Category Archives: Other Info

Content writing and content marketing updates

Short note: When researching or even when going through my feeds, I often come across great blog posts, articles and social media updates on content writing and content marketing. Often, I give them a glance and move on. So much valuable information goes waste. Henceforth, I will be compiling all those bits of information and links on this page. Hopefully, you will find it a great content writing and content marketing resource.

7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation

A great conversation is a collaborative effort. It’s a deeply creative activity. It’s also incredibly bonding and rewarding for the people involved.

5 Reasons Why Content Writing Is Important For SEO

The essence of content writing is that you need to develop content that matches the needs of your readers for the viewers to keep on visiting your site. If you fail this simple test, then you may have to redo all your entire content.

Is It Time for an Audit? Strategies to Revitalize Underperforming Content

Content management shouldn’t be a point of dread for content marketers. Low performance can (and will) happen for myriad reasons, from changes in audience interest to search algorithm updates to once-timely topics that are simply out of date. Auditing this content isn’t just a vital part of keeping your whole marketing engine healthy—it’s also an invaluable opportunity to learn from your content and to revitalize pieces that might be losing their shine.

4 Ways Medium Can Maximize Your Content Marketing Strategy

When it comes to content marketing, there are a few ways marketers are utilizing the platform to maximize their content marketing strategy. Businesses are finding success on the platform by creating new content specific for Medium, as well as resharing their old content to potentially achieve a higher reach through Medium’s audience.

Maintaining One Brand Voice When Working with Multiple Writers

For content marketing managers, one of the most important responsibilities is presenting a unified brand voice. You want to hire writers with a strong individual voice, but you also want the tone of your brand to remain consistent across your content. Understanding how to balance those individual voices with the voice of your brand can be tricky, but there are a few ways you can manage a content destination with a diverse team while still remaining true to your content marketing guidelines and brand style.

17 Tactics to Create Engaging & SEO-Friendly Content

After more than two decades of creating content for both traditional and digital platforms, I’ve learned a few things about designing content strategies that feed the engagement/SEO-friendly machine.

5 New Content Marketing Trends in 2018 that Every Marketer Should Know

It’s 2018. Blogging alone isn’t going to cut it anymore. You need to find new and engaging content trends. But first, you need to understand who your target market is, and what type of content they’re interested in.

Which Metrics Matter Most for Content Marketing?

Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you’d probably love to have a direct finger on the pulse of how it’s doing with readers. Fortunately, you have everything you need, right at your fingertips.

7 Challenges to Your Content Marketing – and How to Meet Them

On the official Branex blog, the company points out content marketing has become increasingly more important as the number of people who spend time online continues to grow. The post explains, “Content marketing is a powerful tool that helps you grow your brand awareness, brand loyalty, customers, and sales. From quality vs quantity to creativity vs SEO debate, there are many challenges for content marketers.”

Curious How To Write Great Content?

Content is anything and everything your company puts out there that tells the world about your business, usually when you’re not there. Together, all the pieces make up your marketing. Articles, Facebook posts, podcast interviews and tweets: all content. Giving a live speech is great marketing, and when the recording of it is put online afterwards, that’s also great content. Even if you pay for advertising as part of your marketing strategy, those ads are still considered content.

5 Content Management Tips for Global Websites

Considering that the content on the home site was often created based on the customer needs and other factors for a specific market, those global variations may be started out with an enormous handicap.

Content Marketing’s Best-Known Evangelist Takes A Big-Picture Look At Where The Form Is Headed

So what are the pitfalls in content marketing, circa mid-2018? Pulizzi points to two mistakes. First, companies don’t focus on a content area where they can be the leading provider of that information to a particular audience. To cut through all the clutter and build a loyal audience, they need to deliver amazing information.

Are You Really Listening to Audience Insights, or Just Creating Content?

Listening in whatever format—whether it’s social monitoring tools, desktop and SEO research, audience surveys, or focus groups—can help bolster content strategy and ensure you’re creating content that your audience is actually interested in. And if you’re ever unsure it’s working, listen harder. Ask the audience. Your content strategy exists to pull them into your ecosystem, after all, so there’s no better place to start.

5 Things Only Serious Writers Do

Frankly, it doesn’t matter how many words or how long you commit to butt-in-chair time … what matters is that you do it over and over until you have something of value for you, your audience, benefactors, clients, subscribers, or publishers.

 

 

https://twitter.com/marketo/status/1021100119536611328

 

 

33 Explosive Content Writing Tips From 33 Content Masters

My number one tip for writing great content is to be useful. Think of the issues that your readers have (in relation to your niche) and brainstorm questions that they would ask you if you were sitting down for coffee with them.

I even recommend to my clients that they contact 5 of their readers and ask if they could talk, strictly for research purposes. There is nothing better for finding out* exactly *what your readers want.

 

6 SEO content tips to help your articles rank higher in Google

Content is King in SEO simply means if your articles are relevant, engaging and useful for your audience (usually targeted), they are most likely to consume it better, share and take actions based on it and all of this well, in turn, send positive signals to search engines to rank your article hire.

 

Planning to make a video ad or other video asset? 3 things to consider

Fortunately, if you’re thinking about making video ads, there are a few simple questions you can ask yourself that will save you from making some basic, but common, mistakes in the ad-creation process. Let’s take a look.

Want real email results? Stop focusing on the open rate

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.”

I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium.

Folks, it’s not all about the open. It’s all about the clicks. What are your customers clicking on in the email? Are you mapping those clicks and learning from them?

10 Expert Tips for Putting Together Your Own Digital Marketing Puzzle

Building your marketing plan is like putting together the pieces of a puzzle. One piece might be video marketing. Another might be email marketing. And there might also be some related to social media and content creation. To help you put together those pieces in a way that makes sense, check out this week’s top marketing tips from members of the online small business community.

 

About Amrit

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Amrit Hallan

Hello. I am Amrit Hallan, an experienced content writer and a content marketing consultant. I have helped businesses all over the world put across their messages succinctly, clearly and convincingly, since 2004. Prior to that I was designing and developing websites. Prior to that I was building database applications. Prior to that, I was was just goofing around with various technologies and programming languages.

Deep down I am a writer and I believe words have great power. This is the reason why there is a crackdown on writers in dictatorial and repressive regimes. The same philosophy I apply to my content writing and copywriting services. I know that my writing can move people.

Why work with me?

There is no particular reason actually, because I know there are 100s of writers out there doing exceptional work. So the straight answer would be just to do another Google search, find other websites and work with one of those exceptional writers. Seriously, I really mean that.

Having said that, there are some qualities that give me enough confidence to manage this website and get work from it, and these qualities I would like to list on this page.

  • Your customers and clients are my main focus: When I write for you I write purely for your customers and clients. My constant thought is how are they going to perceive the text on your website? What impact my writing is going to make on them? Will I be able to convince them into doing business with you? If yes, then how? What can keep them hooked to your website or blog? When I’m writing for you, I’m not trying to impress you, but I’m trying to impress your prospective customers and clients. They are my real target.
  • More than features I highlight benefits: As soon as people come to your website they should be able to know how well you are going to serve them. They come to your website because they have a need and as soon as they come they should feel you are going to meet their need. In order to achieve that you need to communicate to them the benefits of doing business with you. Most of the products and services these days more or less have same features, still particular businesses do more business. Why?
  • I understand search engines and social media: Your website and blog primarily get organic traffic from search engines and social media and I understand what sort of content drives these channels. I can seamlessly create search engine optimized content without keyword stuffing. I firmly believe that it’s the quality and relevancy of your content that’s more important and not what keywords you focus on (although they are important).
  • I write comfortably: This definitely doesn’t mean I practice laxity by writing content for you, but my language is quite relaxed and conversational. Your content and copy should talk to your visitors rather than at them. Drab and uninteresting writing is never effective no matter how flawless it is.
  • I constantly upgrade my skill and knowledge: Just because I write well it doesn’t mean I don’t pay attention to what is going on around me. My business is Internet-based so whatever developments are taking place on the web directly or indirectly affect my business, and also yours. Whether it is the constant upgrades happening at Google (that have an impact on your search engine rankings), or new social networking platforms emerging or new ways of creating and promoting content, I constantly try to be in the know.
  • I believe in establishing partnerships: I know that when you hire me you put your trust in me because my writing is going to affect your business. This is a big responsibility. Responsibilities always bring people closer. Every new project is a partnership for me. I am not just creating content for you, I’m trying to help you do your business in a better manner. My business model has never worked on the “shoot and scoot” philosophy. Once we have worked together, I am always there. I will always share my knowledge with you, whether it is content related or something I happen to know.

My other interests

I love reading, especially the classics. Dostoevsky remains my favourite writer. Recently I did some binge reading of Haruki Murakami writings before realising he was basically hovering around the same theme. For a long time I was smitten by magical realism but then realised real-world scenarios are more complex than Surrealism. Since my college days my reading mostly constituted of fiction but these days I’m heavily into non-fiction, historical and knowledge-based works (Nicholas Carr, Malcolm Gladwell, etc.)

I have scaled down my time on Twitter these days, otherwise I was spending lots of time interacting with people.

I have strong political opinions. Naturally this has earned me strong supporters and even stronger opponents. I have lost a couple of projects when I refused to remove some blog posts from one of my blogs. I don’t believe in “life is business and business is life” — in fact I find people who have no other interests than their business quite uninteresting. Every aspect of this world affects us whether it is politics, environment, journalism, business and industry.