Everything you need to know about writing
First, some statistics: (these represent North America but the analogy is applicable to anywhere in the world) according to this research by Content Marketing Institute, MarketingProfs and Brightcove combined, 93%…
The content writing strategy for B2B and B2C needs to be slightly different. When it comes to writing content for the B2B market you have to use particular terminologies and jargon used by those professionals.
The primary purpose of your content is engaging your prospects and you can engage your prospects only when you offer them something really, genuinely valuable through your content. It must hold some meaning. When they have consumed your content they shouldn’t feel as if they could have better spent that time doing something else.
