The difference between long form and short form content
Long form vs. short form content Long form content is generally more than 2500 words and short form content is around 800-1000 words. Long form content is descriptive, authoritative and…
What’s newsjacking and how to use it for your business
It is the age of content (there I go with the cliché) and if your business isn’t producing enough content it is probably being beaten by another business which is…
Now that Diwali is over
They often say there is a general sense of depression after every major festival like Diwali or Christmas. In my case it’s the opposite; I feel super charged-up after such…
How do you define “Effective Content” for your business?
The most important attribute that makes your content effective is the purpose that it solves – what do your visitors gain through your content? Does it solve some clearly defined purpose? Can it engage your audience?
20 reasons why your business website needs fresh content
Regularly publishing fresh content on your business website isn’t just good for your SEO, it also improves visitor retention and conversion rate.