How to fire up your web content strategy

September 14, 2011
By Amrit Hallan
Content Strategy

Content strategy is a lot more than simply publishing content on a regular basis. No matter how wonderful your content is and no matter how useful it is, unless people are really getting to access it and unless it is really making an impact, it is waste of time. A well-defined content strategy means you know exactly what you’re trying to achieve through your content. It can be anything like generating more search engine traffic, educating your visitors, publishing news updates regarding your website, et cetera. Define the purpose, and work towards it.

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Something to keep in mind when it comes to paying your content writer

September 7, 2011
By Amrit Hallan
Business Development

If you have doubts regarding how much you should pay your content writer, I would like to say, think, what value you derive out of his or her content. After all, you are going to run your entire online business on the strength of the content you have on your homepage and elsewhere. Your business content is more important than your website layout and you will realize this if you somehow manage to stay on despite shoddy content. Most of the online small businesses don’t survive because they don’t have quality content on their websites.

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When creating content, focus on value and not the length

September 6, 2011
By Amrit Hallan
Content Strategy

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that’s what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don’t bother much about how many words your particular pages or blog posts have.

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Creating content for Twitter and Facebook

September 5, 2011
By Amrit Hallan
Content Strategy

Creating content for Twitter and Facebook means creating bridges between you profiles over there and your primary content on your blog or website. Most companies use Twitter and Facebook to disseminate their content but there is a lot more to it. You create content for Twitter and Facebook to initiate interactions and exchanges between you and your customers/clients. It must be used to expand your circle of influence.

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Researching the right keywords for your content

August 30, 2011
By Amrit Hallan
Content Strategy

Researching the right keywords and key phrases for your content can save you lots of long-term time because if you have to change your keywords after generating scores of, or maybe 100s of pages and blog posts, it might require lots of time and effort. Researching keywords before writing content might look like an uphill task but once you make it a part of your overall content marketing procedure it won’t seem to be like an exercise holding you back from generating great content.

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