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What’s all this fuss about telling stories in content marketing?

December 16, 2014
By Amrit Hallan
Content Strategy

Everybody loves a good story, but what does storytelling have to do with content marketing? Stories have been told since time immemorial. Even cave dwellers who hadn’t yet learned to…

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Content marketing means always being there

December 9, 2014
By Amrit Hallan
Content Strategy

Continuing with what content marketing means… Continued visibility can be both positive and negative but of course here we are talking about positive visibility. A great benefit of content marketing…

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How to write content for the festive season

December 3, 2014
By Amrit Hallan
Content Strategy

When you want to write content the biggest hurdle is often the lack of ideas. What to write about? The content needs to be relevant, topical, useful, informative and if…

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How to use hashtags as content marketing tools

November 12, 2014
By Amrit Hallan
Content Strategy

Hashtags are everywhere these days. People use them on Twitter, Google Plus, Instagram, Pinterest, YouTube and any other website where content is promoted using keywords and tags. You can use…

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20 benefits of hiring professional content writing services

November 11, 2014
By Amrit Hallan
Content Strategy

What are the benefits of hiring professional content writing services? This is a serious question because it is going to be a long-term commitment and if you’re thinking of hiring…

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