5 beginners’ mistakes in content marketing
I have mentioned in one of my previous blog posts that 94% B2B small businesses on the Internet are using content marketing in one form or another. So naturally, if…
What is viral content and how to use it to get more traffic to your website
You must have come across the phrase “this has gone viral” especially when it comes to some amusing video or an image or even a meme (remember Kim Kardashian’s break…
How to draw maximum benefit out of social media content marketing
A content marketing strategy without taking social media into consideration cannot hope to achieve much these days because pretty much everybody uses social media and social networking platforms like Facebook,…
There is a parallel between Rahul Gandhi and an unsuccessful content marketing effort
If you don’t know Rahul Gandhi, he is the scion of the Nehru-Gandhi family who is the cynosure of the English media lady journalists here in India and also, seemingly,…
12 most important KPIs of content marketing
A few days ago I wrote about the importance of knowing your content marketing KPIs. In that blog post I briefly wrote about the main KPIs that you should be…