Quality website content writing is one of the toughest tasks faced by businesses and entrepreneurs eager to use content marketing to promote themselves. This Content Marketing Institute research says that more than 78% B2B content marketers find writing quality website content the most challenging task to achieve while implementing their content marketing strategy.
Read Writing persuasive website content.
Although website content writing tips typically may include telling you how to write great website content but when you are writing content for your website, it’s more than writing great content: it is understanding your audience, understanding their problems and aspirations, before beginning to write content.
The main website content writing tips are:
- Write a great, attention-grabbing headline
- Mention the most important information within the first paragraph
- Organize your text using headlines, sub-headlines and bullet points
- Use very simple language and shorter sentences to make it very easy for people to read
- Offer quick solutions people can implement immediately
Website content writing is all about performance and whether you follow 5 tips or 100 tips ultimately what matters is how much business your website content writing generates. So, when I talk about website content writing tips I don’t just focus on writing well, I also focus on the issues faced by your prospective customers and clients and then writing website content to address those issues.
Another thing that you need to keep in mind while writing content for your website is that we live in times when average attention span is very low. You don’t have an hour to put across your point of view to your visitors. They may leave your website within a couple of seconds. To that extent, I think writing content for newspapers and magazines is much easier compared to writing content for websites because when you’re writing content for websites your content is fighting with hundreds of distractions and your users’ ability to move on with a single click. The moment they come to your website you need to grab their attention.
How do you grab attention? You can start with a killer headline. Read A good list of killer headline creating formulas.
Listed below are
5 website content writing tips you can immediately use in order to create high-quality, engaging content
Create a list of your main keywords and search phrases
A major part of website content writing is writing your content using your keywords and search phrases that people may use in order to look for your website or your service or your business.
Read Does keyword-rich content help you improve your SEO?
This is why it’s very important to understand the psychology of your prospective customers and clients.
In most of the cases they are not looking for products and services, they’re looking for solutions. So, when you are writing content for your website, talk about solutions and benefits rather than features.
Use your keywords and search phrases while creating your title and while writing the headlines. This is a tip you can start using right now. Do some basic keyword research using Google Keyword Tool and Google Trends.
Write for your visitors and not for search engines
When you get too bogged down by the idea of writing for search engines you don’t write good website content. Remember that it’s humans were going to read your content.
Read How to write content for humans but optimize for Google and other search engines.
Of course, search engine crawlers and algorithms are going to process your content but remember these days your search engine rankings don’t depend only on the number of times you have used your keywords and search phrases within your website content.
It is just one of the factors.
There are many factors that affect your search engine rankings and all these factors can only be affected by quality writing. Use your keywords, but write in a conversational style, in an engaging style. Try to solve problems instead of harping about your product or service greatness.
Keep everything above the fold
In order to access useful information people shouldn’t have to scroll down. This is more important when you are writing business website content. Whatever important you want to say about your product or service, bring it up within the first paragraph or within the first 1-3 paragraphs that are visible without someone having to scroll down the page.
Don’t ignore mobile users
A majority of businesses these days access your website or blog using a mobile phone or tablet.
So, always write your website content keeping them in mind. Write shorter sentences. Use shorter paragraphs. Highlight important portions. Make your text scannable. Use simple language that people can read even in shaky environments (for example riding a train or bus). Use clear language. Remember that you are not aiming for a literary award. You don’t want to confuse your readers.
In fact, many suggest that you use as many familiar words as possible so that people don’t have to wonder what you are trying to say.
Don’t assume people already know what you’re talking about
Remember that most of the people coming to your website will be coming from links other than your homepage. They will come across your links in search engine results or other websites so they may not have any clue what you’re talking about.
So, a very important website content writing tip is that paint a complete picture whenever you’re writing a web page or blog post. Even when you are introducing concepts you have already talked about, link to those concepts and briefly explain them.
These are the main 5 website content writing tips that you can start using immediately in order to create great content for your website or blog.
Although you may come across a blog post talking of 15 website content writing tips or even 50 website content writing tips but they are primarily the subsets of the tips that I have mentioned above. Stick to the fundamentals. Empathize with your readers. Use the language that they use (use keywords and search phrases). Offer them solutions they can use immediately. Make your content readable on all devices.