How is content marketing going to be in 2016?
Content marketing has been evolving extremely fast and the year 2016 isn’t going to be an exception. Contrary to what many marketers think, content marketing isn’t something exclusive to the…
Why documenting content marketing strategy is important
Trying to implement a content marketing strategy meant to deliver results without documenting the various steps you take and the results that you get is like driving around without knowing…
Dos and don’ts of content marketing from The Guardian
Content marketing works for some and doesn’t work for some. The reason lies in particular dos and don’ts that some companies follow and some companies don’t. On the surface level,…
More than 140 characters on Twitter; how is it going to impact content marketing?
Most people I have come across (especially on Twitter) flinch at the thought of people being able to write more than 140 characters on Twitter. In fact, many believe that…
Is iOS9 web analytics blocking update going to affect your content marketing?
The latest iOS9 update comes with apps that can block not just advertisements but also analytics tools from accessing lots of user behavioural data when using the Safari browser. Content…