Does your content address the pain points?
I just now received a flyer from a prospective client. The client is wondering why neither there is a response from the fliers he is sending nor from his website….
Why cheap content mostly harms your business
Although, over the years people have understood the importance of high quality content, there are still many entrepreneurs wanting cheap content.
Incorporating content marketing in the earlier stage helps
One of my clients recently asked, “Would it have been better if I had incorporated my content marketing strategy while I was planning my business website?” Of course, was my…
Is the Internet changing the way we write?
Writing is constantly in the process of evolution, as everything else is in this world. Almost 100 new words — taken from new worldly developments and the inter-mixing of various…
Make an offer your customer or client cannot refuse
The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the…