Make an offer your customer or client cannot refuse
The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the…
How to never run out of blog topics
There are torrents of ideas when you start a new blog and in fact you’ve got so much to write that you feel like publishing multiple posts in a single…
Why your website or blog needs unique content
Writing and publishing unique content on your website or blog isn’t just a matter of principle. There is a huge cost attached to publishing stale and duplicate content.
How I select and organize keywords for writing optimized content
Although SEO spammers have given a bad tinge to the art of using keywords in your web page copy, they are still as relevant as when the humans discovered their…
Educational content helps you sell more
These days I’m writing for a client who wants to put up lots of educational content on his website and then wants to leave it on his visitors whether they…