10 types of content that make your content marketing successful

10-types-of-content-that-make-your-content-marketing-successfulOn what does the success of your content marketing depend? The success of your content marketing depends on two things:

  1. How relevant your content is
  2. How you make sure that your content reaches the right audience

Both these factors are interdependent. The second factor is self-explanatory. I mean, once you have created high-quality, relevant content, you need to use all the channels at your disposal to disseminate your content and make sure it reaches the right audience.

Before I proceed, how do you define a successful content marketing?

  1. You create high-quality, relevant content on an ongoing basis, for a long time
  2. Your content reaches the right audience
  3. Your content elicits the right response from the right audience

What’s the right response?

  1. People read/view your content
  2. People respond to your content
  3. People share your content on social media websites
  4. Your sales increase

Now we come to the moot topic of this post: 10 types of content that make your content marketing successful. Here they are:

  1. Content that creates a sense of urgency without misleading people.
  2. Content that makes people feel important.
  3. Content that tells an interesting story, especially with a lesson.
  4. Content that inspires us to take an action that can turn our lives for better.
  5. Content that reconfirms our beliefs without pandering to our misconceptions.
  6. Content that educates us and also entertains us at the same time.
  7. Content that challenges our beliefs without hurting our feelings, with hard facts.
  8. Content that throws at us an element of surprise.
  9. Content that gives us a fresh point of view.
  10. Content that elicits strong emotions, like sadness, happiness or joy.

These are the 10 types of content that make your content marketing successful.