The Importance of Credibility in B2b Content Writing

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The importance of credibility in B2B content writing

The importance of credibility in B2B content writing.

B2B content writing is all about establishing your credibility. Your business partners need information they can trust.

On your website and blog, you can write anything, and you can claim anything. Unless the information that you present is backed with evidence, it doesn’t make much of an impact.

Credibility comes with proof.

Credibility comes when you show up regularly.

One sure shot way of presenting proof is publishing lots of case studies and testimonials on your website that showcase what you have achieved for your customers and clients.

Another way is, sharing your knowledge and wisdom on an ongoing basis.

“Ongoing basis” is very important if you want to establish your credibility as a B2B entity.

What does credible content writing for B2B mean?

What does credibility mean? It means the degree of trust that people have in you.

It is difficult to establish trust unless you actually work with someone but then, there is always the first time – the first time you need to work with someone. How do you establish trust if you haven’t yet worked with someone?

For a few months I have been charging full advance from my clients. This happened when, in the aftermath of the Covid-19 outbreak, many clients simply vanished. I had spent weeks working on their assignments and then suddenly, they dropped their projects and expressed their helplessness when I asked for even partial payments.

Since then, I’ve been asking a full advance. It’s the presence of my website and my blog that reassures them. It’s the credibility my persistent content publishing has been able to establish that makes them agree to this precondition.

As I have already mentioned above, one way is, publishing lots of case studies (in which you explain how you have actually solved problems of your customers and clients) and testimonials.

There may be some compulsions when you cannot share testimonials. For example, when I write for some clients, they want me to keep it secret that I’m writing for them because they publish the content on their name, especially when they’re publishing the content on niche websites and blogs to establish their own credibility.

I mostly serve B2B industries. I write content for websites and blogs and that in turn, generates more business for people. I’m always writing for businesses. Even when I write for individuals, they intend to use my content writing and copywriting services to get more business.

I get lots of business because of the content that I’m constantly publishing on my website and Credible Content Blog. Regularly publishing content related to content writing, copywriting and content marketing helps me maintain higher search engine rankings and this in turn makes it easier for my prospective clients to find me and hire me.

How do establish my own credibility?

In many cases, just the fact that my clients can find my website on search engines (something that they want to achieve for their own websites and blogs) reassures them that I can achieve the similar feat for their websites.

Another thing is, they can check that I have been publishing content for years. It tells them, I have a serious business. I maintain my visibility. I’m constantly sharing my knowledge and experience through my blog. I publish a newsletter. There are no negative reviews about my services on the Internet.

What else can be done to establish your credibility as a B2B entity? TopRank Marketing has recently published a blog post that shares some useful tips on establishing your credibility as a B2B enterprise. Here they are:

Always be truthful when you are presenting information on your website

Many people will tell you that what’s true, is subjective. When my clients give me information and then I use that information to present their case convincingly, I assume that the information that they are giving me, is truthful. I assume that they don’t want to publish lies on their website.

Consequently, I always have a problem when they ask me to write testimonials. On multiple occasions I have turned up with their requests for writing testimonials. I can be creative with truth, sometimes they tell me.

Although I cannot question my clients on the information that they provide me, I draw a line when they ask me to write testimonials from scratch.

It is fine to be truthful even if you have not yet done lots of work for your clients. Really, clients will appreciate this.

Associate with people who have already established their credibility

I’m not suggesting you latch onto them and neither does the above-mentioned blog post. What it means is, people who have already established their credibility, will only allow you proximity if they find you credible.

When your prospective customers and clients see you regularly interacting with people who have already established their credibility through hard work and ingenuity, 2 things happen: they easily discover you because people who have already established their credibility have a greater reach, and, some of their credibility rubs off to you.

How do you associate with people who are already authority figures in your industry?

Leave comments on their blogs. Share their content on your own blog with your own, original take. Share their content on your social media timeline. Participate in discussions.

Again, regularity is very important.

Make sure that your prospective customers and clients can find your content on right places

If most of your clients are on LinkedIn, it doesn’t make sense to focus on Instagram or Facebook. Similarly, if most of your audience spends its time on Facebook, you shouldn’t expend much energy on LinkedIn.

For B2B enterprises, it is primarily LinkedIn because it is a professional network where people are already looking for business partnerships.

Highlight the purpose of your brand

The concept of branding in itself is a purpose. People recognize your brand not because of your logo, but the purpose and the attitude that it carries. The brand purpose is the reason for your business to exist beyond making money.

As a content writer, I aspire to help you grow your business and spread your ideas when you hire me. Writing is a tool. Just like a sculptor uses chisel and hammer to carve out shapes out of rocks, I use words to create compelling messages for your business. That’s my branding message for Credible Content.

Having a very clear brand message can help you establish your credibility and trustworthiness.

Get involved with the community

Active participation in your community also enhances your credibility. Are you here just to make money or do you also want to make a positive contribution where it matters? I’m not suggesting that from a businessperson you turn into an activist, but whenever it’s possible, get involved in causes and campaigns that affect your customers and clients. Take a stand. Help people wherever you can.

Be consistent with your marketing message

Content marketing is a persistent activity. Not just because it helps you maintain your visibility, it’s also because your competitors are constantly trying to outdo you in terms of promoting themselves and publishing fresh content.

Even if you enjoy brand loyalty if you don’t maintain your visibility through fresh content, people begin to spend time consuming content from other brands. No matter how much emotional attachment you enjoy with your customers and clients, if your marketing message is not persistent, you’re going to lose the attention of your target audience and consequently, it negatively impacts your credibility.

Building credibility for your B2B enterprise is same as building your personal reputation. How do you build your personal reputation? By your conduct. By your values. By the services that you deliver. By the experience people have when they associate with you. The same applies to your business.

How to write email subject lines that make people open your message

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Subject lines to improve email open rate

Subject lines to improve email open rate.

According to this GetResponse report that was published in 2019, the global email opening rate in 2019 was somewhere around  22.15%.

Considering that the global email opening date in 2018 was around 24%, the number of emails people open has been steadily going down.

Let’s assume that in 2020, the email opening rate is 20%.

The ever reliable Statista  tells us that more than 3 billion emails are being sent per day. What’s 20% of 3 billion?

600 million.

How many emails are not being opened?

2400 million

Even if you say that 90% of the 3 billion emails might be spam, still, you get a big number of emails that remain unopened.

Why should you bother about how many people are opening your email messages?

Suppose you’re sending out a business proposal through email to a group of people?

Recently I wrote for a company that was offering its line of products to retail stores.

They were sending out the message to 600 big and small retail stores.

Along with the body text of the message I gave them more than 10 subject line options to choose from.

When you send out such messages, it is very important that you use a subject line that makes people open your message.

Take the example of your own inbox.

Do you open all your email messages?

No.

Do  people/businesses who are sending you all those messages you are not opening want you to ignore their messages?

No.

You still do, right?

One of the biggest reasons why people don’t open your emails is a subject line, or rather, the absence of a convincing subject line.

Take your own example again: unless the email is from your spouse, work, your kid or from one of those kinky websites you may have subscribed to, what makes you open an email message?

Actually, there are 2 things that make you open an email message:

  • The “from” name or the sender’s name.
  • The subject of the email.

As mentioned above, if the “from” name is not from someone you personally know or with someone you’re doing some sort of business, it is mostly the subject of the email that makes you open it.

Hence, if you’re sending out a cold email (the recipient is not expecting to receive the message from you) or an email marketing campaign, 50% success of your email depends on whether the recipients will open it or not.

Isn’t it logical? If they don’t open your message, how are they going to read it, and if they  don’t read it, how will they respond?

Therefore, if you use an email marketing service that provides you some sort of insights, it definitely tells you how many people opened your emails, among the mailing list you have got.

Also, be mindful of your email being marked as spam due to your subject line.

There are many email services like Gmail that keep a close watch on what words you have used in your subject line and if they find suspicious words, they mark your message as spam and it never reaches your recipient’s inbox.

Here are a few ways to write email subject lines that will make more people open your messages.

1. Choose your targets carefully

If you’re sending your email messages to people who may never be interested in your proposal or may never empathize with your cause, they are not going to open your messages, no matter what subject line you use.

Before beginning to brainstorm on what subject line you should choose, make sure that you are about to send your email to the right recipient/recipients.

2. Let it be known what is inside

There is something compelling in your message that you want your recipient to read, right?

Mention that.

Example: 24 hours till you can save 50% on your favorite stationery.

What does it tell the recipient?

It is an email from the place she buys her stationery from.

There is a 50% discount.

The 50% discount is available till the next 24 hours so she must hurry.

Example: The handmade bags you would like to show off.

The recipient knows that the email offers to sell or promote handmade bags.

They must also be pretty good looking that’s why they are worthy of being shown off.

3. Create a short email subject line

Preferably, not more than 60 characters.

This is because many people check their email on their mobile phones these days and longer subject lines are truncated.

Whatever you want to convey, convey it with minimum number of words.

Example: The best tips on writing well.

Example: The sizzling summer collection.

Writing very short email subject lines is not a hard and fast rule.

Sometimes you can also use longer subject lines based on your needs.

4. Mention important words in the beginning of the subject line

Example: Lose weight in 2 weeks.

The person who wants to lose weight instantly sees the phrase “lose weight” and hence, opens your message.

Also, as I have mentioned above, many people will be opening your email on their mobile phones where subject lines are often truncated.

It is better to mention the important stuff in the beginning itself.

Example: 20 minute meal delivery at your doorstep.

5. Use numbers in the email subject lines

Numbers are always reassuring.

Take the example in the above point: 20 minute meal delivery at your doorstep.

Isn’t it better than something like “Very fast meal delivery at your doorstep” or even “Fastest meal delivery at your doorstep”?

When you say “20 minute” the recipient knows exactly how much time it is going to take.

There is no guesswork.

Another example: The top 10 funniest videos you don’t want to miss.

Example: 3 writing tips you can immediately start using.

6. Use personalization in the subject line

Personalization doesn’t mean using the name of the recipient although, in some email messages you may find your name in the subject line.

Personalization means knowing something about the recipient and then mentioning that in the subject line.

Example: Not happy with your gym classes? We are offering a one-week FREE trial.

Example: Enjoyed the dinner you ordered last night? Here are some more mouthwatering offers.

In the first example, you know that the recipient attends a gym.

In the 2nd example, you know that the recipient ordered dinner last night.

A quick note: the above examples are a bit longer, but sometimes, you can also experiment with longer subject lines.

7. Use emotions in your email subject line

You should play with emotions carefully but you can use them to great effect.

Emotions can cater to greed or vanity or regret or any other pain point.

Example: Make your entire neighborhood jealous this new year eve.

Example: Don’t open this email, and then carry the regret your whole life.

Example: Here is an offer you’ve always been waiting for.

You can also make an irresistible offer for better emotional impact…

Example: Open this email and you may be heading for a beach holiday.

Another example I came across once: A lazy man’s way to losing weight fast.

These tips will surely help you write better subject lines that will make people open your email messages.

Just make sure that you don’t make false promises.

Yes, you want people to open your email messages, but you don’t want to make them feel hoodwinked.

This is a sure shot way of getting your message, and all your subsequent messages, consigned to the spam folder.

When I’m writing subject lines for email marketing campaigns of my clients, I try to capture the entire essence of the offer, in as little words as possible, as compellingly as possible, without making a single false promise (as per my knowledge).

5 Benefits of Content Curation

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Benefits of content curation

Benefits of content curation.

You curate content when you link to high quality content from other websites and blogs through your own website or blog.

If you’re sharing links from other websites and blogs, from Twitter and Facebook, in a manner, you are already curating content.

To improve engagement and for better SEO, you’re often advised to publish original content regularly.

Unless you’re a big organization and you have a dedicated team of content writers, publishing original, quality content regularly can be quite difficult.

It is not just about writing and publishing, you constantly need to come up with great topics and writing ideas and then publish quality content.

Sometimes, content curation can help you.

Just like you, many people in your industry – whether they directly compete with you or indirectly, or not at all – are publishing quality content.

This is valuable information, and your visitors can benefit from this information.

Just because information is appearing on another’s website or blog, it doesn’t mean your visitors should be deprived of such information.

At the same time, if you are publishing useful information on your own, you don’t want to link to another’s website.

I recommend content curation to my clients when they cannot come up with an interesting topic or when for the time being, we have exhausted all our options.

Content curation happens in 2 manners:

You create a list of all the blogs and websites covering the topic under which you are curating content.

For example, “The top 5 blog posts on the benefits of content curation” and then including links from other blogs with small introductions.

You can simply talk about one topic from one blog and then add your own comments.

In both the cases you are curating content because you are picking up someone else’s thoughts and your either expressing those thoughts as they are or adding your own take.

I normally prefer creating dedicated blog posts for dedicated links. I have rarely created a “list” of other links.

Below I’m listing 5 benefits of content curation.

1. Gives you an unending supply of content writing ideas

Among the top challenges faced by content marketers is producing content consistently and on top of that, making sure that the content remains engaging and valuable.

B2B content marketing challenges

B2B content marketing challenges.

It is important to publish fresh content regularly on your website. There are multiple benefits of publishing regular content on your website or blog.

If you don’t publish content regularly, your current search engine rankings immediately begin to suffer and there is a drastic reduction in the number of people coming to your website.

Your business suffers.

The problem is, regularly coming up with fresh content writing ideas is a big challenge.

Although there are different ways to come up with great content writing ideas every day, sometimes, it is simply not possible.

In such circumstances, through content curation, you can have practically an unending supply of content writing ideas.

Maintain a list of your industry blogs. You can use a content aggregation service like Flipboard, Feedly or Google Discover to track topics.

Whenever you cannot come up with a great content writing idea, quickly go through these content aggregation services and curate something.

2. Drive thought leadership with content curation

Build thought leadership with curated content

Build thought leadership with curated content.

Thought leadership isn’t always about writing and publishing high-quality content of your own.

This blog post rightly suggests that your audience judges you based on the content you share.

Another interesting point mentioned in the above link is that if you never curate content, your website or blog becomes an echo chamber, and you don’t want that.

People want to know what you think of others’ opinions.

For example, on my blog I have multiple times written that I don’t agree that you always have to write 3000-5000-word blog posts for better search engine rankings, as is often suggested by top SEO and content marketing companies.

For better search engine rankings, focus on a topic and provide highly valuable and niche information on it. Even that improves your SEO.

Hence, this is a difference of opinion.

You need to be cautious if you want to build your thought leadership by making content curation an integral part of your overall content marketing strategy.

Always link to high quality and authoritative websites and blogs posts, preferably to thought leaders who are highly regarded.

I’m not saying you don’t link to lesser-known people – make a judgement call. Being an authority yourself, you can easily find out if the content you are curating is worth linking to or not.

3. Improves your SEO

This is something that I have personally experienced.

Suppose I’m looking for some content curation opportunities and on Google I come across a blog post that is ranking at the top.

I write a similar blog post and then link to the blog post that is ranking high, of course, with my own thoughts added to make sure that I’m publishing an original blog post.

I have observed that my blog post with the curated link either begins to appear just below the main link or somewhere on the same page.

Of course, there are lots of other factors that help you rank well, but it certainly helps you improve your search engine rankings if you create/curate content based on blog posts that are already ranking high.

4. Makes your content diverse

As I have mentioned above, you don’t want your blog to become an echo chamber of your own thoughts.

When you curate content, you treat your visitors with diverse opinions or different chains of thoughts even if you don’t agree with them. This gives you a richness.

If your regular visitors are getting bored of (they do) simply reading what you have to say about different subjects, this will give them a breath of fresh air and then they will be ready to come back to your own thoughts.

5. Helps you improve your topic density or keyword density

When you curate content you mostly curate content that is from your own field or profession.

For example, if I’m curating content I am mostly interested in topics related to content writing, copywriting, SEO content, content marketing, email marketing, writing tips, and so on.

My audience comes to read these topics. Consequently, I’m not going to curate content on real estate unless it has got something to do with my profession.

All my topics are going to deal with my profession – writing, content writing and so on.

This increases my keyword density.

Similarly, if you are a financial coach and you curate lots of content on financial coaching, you’re going to increase your keyword density for financial coaching.

Concluding remarks

Normally, when you search for “content curation” and its benefits, you mostly come across blog posts talking about sharing content on social media and social networking websites.

Yes, that too is content curation, but it’s better use is when you use content curation to generate high-quality content for your own blog.

How To Optimize Content Writing For Google Discover?

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Optimizing content writing for Google Discover

Optimizing content writing for Google Discover.

Want Google Discover to find and showcase your content?

Google Discover is not exactly a new feature. Until recently it was called Google Feed. People have been using it for curation and content discovery.

What is Google Discover?

What is Google Discover

What is Google Discover?

Do you use the Google app whose bar appears on the home screen of your mobile phone? If you tap on it and then tap on the Google icon at the top left corner, you enter the Google Discover area.

This is what Google has to say about Google Discover:

Discover new information and inspiration with Search, no query required.

In the same post (published in September 24, 2018) Google says that 800 million people are using this feature.

Instead of searching, you let Google “discover” quality content for you. Just so that it doesn’t completely take over, Google Discover allows you to enter topics in the Settings area.

It gives you suggestions based on your search history and you can also enter topics manually.

Once you are done with that, it automatically discovers new content according to your preferences.

It acts like your social media feed. You come across interesting content instead of actively finding information.

It reminds me of Flipboard. In Flipboard in the Settings section, you can add topics that you would like to track.

It is a passive information consumption. Google calls it “queryless search”.

People mostly use it to find latest news. I used it on some occasions for the same purpose.

Gradually I have also started using it to find content writing and content marketing related information.

Google Discover is available on all Android devices through the standard Google app.

If you’re logged into your Google account, you can also use Google Discover through your browser by going to google.com.

How does Google Discover work?

Google Discover uses AI and machine learning

Google Discover uses AI and machine learning.

Google Discover uses two mechanisms to find what content you want to find without searching for it:

The basic thought process behind these mechanisms is that over a period of time Google traces your behavior on the Internet – what type of content you consume and what type of search queries you use on Google – and then tailors your feeds on Google Discover.

This is a highly advanced technology that Google has been working for many years.

The basic idea seems to be like this: for information you would proactively like to find, you can use the search function, otherwise, let Google find useful and interesting content for you based on your content consumption history.

You can further help the Google artificial intelligence to streamline your feeds by selecting “show more” or “show less” content from certain publishers.

Some also say that Google wants to keep the conventional search activity for advertising purposes (mostly promoted results show up) whereas for other content needs, it finds the content for you.

Content visibility on Google Discover may have a shorter shelf life

Remember that it’s a feed. A feed tends to have the latest information.

For how long your content remains visible on the feed also depends on the amount of content being published in your niche.

For example, news articles are constantly being updated. Hence, if you are a news publisher, your content may stay in front of your users for, let’s say, a couple of days.

But, if I’m tracking something like content writing or content marketing and if Google cannot find content worthy of showcasing, this sort of content may stay longer on the feeds.

How do you increase your chances of being featured on Google Discover through quality content?

You may wonder, if people are merely stumbling into interesting content without looking for it, why bother?

After all, when you target searcher intent, you want to write content for people who are actively looking for your business rather than those who are passively just looking for information.

As someone who is writing professional content all the time, I feel when your content gets featured in Google Discover, it increases your visibility for informational search intent.

If I want to look for a content writing service or a professional content writer, it doesn’t make sense to go to Google Discover and assume that Google is going to find a content writer or a copywriter for my business.

For this, I need to actively query the search engine with my specific requirement, something like “looking for an SEO content writer”.

On the other hand, if I simply want to find interesting content on the topics of content writing or SEO copywriting, instead of going to the trouble of entering the query and sifting through scores of results, I would rather leave it to Google to find the best content for me.

At least I won’t be encountering spammy content.

There is no need to underestimate Google Discover. Condé Nast in America claims to get 20% of its traffic from Discover these days.

So, how do you encourage your chances of being featured on the Google Discover feed?

Here are a few things you can take care of when you are writing and publishing content:

Publish content keeping the mobile readers in mind

Google Discover is on mobile apps. Hence, write your content accordingly.

Write short, crisp sentences. Be to the point. Organize your content in a manner that it is easy to read on a mobile phone.

Write and publish content that is easy to categorize

Remember that the feeds in Google Discover are based on the topics that people ask Google to track.

For example, “content writing”, “copywriting”, “SEO”, “content marketing” or “space exploration”. These are well-defined topics.

If you are writing something on content writing and you want it to be featured in Google Discover, make sure that your entire narrative revolves around the topic of content writing.

Write and publish useful, purposeful content

This advice also applies to general SEO, but it is more important if you want to feature on Google Discover. There are 2 reasons.

Suppose your content gets featured on Google Discover for a day. People tap on your link but then within a few seconds, come back to Google Discover.

Google assumes that you don’t have valuable content and kicks off the process of removing your content from the feed.

The second reason is, if people discover your content and mark it as “show less” not just your current content piece will disappear from Google Discover but even your future content pieces will have less chances of appearing in the feed.

Use good quality images when publishing content

Featured images help highlight your content. Even if your headline does not draw the audience, your image may.

Remember that Google Discover is a personalized feed. People want to see content that is highly relevant to their content consumption needs.

Don’t try to barge into the feeds simply because you want some exposure for your content hoping that it will generate business for you. This will be counter-productive.

If you want to optimize your content writing for Google Discover, focus on quality and relevance and of course, mobile friendliness.

 

6 Writing Tips for a Successful Email Marketing Campaign

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6 writing tips for email marketing

6 writing tips for email marketing.

Email marketing is a powerful and effective marketing tool that has been used by marketers all over the globe for years. It’s one of the oldest yet most significant marketing tools out there. Marketers and business owners use it regardless of their niche or industry. And, in order to have a strong email presence, you need to know how to write a great email copy.

Focus of this blog post

  1. 6 writing tips
  2. Successful email marketing

Writing an email copy is challenging and demanding, but once you understand the essential steps, you’ll have nothing to worry about. That’s why we’ve put together this guide with 6 writing tips you need to know about.

Let’s take a closer look at each step.

1. A Single Goal

Before you start writing your email copy, you have to think about the specific goal you want it to reach. There are dozens of goals you could set for an email copy.

It could be:

  • offering a discount
  • announcing a new product launch
  • celebrating a year with a customer
  • inviting them to your website
  • inviting them to a webinar

Whatever the goal of your email copy is, make sure that you choose one and stick to it.

If you decide to say too many things, the recipient might get confused, overwhelmed, and eventually give up on reading it.

2. A Simple Structure

Here’s the thing – people aren’t in love with the idea of receiving emails they didn’t ask for. But, if the content of the email might be interesting to them, they’ll embrace it.

This is why you need to use a simple email structure. It will allow your recipients to:

  • scan the email
  • understand what’s it about within seconds
  • decide whether they want to read the whole thing

To achieve this effect, follow these simple rules:

  • use subheadings
  • write short paragraphs
  • use bullet points and lists

Give the readers a chance to decide whether this email deserves their attention or not. If you send a bunch of text divided into huge paragraphs, they’ll give up on reading it before they even start.

3. A Clear CTA

A CTA (call-to-action) is a very important piece of this puzzle. It’s the final touch to your email copy and a clear invitation for your readers.

If you want them to perform the desired action, you have to tell them exactly what to do.

Include a CTA that is:

  • dominating the email by design
  • short and clear
  • urging and actionable

Also, it would be a great idea to make a CTA button, and turn it into a clickable link that will allow the readers to perform the action in just one click.

So, if your CTA is “Hurry up to check out our final sale!” the link should take them directly to your e-commerce website.

4. Add Visuals

Nothing grabs the attention of a person reading an email like a powerful visual that supports the content. Visuals are great for breaking up the monotony of the email.

Still, you have to be careful with how you choose and add visuals:

  • optimize images to speed up the email loading time
  • don’t add too many
  • make sure the image responds to the content of the email

Visuals should bring the content of the email closer to the recipient and explain what the email is about.  It will make them more interested in the content.

5. Test Different Versions

When you’re writing an email copy, you should always aim for one goal and a specific target audience. Still, no matter how well you think you know your target audience, you can’t know what they like for sure until you test it.

This is why you should test different versions of an email copy and measure which one converts better.

So, here’s how you’re going to do it:

  • choose your goal and your target audience
  • divide your target audience into two or more groups
  • for each group, create a unique email copy
  • change the visuals, the subtitles, design, CTAs, or anything you want

Then, measure the results of each email copy and see which one got more conversions. Then, use that email copy as a model for your future copies and add those features that made it the most effective one.

A/B testing of different email copies for the same target audience can deliver golden data that you’ll use to further improve your email marketing strategy.

6. Polish to Perfection

Your email copy says a lot about you as a professional. This is why you have to polish it to perfection. But what does that mean?

As a professional, you can’t let any mistake find its way to your final email copy. Instead, you have to:

  • edit several times
  • proofread every word
  • remove all grammar and spelling mistakes

If you feel like you need help with this step, check out these websites ratings. Checking accuracy is a step you mustn’t skip.

Final Thoughts

As you can see, writing a great email copy for a successful and strong email marketing campaign can be quite a task. Still, with the right instructions and strong dedication, you can achieve all the goals you’ve set.

Use the tips listed above and start working on improving your email marketing strategy. Create email copies that are powerful, engaging, and memorable.