Category Archives: Content Writing

My English translation content writing process

For a few months I have been getting translation projects from my content writing website.

I wasn’t actively seeking translation assignments.

Someone from LinkedIn randomly contacted me that he would give me text in his local language. Then I could use Google Translate to make the rough translation and then refine it using my own writing.

That was a fun project. It was very easy. The matter was there right in front of me. I just had to make it better. The client was quite happy.

This encouraged me to create a dedicated section on my website offering my translation services. Whatever is the language, if it exists on Google Translate, I can do the translation.

In fact, translation work is easier than doing the regular content writing work because I don’t need to do research. The matter is already there. I just need to rewrite it in better English.

Below I am explaining my translation process.

Get the list of the pages from the client that need to be translated

Sometimes the website in the native language is already live so I just need the URLs.

When the website is not live, the client sends me the text files. I prefer plain text files in Unicode formatting so that the text can be easily used for translation.

Even if the client is using a CMS, he or she gives me access to the dashboard and from there I get all the content I need to translate.

Use Google Translate to get the rough translation

Using Google Translate for initial translation

You must be wondering, if the text can be translated using Google Translate, what’s the need to hire my translation services?

Translation isn’t simply verbatim transition from one language into another. They’re not simply words. These words and sentences have a meaning.

The meaning is usually lost when you use mechanical translation. This is because, a mechanical translator like Google Translate cannot use emotions when rewriting the text in another language.

Sales copy, for example, is all about emotions. When you’re trying to sell from your website, do you really want to depend on a mechanical translator? No. You need convincing writing.

This, is the reason why people hire me for my translation services.

As a trained content writer and copywriter, I inject meaning into the words that I write.

I don’t translate word by word. I use my own judgement. I use my own sentences. I decide which words to use and which ones to disregard.

As a result, in many cases, what I write in English is much better than what was initially written in the native language.

Once, the client rewrote his pages in the native language according to what I had translated in English.

So, what do I do?

Once I have received the list of the URLs, I visit the individual URL and copy/paste the text into a text editor.

Then, paragraph by paragraph, I start translating.

I copy/paste the paragraph into the Google Translate box, get the gist of what has been written, and then write it using my own style.

Do I always understand what Google Translate has translated?

No, sometimes I don’t.

Due to many nuances in the native language, sometimes what Google Translate has translated doesn’t make sense.

Then I approach the client and he or she does his or her best to explain to me what is being said and then I write it using proper language.

In fact, I’m liking the translation work so much (I’m not saying I’m getting a lot of it) that I may accept a greater number of translation assignments. The best thing is, the clients are quite happy with the translation work.

It is a serendipitous turn of events.

Optimizing your content writing for the BERT algorithm update

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How is Google BERT update going to affect your content writing?

BERT is a Google ranking algorithm update that was released by the search engine giant somewhere in October 2019.

It is being touted as one of the most significant updates to be rolled out in the past 5 years.

What is the BERT update and how does it impact your process of content writing, and consequently, your rankings?

BERT is an abbreviation for Bidirectional Encoder Representations from Transformers. This is a neural network-based technique for natural language processing (NLP).

How does BERT interpret a search query?

The new language processing technique processes words in relation to all the other words in the search query being used, rather than analyzing them one-by-one, as it used to happen previously.

It tries to understand the full context of the query.

Basically, rather than simply interpreting the meaning of the search query, it tries to find out the intent of the search user. Why someone is trying to find what he or she is trying to find?

In this traditional form of search query interpretation, Google used to understand your queries in terms of the ordered sequence of words (left-to-right, right-to-left or combining both).

It mostly meant finding you all the pages not just carrying individual words used in the query, but different parts of the query and even the entire query.

BERT on the other hand helps the search engine algorithm understand the word context based on surrounding words.

This is a Google update that explains the concept of understanding the context rather than plain words:

Let’s look at another query: “do estheticians stand a lot at work.” Previously, our systems were taking an approach of matching keywords, matching the term “stand-alone” in the result with the word “stand” in the query. But that isn’t the right use of the word “stand” in context. Our BERT models, on the other hand, understand that “stand” is related to the concept of the physical demands of a job, and displays a more useful response.

Here is another great example to understand how BERT is going to affect search results.

Google can make out that the person asking the question, “Can you get medicine for someone pharmacy” wants to know if medicine can be delivered from the pharmacy.

As Google explains, “for someone” is an important part of the query and the query isn’t mainly about “medicine” and “pharmacy” as it used to happen previously.

Although keywords are still going to matter for a few years, what matters more is how you use those keywords to provide real value to your visitors. Give them the information they’re looking for rather than the information you think they should get.

To understand why Google keeps on rolling out these updates, you need to understand why Google exists as a search company.

Finding out information for people is not a hobby project at Google. It is a multi-billion-dollar enterprise.

Hence the company leaves no stone unturned to make sure that people find information they need instead of being fed with information webmasters and bloggers want to push.

Does the BERT algorithm update affect the way you write content for your website or blog?

There is no particular way of writing content specifically for the BERT algorithm update as such.

Whenever you write content and publish, just make sure that it provides value.

“Providing value” is not a lofty expression – it means publishing information people are looking for.

Don’t trick them into visiting your website.

When people come to your website and ask “what’s your point?” or “what are you trying to say exactly?” this is going to have a negative impact on your search engine rankings.

Conversely, when people come to your website and say, “Yes, this is exactly the information I was looking for and now I have found it,” your search engine rankings are going to improve.

Don’t worry too much about keywords and search phrases when writing content.

Though, use them contextually, wherever the easily fit.

Also, try to structure your ideas. This will help you when you’re trying to optimize for Google Snippets.

Read: Google’s Featured Snippets: How to rank at #1 with strategic content writing

If the Google ranking algorithm thinks that a particular chunk of content on your website conveys exactly what the search query is asking for, it will showcase it as a snippet.

In most of the cases, if you experience a decrease in traffic after the BERT algorithm update roll-out (assuming you have high-quality content already) you were getting the traffic unnecessarily and it was not adding any value to you as well as your visitors.

Nonetheless, if you want to improve your content quality you may focus on the following:

Understand the searcher’s intent and then write on a topic.
Provide answers to people’s questions.
Don’t unnecessarily stuff keywords and search terms unless they are a part of your narrative.
Don’t use complex sentences.
Divide longer sentences into shorter ones.
Organize various subtopics under headings and subheadings to make it easier for Google to understand your content.
Write on topics that are important, yet, are not covered by many – be unique.
Make sure you provide value – when people go back, they must take something with them.
Write conversational content – a greater number of people are using voice search and when they use voice search, they form their queries as they speak.
Make your content mobile friendly – it must be easier to read and grasp on a mobile phone.

Again, when thinking of how the BERT ranking algorithm affects your content writing, more than keeping the algorithm in mind when writing content, keep in your mind the need of your visitors.

Constantly think, what they are going to get out of what you’re writing. Provide them what they need, and you enjoy higher search engine rankings.

Other than this, you also need to learn to trust Google. It is not trying to create its algorithms in favor of certain websites.

If your content meets the needs of its users, it is going to find and rank it automatically. Else, you are not writing content for the right audience.

In fact, this is a blessing in disguise. When you holistically try to improve your search engine rankings, you get the sort of traffic your website deserves and when this happens, it is good for your business.

Why you should pay for quality content writing

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Why you shouldn’t mind paying for quality content

One of the biggest problems faced by good content writers is that most of the clients undervalue quality content.

I have expanded my presence on the Internet enough to attract clients of different dimensions.

Hence, if there are some clients who are not comfortable with paying the rates that I request, there are many other clients who are ready to pay my rates and in fact, many believe that I should be charging more.

There was a time when I never had conversations with clients who had problems with my rates. I would simply tell them to look for another content writer.

With age I have become more patient. I try to have conversations with those clients.

I try to explain to them that when they are spending money on a quality content writer, they shouldn’t worry about needlessly spending that money because writing on their website is the most important aspect of their presence on the Internet.

Read: Why quality content writing matters and how to maintain quality

Some understand. Some don’t. Some understand but don’t want to accept that they have understood.

For an average person or entrepreneur, it is difficult to recognize the uniqueness of business content because writing is everywhere.

You go to any website, writing is just there, by default.

You notice the header. You notice the logo. You notice the animation. You notice the images. You notice the color scheme. You notice the layout. You notice even the font type.

But writing?

Writing is just there.

You will rarely say, “wow, what a writing!”

You come across writing on the blogs. You come across writing in newspapers and magazines. You come across writing on social media websites. It is everywhere. Everyone writes.

So, I can understand if you don’t feel like paying your content writer what he or she deserves.

With so much writing, people forget that casual writing and sharing your thoughts is different from writing for business.

I will give you a small example.

You use free services on the Internet without giving them even a second thought.

You use free email. You use free social networking tools. You use free blogging platforms. You use free video hosting services. You use free cloud storage space.

But the moment someone asks for money, you start thinking about the pros and cons of using the same service that you have been using for years.

Even if tomorrow Google starts charging for Gmail, you won’t pay eagerly.

You will quickly start looking for other “free” email services even if they are not as good as Gmail.

You will pay for Gmail only if you cannot do without its features.

So, if you’re not ready to pay to Google for a service that you have been using for years, for free, how do you expect people to spend money on your website especially when countless other alternatives are available on the Internet?

The Internet gives you unprecedented opportunities, but it also gives you an unprecedented level of competition.

If you sell something, there are hundreds of people selling the same thing and people are already buying from them.

If you offer a service, there are hundreds of people offering the same service and people are already using that service.

Even your website layout and template may look the same as someone else’s because you have probably bought a template that is being used by many other businesses.

One thing you can be totally unique at is your writing and hence, whether people realize it or not, it is your writing that is a deciding factor.

For example, this blog post that I am writing is completely unique.

Even if someone has already written about the issue that I’m writing about (why you must pay for quality content writing), the way that person has written is totally different from what I’m writing here.

Whether you realize it or not, your entire business is based on what you have written on your website.

Deciding to buy something is an emotional decision.

Emotions are controlled by words. Written words.

People don’t decide to do business with you because of the image, or the logo or the animation or the layout of the website.

People decide to do business with you after reading what you have written on your website.

Not wanting to pay for quality content writing is like not wanting to clean the air you breathe because the current state of the air, though polluted, isn’t killing you, yet.

Most of the websites have lousy writing on them because the content on them is not written by professional and trained content writers.

Importance of quality writing for SEO

Quality content writing is more so important when you want to improve your SEO.

Read: 5 Reasons Why Content Writing Is Important for SEO

Long gone are the days when your SEO depended on the way you used your keywords.

Keywords still matter, but what matters more is the way people interact with your writing.

If your writing is not relevant, if it is not engaging, you begin to lose your search engine rankings.

More than 97% of your search traffic comes from Google.

Google is spending millions of dollars every month to make sure that irrelevant and useless content doesn’t show up in the search results or at least doesn’t show up in the top search result pages.

More than 300 maths PhDs are constantly modifying ranking algorithms at Google to enable the crawlers crawl and rank high value content.

If you want to compete with these 300 maths PhDs, it’s your choice, but an easier option is to give Google the type of content it is looking to rank higher – quality content.

Why paying for quality content isn’t a waste of money?

The writing on your website is an asset.

Although, on your blog you are constantly publishing your content, the content that you publish on your main, business website, remains there for months, and sometimes even for years.

This means, for months and for years, this content will make people do business with you.

The writing on your website is a business-generating machine.

It is a high-value asset.

People are going to form an impression of your business by reading what you have written or published on your website.

They will decide whether they want to do business with you or not, after reading your information.

If your writing is not compelling, if it is not engaging, if it is not conversational, people are going to leave your website to explore and evaluate another website.

Small businesses are always personality-based.

If someone goes to a Google website or an IBM website or a Microsoft website, he or she is ready to put up with small annoyances and even lousy writing.

But if the same person goes to the website of a small business, he or she is going to become all judgmental.

Even a tiny uninspiring sentence or word will send him or her away.

It’s because, whereas Google, IBM and Microsoft don’t have much competition, a small business has lots of competition.

Going to another website is as simple as going to another link or doing another search on Google.

If I’m looking for a mobile app developer and I’m not convinced with the information you have presented on your website, all it takes is a couple of seconds to go to another mobile app development website.

Aside from these, here are a few reasons why quality content is important for your website.

People want to share high-quality content

Sharing gives you brand visibility.

Content shared by people is more valuable than content distributed through advertising.

The more people share your content on their social media timelines, the better are your search engine rankings.

Not just sharing, even when people “Like” your content, it gives indications to Google that people are appreciating your content.

Every instance of sharing your content, liking your content or any other reaction to your content (someone leaving a comment), sends out signals to Google which are then used to decide your search engine rankings.

Quality content establishes your authority

If personal branding matters to your business, then you must establish yourself as an authority.

When people respect you for your knowledge, wisdom and your hold over your subject, they want to do business with you because they know that they are dealing with an expert.

They will also eagerly pay you higher compared to your competitors.

In my content writing and online copywriting business too, since I’m constantly sharing my thoughts, my expertise and my knowledge, people are eagerly ready to pay my rates even when sometimes they feel they’re having to pay higher than they would pay to another content writer.

Good quality content helps people remember you

Good quality content on your website renders a unique personality to your presence.

When you work with a professional content writer, he or she also brings a unique personality.

Many of my clients want me to write for them because of my writing style. They want the same writing style for their website and blog.

Retention is very important on the Internet.

If people cannot distinguish you from your competitors, it is difficult for them to develop a sense of loyalty for your business. They get distracted easily. They switch easily.

So, the next time, if you are wondering why you should pay for high-quality content writing, remember these points and you will enjoy greater clarity.

5 qualities of a content writer who delivers results

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Qualities of a content writer who can deliver

A lot of people who leave a message using my website’s contact form want to work with me as content writers.

I really admire their courage and confidence as, when I was trying to establish myself as a successful content writer on the web, I could never muster enough courage to approach another content writing website to give me work.

Even now, I cannot approach clients.

I simply promote myself on Google and social media websites like LinkedIn through constantly publishing content on my website and blog.

I maintain my visibility and I like it this way, even prefer it this way.

Nonetheless, when I receive queries from writers/people who want to make a living writing content or copy for other websites and businesses, I can’t help noticing how they have written and what it tells me about what type of writers and content writers they are.

No, in this blog post I’m not analyzing the writing styles of people who approach me for work.

I’m just creating a context and, in the process, if these people can read this particular blog post, I hope in some manner it will help them become better content writers.

Listed below are 5 qualities of a content writer who can deliver results – whom clients would like to hire and pay.

Remember that ultimately it is not about your writing abilities, it is about your ability to help your client grow his or her business.

Here they are…

1. Develop an understanding of the web medium

As a professional content writer, you will be writing for websites, blogs, email marketing campaigns and social media updates.

These are web entities.

Your writing will be accessed by people surfing the Internet through their PCs-laptops and mobile phones and tablets.

Mostly mobile phones.

Write for an Internet audience.

Develop an understanding of how people on the Internet read content.

Remember that the Internet is a buzzing ecosystem.

There are constant distractions whether these distractions originate from the surrounding environment or from within the device.

When someone is reading your writing on a mobile phone, the reader might be traveling in a car or a bus.

He or she might be standing in a queue or walking on the road (not advised).

He or she might be sitting in the park while keeping an eye on his or her kid in the play area.

He or she might be watching Netflix while trying to pay attention to what you have written.

There can be a zillion distraction in the physical world when a person is using a mobile phone.

Unlike reading a book or a magazine or a newspaper, or even sitting in front of the TV, there is no dedicated time or space for a mobile phone.

And what about distractions within the mobile phone?

There are notifications.

There are other mobile apps.

There are phone calls and video calls.

Amidst all that, you want the reader to pay attention to what you have written.

Write keeping that in mind.

Don’t beat around the bush.

Write shorter sentences.

Express one thought in a single sentence.

In most of the cases, write one sentence per paragraph.

Use shorter words unless it is absolutely necessary to use longer words.

2. Know how to strike up a conversation through your writing

Many writers who approach me want to impress with their writing and hence, end up writing staid sentences.

Although I can understand someone’s tendency to go to extra lengths to prove that he or she writes very well, the more effort you put into your writing, the less conversational it gets.

As a professional content writer who delivers results, your job is not to prove how well you write, your job is to engage your readers and convince them into taking the action you want them to take.

The same happens with every type of communication.

When you purposely use compound sentences and heavy words (by the way, I love heavy words) it shows that you are not comfortable in the language.

Write like you talk.

There is no harm in using very simple straightforward sentences.

Your job is not to impress but to engage your readers.

You don’t want to intimidate them.

You want to talk to them like a friend, like a well-wisher, like someone who wants to inform them and educate them and help them make a better decision.

3. Gain mastery over your skill

You will be able to write simply AND effectively only if you are totally at home with your skill.

Practice your art all the time.

Even when you are not working on paid assignments, keep writing.

Have you seen a maestro playing his violin?

Have you seen a classical singer?

Or a painter working on his or her masterpiece?

There is a mesmerizing rhythm.

This rhythm comes when you are totally comfortable with your skill, with your art.

When your skill and your art have become muscle memory.

When I want to express something, I don’t have to think about the words or the sentences.

It just flows out of me.

I’m not a Schumacher but if I want to go on a leisurely drive (in a car called writing) I can easily do that.

I’m not a Dostoevsky but I don’t have to pause and think of how to create the right sentences when I want to express myself.

This is because I practice every day.

Not a single day goes by when I don’t write.

If I’m not writing for a client, then I’m working on a journalistic article or an essay.

Write, all the time.

4. Constantly educate yourself and keep yourself informed

Knowledge gives you intellectual muscle and flexibility to be yourself when you are writing.

It gives you conviction.

It gives you authority.

Even if you don’t have to use a particular piece of knowledge in your content writing, it gives you the needed stability.

Even your clients will appreciate when you work for them as a professional content writer.

When you interact with them, when you write for them, it comes out naturally.

People can read between the lines.

Knowledge and education also make you more confident, so you don’t want to impress people just for the heck of it.

This again has a bearing on your writing.

Educating and keeping yourself informed was never easier.

Interact in online forums.

Read relevant news.

My field is content marketing and content writing and I am constantly reading about content marketing and content writing, and online copywriting.

Whether it is how to write well, or how Google is constantly changing the ranking algorithm, or how content marketing is constantly evolving or how the new tools and services are coming up…everything.

Are you keeping yourself updated on how the corona virus is spreading?

What about the impact 5G is going to have on Internet of Things?

Spend at least one hour every day on learning and doing new things.

5. Learn to empathize and think from the perspective of your readers

As a professional content writer your job is to convince people into doing business with your client (or with you).

Frankly, nobody is interested in knowing how great your client is.

But people are definitely interested in knowing how your client can improve their lives.

For that, you need to know what problems prospective customers and clients of YOUR client have and what sort of solutions they are looking for.

You see? How you write doesn’t matter.

What matters the most is the difficulties and problems being faced by the customers and clients of your client, and how much business your client can generate because of your writing.

You need to learn to how to empathize with not just your own client but also customers and clients of your client.

When I’m providing my content writing services to my clients I write for them as I write for my own business.

This is why, clients who don’t give me enough information put me off because this shows they themselves are not interested in getting good content for their own business.

I need to feel passionate.

If the client doesn’t feel passionate, it becomes difficult for me to write.

I need to be able to empathize with him or her and then, with his or her customers and clients.

In the end, by default you should be able to write well.

When you want to work as a content writer who delivers results, how you write doesn’t even figure.

What matters is, how well you communicate.

How to come up with great content writing ideas every day

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How to get great content writing ideas every day

Content writing is an everyday activity.

No matter what is your content publishing schedule, if you continuously want to engage visitors on your website or blog and you also want to improve and maintain your search engine rankings, regular content writing and content publishing are some activities that you cannot avoid or brushed under the carpet.

The biggest problem faced by people who want to use quality content to improve their presence on the web is a lack of great content writing ideas.

What to write?

To understand this, you first must understand why quality content matters.

What do you want to publish content?

Of course, instinctively, you’re going to say, to improve your SEO.

This is understandable, and easy to relate to, but if you simply focus on SEO, or even simply on your business, you are not going to get anywhere.

You want to publish content to help people.

You want to write content because you want to offer something valuable, something people are looking for, and can use to solve problems and enrich themselves.

Even if you don’t want to make this world a better place through your writing, trying to help people is a self-serving activity, especially on the Internet.

The thing is, both your SEO and conversion rate depend on how people react to your content.

Both your SEO and conversion rate depend on how people interact with your content, how much time they spend going through it, how they share it, and how they engage with it.

Hence, if your content is not appealing, nobody is going to care.

You may say, who cares, as long as my SEO improves?

Well, Google cares.

If people don’t find your content valuable, Google is spending millions of dollars in research precisely to find whether people find your content valuable or not and if not, how to make sure that less people are able to find your content on the search engine.

They are a search company.

The most important thing Google wants to achieve is, find the information for its users that is valuable and useful.

So, yes, write and publish lousy content and bid goodbye to your hopes of improving your SEO.

Here is another interesting bit of information I found while researching for this blog post: the amount of data produced in the year 2017 was more than the data produced by the whole of humanity in the past 5000 years.

According to this Neil Patel blog post, only Huffington Post, in 2013, was publishing 16,000-2000 articles per day.

Just imagine how much content it must be posting now.

You can very well imagine how much data Google is processing on daily basis.

Amidst this deluge, you need to make your own presence felt.

I’m not telling you this to scare. Despite this humongous amount of data, businesses that publish quality content on an ongoing basis do manage to create a presence for themselves and increase their visibility on search engines.

Why getting good content writing ideas on regular basis is important?

Publish content regularly

Do you know Google has a “Query Deserves Freshness” algorithm?

According to this algorithm, publishing fresh content can improve your search engine rankings.

When a user conducts a query, when finding information based on the query, aside from quality and relevance, the Google algorithm also considers the freshness of your content.

This doesn’t mean freshness takes precedence over quality and relevance, it’s just that, if there are two blog posts of similar quality, the fresh blog post will be ranked higher than the older blog post.

As mentioned above, every time you publish something, you need to make sure that it is valuable.

Hence, you constantly need to come up with great content writing ideas that people will find useful.

Actually, when I say “regular basis” I don’t exactly mean every day.

Even if you don’t publish every day, this is fine.

But at least publish 10-15 times in a month.

How frequently you should publish depends on your competition.

It also depends on the status of your current rankings.

My advice to my clients is, in the beginning when your search engine presence is meager, publish as frequently as you can.

There are multiple reasons for that:

You cover all possible topics in your realm.
You write and publish authoritative content, increasing your authority in the process.
You send signals to Google that you have got quality content that can be crawled, indexed and ranked.
The greater is the frequency, the more Google bot visits your website or blog and consequently, your newer content will be crawled, indexed and ranked faster.

Once you have improved your search visibility, maybe you can focus on fewer, high-quality blog posts and articles.

But until that happens, you need to have some great content writing ideas.

Here is what you can do…

Use Google Alerts to monitor new content being published in your field

Google Alerts is a great tool.

Google is constantly crawling every possible piece of content and adding it to its database.

No tool can inform you of the latest content in your field faster than Google.

You can set Google Alerts to send you an email the moment someone publishes a blog post or an article or a web page on a topic concerning your business.

Google will send your way news alerts, blog post alerts, user forum updates alerts and sometimes even social media alerts.

Use Twitter hashtags to monitor conversations

Twitter hashtags are a great way of monitoring subject-specific conversations.

Suppose I want to know what people are talking about in the field of content marketing.

I can monitor the hashtag #contentmarketing.

Even if you’re not crazy about hashtags, you can simply search on Twitter about your field and the website will throw up lots of useful conversations.

Join LinkedIn Groups

The professional networking platform has many niche groups where professionals and experts are constantly exchanging useful information and insights with each other.

People ask questions and either moderators or other group members provide answers.

You can get many content writing ideas simply by going through the questions.

Use Quora to find useful topics

Quora is another great place where you will find great content writing ideas in the form of questions and answers.

In fact, Google prefers content in the form of questions and answers because most of the search engine users post questions.

Monitor content syndication and curation services

I regularly use Flipboard.

Sometimes I also use Feedly.

Then of course, I save lots of good ideas in my Getpocket account.

Even on Medium you can find very good content writing ideas.

Develop a system to maintain content writing ideas

No amount of research, hashtag tracking and communicating on various online forums is going to help you unless you have a system of preserving your content writing ideas.

I bounce from one app to another, or one system to another.

For a few years I used Evernote.

The Evernote plug-in allows you to save blog posts and articles from the browser itself.

Even if you don’t want to save complete blog posts, you can simply save the URLs. Or the text versions.

Then for a year I used OneNote but it proved to be a bit clunky and bulky.

I used Google Keep notes. I still use them.

These days I use Trello.

Use whatever works for you.

The more you think about a topic, the more content writing ideas you get.

How do I get regular content writing ideas for my clients?

Many of my clients like to do the job of finding new content writing ideas on their own because assigning me the task costs more.

Regularly coming up with great content writing ideas is sometimes difficult than writing complete blog posts on these ideas.

Nonetheless, when my clients want me to come up with great writing topics, aside from the methods mentioned above, I also study the client and customer persona and make a list of what all questions and queries they may have.

My entire focus is on giving them reasons to visit my client’s website or blog as regularly as possible.

For that, I try to come up with relevant and high quality blog post and web page ideas.