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The importance of understanding user intent in content writing

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Importance of understanding user intent for content writing

Importance of understanding user intent for content writing

In India there is a famous Bollywood song sung by the legendary Kishore Kumar: Hum the wo thi aur sama ranged samajh gaye na? Jaate the Japan pahunch gaye cheen samajh gaye na?

Roughly translated, it means, I was there, and she was there, and the weather was magical, but, while trying to reach Japan, we reached China (means, I meant to say something else, but I said something else).

The second expression of the song, trying to reach Japan but reaching China, often happens in SEO, and due to faulty content writing.

When writing content for SEO, it is very important to understand the user intent: exactly why a person is using a search term to find information he or she is looking for.

If you haven’t optimized for the right search terms, you may get lots of traffic, but the traffic won’t convert, and then you will wonder why it’s not happening.

It’s like, you run an art gallery where people should come and buy, but they think it is a museum, so they simply visit, admire the art, and leave.

There was a time when the sole purpose of search engine optimization was increasing traffic.

Businesses even used banners with animated monkeys and asking users to click on the monkey and then when people clicked on it, they were taken to a website. Such was the level of directionlessness and desperation.

As the dust settled and “SEO experts” as well as website owners realized that more traffic didn’t necessarily mean more business, greater stress was laid on conversion.

Understanding user intent and then writing content accordingly, is the best way of improving your conversion rate.

In terms of SEO, what is user intent?

What is the intent for searching?

What is the intent for searching?

What is the intention of the user? Why is he or she using the search engine at this very moment?

Is he or she looking for information to increase general knowledge or he or she is looking for something to buy?

Suppose, someone searches for “content writing”.

Now, merely by looking at the phrase “content writing” you cannot make out whether someone looking for this term wants to learn about content writing, is researching about the topic, or looking for a content writing service?

If someone searches for “what is content writing” it is clear that the person wants to know what the term means.

If someone searches for “content writing services” it becomes clear. The person is looking for a content writing service.

If someone searches for “how to set up a content writing service” the intent is completely clear. The person wants to learn how to set up a content writing service.

If a person searches for “content writing service for my web design business”, again, the intent is completely clear. This person is looking for a content writing service for his web design business.

This HubSpot blog post explains the concept of understanding the user intent with the example of a pizza. The author is a Google rater. The author explains how to use the experience of a Google rater to understand the importance of user intent and then create content accordingly.

Recommended reading: How to write content for Google’s human quality raters

How to understand user intent for your own business?

The same way: don’t go for general terms. When writing content for your business, focus on longtail keywords.

Recommended reading: How to incorporate longtail keywords into content writing

Writing your content according to longtail keywords makes user intent as clear as it gets.

Think from your own point of view. When you are searching on Google, you want to find the most appropriate information for your search.

To make sure that you find the right information, you submit a search query that is as precise as possible.

Recently my wife wanted to find a sofa repair service in the neighbourhood. It wouldn’t have been much helpful if she had simply searched for “sofa”, or “repairing sofa” or “sofa repair” or, totally skipping sofa and searching “repair service”.

She searched for “sofa repair service in Indirapuram”. Although the listing that she found was from JustDial.com, it is the most appropriate query for the job and hence, if you are a sofa repair service that wants to attract customers in Indirapuram you must target for this search term. Here, the user intent is as clear as it can be.

For your business, instead of going for generic keywords, go for the exact product or service, or the exact feature your target customer or client should be looking for.

If you are an interior design company, it would be nice if you could manage to get yourself listed on Google’s first page for the search term “interior design company”.

Realistically it might not be possible considering there might be thousands of interior design companies vying for the same position.

Instead, aim for something like “interior design company in LA” or, “interior design agency in LA” or, “interior design company for residential complexes” or, “interior design company for my reception area” – try to understand the user intent and then create/write the content accordingly.

Here is that song, very hilarious.

33 great content writing tips for content writers

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33 content writing tips for content writers

33 content writing tips for content writers

No, I’m not writing these 33 great content writing tips for content writers, I’m simply linking to this excellent blog post that has collected opinions from highly experienced and talented content marketers and writers.

As you must have noticed – or you haven’t, because this is just a second such post – I have started publishing shorter blog posts, mostly linking to content writing and content marketing posts published on other blogs and websites, with a small take from yours truly.

Of course, this is not going to be my dominant blog posting pattern, I’m going to do it just when I’m too busy to create lengthy blog posts of my own. When I get lots of assignments, my blog lies in a state of neglect, sometimes even for a month, which is not good.

As I have written in this blog post titled Why it is important to publish fresh content regularly on your website, if I don’t publish content for a long time, other content publishers surpass me and my traffic from search engines decreases. Queries from my website suddenly begin to dwindle.

It doesn’t mean when I’m writing lots of blog posts – lengthy blog posts – I have less work, no, those are my more efficient days and somehow I’m able to manage to shuffle between writing for this blog and writing for my clients. Sometimes I lose this balance, and since I cannot afford to neglect client work, the blog ends up being neglected.

Coming back to the 33 content writing tips for content writers. If you don’t feel like visiting the above link, I’m presenting those steps as bulleted points below:

  1. Let your individuality drip through your writing. Just because you are writing for a business doesn’t mean you cannot write with a flourish. Use humor. Give your readers some rude shocks. Contradict. Be flamboyant. But remember one thing, your sole purpose is to promote the brand or the business for which you are writing.
  2. Write useful content. People will be reading your content to either get entertained or to derive some mileage out of it– for example, you are reading these content writing tips either to improve your content writing, or just to get an idea so that you are more aware when you are working with a content writer.
  3. As I mentioned in .1, be yourself as a writer, but always put the needs of your readers before your desire to be a writer. Write to help them.
  4. Know the pain points of your readers and address them as soon as possible.
  5. Be consistent. Although as a content writer this tip is good if you are writing for your own website or blog (like yours truly), what it means to say is, you need to publish your content regularly. Better, follow a pattern. If you have decided that you are going to publish one blog post every week, then make sure that you publish one blog post every week.
  6. Provide answers to people’s questions. Provide them as much information as you have or can gather. Write in such a manner that they can easily follow what you are saying because they might be accessing your answers from their mobile devices.
  7. Pay attention to your title. The title is the hook that is going to draw people to the body content. The title is also important to get clicks from search engines and other websites because it is your title that often appears as the main hyperlink. If your title is uninspiring, no matter how great the rest of the content is, you are not going to get much leverage.
  8. Write share-worthy content. What it means is, whenever you are writing, put all your energies into it and make it as good as possible.
  9. Challenge your readers. To keep them interested in your writing, you can always withhold some information. It isn’t always necessary to give them all the answers they seek. Maintain the curiosity level by holding back some information.
  10. Editing. Proofreading.
  11. Authentic.
  12.  Relate to your readers’ needs and write accordingly.
  13. Be yourself.
  14. Do something original and then write. Don’t regurgitate (as I’m doing with this post). You will come up with original ideas if you stretch yourself and do something out-of-the-box, and then write about it.
  15. Write something you care about. People will be able to feel your enthusiasm through your words. If you’re not an enthusiastic about what you’re writing, your writing will seem boring and uninspiring to your readers.
  16. Write contemporary and topical content.
  17. Present accurate data, but with your own personal twist.
  18. Focus on originality. For that, for a change, instead of writing blog posts, you can write case studies because case studies are normally unique because they are written around a particular situation and its solution.
  19. Share your experiences. Share what you have learnt yourself.
  20. Make your writing valuable (I know, many of these tips are repetitive).
  21. Empathize with your readers (again, repetitive).
  22. Understand your audience and master your craft.
  23. Have fun. If you have fun writing, people will have fun reading – this is actually true.
  24. Use very focused, succinct and crisp sentences. Longer sentences confuse people.
  25. Tell unique stories. Tell stories that only you can tell.
  26. Write for one person. It is like, define a persona, and then write for that persona. This is some advice that I often give to my clients (at least those who care to talk to me). You don’t need to please everybody. You don’t need to target every keyword in your industry.
  27. Experience (yup, I know).
  28. What’s the point in what you are writing?
  29. Know your audience inside and out (again, again, again).
  30. What is the purpose of writing what you are writing?
  31. Define the personality of the person you are writing for and then solely pour your heart out to that person.
  32. If not one, then write for two people (yes, this is a tip too).
  33. Always keep a big list of ideas with you so that you never run out of them (a very good tip).

So, these are the tips compiled in the above-linked blog post. When I was writing the steps above, as you realized it with me, many tips are repetitive and this seems to be one of those posts when more than the content, what’s important is linking to influencers so that you can tell them that you have linked to them and then hopefully, they will link back to you or they will tweet about you.

But, anyway, it is always good to revisit good things about your craft because it keeps you focused.

How not to be repetitive when regularly writing content for your blog

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How not to be repetitive when regularly writing content for your blog

How not to be repetitive when regularly writing content for your blog

To maintain your search engine rankings and to keep your audience engaged, you need to publish content on your blog regularly, preferably, every day.

But, how much new content can you publish?

Sooner or later you come to a point where you feel that you are repeating topics.

Repeating topics doesn’t just make people lose interest in your blog it will also have a negative impact on your search engine rankings because then your ranking juice begins to get diluted when the same sort of topics from your website compete for different positions in search engine rankings.

Why you need to publish content regularly on your blog?

In an ideal world, you shouldn’t have to. In an ideal world, you cover all your important topics and then you focus on your work.

In reality, a continuous tussle is going on. All your competitors want to gain an edge over you.

If you have better search engine rankings, they want to rank higher than you.

If you have better web presence, they want to have better web presence than you.

If you engage more on social media, they want to engage more.

Your competitors are not just competing with you – knowingly and unknowingly – they are also competing with themselves, and in the process, even when they don’t intend to, they’re creating hurdles for you.

You constantly need to overcome these hurdles.

You may have to overcome more hurdles or less hurdles, depending on how much competition you face and how aggressive your competitors are.

To continuously get targeted traffic to your website, you need to maintain your search engine visibility and these days you also need to maintain a presence on social media and social networking websites like LinkedIn, Twitter, Instagram and Facebook.

If you don’t publish regularly, you lose your search engine rankings, people stop noticing your website, and there is no original content to post on social media and social networking websites. There is no content for email marketing.

You may like to read: Why it is important to publish fresh content regularly on your website.

Regularly writing content: how not to be repetitive

There are two major downsides of being repetitive when writing content for your blog or website regularly:

  • Your visitors begin to feel you have got nothing new to say.
  • The search engines either conclude that you are publishing duplicate content, or your rankings for your keywords begin to get diluted through your own repetitive content.

You face the following problems, consequently:

  • You need to publish regularly.
  • You need to come up with original ideas each time you publish.

Listed below are a few things you can do to regularly come up with original ideas and avoid being repetitive.

Do regular brainstorming

Writing content for your website or a blog on an ongoing basis is a serious business. After all, you intend to generate business, right?

Just as you draw up a business plan, you need to regularly brainstorm on what you’re going to write about (or what your content writer is going to write about).

Surprisingly, I have worked with many clients who think that topics are just magically going to crop up.

Just to prove how important it is to regularly come up with right content writing ideas, I charge extra from my clients whenever they insist that I should come up with my own content writing ideas for their website.

Normally, I insist that they give me the ideas because I know that it can be a big drag.

Anyway, coming up with great, relevant and meaningful content writing ideas is a serious exercise, and you will need to brainstorm regularly. You will need to assign separate time.

You may like to read How I generate content writing ideas for different clients.

Maintain an ideas repository

Sometimes ideas do crop up magically, so you need to capture them as soon as they appear, otherwise, like a tiny magical fairy, they’re going to disappear.

Maintain an ideas repository. It can be an Excel sheet. It can simply be a text file. Google Docs document. Voice recordings on your phone. A conventional notepad. Anything. Something that is always nearby, and you don’t have to waste time trying to locate it.

For many years I used Evernote to capture ideas. Then I stopped using Evernote and switched to OneNote.

But I also save drafts with just a title and a few words, within the WordPress dashboard. The main point is, when an idea strikes, save it.

No need to get too bogged down by longform content

Longform content – blog posts and web pages having more than 2000-3000 words – is good. It gives you a competitive edge because not everyone can publish longform content on an ongoing basis.

You may like to read What are topic clusters and pillar pages and how the improve your SEO?

But, the idea of writing 2000-3000 words can be daunting. It can also stultify your creativity because instead of focusing on the topic, you are worried about how to stretch it beyond 2000 words.

Sometimes, if you can manage just 300-400 words, don’t lose use sleep over it. Remember that publishing something is always better than publishing nothing. If there is an interesting idea and you cannot stretch it beyond 2000 words, don’t worry about it, just publish it as it is.

Give new angles to old issues

The possibilities are infinite in this world. Just when you begin to think that every story that could have been written, has been written, there is a new chart buster or a New York bestseller.

I have observed that everyone these days wants to educate. So, web design agencies want to publish content that teaches you how to design websites. Mobile app development companies want you to know how to develop killer mobile apps. Financial consulting companies want to teach you how to manage your finances well.

I’m not saying they shouldn’t do it, but when you solely focus on educating your visitors in a “10 ways you can…” format, you are bound to run out of topics.

Focus on stories instead. Every story is unique in itself. Tell people how you solve individual problems.

For example, explain in a blog post how as a web design company you helped a business promote its brand on the web through a unique web design approach.

As an accounting firm, explain how you helped a business get out of a financial mess that seemed insurmountable before you took over.

You don’t always have to have solved real-world problems yourself. You can solve a hypothetical problem. You can give your own take on a problem solved by someone else.

Maybe you read some news about a business house and you can write about how the problem the business house is facing could have been solved with your service.

Cover recent studies and reports

People love data. They get impressed when you tell that so many people are doing so many things in so many ways in these many days during such and such hours.

Since people love data, bigger agencies are constantly gathering information and then tabulating it for presenting it graphically in an awe-inspiring manner.

For example, this study on HubSpot reveals that businesses and companies that publish 16+ blog posts every month get 3.5 times more traffic than businesses publishing 0-4 blog posts per month.

Though, this is common sense – more content means more traffic – but a study that reveals exact numbers is more convincing and reassuring.

Similarly, every month there are 4-5 studies by different companies and agencies in your niche and you can use these studies to create data-packed blog posts.

One day, you will be publishing your own studies and people will be linking to your studies to create blog posts and articles.

Talk to people for fresh content writing ideas

You can also “crowdsource” your need for fresh content writing ideas by regularly interacting with people wherever the opportunity exists.

You can spend time on online forums.

You can participate and go through Quora discussion threads.

You can encourage people to leave comments on your blog, asking them what they would like to read about.

You can interact with people on Twitter and Facebook.

Whatever platform you prefer, interact with people to get fresh content writing ideas.

Use social media to get new topics

Social media is all about content. I have mentioned Twitter and Facebook above, and even Quora, but you don’t always have to interact with people. You can simply observe conversations and note down what people are talking about in your niche.

Sometimes you can find interesting ideas on YouTube. Many people don’t prefer to write, they would rather make a quick video. Topics that you don’t find on Google, sometimes you find them on YouTube.

Doing image search is also a good way of coming across good content writing ideas. In images, people use phrases and expressions that they don’t use in the text. You can get a completely new take on a subject.

Infographics. These days many companies publish infographics. You can pick any of the subtopics and write complete blog posts around them.

Read books, white papers and case studies

In-depth knowledge in your field can be gained by reading books, white papers and case studies.

Every new chapter in a book, every new heading or subheading, can give you a new content writing idea.

Even if you don’t get a single idea from a book, it will create a fertile ground and trigger your creativity that will in return, help you come up with original content writing ideas.

In whichever field you are, reading books anyway helps you grow intellectually. Even if you don’t plan on writing blog posts, reading books is a good habit to develop.

Use blog topic idea generators

Personally, I’m not a very big fan of online blog topic idea generators, but they can at least kickstart the creative process sometimes. They can give you a nudge towards the right direction.

When you use these topic idea generators, you simply submit your main phrase and then they churn out 5-10 topics you can work on.

Some good blog topic idea generators are

There are many more blog topic idea generators. BuzzSumo above easily comes in the most expensive category but it also gives you many more tools.

Conclusion

As mentioned above, regularly publishing high-quality content is simply unavoidable. Even if you think that it is needless to publish content regularly, your competitors don’t think so.

Sooner or later, every business realizes that it needs to have a sustainable content writing and content marketing strategy. Some realize its sooner, and some take their own good time, incurring lots of losses in the process.

So, once you have decided that you need to publish content regularly, you need to set in motion a process that supplies you with fresh content writing ideas on an ongoing basis.

In the beginning you may face some problems, but as you get used to regularly publishing content to promote your business, you will be surprised how fast you come across new ideas.

SEO Checklist When Writing Content for Your Website in 2018

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SEO checklist for content writing for 2018

SEO checklist for content writing for 2018

Do you have SEO in mind when writing content for your website? Most do.

In fact, despite content being the most important component of one’s online presence, people are ready to pay less attention to the overall purpose their content should solve, and more attention to whether it improves SEO or not.

If you want to make a right balance between improving your search engine rankings and maintaining a higher standard of writing, you may find this SEO checklist for content writing helpful.

The idea of this blog post came to me when I was watching the latest Whiteboard Friday on Moz.com in which Rand Fishkin talks about the SEO checklist for the up coming year 2018 – what all you need to take care of to improve your search engine rankings.

Once you have taken care of the basic SEO necessities on your website, it’s mostly your ongoing content writing that has a positive, or a negative impact on your SEO.

So, when writing content for your website, keep referring to the checklist that I’m putting up in this post. If you are writing content on your own (instead of hiring a professional content writer), keep this checklist nearby.

1. Create an SEO friendly URL

Create SEO friendly URLs when writing content

Create SEO friendly URLs when writing content

If you are using a CMS like WordPress, it automatically creates the URL using your post title.

Although by default WordPress creates an SEO friendly URL (provided you have changed the default URL settings in WordPress), sometimes it can be too lengthy.

For example, if I let WordPress create a URL for this post automatically, it is going to create something like //credible-content.com/blog/seo-checklist-when-writing-content-for-your-website-in-2018, which, as you can see, is an unnecessarily lengthy URL.

Although there are a few plugins available that can create SEO-friendly URLs automatically, since I don’t want to install another plugin, I’m going to manually write the URL as //credible-content.com/blog/2018-seo-checklist-website-content-writing.

This way, a search engine like Google finds everything it needs to find about the blog post.

2. Do proper keyword research

Do keyword research before writing content for better SEO

Do keyword research before writing content for better SEO

SEO is incomplete without keywords.

It’s the keywords that tell Google what you are writing about.

How should you choose your keywords?

Whenever you are writing content for your website, always keep the searcher’s intent in mind.

What is he or she is looking for?

If he or she is looking for some information, is the content you are currently working providing that information?

Suppose you search for “SEO checklist for writing content”, or “SEO content writing checklist” and then you come to this blog post.

Are you getting the information you were looking for?

Does this blog post give you an SEO checklist that you can use for writing content?

Use the keywords people are actually using to find your content.

If it is difficult to find the right keywords use a tool like LongtailPro. Once you have supplied the base keyword (in my case it could be “SEO content writing”) it digs into the Google AdWords database and presents to you all possible keyword variations people are using. It also tells you how many people are actually using those individual keywords so that based on those numbers you can decide whether you want to put in the requisite effort or not.

It is very important that you find the right keywords before you start writing content because you will cleverly need to incorporate the keywords into your content writing.

3. Carefully study the links that are already ranking high for your chosen keywords

Study the links for SEO

Study the links for SEO

Search for your chosen keywords on Google and check out which links are already ranking higher.

Then go to these links and try to find out what is the reason Google is ranking them higher.

How have they arranged the content including text, images, and other components on the web page for blog post?

I’m not suggesting that you copy the content because it is ranking higher, but you can get some ideas from these pages about how to arrange your text and the keywords. Or even how many words and how many images to use.

Though, this alone won’t help you with better rankings because one’s rankings also depend on many external factors like how many quality incoming links the domain has, and what sort of buzz it is able to create on social media. But, it will give you some basic idea of with what you need to compete.

4. Select an appropriate person to write your content

Use an experienced and trained content writer

Use an experienced and trained content writer

Content writing for your business website is serious stuff. People will decide whether they want to do business with you or not, after reading your content.

Just imagine, missing all those business opportunities simply because you didn’t care enough about the quality and effectiveness of your content.

Tragically, I’ve seen many entrepreneurs losing their businesses because they didn’t invest in an experienced and able content writer.

Do you think people are going to do business with you just because you have setup a website and written a few things about your awesome product or service?

Well, guess what, there are hundreds of businesses like you for your prospective customers and clients to choose from, and on the Internet, it is just a matter of going from one website to another.

On your website, it’s just your written text that can convince people to do business with you. Take it very seriously.

5. Write a compelling title and description

Create optimized titles and meta descriptions

Create optimized titles and meta descriptions

A major part of your visitors will come to your website drawn by the title of your web page or blog post. The entire essence of you message is captured, and even immortalized, by your title.

Your title is as important, and in terms of getting attention and clicks on search engines and social channels, even more important, than the remaining body text.

No matter how great your body text is, if you have a very uninspiring and meaningless title, few people are going to pay attention to it.

Therefore, a big part of your SEO is affected by your title.

Make sure you use your main keyword in your title. Don’t repeat it, just use it once, preferably at the beginning.

Rand says that the “description” meta tag still matters and can affect your search engine rankings.

Many SEO experts say that the description doesn’t matter these days, but if Rand contradicts them, we should take him seriously.

Besides, it’s your meta description that shows up below your hyperlink in the search results, not just random text, so it should have some bearing on your search results.

An update about writing meta descriptions: Conventionally, you can use 160 characters when writing a meta description for your website, web page or blog post. According to the recent updates I’m getting and I have also seen it myself, Google is now allowing 360 characters for meta descriptions.

6. Strategically use the keywords within the body text

Strategically use keywords within body content

Strategically use keywords within body content

Your body text, yes, the main component of your content writing – the actual content writing.

Everything said and done, the ultimate impact is made through the main body of your web page or blog post.

Whatever you have to say, whatever you must deliver, you do it through the main body content.

The Google ranking algorithm carefully studies your body content to assess its meaningfulness.

Every message needs words, and words give meaning to what you are communicating. Without words, there is no message, there is no communication.

Keywords are the indicators that tell Google what you are writing about. If they are important, you use them more frequently than other words.

For example, if I use “content writing” multiple times in this post Google will have some idea that it is one of the main points of my write-up.

If I also mention “SEO checklist” Google may deduce that the post contains some SEO checklist for content writing, and consequently, may decide to rank this post higher when people look for some “content writing SEO checklist”, or something of that sort.

How do you use your keywords within your body text?

I generally keep in mind the following rules of thumb:

  • Use your main keywords within the first 100 words. Use them as they are, and then break them in various parts and use those parts individually.
  • Use a smattering of LSI keywords. LSI stands for Latent Semantic Indexing. These are the keywords that are related to your primary keywords. Sometimes people mistakenly think that LSI keywords are synonyms of the primary keywords. They are not, they are related keywords, keyword that the Google algorithm thinks should be present in the vicinity of your main keywords.
  • Use your primary keywords every 200-300 words.
  • Use your keywords or their combinations within headings and subheadings – not every heading and subheading, but at least a few.
  • Use your keywords in the last paragraph.

7. Make sure your web page loads fast

Make your web pages fast loading

Make your web pages fast loading

Although this has less to do with content writing and more with the general SEO configuration of your website, while using images for your current piece of content, you can make sure that the images are optimized, and they are made as light as possible.

For more information on this you may like to read How to use images for link building.

8. Connect with influencers to spread your content

Connect with influencers

Connect with influencers

You write this great content so that the maximum number of people can benefit from it, right?

People can benefit from you content only if they can find it.

If your content enjoys higher search engine rankings and if people are actively looking for what you have published, then you can easily reach your target audience.

What if your rankings are not good yet?

What if people don’t know how valuable content you are writing and publishing?

Influencers in your niche can help you spread the word.

If you enjoy a good rapport with your industry influencers, they will gladly share your content on their social media and social networking timeliness.

They may even link to your content from their websites and blogs.

Connecting and networking with industry influencers takes time, effort, and above all, persistence.

But once you have created a solid network of industry influencers, it will be a lot easier for you to distribute your content.

My personal suggestion for writing content in 2018 and beyond

Focus on quality and purposefulness. Whenever you create a web page or a blog post, it should solve a purpose. It should have a reason to exist. It should deliver something solid.

As I’ve mentioned above, the idea of this “SEO checklist when writing content” came to me when I was watching Rand Fishkin’s Whiteboard Friday on creating an SEO checklist.

He talks from the perspective of an SEO expert in the video.

In my writeup I have mostly covered these SEO checklist points from the perspective of content writing because content writing and content marketing is what I do, and I help my clients improve their SEO with this very service.

How to create engaging content [infographic]

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How-to-write-engaging-content-shorter

Creating infographic is a great way of communicating your message convincingly and visually.

In this post I am publishing an infographic sent to me by good folks at MyTasker, an office support company based out of Kolkata. In near future I too am planning to hire such a service so I’m going to save the link.

The person who sent me the infographic has also sent me some textual background information that is to be published along with the infographic. Since I need to work on another blog post I’m going to copy/paste the description as it is. So please excuse in case there are some typos, or if you want to be a good Samaritan, let me know in case I need to correct something.

But the infographic is good.

Here is the textual background information on the infographic:

Why do you think people don’t just seem to care about your Content?

With your field of expertise, you have targeted the right niche community.

You have done your research on keywords and have chosen the interesting ones.

You have shared your content with the right communities.

But still:

Only a few views and a couple of comments.

WHY?

There is absolutely no need to bang your head against the wall for the answer.

Your Content is Boring, and people do not find your writing style interesting.

It hurts, right?

Well, it must.

Because:

You are probably doing everything right in this situation except, writing a Compelling Content that truly Engages with your readers.

Remember this thing:

Trends may come and go but Quality Content is the King of the Viral Kingdom.

There is no rocket science that you need to know to create Engaging Content.

You just need to know a few ingredients that can make any dull content look exciting.

And knowing these ingredients will help you stimulate your readers in a way that they will pay attention to each and every word you write.

And:

If your Readers are paying attention to you, it means you have engaged them to a point where a bond has developed between you two and they will eagerly wait for your next post and the next one.

So, to help you make your content interesting and engaging, the Writing Team at MyTasker has created a visually appealing Infographic where all the essential components of an Engaging Content have been looked into from an average reader’s point of view.

Incorporating some of the components (ideally all) will pleasantly surprise you to see how the quality of your content increases overtime and your readers finally start engaging with you.

Just go through the Infographic and be a Master at creating Engaging Content.

Here is the infographic: