Tag Archives: blogging

Focused content writing actually means SEO

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What exactly does SEO (search engine optimization) mean? It means generating and organizing your online content in such a manner that search engines can appropriately rank it for the related keywords and key phrases. If you are writing a page on providing content writing services or blog writing services then the search engines should be able to rank that page higher on the SERPs (search engine result pages).

Of course your source code must be free of unnecessary clutter and you must have the right information in your meta tags, but the real SEO juice comes from your content — what you are writing to describe your message. It’s important to know what keywords and expressions must be used and avoided; you don’t want to rank higher for all the wrong keywords (there is no harm in it but that traffic gives you a false sense satisfaction and that might be bad for your marketing efforts).

So decide on the topic, make a list of the words you must use to describe that topic and then start writing. Talk about the subject and try to focus on it — the search engines prefer focused, targeted content. Just be careful not to overdo it. There is a very thin line between keyword stuffing and optimized content.

How to get new blogging ideas regularly

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Publishing a regular blog is a great way of attracting new visitors to your website, from search engines, other blogs, online forums and social networking websites. But it’s not easy to get new blogging ideas on an ongoing basis. I’ve personally observed that when I ask my clients to send me blog post titles they run out of them after 20-25 blog posts. On the other hand if I find the topics the projects sustain for long durations. For instance there are around 3 blogs that allow me to send my own blog topics (plus content) and I’ve been supplying blogs to them for more than 2 years now.

Considering the overwhelming benefits of publishing a blog, how do you make sure that you always have something to post. Here’s a blog post that discusses 13 ideas to inspire your blog content. Briefly, they are:

  • Using Google alerts
  • Going through blog directories for ideas
  • Subscribing (email updates and RSS feeds) to blogs of your interest
  • Linking to blog posts from other blogs (like this one)
  • Conduct polls (relevant to your blog topic) and discuss the results
  • Write about interesting things in your own life (don’t over-do this, of course)
  • Find interesting topics/debates and share them with your readers
  • Create blog posts out of the sub-topics of other blog posts
  • Ask your community for fresh ideas using your comment section and Twitter and FaceBook accounts
  • Invite other bloggers to write guest blog posts for your blog
  • Scan for ideas in newspapers, magazines, online forums and other websites
  • Write lists…this is a fad on the Internet, like, top 10 free content management systems, for instance
  • Get ideas from the classical literature.

You can read about these topics in detail on the link mentioned above.

The importance and benefit of guest blog posting

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Some bloggers have been able to generate massive amounts of traffic by regularly writing guest blog posts for other blogs. Have no idea what’s guest blog posting? It means writing blog posts for other blog publishers rather than for your own blog. It doesn’t mean you stop posting on your blog and just write for other blogs (it’s another matter if you get paid for this). A good mix can be, if you write 5 blog posts every week and you cannot simply squeeze in more time, you can use to blog posts as guest posts and remaining three for your own.

Besides creating diversity, as mentioned by Chris in this guest blog post, guest blogging also gets you high-quality in-coming links. More people begin to know you because your profile routinely appears at various places. Once people know you and recognize you and value your writing they also start promoting your links on various social networking websites like FaceBook and Twitter: it becomes sort of a cascading effect.

Another benefit of guest posting is that people start showing interest in guest posting for your own blog. This way you can devote more time on promotion.

How to use your business blog content to promote your business

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The greatest benefit of your business blog is that it increases repeat traffic to your website — that’s why I advise my clients to host their business blogs under their main domain rather than using a separate, dedicated domain (even if the dedicated domain contains their keywords). If you regularly update your business blog with useful and relevant content you automatically cover the keywords you require to get targeted traffic from major search engines.

The key to turning your casual visitors into loyal customers and clients is, make them familiar with you, your product or service, and provide them all the information they require in order to want to do business with you, and you can easily achieve this through your blog. Although there is nothing particularly wrong or offensive if you occasionally publish your marketing or promotional messages on your blog (after all it’s a business blog), restrict them to one or two in a month. Don’t also make it highly personal unless people have become familiar with you and respect your knowledge and play close attention to your thoughts.

The basic purpose of your business blog content is to inform your visitors what you can do, convey to them how much you know about the product or service you are offering, and create a comfort level. Your business blog also creates opportunities for you on social media websites. If you want people from these websites (Twitter, FaceBook, Digg, StumbleUpon, Reddit…) to visit your website on a regular basis, you can’t just go on posting the same old links again and again; your followers and friends will grow tired of them and start ignoring if in the interesting stuff you may post occasionally. Post something fresh on your blog regularly, and then promote those new links using social media and social networking websites.

Engaging business blog content also encourages conversation and herein lies the true power of your content. If people talk about what you publish on your blog and share your links with each other, your business blog has crossed a major milestone. After this you simply have to maintain the momentum and keep feeding them with new thoughts. That’s the human side.

On the search engine side, maintain a certain frequency so that the search engine crawlers know when your blog should be crawled and new content indexed. I’ve personally observed that your website or blog gets crawled and indexed depending upon your frequency. When I publish on a particular blog multiple times a day for a couple of weeks the blog posts begin to appear in search engine results within 40-50 minutes of posting.

Quality business blog content encourages other bloggers, social bookmarkers and online publishers to link to your blog if they find something worth linking to. This doesn’t happen the moment you start publishing your business blog; it takes time because you need a certain level of presence for topics concerning your field. People in the first place should know that they can find good, reliable content on your blog if they want to link to it. If they are looking on the search engines they should be able to find your relevant blog posts for the related search terms. If they are sifting through social media and networking websites then your links should be present under appropriate categories.

Maintaining a business blog and generating quality content for it on an ongoing basis of course takes up lots of time. But when you see the results, it’s worth the effort.

How to never run out of blog topics

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There are torrents of ideas when you start a new blog and in fact you’ve got so much to write that you feel like publishing multiple posts in a single day. You have to forcibly stop yourself just to maintain a semblance of regularity. You start dreaming about featuring in the top 100 blogs of your niche and your traffic graph actually throws buckets full of encouraging numbers at you. It’s like a dream run.

And then you begin to wake up.

It’s not a sudden awakening. You toss and turn around, you try to keep the dream going. 5 posts a day get reduced to 2 or 3 and 2 or 3 get reduced to 1 and then, to your horror, you begin missing entire days. After sometime, it doesn’t even remain a horror, you have nothing new to write and you have lost enthusiasm. You wonder how come all those successful bloggers keep coming up with one killer post after another with phenomenal regularity and to add insult to the injury, they not only write great stuff for their own blogs, they also write awesome guest blog posts for other blogs. What are you missing?

First of all you have to realize that everybody runs out of topics, eventually, even the greatest of bloggers. So how do they get new topics? Here are a few things you can do to keep the streams of blogging ideas flowing:

Be a part of the community

When you work alone there is a far greater chance of you running out of blogging ideas. Visit other blogs in your niche and pay close attention to what people are talking about. You get lots of new ideas when you interact with people.

Give priority to building a community

It’s hard to run out of steam if you’ve got a vibrant community on your blog. It’s always very encouraging when people give feedback, whether positive or negative.

Encourage your visitors to ask questions

Once you’ve developed a community, encourage your visitors to post questions. If you write about a product or a service believe me, people will have unlimited queries, and every query can be turned into an engaging and useful blog post.

Get active on social media

Lots of interaction and stimulation takes place on websites like Twitter and Facebook. People are constantly posting interesting tidbits that can be easily turned into great blog posts. Even small exchanges can be transformed into full-blown blog posts with some effort.

Get ideas from your existing blog posts

Lots of sub-topics are hiding in your existing blog posts. Go through your old archives and try to revive your old blog posts with new perspective. A lot changes in a few months. You can also re-write your older posts with some new twists.

Add value to blog posts and articles appearing on other websites

Use websites like AllTop.com, Delicious, Digg, StumbleUpon and PopURLs to find new content relevant to your field and see how you can derive new content out of them. Don’t worry about always writing longish blog posts. Even if you have one paragraph to add, link to the original content page and add your bit. This way it won’t seem daunting. Besides, sometimes when you think of publishing just a single paragraph, it’s easier to writing a long blog post.

Learn and share continuously

Learning doesn’t just help you blog non-stop, it also improves you as a professional, but that’s a different point. It’s great fun learning new things about your niche and them sharing them with your readers.

The key to NOT running out of blog post ideas is realizing that everybody does, and you constantly have to keep this in mind and plan accordingly. How do YOU make sure that you don’t run out of topics?