What makes your content click

October 5, 2011
By Amrit Hallan
Content Marketing

Your content clicks when it achieves what you want it to achieve. When you’re executing your content strategy you must have some well-defined goals laid out before you. Where do you want to begin, in what direction you want to go and eventually what you want to achieve? What audience you want to cater to? What sort of problems want to solve? How do you want to be known among your audience (visitors/customers/prospective customers)? Then you start publishing and marketing your content accordingly.

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Difference between content writing and content curation

September 20, 2011
By Amrit Hallan
Content Marketing

Both creating new content and publishing it and curating existing content (sourced from various blogs and websites) can be beneficial to your overall content marketing strategy. When you publish content – whether original orl curated – you want to provide value to your visitors and make them aware of what you can deliver. By curating content you do great service to your visitors because you accumulate great knowledge at a single point. But this doesn’t mean you constantly curate content and never generate original content. Publishing original content is a must if you want to establish yourself as an authority and increase your brand loyalty. Whereas curating content is a good way of providing lots of information in a quick manner you will be mostly sending people away from your website. Original content keeps them hooked onto your own website or blog.

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How to fire up your web content strategy

September 14, 2011
By Amrit Hallan
Content Strategy

Content strategy is a lot more than simply publishing content on a regular basis. No matter how wonderful your content is and no matter how useful it is, unless people are really getting to access it and unless it is really making an impact, it is waste of time. A well-defined content strategy means you know exactly what you’re trying to achieve through your content. It can be anything like generating more search engine traffic, educating your visitors, publishing news updates regarding your website, et cetera. Define the purpose, and work towards it.

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Something to keep in mind when it comes to paying your content writer

September 7, 2011
By Amrit Hallan
Business Development

If you have doubts regarding how much you should pay your content writer, I would like to say, think, what value you derive out of his or her content. After all, you are going to run your entire online business on the strength of the content you have on your homepage and elsewhere. Your business content is more important than your website layout and you will realize this if you somehow manage to stay on despite shoddy content. Most of the online small businesses don’t survive because they don’t have quality content on their websites.

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When creating content, focus on value and not the length

September 6, 2011
By Amrit Hallan
Content Strategy

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that’s what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don’t bother much about how many words your particular pages or blog posts have.

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