How I select and organize keywords for writing optimized content
Although SEO spammers have given a bad tinge to the art of using keywords in your web page copy, they are still as relevant as when the humans discovered their…
Want to be a better copywriter? Know your customers/readers
Effective copywriting and content writing is always preceded by a thorough understanding of your target market – your customers, your readers. Want to be a better copywriter? Think from the…
Increase your sales and conversion rate by writing useful content
Content doesn’t just mean text full of numbers and hypothetical statements. It needs to solve a purpose, your visitors and prospects must find it useful. After all people don’t visit…
Instilling confidence and trust with your copy
This excellent post at Copyblogger talks about imaginary trolls that stop your customers and clients from doing business with you. It is a bad, bad world isn’t it? Especially so…
The value of your content in the context of social media
There was a time when in order to promote your content you had to focus on search engines and external links. Even today both these entities matter a lot but…