The value of your content in the context of social media
There was a time when in order to promote your content you had to focus on search engines and external links. Even today both these entities matter a lot but…
More on content and branding
A month ago I had written about how to control your branding by writing or generating customized content. As it is rightly mentioned in this blog post aptly titled how…
Does the language you use on your website or blog affect your search engine rankings?
By language here I don’t mean English or Portuguese or French; by language I mean the words and phrases that you use in order to create content for your website…
Branding with a customized content
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one…
Maximizing Your Web Presence in a Tough Economy
As we all watch the economy go from terribly bad to even worse, many are left wondering how to make the most of their existing company resources. For many companies,…