Author Archives: Amrit Hallan

About Amrit Hallan

Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.

Are online writing tools that check your grammar and writing style, any good?

Have you ever used writing tools like Grammarly and ProWritingAid?

Even when you are working in Google Docs or MS Word, they have their own features to highlight glaring spelling and grammar mistakes.

They even advise you, just like the writing tools mentioned in the first sentence, to avoid passive voice or redundant adverbs and adjectives or to use a single word instead of multiple words for expressing something.

A couple of years ago I purchased a copy of the Hemingway app. A few weeks ago, I downloaded the latest version and tried using it for a while. The Hemingway app works just like Grammarly or ProWritingAd but in a much toned-down way. It doesn’t have advanced features like these two services. I couldn’t use it even for a single writing project.

Whether these writing tools help you or become a hindrance depends on how comfortable you are writing. They highlight common and uncommon grammar mistakes, so that’s a plus. At least when you are writing professional emails and blog posts, you won’t be committing silly grammar mistakes, which can be quite embarrassing.

These tools also make your writing crisp, or at least aspire to make your writing crisp.

By crisp I mean, often, when we are in a thought flow, we write lengthy sentences. Compound and complex sentences with lots of “and”, “or”, “but”, and so on. These writing tools advise you to create direct, shorter sentences, preferably simple sentences.

For example, the following sentence will certainly make all the writing tools go crazy.

“Seeing that the sky was overcast I decided to take my umbrella with me but just as I was stepping outside my house I saw a dog running towards me surely with an intention to attack me and therefore I ran back quickly, shut the door, put the umbrella on the side table and waited for the dog to go away, and this is why, when I started from home, the second time, I forgot to take the umbrella with me and consequently, I was drenched by the time I reached my office, only to find that  the basement of the office had been flooded and all the employees were trying to rescue whatever could be rescued.”

The writing tools like Grammarly also tell you whether your writing is easier to read are not, according to various reading ease scores, with the Flesch Reading Ease score being one of the most prominent.

If you are using difficult and long words, it will suggest you use simpler and shorter words. Before evaluation, you can tell the writing tool whether you are writing something professional, academic or casual. The writing is evaluated accordingly.

Should you use writing tools that makes grammar and writing style suggestions?

You can use them if you are a beginner or if you make lots of writing mistakes when you are in the flow. For a person like me, more than a facility, they act as hindrances.

I commit grammar mistakes on rarest of the rare occasions. And even those grammar mistakes are less of grammar mistakes and more of structural choices. Sometimes I write sentences that don’t fit in the traditional “right grammar” mould.

Sometimes I use a peculiar writing style that may not fit into the conventional “proper” writing, but otherwise, there isn’t any problem in it. Hence, lots of highlights by the writing tool can be distracting.

You can certainly use writing tools to make improvements, but you don’t need to use them 100%. You can use them to point out glaring mistakes like lots of passive sentences or compound sentences or needless conjunctions.

Although I know that I should write “I did that” but sometimes I end up writing “it was done by me”, so, it can be helpful if the software highlights such things, and I can correct them.

But, are they worth the cost? Personally, I don’t think so. If you can afford them, well, why not?

Most of the writing tools are exorbitantly expensive. It might be because they are a novelty right now and the mainstream word processors aren’t shipping inbuilt tools to process language. I’m pretty sure in near future Microsoft is going to purchase one of these companies to provide writing assistance in all its Office products.

They may be helpful, or they may be a nuisance – it depends on how comfortable you are expressing yourself.

How do regular content writing and publishing give you a higher conversion rate?

For the past 20 or so days I have been regularly publishing updates on LinkedIn and Instagram – two platforms that I have ignored so far.

Yesterday I was checking the stats of my Instagram account.  Suddenly, the visibility of my content has grown by 17,000%. Of course, from 0 to 20 or 25 views, in terms of percentage, means quite big, but even these 20 or 25 views are better than zero views.

I can see the same trend on my LinkedIn account. Views of my profile have increased. More people are seeing my updates though, engagement is negligible but that is natural because I have just started.

Visibility is particularly important to build trust on the Internet. Whether people are interacting with you or not is another matter (and something that should not be disregarded), it is important that they come across your updates.

Your conversion rate on the Internet depends on three factors:

  • Visibility
  • Familiarity
  • Trust

Visibility

You need to remain visible. Whether people are searching for information on Google or scrolling through their social media timelines, they must come across your name or the name of your business.

Please keep in mind that when I talk about visibility, I don’t mean you should relentlessly publish content without paying attention to whether people care about your content or not.

They must find your content relevant. They must derive some value out of it. Otherwise, it becomes white noise, and they don’t even notice you.

Familiarity

Assuming you are publishing relevant content, and if people regularly notice you, they become familiar with your name. It is our primal instinct to be comfortable around people and things that are familiar.

Trust

When you provide them information they appreciate, and when you regularly provide such information, they begin to trust you. A positive association is formed.  When they need the product or the service that you provide, they rather get it from you than from someone they don’t know.

Whether it is search engines or social media platforms or even your email updates, regularity and consistency always lead to a higher conversion rate.

Regularly writing and publishing content is critical

Stop publishing your updates for a couple of weeks. Unless you have formed close friendships and unless you provide content people need for their day-to-day survival, they are hardly going to notice your absence. This is a harsh reality.

Even the search engines like Google stop crawling your website or blog after a while if you don’t publish fresh content regularly. Your search engine rankings begin to drop. Even for the search terms you were ranking higher just a couple of weeks ago, you begin to lose traffic.

Be regular. Be consistent. Remain relevant. You will enjoy a higher conversion rate.

Know the why of your writing

Simon Sinek wrote a complete book  exhorting businesses to find the “why” of their existence. The same holds true for individuals. Why do you do what you do? Why do you work as an engineer? Why do you work as a graphic designer? Why are you in politics?

And the same holds true when you are writing. Know the why of your writing. I’m not talking about the larger picture, I’m talking about a particular blog post or a particular article or even a particular social media update that you’re going to write: why are you writing it?

We all have a general answer. You want to improve your search engine rankings. You want to “engage” your customers or clients. You want to publish fresh content on your website. You want to maintain visibility on LinkedIn, Instagram and Twitter. You want to regularly reach the inbox of your email subscribers.

These are larger whys. Important, but vague, and cannot be achieved unless you know why you are writing this particular blog post or social media update.

So, the next time you sit down to write something or you take out your mobile phone to write a quick update, think of the why.

What impact do you want to make? What is new you’re going to add? How is it going to help your readers or your followers? How do you want to portray yourself through this piece of writing or this update?

Write as many whys  as possible. The more whys  you can figure out, the more impactful will be your writing.

What is original content?

Marketers and business owners are often worried about publishing original content on a regular basis.

Original content doesn’t always have to be a highly unique idea. I won’t go to the extent of saying that original ideas in this world are finite, but as someone wise has written, whatever was to be written, has already been written.

The blog topic you just came up with – hundreds of content creators may have already published blog posts, social media updates and videos on the very same topic.

Does it stop you from publishing a blog post on the same topic?

It shouldn’t.

An idea may not be original, but you take is always original.

When you write something about the same topic but with your own input and with your own writing style, the topic becomes original.

Be careful though, I’m not promoting plagiarism. What I’m saying is, there is nothing wrong in writing on a topic someone else has already written on.

Write in your own style. Use your own words. Inject your own experience. What is your point of view?

Just because you are writing it, it makes your piece of content unique and original.

Changing the format of my blogging for some time

In the coming days I will be experimenting with shorter form of blogging on my Credible Content blog. Sometimes thoughts are more important than how many words one writes. I may not even use images because a lot of times the images are irrelevant, and I had been mostly using them for social media updates.

Yes, even for social media, I won’t be publishing my blog posts keeping social media in mind. If I want to post content on LinkedIn and Instagram, I will create content separately for them.

Regularly updating my blog is more important than worrying about search engine rankings and social media. By not pressurizing myself to reach a certain number of words, I will be able to focus more on the message than the length of the message. This way, if I have to say something in just 50 words, I will say it, instead of waiting for enough time to write 500 words.