What is viral content and how to use it to get more traffic to your website
You must have come across the phrase “this has gone viral” especially when it comes to some amusing video or an image or even a meme (remember Kim Kardashian’s break…
There is a parallel between Rahul Gandhi and an unsuccessful content marketing effort
If you don’t know Rahul Gandhi, he is the scion of the Nehru-Gandhi family who is the cynosure of the English media lady journalists here in India and also, seemingly,…
You can do good and then use it for content marketing
A few years ago I worked with a client who always used to say, “Don’t just write, do something and then write about it.” And what could be better than…
How to make your content marketing better in 2015 than it was in 2014
A few days ago I had written about how to make your content marketing more effective in 2015. As I had mentioned, the basic fundamentals remain the same, it’s just…
The importance of knowing your content marketing KPI
Content marketing is more effective if you know your KPIs – key performance indicators. What exactly do you want your content marketing to achieve for your business? Engage your visitors…