Everything you need to know about writing
Simple writing has become fashionable, but somewhere along the way, it lost its spine. This essay looks at why much modern content writing avoids thinking, how writers confuse clarity with comfort, and why good writing sometimes needs to slow the reader down instead of pleasing them.
Most clients meet your content before they ever meet you. This guide shows how accountants and CPAs can use blogs, guides and case studies to build authority, improve trust and attract better-quality work. You’ll also learn how content writing for accountants and working with a content writer can improve clarity on your accounting website.
As a content writer, I’ve learned that writing only works when it’s honest. Safe, agreeable content may look fine, but it rarely connects. The best content writing services help you find your real voice — the one that stands for something, even when not everyone agrees.
Many people fear that short blog posts can hurt SEO, but that’s a myth. Google doesn’t penalise you for thin content — it penalises you for meaningless content. If your 300-word post delivers value, solves a problem, or clarifies a concept, publish it confidently. Length doesn’t decide ranking — usefulness does.
Google AI Overviews are transforming search by replacing ranked lists with AI-generated answers. In this post, I explain what Google AI Overviews are, how they evolved, and how you can write content that gets picked up and cited by Google’s AI. You’ll learn why traditional SEO isn’t enough anymore — and how clarity, trust, and structure now decide whose content appears in AI Overviews.
