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Looking for a content writer? 8 things to consider

Looking for a content writer?

Whether you realize it right now or not, your content writer is one of the most important members of your team. When you start looking for a content writer, keep this in mind.

What do people do when they come to your website?

Do they mostly watch the fancy design, fall head over heels in love with your graphics and animations and then only death can stop them from doing business with you?

People read when they come to your website

Or does it matter to them how you talk to them with your words, how you explain your services, how you describe to them and illustrate how their life is going to change after doing business with you.

It’s the latter part. You realize this, and this is why you’re looking for a content writer, no?

You know that you need a content writer to educate and inform your customers and clients, keep them coming to your website, and then ultimately, convince them into doing business with you.

Your customers and clients go through a pre-determined sales funnel.

Content writing for different stages of your sales funnel

A sales funnel can be as complex as the stars in the Milky Way, but ultimately, every sales funnel can be wound down to 2 stages:

Educate and inform your prospective customers and clients.
Convince them into doing business with you.

Educating and informing customers and clients is an ongoing process.

They are constantly looking for answers to their questions.

They need a source that can solve their problems.

Although in rare instances someone may land on your website and there and then decide to buy from you or hire you, in most of the cases, it is a prolonged process in which the person visits your website repeatedly and is exposed to your content multiple times before he or she decides to give you money.

Why you need a content writer

Why you need a content writer?

The job of your content writer is to provide what your prospective customers and clients are looking for.

There are practically infinite ways people can come across your content.

They may simply land on your website or blog via search engine results.

They may come across your link on one of the social networking websites.

Someone may recommend your link through email or direct message, or even verbally.

They may discover your link on product packaging. Someone may mention you in his or her article or blog post.

People will be entering your website or blog through different links.

They may check other parts of your website or they may leave just after checking the link they arrived on.

The sales funnel stage where you get people to your website, is the education and information part. This part may manifest on your blog, in your newsletter or in your social media updates.

Once they are on your website, you need to convince them into doing business with you.

This is a convincing part of the sales funnel.

People are on your website, they are a bit informed and intrigued, and now, it is the job of the copy on your website to keep them there and convince them into doing business with you.

At every stage, your content writer plays a very important part.

You cannot educate and inform people with drab content.

Your content needs to be informative, conversational, engaging and in many instances, even entertaining.

It should be easier to read but at the same time authoritative.

Why am I explaining in such detail what sort of content you need for your website to generate business?

Because, when you’re looking for a content writer, you keep these qualities in mind, these needs in mind, and then accordingly, you settle for a content writing service that can help you achieve what I have mentioned above.

Writing content is a serious business. Your entire business depends on how well your writer can write.

Benefits of hiring a content writer and therefore, you should be looking for one

Benefits of hiring a content writer

You need to publish content continuously. If you don’t want to, your competitors certainly are.

It’s not just your competitors, in one way or another, everyone publishes content on the Internet, and this makes it hard for your prospective customers and clients to notice your business.

A consistent content marketing means good 15-20 hours every week doing research, writing, updating and editing.

You want to do this yourself? If yes, sure, go ahead.

You should be looking for a content writer because

You need to publish fresh content regularly.
You need to create long-term value and not just promote yourself in spurts.
Your business needs to stand out in terms of providing exceptional content on an ongoing basis.
You need to improve your conversion rate, and this can only be done by someone who can write persuasively and convincingly.
Bad writing can dissuade people from doing business with you.
You need writing all the time for your blog, for your web pages, for your newsletter, for case studies and social media updates.
You need to improve your search engine rankings, and SEO these days depends a lot on high-quality, relevant content.

If you need a content writer and you’re looking for someone who can help you create a convincing presence on the web, you may like to look for the following:

1. Look for talent, not for price

I’m not saying price doesn’t matter, but don’t make it the first quality when you start looking for a content writer.

You don’t want to save money at the cost of your business.

Often, it is a mental block that stops you from hiring a good content writer just because he or she seems to be charging more than another content writer.

A good writer is going to charge more, and this is fine.

Just like you need a web designer, you need a programmer and you need a graphic designer to have a professional website, and you are fine with paying him or her what he or she is asking, the same applies to a content writer.

Remember that writing is not a product. It is not something that can be automated. It is not a piece of code someone can save and then use as and when needed.

It takes the same amount of time every time a content writer writes 500 words for you. It may be a few minutes here and there, since you always need original writing, your content writer needs to make the same effort every time. So, keep that in mind.

2. Spend time studying the website of your content writer

If you need a content writer, it isn’t necessary that you look for someone who has a website (many writers work from various freelancing portals) but as a business owner, you can easily understand that someone who has his or her own website is going to be more serious about the business than someone who merely creates a listing in a directory where no stakes are involved.

A professional content writer is going to have a professional-looking website. The content will be well written. All the information you need to make up your mind will be there.

3. See if the content writer publishes a blog

Again, it isn’t necessary that you need a content writer who publishes a blog but, well, a writer must practice his or her art even when he or she is not being paid for it.

I have been writing professional content for more than a decade now and I have seen that writers who write just for money are, may be good writers, but not “good” writers, although, exceptions are always there.

Through the blog you can get an insight into how the writer expresses himself or herself.

4. Ask the content writer if he or she is comfortable writing for SEO as well as for better conversion

SEO no longer remains about using your keywords repeatedly throughout your blog posts and web pages.

Although you still need to use your keywords because that’s what people are looking for on search engines, more important is the quality of writing and the value it provides to your readers.

If the writing is not good, no matter how well-optimized your content is, your rankings are not going to improve.

Google has been updating its algorithm in such a manner that your rankings these days depend on how people react to your content rather than how you have “optimized” it and how many people are linking to it.

The above-mentioned attributes definitely help, but what helps the most is the quality and relevance of your content. An experienced writer must be able to strike the perfect balance between SEO and better conversion.

5. Take your budget into consideration but don’t be stingy

Although I have talked about the importance of hiring a good content writer irrespective of how much he or she charges, by the end of the day, it matters how much you spend on your content.

This is one advice I give to all my clients: if you don’t have the needed budget, don’t aim for having lots of content.

One high-quality blog post is always going to outperform five mediocre blog posts.

If you cannot publish a blog post every day, try publishing on alternative days. If that is also expensive, try once a week. Even once a month.

But never go for inferior content just because you are getting it in bulk. You will be wasting your money, and it is also bad for your SEO.

6. Go with a long-term content writer

This is another reason why I recommend working with a content writer who has a long-established business providing content writing services rather than someone from one of those freelancing websites – someone who has a business is going to stick around for a long time.

Just as you have stakes in your business, the content writer who runs his or her own business too has high stakes. This is why, he or she is going to stick around.

You can easily check these days the age of a website to know how long a particular website has been active.

7. Google your website or blog writer

Once you have come across your website or blog writer, or copywriter, Google him or her. See if you can find some bad references. Purposely use some bad phrases like “this writer sucks”, “stay away from this content writer”, or “very bad experience with this content writer”, or something like that – use the name of the content writer.

8. Pay close attention to your gut feeling

The way the content writer responds to your emails, the way he or she answers to your WhatsApp questions, your gut feeling will tell you whether to trust that person or not.

Does he or she sound too eager to please you, or this is the way he or she aggressively gets business from you (which should be fine)?

Does he or she seems to be over committing?

Remember one thing: if you compromise on the quality of your content, you are going to attract content writers who have no problem compromising on quality just to get work from you.

This is also a general life lesson. You attract the sort of people you want in your life, whether they are good or bad. I know, doesn’t seem like a business advice, but this happens.

Anyway, if you need a content writer or if you’re looking for one, first most, focus on finding an awesome content writer and then figure out whether you can afford him or her or not. Don’t start with money in mind because that way, you will always end up with a lousy writer.

Study: “Content Writer” is the most searched job in India

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Indians are searching for content writer jobs

This India Today report says that “content writer” is the most searched job in India and I can understand why. But that, later.

Along with “content writer” other terms that are often searched in India are “how to do content marketing”, “why content marketing is important” and many other content marketing and content writing related search queries.

The report quotes an SEMRush India study titled “Digital Marketing Job Trends”. According to Rohan Ayyar, Regional Marketing Manager India, SEMRush:

“Our research has revealed that ‘Content Writer’ is the most searched job amongst all digital marketing jobs as per the search trends. The monthly average for content marketing jobs projected maximum growth of 1171.52 per cent from 2015 to 2018 in India amongst the leading nations, followed by Australia and the UK. The average search volume per month for content marketing in India in 2015 was 2995, which increased to an average search volume per month of 38082 in 2018.”

There might be many reasons why “content writer” and content marketing related search terms are in the upswing in India.

India is a very fast growing market in terms of promoting products and services on the Internet.

Businesses are realizing that they cannot just rely on conventional advertising. Today’s consumer is drawn to engagement and conversation and advertising and marketing don’t attract him or her.

Another reason, and here I’m going to be blunt, is the tendency of businesses to hire very cheap writers to create lots of junk content hoping it is going to improve their search engine rankings.

Just yesterday one of my clients shared a sample submitted by the candidate who is applying as a content writer in the company. The client wanted me to tell him whether he should hire that content writer or not.

The writing was terrible, and he is one of the better content writers I have come across.

Aside from the fact that there were many errors even in the first paragraph, there was no zest. There was no feeling. He had just randomly written sentences because he was being hired to write “SEO content”.

I told the client (we were talking on Skype) that if he wanted to hire this content writer, he should go ahead, but otherwise, I don’t like what I’m seeing. I don’t know what the client decided.

Content writing, as perceived by all and sundry, is easy. All you need is a basic computer. You don’t even need a computer. You can write on a tablet. You can write on a phone.

But just because you have the facility to write doesn’t make you are writer or a content writer.

Yes, you can write a few sentences. You can repeatedly use keywords. You can also regurgitate content on other websites.

This is not a sustainable business model. Content writing or content marketing is a serious business because one is planning to grow his or her business on the strength of content.

Anyway, I’m going on my own tangent.

What I mean to say is, I can totally understand why so many people are searching for “content writer” because although people have realized that they need content to create a presence on the Internet, they cannot differentiate between noise and voice. They have deluded themselves into believing that lots of noise is going to get them good business.

Does it make sense to hire website content writing services?

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I was just writing a website page on my website content writing services and I wanted to address an issue that I didn’t want to touch on that page: does it make sense to hire website content writing services?

What can a professional web content writer write that you cannot write on your own? Why not simply hire a full-time content writer that will always be at your beck-and-call rather than hiring a content writing agency?

Conversely, at Credible Content, what motivates our clients to hire us for our content writing services?

I provide content writing services at two levels:

At the individual level – my clients specifically want to hire me to write their content because they like the way I write.
As a website content writing service – my clients need high-quality, well-written content; more than the writer, they are interested in the quality and the purposefulness of the content.

As I always write on my website and my blog, I never try to convince people into hiring my website content writing services because that’s their own decision.

Nonetheless, there is a reason I feel confident enough to offer my services and sometimes even let people know why it makes sense to work with a professional website content writing company.

Everything has its pros and cons. If you decide to write your own content, it has its pros and cons.

If you decide to hire a full-time content writer or even a team of content writers, it has its pros and cons.

Similarly, if you work with a website content writing service, it has its pros and cons.

It depends on what suits you.

Why people hire our website content writing services

For every one person who can write efficiently, there are thousands who cannot.

Posting on Facebook what you ate this afternoon or where you partied last night, is a lot easier than writing for a web page that is supposed to convince your customers into doing business with you.

This is why, whereas you will find millions of people tweeting night and day on Twitter, compared to them, there are fewer people writing journalistic articles and blog posts.

Again, publishing blog posts are easier because stakes are not very high, but there are very few writers, compared to those who blog and who tweet, who get paid by magazines, newspapers and professional blogs.

Writing involves lots of effort.

Not everyone can spend 2-3 hours researching on a topic and then converting that research into a well-formatted blog post or article.

It is very easy to come up with an exciting title and initial couple of paragraphs for your company web page, but it is difficult to write the entire narrative from start to end.

This is where a professional website content writer can help you.

This is the reason why our clients pay us.

And, it is not just about writing a single blog post or a web page or an email campaign.

In today’s world, you need to publish quality content regularly. Everyday. Every week. Week after week.

You cannot publish quality content regularly unless you are passionate about writing, you are a proficient writer, or you are a professional writer.

Yes, there can be spurts of creativity just as there can be spurts of good singing on a karaoke night, but when it comes to making the real impact, you need a serious writer.

Listed below are a few reasons why clients hire our website content writing services:

They want professionally written content that makes their prospective customers and clients take them seriously.
They want high-quality content regularly to improve their search engine rankings.
They are looking for better website conversion rate.
They want to make sure they leave no stone unturned when it comes to communicating their brand message convincingly.

You will be surprised to know that 80% of the Credible Content clients come from English-speaking countries like the United States, the United Kingdom, Australia and Canada.

Do these people don’t know how to write in their native tongue? Of course they do.

But they also know the importance of professional writing.

They know the difference between knowing how to write a few impeccable sentences in a few spurts of creativity and knowing how to write complete web pages and blog posts with an underlying narrative.

They want to make an impact.

It takes talent, experience, and of course, the ability to write the way you want to write, to make an impact.

People have it, and people don’t have it.

It’s like music.

Some people can play music or sing songs, some people cannot.

We all have our own abilities.

Some people are good lawyers. Some people are good painters. Some people are good politicians. Some people are good project managers. Some people are good speakers. Some people are good sports persons. Some people can code well.

At Credible Content, we write well.

This is why our clients hire our website content writing services.

5 Reasons Your Website Needs Content Writing Services

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Still wondering whether your website needs content writing services or not?

In the early 2000’s people used to wonder whether their business needed a website or not. Web design agencies had to convince people, had to educate them. Most of the businesses had no clue what having a website could do to their business.

Content writing and content marketing are going through the same phase. There is a massive need for quality content but people don’t realize it. They don’t realize the fact that without content their website cannot do business. They don’t realize that businesses who acknowledge and accept the undeniable importance of closely working with a content writing service are doing much better in terms of getting higher search engine rankings and a better conversion rate on their websites and blogs.

Read What is quality content and how does Google recognize it?

The connection between your sales and content writing

An online business does brisk business due to the following reasons:

It has a strong brand presence
People already have respect for the business
There is a fad value attached to using the products and services of the business
The business has a huge marketing and advertising budget
The business has been able to create a noticeable presence with its valuable content
The business who has compelling content on its own website

The first four points are applicable to big businesses. Big businesses have a strong brand presence, their brand is already known and respected, there is a fad value attached to their products (Apple, for example), and they can afford to spend huge amounts of money on marketing and advertising.

Although these businesses have the capacity to spend billions of dollars on marketing and advertising, they have begun to realize that advertising doesn’t pay.

This is why Coca-Cola no longer depends on advertising, but on content marketing. Most of the Coca-Cola websites (they have different websites for different regions) have turned into online publications. Now their website is called “Journey”. Although they promote their products, their primary stress is the stories about the positive impact they’re making in the world.

Similarly, American Express as “Open Forum” where it provides top-notch business advice to its present and prospective customers.

IBM, Lenovo, Microsoft, Google, they all started relying less on advertising and marketing and more on high-quality content.

The last two points – creating a noticeable presence through valuable content writing and publishing compelling content on the website – is what democratizes the process of promoting online business.

The last two points are applicable to small as well as medium-sized businesses.

Content writing, although requires some degree of expense, isn’t as expensive as conventional advertising and marketing. Every business can create an online presence with targeted, valuable content writing.

The main hurdle faced by most genuine content writing services like Credible Content is that businesses feel it doesn’t make sense to pay a writing service because writing can be done by anybody.

This isn’t so. Although occasional writing can be done by anybody, if you really want to create a successful presence on the Internet, you need consistent content writing that is of great value. Consistency and value are the keywords.

A person or a business who doesn’t write content as a full-time job often finds it very difficult to create valuable content on an ongoing basis.

Listed below are 5 reasons your website needs content writing services:

Content is the next form of online presence: As I have written above, there was a time when people used to wonder whether they should have a website for their business or not. The same state has come for content. Your business needs quality content writing to survive. If you haven’t realized that, your competitors have. Some of your competitors are already months, if not years, ahead of you.
You need to publish high-quality content regularly: Content writing is soon becoming a regular business expense. Just as you need to promote your business constantly, conventional promotion is being replaced by quality content publishing. People don’t want your marketing messages. They want you to become a part of their lives by providing solutions to their problems. Search engines like Google want fresh content regularly. If you don’t publish fresh content, they stop crawling and indexing your website because they don’t expect anything new from it. Only an established content writing service can provide you a non-stop supply of high-quality content.
You need to become an authority in your field: This is more so important in the B2B category. If you are in a business where personal brand value matters, you need to share your knowledge and wisdom with people so that they begin to recognize you for your authority. For this you need to publish expert articles and blog posts on a regular basis and then share your content and social networking websites to create an authoritative presence for yourself. People do business with you when they respect you for your authority.
SEO doesn’t happen without irregular content: I always tell my clients that there are two reasons why SEO cannot exist without closely working with a professional content writing service – quality content encourages people to share your links and Google evaluates how many people share your links; and, Google constantly seeks fresh content because it doesn’t want to serve outdated content to its users. This is why, no matter how valuable your existing content is, if new content is available, Google prefers to showcase that in the search results instead of outdated content. Content writing services can ensure a steady supply of high-quality, relevant content to improve your SEO.
Your content is your business asset: Just like you need professional help to build any other business asset, the same holds true for your content. Although there are many individuals and businesses who develop their own content, and there is nothing wrong in that, I’m primarily talking about businesses that don’t have the resources and the needed talent to publish high-quality content on an ongoing basis. Sure, you can start on your own and initially, since you will feel motivated and inspired, you may be able to carry out content publishing for a couple of weeks or even for a couple of months, eventually, you will need to seek out the help of a professional content writing service that can provide you content every week, every month, year after year.

You must have noticed that on this page I haven’t tried to mince words. It’s the reality of our times that your business needs content. If you don’t use content to promote your business, your competition already does. It’s your choice.

It’s also your choice whether you acknowledge that your website needs content writing services or not. What I can do is, make you aware, make it known to you that yes, your website needs content. Conventional advertising doesn’t work or is gradually ceasing to work. Content is the present, and the future.

10 ways to find the best content writing/SEO copywriting service for your business

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Looking for the best content writing and SEO copywriting services for your business?

Finding the best content writing service for your business is one of the most, in fact, the most significant part of initiating an effective content marketing strategy.

A big problem on the Internet is, although you can find lots of information, often it is very difficult to find the information you actually need, the information you can use to grow your business.

The same applies to finding the right content writing and SEO copywriting service for your business.

Whom do you hire?

How do you decide?

Sometimes a company looks lousy but delivers great content.

Sometimes a company looks great but delivers lousy content.

A great problem is you cannot find that out unless you have worked with the service provider for some time.

Content marketing, although is the strongest marketing tool available on the Internet, also takes its own good time to give you results and by the time these results manifest, it is a bit late to realize whether you should have hired this particular content writing service or not.

The same goes with SEO copywriting services. Any decent SEO effort takes anywhere between 4-5 months before it begins to show even small results (especially when you face lots of competition).

By the time you realize that you haven’t partnered with a competent SEO copywriting service, you may have spent lots of time and money.

Is there a sure shot way of finding the best content writing service for your business?

Is there a set formula that helps you find the best SEO copywriting service to improve your search engine rankings?

No, there is not. But of course you can minimize the chances of ending up with a lousy service.

What are the best ways to find the right content writing service or the best SEO copywriting service for your business?

The best way of finding a content writing-SEO copywriting service for your business.

Your business is unique, your customers and clients are unique, so your content requirements are also unique.

Why so much stress on being unique?

It is your USP – unique selling proposition.

This is what sets you apart.

With thousands of people offering almost the same sort of service or the same sort of product, especially on the Internet where one website is just a click away from another, how do your prospective customers and clients decide whether they should do business with you or with someone else?

You need to provide something that they cannot get from someone else or at least it is very difficult to get it from somewhere else, or at least, comparatively much more expensive, or whatever.

The thing is, there must be something that should draw them to you rather than to someone else.

Once this is decided and settled, let us explore some ways to find the best content writing or SEO copywriting service for your business.

The service – whether content writing or SEO copywriting – has a website

For a long-term business partnership this is a must.

Yes, you can find good content writers from niche business directories and portals, they are not very reliable because most of them don’t have much stake in being consistent.

Since most of these business directories accept listings for free or at a nominal fee, you don’t find very dedicated and serious people in these directories (I don’t intend to paint everyone with the same stroke).

Of course, if the very same people also have websites running legitimate businesses, things become different.

When a content writing service has a business website it means it is serious and it has invested time and effort establishing shop on the Internet.

The website looks professional

If they have a website, the website should look decent and professional.

It doesn’t mean it should be able to compete in design contests, but it should have a clean design with all the needed information available on the website.

The homepage copy should clearly explain all the services that are being provided.

There should be terms and conditions.

An FAQs is a must.

All the contact details must be available on a separate, dedicated page.

The SEO copywriting service also has a blog

What’s the use of working with a content writing service if it does not promote its services via content?

Most of my business comes from my blog.

My business also comes from LinkedIn and Google, but even traffic from these websites is drawn to my blog so that is the main attraction.

On my blog regularly sharing tips, guides and my thoughts on content writing an SEO copywriting..

Just imagine, a content writing and SEO copywriting service not being able to promote its own services through its own content.

There should be a business blog that is regularly updated.

The content writing service has a mailing list

This is because no matter what people claim, email marketing still rules the roost when it comes to promoting your services and products on the Internet.

500 people subscribing to your email updates are far better than 5000 people “Liking” your Facebook page or following you on Twitter.

So yes, a serious content writing service would obviously have a newsletter subscription box on the website and if it doesn’t, it isn’t serious about content marketing.

Every best content writing and SEO copywriting service publishes a newsletter.

Here, I’m using the superlative “best” as a category. I know there cannot be multiple best services.

It has a solid social media presence

Most of the world these days spends time on Facebook, Twitter or LinkedIn (just to name a few).

It is also a good way to attract people.

Want to find someone?

Want to find the best products and services recommended by people you interact with on daily basis?

There is a great chance that you will find its reference on Facebook or Twitter (or whatever social networking platform is in vogue when you are reading this).

Also, if the content writing service can be easily reached on Twitter you can get a response faster in case you have some problem.

Your best content writing or SEO copywriting service puts greater stress on quality than quantity

If you have quality content on your website or blog, your search engine rankings automatically improve.

So if a content writing and SEO copywriting service says that you should have lots of content to cover all your keywords so that your search engine rankings can improve, you are being shortchanged.

Of course you need to cover your keywords but that is secondary.

The first priority should be the quality.

The content writing service has a strict policy on plagiarism

Just because text is digitally present everywhere on the Internet it becomes very easy to copy/paste it and then slightly spin it to pretend as if you have unique content at hand.

This is what those $ 5-per-article services do.

It’s a sure shot way of nipping your content marketing strategy in the bud.

The service you’re planning to hire for your business must have a strict policy about how to handle plagiarism and how it controls its content writers in case it has multiple content writers.

Its content writing an SEO copywriting charges are reasonable

Actually what’s reasonable differs from business to business, but you can find out what the industry rates are and do the calculations accordingly.

As I have mentioned above, those $ 5-per-article services can wreak havoc with your content marketing campaign for your SEO strategy, but in the rarest of rare cases, they can also work to your advantage.

If your content writing service is charging pittance try to figure out how it sustains itself.

Take for example charging $ 5 for an article or a blog post.

If I charge you this rate, try to figure out how much money can realistically make.

Even if I write 10 articles or blog posts in a day I will only be able to make $ 50.

How much can I be worried about providing you quality content this way?

It also sends me a signal that if you desire cheap content then maybe you aren’t even interested in quality that much.

It works both ways.

You get what you pay for.

So if a content writing service or an SEO copywriting service charges a very low rate, always be cynical about their offer.

The charges should be reasonable from both ends of the spectrum.

It can scale according to your requirements

It isn’t always about how much content writing and SEO copywriting the service you’re planning on hiring can do, it’s also about how much content you need.

Perhaps you require 10 blog posts or articles everyday but your content writing service can only supply 2-3 at the most.

This deal is not going to work for you.

Similarly, if in a package they offer 20 blog posts every month but you require only 5, and they don’t have an alternative package for you.

Again, it’s a no-deal.

So you should look for a service that can scale according to your business.

Many businesses and individuals vouch for it

Recommendations and testimonials tell you that the agency has provided excellent services – services that have actually helped businesses grow.

Simply writing content doesn’t help much.

The content must be able to take a business forward.

It isn’t also just about improving your SEO.

Your content should also be able to improve your conversion rate and in fact, this is much more important compared to your SEO.

So if a content writing service has actually helped businesses, they will readily provide testimonials and recommendations.

Despite taking care of the above-mentioned 10 attributes that can help you find a content writing & SEO copywriting service for your business you can end up with a lousy service provider, but then this can happen in any industry, in any service and with any product.

Taking care of these 10 things will just reduce the chances of ending up with an inferior service.