Tag Archives: Content Writing Tips

SEO Checklist When Writing Content for Your Website in 2018

SEO checklist for content writing for 2018

SEO checklist for content writing for 2018

Do you have SEO in mind when writing content for your website? Most do.

In fact, despite content being the most important component of one’s online presence, people are ready to pay less attention to the overall purpose their content should solve, and more attention to whether it improves SEO or not.

If you want to make a right balance between improving your search engine rankings and maintaining a higher standard of writing, you may find this SEO checklist for content writing helpful.

The idea of this blog post came to me when I was watching the latest Whiteboard Friday on Moz.com in which Rand Fishkin talks about the SEO checklist for the up coming year 2018 – what all you need to take care of to improve your search engine rankings.

Once you have taken care of the basic SEO necessities on your website, it’s mostly your ongoing content writing that has a positive, or a negative impact on your SEO.

So, when writing content for your website, keep referring to the checklist that I’m putting up in this post. If you are writing content on your own (instead of hiring a professional content writer), keep this checklist nearby.

1. Create an SEO friendly URL

Create SEO friendly URLs when writing content

Create SEO friendly URLs when writing content

If you are using a CMS like WordPress, it automatically creates the URL using your post title.

Although by default WordPress creates an SEO friendly URL (provided you have changed the default URL settings in WordPress), sometimes it can be too lengthy.

For example, if I let WordPress create a URL for this post automatically, it is going to create something like //credible-content.com/blog/seo-checklist-when-writing-content-for-your-website-in-2018, which, as you can see, is an unnecessarily lengthy URL.

Although there are a few plugins available that can create SEO-friendly URLs automatically, since I don’t want to install another plugin, I’m going to manually write the URL as //credible-content.com/blog/2018-seo-checklist-website-content-writing.

This way, a search engine like Google finds everything it needs to find about the blog post.

2. Do proper keyword research

Do keyword research before writing content for better SEO

Do keyword research before writing content for better SEO

SEO is incomplete without keywords.

It’s the keywords that tell Google what you are writing about.

How should you choose your keywords?

Whenever you are writing content for your website, always keep the searcher’s intent in mind.

What is he or she is looking for?

If he or she is looking for some information, is the content you are currently working providing that information?

Suppose you search for “SEO checklist for writing content”, or “SEO content writing checklist” and then you come to this blog post.

Are you getting the information you were looking for?

Does this blog post give you an SEO checklist that you can use for writing content?

Use the keywords people are actually using to find your content.

If it is difficult to find the right keywords use a tool like LongtailPro. Once you have supplied the base keyword (in my case it could be “SEO content writing”) it digs into the Google AdWords database and presents to you all possible keyword variations people are using. It also tells you how many people are actually using those individual keywords so that based on those numbers you can decide whether you want to put in the requisite effort or not.

It is very important that you find the right keywords before you start writing content because you will cleverly need to incorporate the keywords into your content writing.

3. Carefully study the links that are already ranking high for your chosen keywords

Study the links for SEO

Study the links for SEO

Search for your chosen keywords on Google and check out which links are already ranking higher.

Then go to these links and try to find out what is the reason Google is ranking them higher.

How have they arranged the content including text, images, and other components on the web page for blog post?

I’m not suggesting that you copy the content because it is ranking higher, but you can get some ideas from these pages about how to arrange your text and the keywords. Or even how many words and how many images to use.

Though, this alone won’t help you with better rankings because one’s rankings also depend on many external factors like how many quality incoming links the domain has, and what sort of buzz it is able to create on social media. But, it will give you some basic idea of with what you need to compete.

4. Select an appropriate person to write your content

Use an experienced and trained content writer

Use an experienced and trained content writer

Content writing for your business website is serious stuff. People will decide whether they want to do business with you or not, after reading your content.

Just imagine, missing all those business opportunities simply because you didn’t care enough about the quality and effectiveness of your content.

Tragically, I’ve seen many entrepreneurs losing their businesses because they didn’t invest in an experienced and able content writer.

Do you think people are going to do business with you just because you have setup a website and written a few things about your awesome product or service?

Well, guess what, there are hundreds of businesses like you for your prospective customers and clients to choose from, and on the Internet, it is just a matter of going from one website to another.

On your website, it’s just your written text that can convince people to do business with you. Take it very seriously.

5. Write a compelling title and description

Create optimized titles and meta descriptions

Create optimized titles and meta descriptions

A major part of your visitors will come to your website drawn by the title of your web page or blog post. The entire essence of you message is captured, and even immortalized, by your title.

Your title is as important, and in terms of getting attention and clicks on search engines and social channels, even more important, than the remaining body text.

No matter how great your body text is, if you have a very uninspiring and meaningless title, few people are going to pay attention to it.

Therefore, a big part of your SEO is affected by your title.

Make sure you use your main keyword in your title. Don’t repeat it, just use it once, preferably at the beginning.

Rand says that the “description” meta tag still matters and can affect your search engine rankings.

Many SEO experts say that the description doesn’t matter these days, but if Rand contradicts them, we should take him seriously.

Besides, it’s your meta description that shows up below your hyperlink in the search results, not just random text, so it should have some bearing on your search results.

An update about writing meta descriptions: Conventionally, you can use 160 characters when writing a meta description for your website, web page or blog post. According to the recent updates I’m getting and I have also seen it myself, Google is now allowing 360 characters for meta descriptions.

6. Strategically use the keywords within the body text

Strategically use keywords within body content

Strategically use keywords within body content

Your body text, yes, the main component of your content writing – the actual content writing.

Everything said and done, the ultimate impact is made through the main body of your web page or blog post.

Whatever you have to say, whatever you must deliver, you do it through the main body content.

The Google ranking algorithm carefully studies your body content to assess its meaningfulness.

Every message needs words, and words give meaning to what you are communicating. Without words, there is no message, there is no communication.

Keywords are the indicators that tell Google what you are writing about. If they are important, you use them more frequently than other words.

For example, if I use “content writing” multiple times in this post Google will have some idea that it is one of the main points of my write-up.

If I also mention “SEO checklist” Google may deduce that the post contains some SEO checklist for content writing, and consequently, may decide to rank this post higher when people look for some “content writing SEO checklist”, or something of that sort.

How do you use your keywords within your body text?

I generally keep in mind the following rules of thumb:

  • Use your main keywords within the first 100 words. Use them as they are, and then break them in various parts and use those parts individually.
  • Use a smattering of LSI keywords. LSI stands for Latent Semantic Indexing. These are the keywords that are related to your primary keywords. Sometimes people mistakenly think that LSI keywords are synonyms of the primary keywords. They are not, they are related keywords, keyword that the Google algorithm thinks should be present in the vicinity of your main keywords.
  • Use your primary keywords every 200-300 words.
  • Use your keywords or their combinations within headings and subheadings – not every heading and subheading, but at least a few.
  • Use your keywords in the last paragraph.

7. Make sure your web page loads fast

Make your web pages fast loading

Make your web pages fast loading

Although this has less to do with content writing and more with the general SEO configuration of your website, while using images for your current piece of content, you can make sure that the images are optimized, and they are made as light as possible.

For more information on this you may like to read How to use images for link building.

8. Connect with influencers to spread your content

Connect with influencers

Connect with influencers

You write this great content so that the maximum number of people can benefit from it, right?

People can benefit from you content only if they can find it.

If your content enjoys higher search engine rankings and if people are actively looking for what you have published, then you can easily reach your target audience.

What if your rankings are not good yet?

What if people don’t know how valuable content you are writing and publishing?

Influencers in your niche can help you spread the word.

If you enjoy a good rapport with your industry influencers, they will gladly share your content on their social media and social networking timeliness.

They may even link to your content from their websites and blogs.

Connecting and networking with industry influencers takes time, effort, and above all, persistence.

But once you have created a solid network of industry influencers, it will be a lot easier for you to distribute your content.

My personal suggestion for writing content in 2018 and beyond

Focus on quality and purposefulness. Whenever you create a web page or a blog post, it should solve a purpose. It should have a reason to exist. It should deliver something solid.

As I’ve mentioned above, the idea of this “SEO checklist when writing content” came to me when I was watching Rand Fishkin’s Whiteboard Friday on creating an SEO checklist.

He talks from the perspective of an SEO expert in the video.

In my writeup I have mostly covered these SEO checklist points from the perspective of content writing because content writing and content marketing is what I do, and I help my clients improve their SEO with this very service.

How to create engaging content [infographic]


Creating infographic is a great way of communicating your message convincingly and visually.

In this post I am publishing an infographic sent to me by good folks at MyTasker, an office support company based out of Kolkata. In near future I too am planning to hire such a service so I’m going to save the link.

The person who sent me the infographic has also sent me some textual background information that is to be published along with the infographic. Since I need to work on another blog post I’m going to copy/paste the description as it is. So please excuse in case there are some typos, or if you want to be a good Samaritan, let me know in case I need to correct something.

But the infographic is good.

Here is the textual background information on the infographic:

Why do you think people don’t just seem to care about your Content?

With your field of expertise, you have targeted the right niche community.

You have done your research on keywords and have chosen the interesting ones.

You have shared your content with the right communities.

But still:

Only a few views and a couple of comments.


There is absolutely no need to bang your head against the wall for the answer.

Your Content is Boring, and people do not find your writing style interesting.

It hurts, right?

Well, it must.


You are probably doing everything right in this situation except, writing a Compelling Content that truly Engages with your readers.

Remember this thing:

Trends may come and go but Quality Content is the King of the Viral Kingdom.

There is no rocket science that you need to know to create Engaging Content.

You just need to know a few ingredients that can make any dull content look exciting.

And knowing these ingredients will help you stimulate your readers in a way that they will pay attention to each and every word you write.


If your Readers are paying attention to you, it means you have engaged them to a point where a bond has developed between you two and they will eagerly wait for your next post and the next one.

So, to help you make your content interesting and engaging, the Writing Team at MyTasker has created a visually appealing Infographic where all the essential components of an Engaging Content have been looked into from an average reader’s point of view.

Incorporating some of the components (ideally all) will pleasantly surprise you to see how the quality of your content increases overtime and your readers finally start engaging with you.

Just go through the Infographic and be a Master at creating Engaging Content.

Here is the infographic:

Running out of content writing ideas? 5 ways to never run out of them

How to never run out of great content writing ideas

Coming up with quality content writing ideas is one of the biggest challenges faced by content marketers.

Content marketing in the contemporary world is unavoidable. Either publish quality content on your website or blog, or you make way for your competitors. There is no other way.

Whether you are writing content on your own or you have hired a content writer (or a team of content writers), you have to come up with exciting and engaging and most importantly, useful content writing ideas.

There is no use publishing content regularly if your target audience doesn’t find the content useful and engaging.

Every piece of content must be useful. It must solve some purpose.

Different Google ranking algorithms have made sure that if you simply focus on algorithms, you don’t get much headway if you want to improve your search engine rankings.

Your search engine rankings can only improve if actual human beings respond to your content, and they respond only if they find your content interesting and useful.

So, it is very important that there is a steady stream of content writing ideas.

But where do interesting content writing ideas come from?

Topics for content writing and come up from anywhere, yes, anywhere.

How to find all those elusive content writing ideas non-stop?

Finding great content writing ideas

In the beginning, usually everything is very easy and hunky-dory. You are bubbling with ideas and you feel as if you’re going to conquer the content marketing world and become its King or Queen.

Then, after having published 10-15 blog posts or articles, you suddenly begin to panic. You can no longer come up with great content writing ideas.

Even if you have hired a content writer, he or she cannot, on his own come up with great content writing ideas. There has to be a mechanism for a continuous supply.

What do other content marketers do? How come other publishers never run out of content writing ideas? How come they are always coming up with great ideas? Are they a bunch of exceptional geniuses?

Not necessarily.

They have a system in place that gives them a never-ending supply of great content writing ideas.

And the beauty of this system is, everyone has access to it, everyone can develop it.

Listed below are 5 ways you never run out of great content writing ideas.

1. Read and enhance your expertise

Writing about your topic on an ongoing basis means you need to develop some sort of expertise. If you have noticed, people who develop expertise in their field, write often.

Blog post after blog post, article after article, book after book, lecture after lecture, nothing seems to stop them.

A big reason why they never run out of interesting ideas is because they’re constantly acquiring in-depth knowledge about their field.

Even small topics and subtopics can be converted into highly engaging articles and blog posts.

There can be umpteen topics in every subject matter.

Even if you are a plumber you can write exciting series of blog posts on your experiences handling various plumbing jobs.

Reading is an essential part of writing. It is like, what goes in comes out. If you don’t feed your intellect with information and ideas, your intellect won’t be able to process new ideas.

Reading is like the seeds that you scatter over the productive land of your mind.

There is nothing wrong in first acquiring knowledge from the others and then creating your own take on what you have understood.

As Newton said, “If I have seen further it is by standing on the shoulders of giants.”

You can build new knowledge only when you have acquired existing knowledge.

Invest in books on your field. Read blogs dedicated to your profession. Follow people on Twitter and Facebook who constantly write about your field of expertise.

This can be time consuming.

But content marketing isn’t a week-long, or a month-long activity.

It is an ongoing process.

2. Be open to taking risks

People who always play it safe rarely succeed. In business very often you have to take risks.

How do you take risks trying to write interesting content for your business?

Swim against the tide – not for the heck of it, but because you really have something contrary to say.

Suppose there is a popular belief in your profession and it is considered a gospel truth. Maybe you think differently but you don’t want to annoy people and hence you keep quiet.

Make a thorough assessment of your opinion. Gather as much information as possible. Spend ample amount of time presenting your case. And then write a “controversial” post.

Even a single controversial post can present you with many blog writing opportunities with at least 10 more topics.

3. Constantly communicate with influencers in your field

If you continuously interact with influencers in your field you constantly get new content writing ideas.

This is because you are constantly exchanging opinions and ideas with like-minded people. There might be many issues you could have missed that can be brought up in various discussions.

Some people may have more experience than you. Some people may have different opinions. Some may come from different backgrounds serving different audience though the same business as yours.

A good way of keeping in touch with influencers in your profession is by remaining active on social platforms like Twitter, LinkedIn and Facebook. For your specific domain you will have to find out on your own which is the best platform.

If you feel you are not the talking types you can just track the ongoing conversations. Even reading through various threads will give you many content writing ideas.

4. Maintain a list of ideas

This is an oft-repeated suggestion. Content writing ideas can come to you anytime. They can even come to you when you are not ready to write.

So that you don’t lose great ideas, maintain a list of them. You can maintain a Google Keep note.

You can use a web clipper browser extension from Evernote or OneNote.

You can use a simple Word file or text file.

You can use a voice recording app.

You can simply send yourself an email whenever you get a new idea.

You can use an Excel sheet.

You can use an editorial calendar plug-in if you prefer WordPress for maintaining ideas.

I use Trello these days.

The point is, you must have a place where you can store the ideas and then you can quickly refer to it when you need a new idea.

5. Repurpose your existing content

You may not realize it, but there might be a cornucopia of great content writing ideas within your existing content.

You should anyway keep on updating your existing content to keep it relevant, fresh and topical.

While updating your existing content you can draw many content writing ideas from it.

Sometimes even a headline or a subheadline or a bullet point can trigger a complete blog post or a complete article.

For example, I could write a complete blog post on how to repurpose your existing content. In fact, you can go ahead and read How to repurpose old content.

Sometimes, while reviewing my existing content I come across an expression or a phrase that needs further explanation.

In the context of this blog post, you may wonder, what exactly is “an interesting content writing idea”? In a completely different blog post I can discuss what might be interesting and not interesting depending on a particular business.

Continuously coming up with content writing ideas is very critical for the success of not just your search engine rankings but your entire content marketing exercise. If you think you are all set, good for you.

If you think you may run out of quality content writing ideas in near future, or even after a few months, you should better start preparing a mechanism that allows you to save and track great ideas.

How to improve your SEO by following Google’s “high-quality content” guidelines

improve SEO-with-Googles-quality-content-guidelines

When it comes to recognizing high-quality content to decide your search engine rankings on Google, whose guidelines it pays to follow? Of course, Google’s high-quality content guidelines. If you follow them you can certainly improve your SEO.

This Search Engine Land update says that these high-quality content guidelines are basically for Google’s internal content creators.

Your web content is not just text. It comprises of everything a web page typically has including the HTML source code, the images and videos and JavaScript and other web scripts. Therefore, Google has different style guides that can be accessed by you to improve the overall quality of not just the content but also the way your website serves that content to people as well as search engine crawlers. These are the style guides:

You must wonder, if there are so many things that can affect your search engine rankings, why put so much stress on writing SEO content?

This is because SEO content writing is a building block. It paves the way for better search engine ranking. Even if you get everything else sorted out, unless you have high-quality content that is search engine friendly, you’re not going to be able to improve your SEO.

Improve your SEO with the following high-quality content writing guidelines from Google:

Here are a few things you can keep in mind while writing content for your website or blog. Nothing much new is there but it helps to always revise the fundamental concepts of writing well for better search engine rankings.

The guidelines from Google below are mostly for writing purposes, after that the Google guidelines also tell you how to use optimized images for your content. First, content writing…

  • Write in a conversational style. It is recommended that you write the way you talk. Since the search engine crawlers will also be accessing your content, try to write very simply so that even a robot can understand what you are writing.
  • Sound authoritative and knowledgeable. Remember that Google wants to present content that represents expertise. Your content should help people solve problems. Yes, you can write authoritative, knowledge-written content using simple language.
  • Whenever possible try to follow the American writing style for grammar and spelling. This is probably because the Google ranking algorithm mostly uses the American writing style.
  • Write simple concise and very short sentences with very simple words so that both your users and robots can understand what you are saying.
  • Use numbers and bulleted list when describing steps or when listing multiple points sequentially.
  • When you are linking to other websites and blogs make sure that they are reliable and trustable and don’t contain inferior quality content.

How do other web page components help your SEO according to Google guidelines?

  • Use svg formatted files or optimized .png files and don’t forget to use the alt text for your image tags.
  • Tables are good for organizing information but use them only when you have multiple columns to show.
  • This is something new. Do you know <strong> and <b> have different meanings? Whereas <b> is for visual emphasis, <strong> should be shown for text of strong importance.
  • Whenever possible keep HTML and CSS separate.

There are various other recommendations in the guidelines but these are the basic ones. You may feel that some of them are for aesthetics but they actually help you create more clear and concise text.

You may not be able to apply all the guidelines when writing content for your website or blog but you can at least stick to the standard guidelines such as using simple language and arranging your information in such a manner that it is easier for the Google crawlers to access your content.

Does following these Google guidelines really help you improve your SEO?

I wouldn’t say no. The guidelines are for the internal Google content creators so the company wouldn’t like to give wrong guidelines to their own content creators. That’s one thing.

The other thing is, in these guidelines there is nothing that goes contrary to writing, creating and publishing quality content. Everywhere it is recommended that you use simple, conversational language while writing content not just for the search engines but also for your visitors. You should use the language that is used by your prospective customers and clients, especially when using the search engines. Images should be optimized and the loading time should be minimized.

Don’t get too bogged down by these guidelines, but inculcate them in your day-to-day content writing habits and you will see an improvement in your SEO by default.

10 SEO Content Writing Tips for Your Small Business

10-SEO-content-writing-tips-for-small-businessDo you know that being a small business SEO content writing can easily be the strongest tool available to you? Some tips listed on this blog post can help you to great extent. Remember that these tips are not written in stone and every business may have its own unique requirements. But they can get you started in the right direction.

Content writing for SEO can cut down your advertising and marketing costs. It can significantly improve your search engine rankings. It can increase your business without increasing your costs. It can make people trust you more.

What is the difference between SEO content writing and normal content writing?

In terms of creating high-quality content for your website or blog, there isn’t much difference as far as the list of tips goes. Well-written, relevant content is automatically search engine optimized. Search engines like Google love quality content that solves people’s problems. Just the fact that you are publishing lots of content that solves people’s problems, can significantly improve your search engine rankings.


Other than that, the fundamental difference between SEO content writing and normal content writing is, you take search engine guidelines into account when creating search engine optimized content so that it becomes easier for search engine crawlers and ranking algorithms to access your content, process it, and then rank it for related keywords and search terms.

You can write high quality content without caring about search engine guidelines. Although your content will be good and once people can access your content and your content may even be able to convert visitors into buyers and customers, you won’t be able to get good search engine traffic, especially if there is lots of competition.

So, normal content is good content, and SEO content is content that is good but is also search engine optimized.

Why SEO content can work wonders for your small business?

As a serious small-business you might be spending lots of money on advertising. If you seek traffic from search engines you must be bidding on different keywords using AdWords. This can be very expensive for your small business.

In AdWords, you may have to pay $2-3 per click for your main keywords. And the problem sometimes is, your main keywords may not even get you much business compared to your secondary or longtail keywords. Still, you spend money on non-performing keywords simply because you want to see traffic to your website.

Looking for an SEO content writing for small business?


SEO content writing can increase search engine rankings of your small business website organically. Once your search engine rankings improve organically by diligently following these tips, you start getting traffic from search engines without having to pay for every click. Once you have gotten one of your links featured in the top 10 results on Google, whether you get 10 clicks or 10,000 clicks, it’s all free.

The good thing about organic search results is that people prefer to click organic results rather than advertisements. So even in terms of getting more traffic from search engines, organic listings are much better than paid listings.

But how do you make sure that your small business website or blog gets good search engine rankings through your writing?

Listed below are 10 SEO content writing tips for your small business that will increase your search engine rankings, and also improve your conversion rate.

1. Do keyword research before writing content

What keywords do people use to find your website or your content? What search terms do they use? This is one of the most important tips.

You can make a list of keywords and search terms using common sense and little bit of research. You can also use paid and free tools to do keyword research.

One of the most widely used free keyword research tools is the Google AdWords keyword research tool. Although most of its suggestions are intended to encourage you to bid on as many keywords as possible and hence, the suggestions are not as accurate as they should be, it gives you a good beginning, and lots of ideas.

Even if you don’t want to use any tool, do a broad search and then scroll down to suggested searches on Google. This tells you what search terms people are using that are related to your main search term.

2. Start writing SEO content around the keywords you have finalized

Remember that the most important aspect that Google considers for ranking is the quality of your content. No amount of SEO content writing is going to help you if you don’t have quality content on your website. If it is difficult for you to create compelling content using your keywords, in the beginning, just focus on the quality aspect.

Just make sure that the keywords or search term you are targeting appear, most preferably, in the beginning of your web page or blog title. After that, let your creative juices flow.

Once you are satisfied and you feel you have written whatever you wanted to write, start incorporating your keywords. Ideally, if you’re focusing on the core topic, most probably you will automatically end up using your keywords. If not, you will have to creatively incorporate them. Don’t overdo it. Your total number of words to your keywords ratio should be around 3-4%. Overuse of your keywords can get you penalized.

If you use WordPress for managing your website and blog, there is a good add-on called SEOPressor. It gives your content an “SEO rating” and if you are over optimizing – over using your keywords – it lets you know.

Having said that, it doesn’t actually matter how many times you use your keywords as long as you contextually use them. Just don’t overuse them.

3. Create a compelling title for your web page or blog post

Remember that it’s your web page title or blog post title that initially draws people to your website or blog. In the search engine listings, it is your title that appears as hyperlink. In fact, one of the biggest reasons why you should use your keywords in your title is because when people see the keywords they have just used in the title, they tend to click the link more. Even when you share your link using your social networking profiles, it’s your title that appears as the main hyperlink. People will come to your website after you title grabs their attention. Consequently, coming up with keyword-rich compelling titles is a big part of effective SEO content writing.

4. Also focus on longtail keywords

When writing SEO content, don’t ignore your longtail keywords. In fact, you should create dedicated webpages and blog posts dealing with your prominent longtail keywords. But even on your present piece of content, use a mix of your primary keyword and longtail keywords. This will prevent you from over using your main keywords.

It is also recommended that you use LSI keywords. LSI stands for “latent semantic indexing”. In terms of SEO content writing, it means using alternatives to your main keywords. You can use synonyms. You can use alternative expressions.

Read How does incorporating keywords increase your search engine traffic.

5. Mostly focus on providing answers to questions

provide-answers-to-questionsWhen using search engines, people don’t use specific keywords. They normally type questions (or say, if they use voice search). So, provide answers to these questions. Make a list of all possible questions your prospective customers and clients may ask before doing business with you and then publish all the answers using questions as titles.

6. Use conversational style in your SEO writing

use-conversational-style-when-writingPeople don’t use novelish language while surfing the web. They use very common, conversational words. A good example: when people are searching for “bananas” they don’t search for “an elongated yellow fruit”.

Even when they are searching, they use very common words pertaining to your business. You should also avoid using jargon because whereas jargon may make you look cool, it may lose you customers.

You can use a tool like Hemingway Editor to grade your writing. It says that content writing with grade 6-8 is better and gets you good search engine rankings. “Grade” here means, writing with grade 6 can be easily read by a 6th grader.

7. Use a well-defined structure

Use a well-defined structure means using headlines and sub-headlines wherever needed. Organize your thoughts in bullet points. Use quotes wherever necessary. Write simpler sentences and smaller paragraphs. Link to inner pages with appropriate anchor text. Use bold type a few times to highlight your main expressions. Stick to a particular length.

8. Use images to graphically convey your feelings

Long streams of text seem to bore people no matter how informative your text is. Insert images at crucial points. They act as a welcome distraction. They also help people refocus. Don’t use totally unrelated images. If you are comfortable using an image editing tool, create a mix of graphics and text.

9. Focus on something unique when writing SEO content

The more generic your content is, the harder is the competition it faces. Narrow down your targeting as much as possible. Search engine optimization for the search term that isn’t being used by many is much easier.

Also, focusing on something unique will help you avoid writing duplicate content which can attract penalty from Google.

Even if it is not possible to offer something totally unique, address a very unique perspective of your product or service and write about that.

10. Keep optimizing your existing content

SEO content writing doesn’t just mean continuously publishing fresh content. You also need to take care of your existing content. Over the years your website or blog must have collected a ton of content. If this content remains unattended, all that effort goes waste.

Make a list of all the URLs that contain marketable content on your website. Check their search engine rankings for the targeted keywords. If over the weeks, months and years their rankings haven’t improved, start rewriting the content from SEO perspective.

Maybe you used some bad practices like needlessly using your keywords and search terms, and you would like to remove them. Maybe over optimized your content in enthusiasm. Maybe you created thin content.

It is a time-consuming activity, but go through every link, check its rankings, and if it doesn’t rank well, rewrite it.

Concluding remarks


I personally know a client who has cut down his advertising budget by 70% ever since he started relying more on SEO content and less on advertisements.

A good thing about SEO content is that sometimes the same web page begins to get ranked higher for multiple keywords or keyword combinations. If you use AdWords, you have to pay for every combination, but not for a link that ranks higher organically.

Yes, more effort is required. Content writing for SEO take some time to show results, especially when you have lots of competition. But the rewards are great. You get more targeted traffic. Your marketing cost comes down significantly. Your conversion rate improves. Your brand value improves because people begin to find quality content on your website.

Want to know how you can improve your search engine rankings as well as conversion rate of your small business website through targeted SEO content writing?