Incorporating content marketing in the earlier stage helps
One of my clients recently asked, “Would it have been better if I had incorporated my content marketing strategy while I was planning my business website?” Of course, was my…
Content marketing defined
Content marketing is different from conventional marketing; you can call it as pull marketing in which you make so much content available all over the place (the Internet) that it…
Does your content engage your readers?
The most important job of your content strategy is to engage your readers in a continuous manner. This is how they remember you. This is how they become familiar with…
How to use your business blog content to promote your business
The greatest benefit of your business blog is that it increases repeat traffic to your website — that’s why I advise my clients to host their business blogs under their…
Content strategy before social media strategy
A major part of social media interactions involves promoting interesting and valuable content. Whether it’s blogging, Twittering, Facebook updates, Digging, Stumbling or simply forwarding email messages with engaging links, people…