How to make your business Google-updates-proof

May 2, 2012
By Amrit Hallan
Content Strategy

Whereas search engine optimizing your website or blog organically for your important keywords is one of the greatest ways of getting traffic to your website or blog, you have to depend on search engine algorithms. Many Webmasters and bloggers have been hit hard by the recent Penguin update by Google. Overnight their rankings have vanished and they’re losing their business. My advise is publish content for your readers and visitors rather than simply for improving your search engine rankings. Good quality, relevant content always triumphs over content published just for improving search engine rankings.

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Writing content for non-profit organizations

February 2, 2012
By Amrit Hallan
Content Strategy

When writing content for non-profit organizations make sure that your content encourages active engagement and well-directed communication. You have to highlight the fact the organization is making a positive impact and how more community involvement can bring about greater change. He

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How to create content to engage your prospects

January 24, 2012
By Amrit Hallan
Content Strategy

The primary purpose of your content is engaging your prospects and you can engage your prospects only when you offer them something really, genuinely valuable through your content. It must hold some meaning. When they have consumed your content they shouldn’t feel as if they could have better spent that time doing something else.

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Should you create content or curate content

December 21, 2011
By Amrit Hallan
Content Marketing

You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.

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