Regularity is as important as quality if you want to get benefit out of your content marketing efforts.
When you regularly publish quality content on your website it gives a message to your visitors that you’re constantly updating your website and hence, they should keep track of it (a motivation to sign up for your email updates).
Search engine crawlers – this is something that I have observed but I don’t know if it actually happens or not – also take note of your publishing schedule, and start crawling your website accordingly.
If you publish content regularly, your website is crawled regularly.
The more you publish, the more reason you give human visitors as well as search engine crawlers to access more content.
The more you publish, the more search terms you cover.
The more you publish, the more content you make available that can be shared on other websites and blogs, and on social media websites.
But it is easier said than done.
There are two obstacles to publishing content regularly:
- Great ideas for publishing new blog posts
- Making sure that the quality is up to the mark.
So, regularity and quality are both indispensable. One or the other tend to suffer when you try to maintain a balance.
The quality aspect can be easily taken care of.
Try to provide something valuable, something meaningful, something you think can really help people.
This will ensure that you publish quality content.
Quality means meaningfulness.
Meaningful means something that really helps people.
What helps people?
Take the example of my business: content writing. How can I help you? There are two ways I can help you:
- Help you write better content yourself
- Help you decide whether you should hire me as your content writer or not
But, why should I help you write better content because this means you won’t hire me?
You may or may not.
If you want to write on your own, you will do it anyway.
If you don’t find the information on my website, you will find it somewhere else.
You’re not looking for a content writer, at least not right now.
Right now, you want to write on your own, and you’re just looking for some good start, or some insight that can help you write better.
Right now you don’t want to hire someone, and if I don’t offer you help, you will get that help from somewhere else.
So why should I provide you that help?
If nothing else, it generates goodwill for me.
In the future, if content is needed by you or by someone you know and if that content cannot be written without the help of a content writer, you would rather hire me than someone else.
Then comes the second point: helping you decide whether you want to hire me as your content writer or not.
How do you decide that?
You want to know how I write. You want to know how I express ideas. To help you with this
- I publish dedicated pages on every possible question or doubt you may have regarding my content writing services.
- I regularly share my knowledge with you through my content writing and content marketing blog.
- I provide you samples of my work.
- I improve my search engine rankings so that you can find me for relevant keywords and search terms.
This gives me plenty to write about.
This brings us to the question of how you can publish quality content in your website or blog regularly, for your particular business. You can do the following…
Maintain a list of topics
Remember that topics must be consistent with the central theme of your website or blog. If you are a mobile app development company them most of your topics must be about mobile app development and related fields.
You can use a simple note book to jot down content writing ideas. You can use something like Google Keep. You can use Evernote. You can use an Excel sheet. Or Trello cards. Whatever you find convenient. But, definitely have a system of maintaining topics.
Use something you can immediately use. As you write more and more and get into the habit of thinking proactively about your content, ideas will suddenly come and if you don’t record them immediately, you may lose them.
Always be on the lookout for topic ideas
Don’t start thinking about what to write when you start writing. One option is keep your ideas repository nearby. Another option is to constantly be at the lookout. Check you Twitter timeline to see what the others in your stream are publishing. Subscribe to feeds and use something like Feedly. Subscribe to email updates that send you new blog posts and articles about your industry right in the inbox. Use Google Alerts. Interact in the forums, or at least follow the discussion threads.
If you have had an informative conversation with your client, even that can be a source of a great topic (you don’t have to reveal the name of your client).
Respond to articles and blog posts published somewhere else
Agree with something published in another website or blog? Disagree? Got something if your own? Why not respond through your own blog post or article?
In fact, this is how initially blogging spread…long time ago when it wasn’t yet associated with content marketing and SEO. Someone wrote something on his or her blog and then the others responded through their own blog post, linking to the original post. It doesn’t just make blogging interesting, it also gives you new ideas on an ongoing basis.
Repurpose your existing content
Content grows on content. Your existing content is teeming with new content writing ideas. Take for example this subtopic “Repurpose your existing content” – I have previously written a complete blog post just on this topic – How to repurpose would content.
Creating your blog posts out of existing blog posts and articles is just one way of repurposing your existing content. You can also create
- Random images to post on Instagram
- Small e-books by combining multiple blog posts
- YouTube videos
- Social media posts
Read books and magazines in your field
Developing and expertise, in-depth knowledge in your field is very essential to creating quality content. Books, at least it is assumed, are often written by experts are people who have done lots of research and have come up with new insights into your profession. They give you lots of food for thought. You can find lots of topics in these niche books an marketing d magazines.
Hire an experienced content writer
“Experienced” is the key word here. Everyone can write occasionally. But if you need to publish high quality content on your website on an ongoing basis, it is better to collaborate with an experienced content writer rather than trying to do it on your own. You may be an expert in your field. You may also be able to articulate your thoughts through writing. But can you do it consistently? Do you have enough time to follow a schedule?
Remember that regularity is very important for successful content marketing. If you publish content haphazardly, although over a long period of time it will definitely benefit you, it will depend on chance. But if you regularly publish high-quality content following a strict pattern, the benefit will be more consistent, more predictable. This is something a content writer can provide you.
You may like to read 20 benefits of hiring professional content writing services.
Maintain a content publishing calendar
A content publishing calendar is basically a topics and ideas list, but with dates and timeframe attached to every stages. A calendar tells you what you will be publishing on a particular date. This instills a sense of organization into your publishing process.
You also spend some time with your content writer deciding on various topics, deciding on when certain topics should be drafted and scheduled. The more you get into the habit of organising and scheduling, the better will be the inflow of ideas.
Curation is also a good way of publishing content regularly without running out of it. Curation means finding well-written blog posts and articles on other websites and then linking to them from your own website with small input from you. It takes just a few minutes and before you know it, a repository of quality content begins to build up under your domain.
Just like in any form of marketing, successful content marketing, requires consistency. A pattern needs to exist. If you decide to publish something every Wednesday, then it should be published every Wednesday. If every 15 days you want to publish a long blog post, then you need to stick to this schedule. As mentioned above, if you cannot come up with original topics regularly, you can link to content published elsewhere. Make sure the content that you publish – whether you publish original content, or you curate it, make sure that it helps your visitors.