Everything you need to know about writing
When writing content for non-profit organizations make sure that your content encourages active engagement and well-directed communication. You have to highlight the fact the organization is making a positive impact and how more community involvement can bring about greater change. He
The primary purpose of your content is engaging your prospects and you can engage your prospects only when you offer them something really, genuinely valuable through your content. It must hold some meaning. When they have consumed your content they shouldn’t feel as if they could have better spent that time doing something else.
You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.
Your content clicks when it achieves what you want it to achieve. When you’re executing your content strategy you must have some well-defined goals laid out before you. Where do you want to begin, in what direction you want to go and eventually what you want to achieve? What audience you want to cater to? What sort of problems want to solve? How do you want to be known among your audience (visitors/customers/prospective customers)? Then you start publishing and marketing your content accordingly.
Both creating new content and publishing it and curating existing content (sourced from various blogs and websites) can be beneficial to your overall content marketing strategy. When you publish content – whether original orl curated – you want to provide value to your visitors and make them aware of what you can deliver. By curating content you do great service to your visitors because you accumulate great knowledge at a single point. But this doesn’t mean you constantly curate content and never generate original content. Publishing original content is a must if you want to establish yourself as an authority and increase your brand loyalty. Whereas curating content is a good way of providing lots of information in a quick manner you will be mostly sending people away from your website. Original content keeps them hooked onto your own website or blog.
