better engagement. Improve SEO.
  • Internal Linking: Add links to other relevant pages of your website to encourage deeper browsing, which can lower bounce rates and improve site authority.
  • External Linking: Link out to authoritative sources to add credibility to your content and provide additional value to your readers.
  • Meta Descriptions: Craft compelling meta descriptions for each page to improve click-through rates from search engine results pages.
  • Image Alt Text: Use descriptive alt text for images, incorporating keywords to help search engines understand and rank your content better. Increase conversion rate.
  • Mobile-Friendly: Make sure your content is easily readable on mobile devices, as more searches are done on mobile than on desktop.
  • Customer Reviews: Showcasing customer testimonials can build trust and credibility, which are crucial for conversion and search rankings.
  • Social Proof: Include mentions or endorsements from well-known figures or publications to increase credibility and interest. Improve SEO.
  • Benefit-Focused: Highlight how your product or service can positively impact the customer, focusing on solutions rather than just features.
  • User Experience: Ensure your website is easy to navigate and content is easy to find, which is essential for keeping visitors on your site longer.
  • Long-Form Content: Provide comprehensive guides or articles that cover a topic in-depth, which can position you as an authority in your field.
  • Short-Form Content: Sometimes, concise and to-the-point content can be more impactful, especially for busy readers. Sales copywriting services.
  • FAQ Sections: Include a section answering frequently asked questions to address common customer concerns and improve page relevance.
  • Emotional Appeal: Connect with your audience on an emotional level to make your message more relatable and memorable.
  • Clear Brand Voice: Maintain a consistent tone and style across all your content to build brand recognition and loyalty.
  • Problem-Solving: Clearly demonstrate how your product or service solves specific customer problems, making your offering more appealing.
  • Competitor Comparison: Compare your offerings with those of competitors in a factual and respectful way to highlight your advantages.
  • SEO Tools: Utilize SEO tools and software to identify keywords, analyze competitors, and track your search engine rankings. Sales copywriting services.
  • Research-Based: Support your arguments or claims with data, statistics, and research findings to add authenticity and trustworthiness to your content.
  • Scannable Layout: Structure your content in an easy-to-scan format with headings, subheadings, and short paragraphs to improve readability.
  • Inclusive Language: Use language that is inclusive and respectful of all audience segments to broaden your appeal and avoid alienating potential customers.
  • Trust Elements: Display any awards, certifications, or accreditations prominently to build trust and authority in your niche. Improve SEO.
  • Content Variety: Diversify your content types (blogs, videos, infographics) to cater to different preferences and increase engagement.
  • Landing Pages: Optimize each landing page for a specific audience and goal, using targeted keywords and clear calls-to-action.
  • Loading Speed: Improve your website’s loading speed as slow load times can negatively impact user experience and search rankings.
  • Keyword Variations: Use synonyms and related terms to cover a broader range of search queries and improve your content’s visibility. Increase conversion rate.
  • Voice Search: Optimize content for voice search queries, which tend to be longer and more conversational than typed searches.
  • Societal Relevance: Relate your content to current trends, events, or social issues to increase its relevance and shareability.
  • Collaborations: Partner with other brands or influencers to create joint content, expanding your reach and backlink profile.
  • Interactive Elements: Incorporate quizzes, polls, or surveys to increase user engagement and time spent on your site. Sales copywriting services.
  • E-A-T Principles: Showcase your expertise, authoritativeness, and trustworthiness in your content, which is crucial for ranking in Google.
  • Accessibility: Ensure your content is accessible to all, including those with disabilities, to reach a wider audience and improve user experience.

How can sales copywriting services increase conversion rate?

Sales copywriting services to increase conversion rate

Sales copywriting services to increase conversion rate

  • Crafting a Killer Headline: Your headline should be engaging and intriguing. It’s the make-or-break factor in whether someone reads on or clicks away.
  • Using Power Words: Implement words that evoke emotion or action to make your copy more persuasive and memorable.
  • Clear Value Proposition: Clearly articulate the unique value your product or service brings. It’s crucial in convincing visitors why they should choose you over competitors.
  • Short, Punchy Sentences: They are easier to read and help maintain reader interest. Long, complex sentences can lose your audience quickly. Improve SEO.
  • Focusing on Benefits, Not Features: Emphasize how your product will make the user’s life better or solve their problems, rather than just listing its features.
  • Using Bullet Points: They help organize information, making it more accessible and quicker to read, which is essential for web users scanning content.
  • Incorporating Storytelling: Stories help humanize your brand and create an emotional connection, making your product more appealing.
  • Creating Urgency: Phrases like “limited time offer” or “while supplies last” encourage users to act now rather than later. Sales copywriting services.
  • Strong Call-to-Action (CTA): This should be clear, concise, and compelling, guiding users on exactly what to do next.
  • Addressing Objections: Anticipate and counteract potential doubts or hesitations your customers may have, making them more likely to convert.
  • Testimonials and Reviews: These add social proof, reassuring potential customers about the quality and reliability of your offering.
  • Optimizing for Mobile: A mobile-friendly copy is a must, as a growing number of users are accessing content via smartphones. Increase conversion rate.
  • Simple Language: Keep your language simple and straightforward to ensure it is easily understandable by a wider audience.
  • Interactive Elements: Things like quizzes or calculators engage users more deeply with your content, increasing the likelihood of conversion.
  • Consistent Messaging: Make sure your messaging is uniform across all channels to strengthen brand recognition and trust.
  • Personalization: Tailoring content to individual users or segments can significantly increase relevance and engagement.
  • A/B Testing: This helps identify which elements of your copy are most effective at driving conversions.
  • SEO Optimization: Effective SEO ensures your content reaches your target audience through search engines. Sales copywriting services.
  • Utilizing Images and Videos: Visual elements can break up text and add an engaging element to your copy.
  • Scannable Layout: Online readers often scan content, so your key points should stand out and be easily identifiable.
  • Empathy: Showing understanding and concern for your audience’s challenges creates a connection and builds trust.
  • Highlighting Unique Selling Proposition (USP): Make it clear why your product/service is different and better than others. Improve SEO.
  • Using Data and Statistics: Accurate data lends authority to your copy and can help convince skeptical readers.
  • Consistency in Tone: Your brand’s tone should reflect its personality and values, making your copy more relatable and genuine.
  • Problem-Solution Format: By framing your content around solving problems, you directly address the reader’s needs and interests.
  • Keeping it Up-to-Date: Refresh your content to reflect the latest trends, ensuring it remains relevant and engaging. Increase conversion rate.
  • Social Media Integration: Using social media can amplify your reach and foster community around your brand.
  • Email Sequences: These can nurture leads over time, building a relationship that leads to conversion.
  • FAQ Section: This helps in addressing common concerns and questions, clearing the path to conversion.
  • Guarantees and Warranties: Offering guarantees reduces the perceived risk, making the decision to buy easier.
  • Diverse Language Options: This expands your reach to non-English speaking audiences, opening up new markets. Sales copywriting services.
  • Inclusion of Trust Seals: Trust badges from reputable sources enhance credibility and foster trust.
  • Segmenting Your Audience: Tailored messages to different segments can significantly increase conversion rates.
  • User-Friendly Language: Avoid industry jargon and speak in a language that your audience understands and relates to.
  • Highlighting Customer Success Stories: These stories validate your product’s effectiveness through real-life examples. Improve SEO.
  • Offering Comparisons: Comparisons help consumers make informed decisions by clearly seeing the benefits of your product over others.
  • Incorporating Humor: Appropriate humor can make your brand more relatable and your message more memorable.
  • Clear Brand Message: A clear, consistent brand message helps in building a loyal customer base.
  • Using Subheadings: Subheadings organize content and guide readers through your message. Increase conversion rate.
  • Leveraging Influencer Endorsements: Influencers can lend their credibility to your product, enhancing its appeal.
  • Offering a Free Trial or Demo: This reduces the barrier to entry, allowing potential customers to try before they buy.
  • Continuous Feedback Loop: Continuously refining your copy based on customer feedback keeps it effective and relevant.
  • Using Action-Oriented Language: Encourages readers to take the desired action, moving them closer to conversion.
  • Limiting Distractions: A clean, focused webpage design keeps the reader’s attention on your message and CTA.
  • Regularly Updating Content: Keeping your content fresh and up-to-date maintains interest and relevance.

Why effective sales copy matters

Writing an effective sales copy means capturing the right soundbites and expressing your message in a convincing manner using trustworthy data.

Sales copywriting services

Writing a sales copy can be one of the biggest business challenges you face because, your entire business depends on it.

Just imagine: you are a salesperson and you don’t know how to talk to people.

On your website, you don’t directly talk to people: your sales copy does the talking.

A good thing is, once you have a crisp marketing copy on your website, you can talk to thousands of people at the same time with the same effect.

Of course, it is assuming that a professional marketing copywriter has done the job of writing a great sales copy for your website.

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Can you convince people to do business with you?

No matter how awesome your web design looks, eventually it is your sales copy that does the trick.

No wonder the sales department is the most important department in every business.

Unless you make sales, nothing counts.

The same holds true for your website.

Unless your  copywriting sells, nothing else matters.

Cool web design doesn’t matter. A ton of search engine traffic doesn’t matter. Social media buzz doesn’t matter.

Selling doesn’t just mean encouraging people to buy your products and services.

It also means convincing.

Keep in mind that when someone is visiting your website on her mobile phone or on her computer, she is alone.

It’s only your copy that does all the talking.

If you want to make an impact, if you want people to believe in your ideas, if you want to motivate them, then you need a sales copy.

It must be convincing and compelling and people should be moved to take the right action.

This action can be anything, from buying your product or service to submitting your contact form to giving you a call to subscribing to your regular email updates.

A sales copy has a very clear-cut objective.

It is always written with a preconceived purpose.

They should be no ambiguity.

There should be no multiple purposes.

The more focused is your sales copy, the higher performance it delivers.

I can write you a sales copy that helps your sell more.

Here are some characteristics of good, seductive copywriting

Be courageous enough to change the perspective.

People have a natural resistance when they come to your website.

They have their own points of view.

Have the ability to change their views.

Focus less on your brand and more on the needs of your audience.

Remember that it’s they who are going to buy from you.

Hence, their interest is your interest.

It’s very important to make a connection.

This is achieved by emotional copywriting.

Unless you can emotionally touch people, they are not going to turn into your paying customers and clients.

Cover one big idea on one page.

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Don’t try to offer everything you have got.

Focus on one product.

Focus on one service.

Keep it crisp and short.

Short sentences.

One idea in one sentence.

This way you make more impact and you keep your readers focused.

Provide technical details.

It enhances your credibility.

Use numbers wherever possible.

For example, instead of saying, “Lots of people have used our product”, you can say “15,000 people have used our products so far with great results.”

My sales copywriting process

The basic idea is highlighting your most compelling benefit.

I totally understand the pain points of your prospective customers and clients, what they want, why they want and what is the urgency, and then create the sales copy accordingly.

I don’t believe in beating around the bush.

I don’t even use hyperbolic language – it never works or even if it works, it works with silly people, and you don’t want silly customers and clients, do you?

Writing sales copy for web pages is a bit different from writing for conventional electronic and print media.

There are lots of distractions on a website and it just takes a single click to go to another website.

Your sales copy needs the right hooks.

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It should lead your visitors from point A (some place on your website) to point B (where they make the actual sale or perform the actual action that you want them to perform) in a well-crafted manner.

Why you should get your sales copy from me

I am dabbling with content all the time.

Through my copywriting services I’m doing sales copywriting all the time.

I am an experienced sales copywriter.

I’m an experienced and expert SEO copywriter.

Writing for search engine optimization is a big part of my job.

I know how to write SEO content.

When I’m providing web copywriting services, my clients expect me to help them improve their search engine rankings

Understanding people’s needs and creating content accordingly, is my livelihood.

What I have written, needs to perform.

I don’t write like one of those off-the-shelf copywriters.

I believe that your prospective customers and clients should never be misled into making a purchase; they should only buy from you if they really have to.

These are the customers and clients who will not only buy repeatedly from you, but will also recommend your business to their family, friends and colleagues.

My sales copy depends a lot on useful information.

The customers and clients who will be motivated by my sales copy will be more informed and aware.

Whether they like your product or service or not is another matter, they will never regret doing business with you.

Contact me to know more about my copywriting services including sales copywriting and SEO copywriting.

Blog content writing and consulting

You may like to read first why your business needs a blog. When it comes to creating a vibrant presence on the Internet, having a business blog still rules the roost. My blog content writing and consulting services can help you establish a highly functional and efficient blogging platform right under your own domain name that will not only increase your search engine traffic, but will also enhance the engagement level.

What my blog content writing and consulting services include

I provide total turnkey blogging solutions that include

  • Installing and setting up your WordPress blog program files
  • Customizing the look and feel of your blog according to your business website, or according to your personal preference
  • Installing and setting up all the necessary plug-ins to enhance the functionality of your blog
  • Making your blog setup SEO-friendly
  • Providing high-quality content on an ongoing basis
  • Topic research (including keyword research) for regular blog posting

Want to have a great blog for your business?

Content writing services for inbound marketing

Content writing services can play a big role in your inbound marketing effort. It is a relatively new term and it basically means creating an environment that encourages people to visit your website on their own and these visits are not triggered by manipulative advertising. When people come to your website they should be fully aware of why they are visiting.

My content writing services can help you give a boost to your inbound marketing strategy by providing engaging and useful content on an ongoing basis. To make people come to your website you need to provide compelling content to search engines, external websites and blogs, social media and social networking websites and of course, your own website and blog. This of course, requires lots of content writing.

Read more on Inbound Marketing with Content Writing.

Why is content marketing so important?

This is an extremely valid question. Why it matters to your business that you are able to implement a well-crafted content marketing strategy in order to compete in the contemporary world?

As I have explained on my website as well as on my blog, the Internet is made up of content – at least the visual Internet that people like you and me come across everyday. You are continuously reading stuff, watching videos, looking at photographs and images and going through slides, on various websites and blogs. Even search engines are continuously crawling, indexing and ranking webpages containing content. So basically everything on the Internet is about content.

Whether you are spending your precious time on social media and social networking websites or scouring the web, or sending and receiving e-mails, continuously you are consuming content generated by people as well as machines. Blogging and social networking has enabled even non-technical people to generate massive amounts of content.

All sorts of conversations happen via content and we’re living in a conversation age. The old model of advertising and marketing in which people are interrupted while watching TV shows or even reading news and articles on the web is in a state of decadence. Nobody wants to be interrupted. People want to talk to you at their own convenience. Even you wouldn’t like it if someone or something barges in while you are doing one of your favorite activities.

Advertisers are worrying about “Zero TV” homes where people have either sold their TVs or stopped their cable subscriptions. People on the Internet are constantly devising ways to block pop-ups, banners and advertising links. They just want to access the main content, and this is where you need to be.

In the coming decades three things are going to be very crucial for your business:

  • Your visibility on social media and social networking websites
  • The difficulty or ease with which people can find your content
  • The conversations about your business that people have with each other

Branding and reputation is going to take place of advertising and marketing. People are already making buying decisions from personal references and this phenomena is going to increase exponentially.

You need to engage people. You need to establish yourself as an authority and as an expert. You need to keep your target customers and clients educated and informed so that by the time they decide to do business with you they are already familiar with you, your products and services and your overall business philosophy.

Where does content marketing fit in?

It is through relentless (but well-defined) content marketing that you increase your visibility without intruding upon people’s personal spaces. It is your content marketing strategy that places your content at strategic places so that people can access it when they actually need to access it.

With limited budgets and resources it’s the smaller businesses who can benefit the most with content marketing, although it’s the bigger businesses who are investing more in it. Companies like Coca-Cola, IBM and SAS (just to name a few) have complete divisions taking care of their content marketing strategies. Millions of dollars are being invested in generating and broadcasting content that encourages active as well as passive engagement.

Since more and more business is being generated by inbound marketing it is your content marketing effort that brings people – your target customers and clients – to your website voluntarily. You provide them content that leads them to your website without misleading them. When they come to your website they have a clear idea of what they’re looking for and what you are offering.

Even if they come to your website without having sufficient information about you and your business, the nature of their searching and subsequently, the content that they come across on your website, significantly ends up improving your conversion rate.

The unbreakable relationship between content marketing and SEO

After Penguin and Panda updates the world of SEO has started revolving around content marketing. Google now ranks you for the value your content provides and the quality of recommendations and back links that value encourages. It’s no longer about tweaks and tricks. Publish high-value content and make it available as easily as possible via various channels. Encourage people to link to your individual URLs for the true value they provide rather than for the purpose of advertising. Increase your involvement on social media and social networking websites so that your personal branding can be related to the content you associate with. Your entire search engine optimization process has now become a subset of your overall content marketing strategy.

Content marketing enables you to create macro and micro platforms using your own website and blog as well as other broadcasting channels so that it becomes easier for people to not only just find you, but also come across you in a relevant manner.

My content writing rates

Please remember writing an article, or a blog post or a webpage copy doesn’t just involve typing. You have to think, you have to research, you have to visit other websites to see how people have worked on similar topics, you have to find information that you need to use and so on.

I charge an hourly rate of $ .

Previously I was charging different rates for different types of content writing assignments but then I realized (also after getting feedback from my clients) if I am focusing on different rates for different types of writings, I am not focusing much on the quality that must remain standard. But it doesn’t mean I don’t work for clients who don’t want to pay an hourly rate and would like to stick to a per page rate. Listed below are my various rate policies:

  • Hourly rate $
  • Per-page: Homepage — $
  • Per-page: Other pages of the website — $
  • Per-newsletter broadcast: $
  • Per-blog post — $

One-page normally consists of 250-500 words (because it is the message that you convey that’s important, and not the number of words). Even if it goes beyond 500 words, let us say 600 words or 700 words, normally I don’t charge extra unless it begins to happen with every page.

I am no longer offering article packages (something like, this much for 10 articles, and this much for 20 articles). This gives me and my clients unlimited flexibility. This way, you can hire me for just a single hour or you can hire me for 20 hours and then pay accordingly.

How long does it take me to complete a typical article?

Freshbooks time ticker

Again, my focus is more on quality rather than managing to complete an article within a certain timeframe. Nonetheless, when you’re paying me, it is reassuring to know how much you will be getting for the money you are spending – fair enough.

In fact, most of the clients end up paying less with my new hourly rate. For the homepage I used to charge $65 whether I completed the page in one hour or 30 minutes. With the hourly rate, you pay for the time I’m spending on your work and nothing more. So if I can complete your homepage in 30 minutes, you are just paying me $17.50!

Anyway, how long does it take? On an average 30-40 minutes, depending on the effort involved.

Quality comes with effort and effort needs time. So keep that in mind before starting to worry about an article taking 70-80 minutes sometimes. Eventually, it evens out.

I use FreshBooks.com to log my time and invoice my clients (at least as of now) and while working I use their time ticker. It measures time in seconds and calculates invoicing in real-time. A big benefit is, the moment I click the stop button, it stops calculating and that is the amount of money that you have to pay.

But how do you make sure that I am going to charge you fairly and use the ticker in the right manner? Well, this question is hard to answer unless you are constantly standing behind me and monitoring the ticker yourself (this is also not humanly possible when people are working in your own office – you cannot monitor their activities all the time). You will just have to trust me on that.

You may also like to read How much do my professional content writing services cost?

My values as a professional content writer

My values as a content writer

Personally I believe when your values are at the right place, there are no gray areas. When your values are clearly defined you are never clueless about what you should do and what you shouldn’t do. At Credible Content I always stick to my core values of providing content writing services to my best capacity irrespective of the scale of the project. Whether I’m working on 100 pages or just a single page if I have committed my time, I will deliver it.

As a professional I respect you

I fully understand that you know about your business more than I do – it is your livelihood after all. You also know your target customers and clients. You also know what ails your business website or blog in terms of content. That’s why I always ask all the questions that are relevant to your business and your audience. I always keep you in the loop.

As a professional I expect you to respect me

Just as you know about your business, I too know about my professional capacities as a content writer who has been writing for big and small businesses since 2004. When you decide to work with me please keep in mind that we may not agree on certain issues and this is normal. Just because you’re paying me and I’m working for you doesn’t mean that you are always right and I have to accept that – I won’t. Of course it doesn’t mean that I will impose my opinions on you and this is where my professional judgment is tested. Eventually my content writing services will be gauged according to how they perform rather than who gets to have the last word.

I never plagiarize

As a professional content writer plagiarizing someone else’s work is demeaning. It is ethically and morally wrong. When I am charging you I am charging you for unique content, content that is solely written by me. Of course sometimes we have to use data that has already appeared on other websites but when it comes to the language and presentation, it will be totally unique.

Respecting each other’s time

I like to stick to my timeline. If today is Thursday and if I commit that by next Wednesday I’m going to deliver 4 documents, I will deliver those 4 documents by next Wednesday. When do things get delayed? Normally when I don’t have the information that I need to complete the work, I e-mail to the client and then I don’t hear from him or her for many days, due to whatever reason. Since I too have commitments I stop working on that particular document so that I don’t have to change the information all over again when I eventually hear from the client.

When I am writing content for you I am not merely delivering well-written sentences and paragraphs, I am giving you something that will help you grow your business, help you make more money, or make a greater impact on the sphere of your influence. I take pride in that.

Credible Content Mission Statement

My mission at Credible Content is to provide business writing services that actually help my clients grow their businesses. Flawless writing is important, undoubtedly, but my work doesn’t just stop at bringing your business message in front of your audience. Your business message must make a positive impact. It should be conveyed for the benefit of your audience (your existing and prospective customers or clients). Through my writing I endeavor to make your customers or clients believe in you and trust the value that you provide. Therefore, “Credible Content” means providing content writing services that people can trust.

About Me [Amrit Hallan]

Amrit Hallan

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Sidenote: For many years I have never shared a particular aspect of my life because I thought it had nothing to do with my professional undertakings. But then I realized that when I’m talking about myself, how I am is also a big part of how I work.

I have cerebral palsy which makes my body more than 80% disabled.

I use a power wheelchair (battery-operated) to move around.

Again, it has got nothing to do with content writing, but when I’m talking about myself, I think it is fair enough to also talk about my disability which is a big part of me being me. My photo on my wheelchair is in the sidebar.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

I write convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

  • Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
  • Inform them that their problem is about to be solved
  • Tell them what you have got that can solve their problem
  • How convincing and reliable your solution is
  • How people are currently benefiting from your solution
  • How easy it is to avail your solution
  • What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.

Content Writing & Copywriting Services FAQs

Content writing copywriting services FAQs

Content writing copywriting services FAQs

On this page I have tried to answer all the questions on content writing and content marketing services available at “Credible Content Writing Services”. I work as an individual and it rarely happens these days that I outsource my work. All the work is done by me, so whether it is great or it sucks, I’m the one solely responsible.

Note: When I use “I” or “we” in the highlighted questions covered on this FAQs page, I mean you, the client (Not the ensuing paragraphs, where “I” actually means yours truly).

Why do I need quality content writing for my website?

Think it this way. When someone just walks into your office or shop how do you convince that person into buying from you?
Remember that in the physical world, the choice is quite limited. There may be just a couple of shops selling the same things that you are selling.

Once someone enters a shop or an office, usually the person spends at least 10-15 minutes in the shop going through various items or interacting with your salespeople.

But when it comes to websites, within a few seconds your visitor can leave your website He or she may even have opened multiple tabs already after finding multiple results on Google. Your website is just one of the tabs.

The only thing that keeps people on your website for some time is your content, what you have written on your website.

If your writing is not compelling people are going to leave immediately even if you are selling a great product or service.

Quality content writing helps you engage your visitors and keeps them on your website for as long as possible.

Quality content writing helps you stand out. Most of the websites are not good at communicating. If you do communicate well, people will buy from you.

Even if they don’t buy from you immediately, you make an imprint and they remember you.

Who writes content on Credible Content Writing Services?

As mentioned in the first para, I do. My main focus these days is providing quality and value as a professional content writer and sometimes it becomes difficult to monitor these aspects when you are getting the work done from other content writers. I used to outsource, but am no longer doing it.

Is the content that you write totally unique and original?

To my best knowledge, it is. No self-respecting writer wants to plagiarize because then you are appreciating another writer’s work and undermining yours. I am running a full-fledged business of providing content writing and content marketing services and I have a comprehensive presence not just on my own website and blog but also on other websites. Just to save a couple of hours I won’t sully my reputation. Besides, I am happy the way I charge for my services so that I can fully concentrate on providing unique and original content. Please also read A successful content writer must have a unique voice.

But what’s unique and original?

Sometimes I may have to use data from other sources; does that constitute copying or plagiarism? In most of the cases it is not. As long as the language is original and all the information is being presented in a unique manner, it is not copying and plagiarism. If you have problem with data from other websites being used for your own copy, and if you want some sort of data to be used, you will either have to supply that data on your own or you will need to pay for the effort needed to generate original data.

Do I own the content that you write for me?

Yes you do, you get the exclusive copyright the moment I turn in the document and you have paid for it. After I have handed over the documents it’s up to you what you want to do with that content. You can distribute it further, you can change it, truncate it, or simply delete it (although this would be heartbreaking and discouraging).

I may use some of your documents as samples to prove to prospective clients what a great content writer I am, but the content of these documents will not be used for commercial purposes. In case you have made me sign a non-disclosure agreement, then I won’t use your documents as samples.

Are you a native English speaker?

No, I’m not. It is a language that I have learned. My mother tongue is Punjabi and since my wife speaks Hindi, this is the language that we use at home. I do my business in English and I also do all my writing in English.

So if you’re not a native English speaker, why should I hire you instead of a content writer who is a native English speaker?

Why shouldn’t you? Please go ahead and hire a native English speaking content writer if that’s what you want.

But this doesn’t address the “why should I hire you” part.

Command over a language (including writing abilities) is a gift. You are not born with it. Many Booker prize winners are not native English speaking writers. Just because a language is your mother tongue it doesn’t mean you can write compellingly and convincingly. Language is just a tool that you use to make an impact.

Most of the writers are equally adept at using multiple languages. This is because the ability to literarily express yourself does not depend on which language you use. Of course in order to write fluently you need to be comfortable with the language you are currently using but once you have attained that comfort level, it doesn’t matter whether you are a native speaker or you have learned the language.

For more material on this, please read Why you should hire me as your content writer.

How much do you charge for your content writing and content marketing services?

Please refer to My content writing rates.

How do you track your time in order to invoice for it?

I use the time tracker tool from FreshBooks.com. It tracks time by the second.

Can I trust you that you will use the time tracking tool honestly?

Trust is an individual choice based on experience, so I cannot say much to convince you. On my part, all I can say is, all the clients that work with me trust me.

Typically, how much time do you take to complete a business document?

This depends on the amount of information I have with me. Normally it takes me 40-70 minutes to complete a business document. Generic blog posts and information articles I can complete in about 30 minutes. If research is required, then the time depends on the amount of research needed.

Do you charge extra for revisions?

This depends on whether it is minor revision or major revision (you provide me some information initially, and then you decide to change it). If I completely need to rewrite the document because things have changed on your side then yes, I will invoice for it. If there are just some minor changes here and there that can be completed in 5 minutes, I don’t charge extra. I also don’t charge extra if the revision needs to be done due to my oversight or misunderstanding.

How do I pay you?

You can use PayPal or online bank transfer.

Do you charge an advance?

Initially, yes, I do. It will be 50%. For instance, if I have committed 10 hours then I will be charging an advance for 5 hours. If it is an ongoing assignment then I’m not worried too much about the advance. Every month I will send you an invoice and you can pay me accordingly. If I have already worked with you then also I don’t bother with the advance thing.

Can you work on a few documents for free so that we can decide whether we want to hire you or not?

No speculative work. I will provide you the appropriate samples. You can also go through my website. You can also Google “amrit hallan”. There are many ways you can get a sense of how I work in order to make up your mind.

Is there a minimum number of hours that I have to hire you for?

No.

Why do you charge differently for online copywriting and content writing?

Frankly, I shouldn’t. Writing is writing. Whether I write content or write copy, both forms of writing must be compelling, and they are.

The difference is, whereas, content writing is informational, copywriting is for selling.

Hence, more expertise and the ability to convince, are required when one is copywriting.

People are more accepting when they are reading simple content. They know that no one is asking them to buy something. They’re simply being informed and educated. They are relaxed. The level of resistance that content writing encounters (hypothetically, not direct) is way less than online copywriting does.

This is one thing.

Another thing is, you don’t want to pay a lot for content writing especially when you want to publish lots of content for brand visibility and to improve your SEO.

Yes, good writing costs money, and there is nothing wrong in that and conversely, lousy writing must come cheap. But you don’t want to pay beyond a particular amount.

For online copywriting on the other hand, you don’t mind paying more because you know that this type of writing is going to sell for you.

You can afford to be less compelling with content writing, but not with online copywriting.

Hence, you can do with a fairly good content writer but for your online copywriting needs, you cannot compromise.

If you compromise on online copywriting, you will be compromising on your prospects of growing your business.

Therefore, the less amount that I charge for content writing, I make up through copywriting assignments.

Why do I need content writing regularly to improve SEO?

Various reasons. Google and other search engines are constantly looking for fresh content. When you publish regularly, you cover all possible topics. You also cover all the search terms your prospective customers and clients might be using to find your website. But this is just one side of it.

SEO is a combination of many factors. You need fresh content. You need to publish content regularly (to show that your website is active and hence, should be crawled and indexed regularly). Your topic density increases, augmenting the overall authority of your website.

The more content you publish the greater is the chance that someone will find something worth linking to, earning you back links and in the process, improving your SEO.

More content also engages your audience. It gives them a reason to visit your website multiple times and form an opinion about you.

Basically, you need regular content writing to improve SEO because

  1. Google gets to index and rank more content from your website.
  2. Google and other search engines are constantly looking for fresh content.
  3. You cover maximum number of keywords and search terms without stuffing most of the keywords and search terms into fewer webpages, diluting their topical focus.
  4. You give people a reason to link back to you, boosting your SEO.
  5. You give people a reason to share your content on their social media timelines, boosting your SEO.

Client-Testimonials

Here are some cool things my clients have to say about my content writing and content strategy services:

I have been working with Amrit since 2002. An assignment that started with just a single PHP application has blossomed into a long-standing relationship. This testimonial is not about how his content writing services have contributed towards my business, because when we started working together he was creating websites (designing, developing, programming) and it was only later on he started providing professional content writing and content strategy services from his website. This testimonial is about a sense of trust and reliability I feel towards Amrit, and I think once you have this feeling for one particular service, you can easily attribute it to other services too.

How does he write content? Frankly, I wouldn’t know (because he mostly helps me maintain the back-end of my websites including PHP programming), but he has been providing content writing and content strategy services since 2004 and he is pretty busy all the time. So as far as reliability goals, he has stuck to his end of the bargain so far and I’m quite happy that we have worked together for such a long time and I am looking forward to launching more projects with him. Work with him, you can trust him.

Steve Dasseos, Head Honcho, Chief Bottle Washer & Trip Insurance Guru at TripInsuranceStore.com

I have always believed in the power of words, whether they are expressed in writing, or verbally. That is why when I decided to take my website redesign and e-mail marketing business to the next level I immediately knew that an experienced content writer is going to be a big part of my overall scheme of things. The moment I started looking for a content writer (on the web) I could work on a long-term basis, I came across Amrit. The moment I saw how he expresses himself and writes about various topics, I knew I wanted to work with him. It’s been more than one and a half years and whenever I need something written for my clients (and almost everything on my own website) I turn to him.

I have worked with him on numerous writing assignments – landing page copies, sales pages, PPC ad campaigns for Google as well as Facebook, blogs, e-mail marketing campaigns and e-books. He knows how to grab your target audience’s attention immediately.

He has special talent for transforming complex information into useful communication, by focusing on exactly what your target audience is looking for.

If you are clear of what you want – then he can deliver killer copy in one attempt. I recommend his copywriting services.

Akshar Yadav, Founder, CEO, Centronics Support

Amrit worked for our website and we are totally satisfied with his work. He created content for our primary web pages and information pages (product details) incorporating our primary and secondary keywords and key phrases. He also wrote for our company brochure. He did thorough research before creating a convincing copy for various sections like wall stickers, wall papers and window films and despite never having written for such a business, he was able to come up with convincing text. Another thing I like about Amrit is that he sticks to the initial budget and timeline. Will be working with him as soon as we have more content requirement. I highly recommend him.

James Su, Managing director, Solomon UK Ltd. Website: DecoWall.co.uk

Amrit Hallan has been providing content for our website since July 2011 and so far we are quite happy with his work. From blog posts to deal descriptions/reviews to business content and press releases he is writing everything for us. He quickly gets under the skin of every business category (and we have a wide range of deal-categories on our website) and comes up with appropriate style and tone. He has vast experience writing for different audiences. Quite satisfied, and can easily recommend him.

More than wanting to write for you, I want to help you improve your business

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Recently I was thinking what makes me different from other writers, online copywriters, content writers, SEO copywriters or whatever you want to call the people who write for you, and unfortunately I could not distinguish much. I mean, okay, I may be better at expressing what you intend to convey to your customers and clients but then there are many writers who can help you achieve this.

I would also like to think that I am a better SEO writer because I understand the nuances of search engine algorithms as well as content arrangement. I’m also totally comfortable with web design and development (I used to design and develop websites before becoming an online copywriter). Additionally I have some sense of blogging, social media marketing as well as Internet marketing. To sum it up all, if I intend to, and if you ask for it, I can provide you a total content, search engine optimization and marketing package. But that doesn’t make me special and I thought more about what I can do to make my work special and rewarding.

This is what I came up with: more than wanting to write for you I want to help you improve your business or whatever you are doing or intend to achieve through my online copywriting services. I don’t want to simply focus on providing content, getting the payment and moving on. I want to make sure that when you contact me, when you partner with me, you are enriched and you see an improvement in the way you manage your online business. This may go beyond simply providing content writing services; it will also involve delivering knowledge and experience that has got nothing to do with writing. I have been working on the Internet for the past eight years and along the way I have learned a few things. I hate to call myself an expert but I can offer you whatever I know and whatever I feel can help you grow your business. This is how we transcend the borders of being merely a client and a service provider and truly become partners in growth.

I cannot promise that it will happen all the time. There will be some shortcomings and there will be some grievances. The important thing is how we handle the shortcomings and grievances and enrich the experience that we have with each other.

Do I expect something in return? I think your success will be all the return that I need.