How to do content writing for the mobile-first experience

content-writing-for-the-mobile-first-experienceIs your content writing tailored for the mobile-first experience? Somewhere in November 2016 Google started mobile-first indexing. It means these days Google might be ranking your content according to its mobile version. Even if right now you don’t have a mobile version of your website, Google might be ranking your web pages and blog posts according to how they look on mobile devices. There is a reason I’m saying “might be”.

According to this Search Engine Land update, Google isn’t rolling out the mobile-first index until 2018.

Why writing content for the mobile-first experience is important?

More people are accessing your website from their mobile phones. Some of my clients have reported that almost 35-40% of their traffic comes from mobile devices.

When you think of content writing in terms of mobile-first experience, as well as usability goes, there is no big difference. People seek the same sort of information on the mobile phone that they seek on their PC. Then what’s the big difference?

It is difficult to do research on mobile phones. For example, you want to make a big business decision and for that you need to do lots of research. It is difficult to do it on the phone or even on the tablet. You need a laptop or computer.

As explained on this Google blog update, most of the searches on mobile are of the sort “I want to know”, “I want to go”, “I want to do” and “I want to buy”.

content writing for voice search

On the mobile people are looking for quick solutions. They neither have enough space nor enough patience to go through long streams of text to find what they’re looking for. The answers should be modular, to the point.

If you are still writing content keeping your PC audience in mind and totally ignoring the mobile audience, you may lose on a big chunk of your prospects because they won’t be able to make sense of what you are trying to say.

Therefore, your content writing needs to take into consideration the mobile-first experience.

What are the peculiarities of the mobile-first experience?

Prominent peculiarities of a mobile screen are

  • A smaller screen size, smaller text
  • Visibility through a single window
  • Lots of distractions in terms of notifications
  • Limited keyboard
  • People are normally on the move when using their mobile phones
  • Many people may check out your website while having conversations or dinner/lunch

Stats

  • 71% social media users access your updates using their smartphones
  • 1/4th of your emails are accessed from smartphones
  • Still, a significantly small portion of people visit business websites using mobile phones (source)

The last point is quite ambiguous. It also makes sense.

As I have mentioned above, there are many constraints while browsing websites with mobile phones, at least right now. Most of the websites are not mobile ready. People accept that. Whereas, many may leave your website and may not come back, people who are serious about doing business with you may also access your website using a laptop or a PC.

Content writing for mobile phones

Very few people accessing business websites from their mobile phones doesn’t mean that you shouldn’t write content for the mobile-first experience. Although Google introduced the concept in 2016 and started pushing it into some aspects of search engine rankings, the main thrust is going to come in a year or so.

To be frank, Google is not bothered about your experience as an entrepreneur or business person. The company is bothered about its users. It knows that more users are accessing the Internet via their mobile devices. So, whatever changes they push forward, whenever they push forward these changes, they are going to do it according to their own convenience and business plan.

Should you be waiting till then? By the time Google completely switches over to the mobile-first experience in rankings, you could be publishing hundreds, if not thousands, of blog posts or web pages. Just imagine, making them all mobile friendly then. Rewriting all the content so that it looks good on mobile phones.

Writing content for the mobile-first experience

Actually, writing for PC or laptop and writing for the mobile-first experience, can go hand-in-hand. The beauty of quality content is that it is good for all experiences. A piece of well-written content looks good on a mobile phone as well as on your PC or laptop.

Here are a few things you should keep in mind while doing content writing for the mobile-first experience:

  • Write highly focused content: As mentioned above, mobile users are looking for specific answers to specific questions. If they want to know what movies are playing in the nearest theater, they want to know just that, not a review. If they want to find the best carpenter in the area, they don’t want to read about your carpentry experiences or how to assemble a table.
  • Create shorter paragraphs: Long streams of text can be difficult to read. Write shorter paragraphs. I have seen many people using just one sentence in one paragraph. On the PC it looks odd, but on a mobile phone this can be very helpful.
  • Avoid using very complex language: People using mobile phones are normally a distracted lot. They may be checking out your website or blog at a crowded place or while having a conversation with friends or arguing with the spouse. If your language is difficult, if you are using words they cannot understand, they usually don’t have the luxury to refer to a dictionary.
  • Get to the point as soon as possible: Yes, the “above the fold” philosophy applies to the mobile-first experience too. When writing content, keep the most important message at the top in such a manner that the viewer doesn’t have to scroll the screen. The most important message can be anything that holds the attention of your visitor.
  • Use great, captivating headlines: Since most of the mobile visitors are in a distracted state, write compelling headlines to communicate the main ideas of your content. Great headlines used to be important for newspapers. They are very important for web pages and blog posts. They are super important for the mobile-first experience.
  • Use the first para to hold the attention of your visitor: It is normally your first paragraph, preceded by your headline, that is going to decide whether the person is going to read the rest of your web page or blog post or not. Pack as much punch as possible in your first paragraph. Incite the curiosity. Give that person an irresistible reason to scroll down and read the rest of the text.
  • Use plenty of images: Mobile users prefer images over text: This is because as the cliché goes, an image is worth a thousand words.

Does content writing for the mobile-first experience spoil your content for PC and laptop?

Although it shouldn’t happen because every piece of well-written content looks good on mobile as well as conventional PC and laptop, if you feel that content writing for the mobile layout spoils your content for PC and laptop, maybe you need two versions.

Google knows that you may have a different version for your desktop and different for mobile phone. It is going to index the mobile phone version 1st anyway, some day. There is no harm in creating two versions of your website, as many businesses already do.

But, even if you don’t want to go through the hassle of maintaining multiple versions of the same website, it is better to write scalable content. It is not as difficult as it seems.

Turn into a Great Content Writer With These 12 Productivity Apps

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Whether you’re writing content for yourself or for your clients, it is always a race against time. There never seems to be enough content. To make a difference, you need to be a prolific content writer. If you want to cover more platforms like your own blog, Medium and LinkedIn, you must write more. If you want to improve your search engine rankings you need to cover all your topics. When you need to cover all your topics, obviously, you must write a lot.

The good thing is, these days technology is always there to help you. Writing content doesn’t always mean having to sit in front of your computer or laptop (yes, people still use these). Connectivity is no longer a problem these days. If you store all your files in the cloud you can access from any device. Better, if you use a cloud-based word processor like Google Docs, you don’t even have to worry about storing and syncing your files. Provided you can run Google Docs, you can access your documents anywhere.

Not just Google Docs, if you publish your content using WordPress then the blogging platform has an app that you can install on your mobile phone. The same goes for Medium.

This means, no matter where you are, you can write. Whether you are a writer or a content writer, your writing tools these days are always with you.

There are many productivity apps that can help you become a great content writer. As a content writer, being productive means being able to write whenever you feel like it, whenever you get an idea. It also means being able to manage your content and being able to publish it on the go.

Listed below are the 12 productivity/writing apps that can help you turn into a great content writer. I use most of these apps. At one time or another, I have used all these apps. I keep jumping from one app to another depending on what I want to achieve and what level of writing work I’m handling.

Microsoft Word mobile app

Microsoft-Word-logoThroughout all these years I have been a consistent user of Microsoft Word. I like the word processor. It gives me all the features that I need. On the PC, it even has a “blog” template that allows me to write drafts and then directly post them to WordPress. Since I also make other changes that can only be made to WordPress, I publish the post in draft mode.

For years it was impossible to use the Microsoft Word mobile app because the interface would act the way it works  on a PC or a large tablet. You couldn’t see the contents of the document on a mobile phone because they would become tiny.

Recently, around 6-7 months ago, they have introduced an alternative mobile layout. This allows you to work on your document just like any other text editor on your mobile phone. This is a great improvement.

OneDrive as my Cloud Drive

onedrive-logoI can seamlessly use Microsoft Word on my mobile phone because I store all my documents in OneDrive. The documents are immediately synced, wherever I have installed OneDrive and Microsoft Word. So, suppose I’m working on my PC, on a document. Then I need to move away. I’m sitting somewhere and only my mobile phone is there. When I want to, I take it out, launch the Microsoft Word app and my document is there. It syncs in real-time. You can feel that OneDrive for Microsoft must had been an afterthought: it is not as good as Dropbox and Google Drive in terms of interface and usability. But it works for me.

Google Docs for collaborative writing and word processing

Google DocsI was using Google Docs heavily before Microsoft Word became friendlier on my mobile phone. If you are using Google Docs and if you don’t have Microsoft Word, and if you are doing just word processing, you don’t miss Word much.

Google Docs is one of the best word processors for mobile phone. It immediately syncs all your documents; you can work from anywhere. It is not a very heavy app. You can tap on it and start writing without even naming your document.

Xmind as a mind mapping tool

xmind-logoI use Xmind not just to work on complicated marketing and management plans but also to organize my thoughts when working on longer blog posts.

Xmind is not my particular choice for the mind mapping tool because there are many such tools available. You can install a mind mapping tool on your desktop. You can use a mobile app. You can also use it within your browser.

If you haven’t used mind mapping for writing, try it out. You will be surprised to find how simply you can organize complex ideas.

Jotterpad text editor for Android

jotterpad-logoA lot of times I work on text files. Text files are lighter and there are less distractions. There is a great selection of text editors for PC. Jotterpad is an excellent text editor for your mobile phone. It has different settings and layouts. It even allows you to use your own font settings. Being a text editor, you can launch it in a jiffy and start writing. It’s pure writing.

Dropbox cloud drive

Dropbox is one of the oldest cloud drive and file syncing apps and services. It is one of the first cloud storage services I started using. These days I don’t use it as my main cloud storage device because I use OneDrive that comes free with my Office365 subscription.

I was their Premium user. Then I stopped using their premium services once I started using OneDrive.  When I started using Jotterpad, I needed to install Dropbox because it uses Dropbox to sync files.

If you don’t have access to OneDrive then I can say that Dropbox is the best file syncing service you can find. It is much more efficient. It is quite sleek. Its interface is not as rickety as OneDrive’s. Microsoft Word works with Dropbox too.

WriteMonkey as desktop editor

writemonkey-logoIf I’m using Jotterpad on my mobile phone, I need to have a nice desktop version of a text editor. 90% of the time I do my content writing on my PC. For the PC, so far, the best text editor that I have used is WriteMonkey. It has the best features of all “distraction free” writing apps you may have tried, especially among text editors. It covers your entire desktop when you are writing. It lets you customize your layout. You can have your own fonts and custom font colors. It even plays a typing sound!

Google Keep as a notetaking app

google-keep-logoGoogle Keep is the lightest notetaking app these days. Whenever you think of notetaking you think of Evernote, but Evernote can be very heavy. Besides, on your PC or laptop you don’t even have to Google Keep. You can use it in your browser window.

But, for Android and iOS there are very light Google Keep apps that you can easily install.

In Google Keep you don’t even need to name your notes. Create a new note and make a note of whatever you feel like. It is going to be there when you are writing.

You can also tag your notes so that you can find them when you need them.

Trello as a content publishing organizer

trello-logoTo be frank, I started using Trello recently, reluctantly. But once you start using it, it is quite a useful app for organizing your content writing schedule.

I’m not still sure how you would use Trello for your specific need, but this is how I use it:

  • Create a new list called Blog Titles.
  • Whenever you want to add something to the list, you “Add a card”.
  • Keep adding blogging ideas to the above list – there is also a provision to add descriptions and URLs (research data).
  • Create a new list called Blog Titles – In Process.
  • When I start writing a blog post I drag the card and drop it in the Blog Titles – In Process list. If I’m working on multiple blogging ideas, I can track on which blog posts I am working.
  • Create a new list called Blog Titles – Published.
  • When I publish a blog post (including publishing and broadcasting) I move the card to the Blog Titles – Published list.

I have created these Trello three-list combinations for various projects to track ideation, actual work in progress, and then completed work.

OneNote as a great information organizer

onenote logoAgain, I started using OneNote because it comes free with my Office 365 subscription. Before that I was using Evernote Premium. OneNote is bulkier and bit rickety compared to Evernote but Microsoft is constantly improving it.  I have seen improvements within days.

Compared to Evernote it is much more flexible and there are great ways of organizing information. There is a browser add-on that lets you clip important bits of information right from your browser.

Hemingway Editor to help you avoid writing complicated sentences

hemingway-editor-logoI have just started using Hemingway Editor. Since I’m used to writing in Microsoft Word, I feel a bit awkward. It’s also annoying when suddenly you sentence turns yellow or red. But, the more I use it, the more I realize its usefulness.

It is helping me keep my sentences shorter and simpler. This way, a single sentence can contain a single idea. I have this habit of creating long sentences.  I tend to capture multiple ideas with single sentences that unnecessarily complicates them. Unlike Grammarly, Hemingway Editor doesn’t do much proofreading. So far, I have observed it doesn’t bother with spelling or grammar mistakes.

Its primary focus is on tracking how many adverbs and adjectives you are using. It tells you whether you are using passive voice or active voice. It keeps track of sentences that are hard to read.

The only problem as of now is, it doesn’t seem to have a mobile version.

Noisli to drown the noises around you

noisli-logoAs a writer the biggest problem you may face, are the distractions around you. The sounds. You can hear the sounds around you. Some construction is going on. Kids are playing on the street. People are chatting with each other. TV is playing in the drawing room. Your neighbor has just formed a rock band.

Noisli helps you keep all these distracting sounds away so that you can concentrate on your writing. It creates white noise. It can also play soothing music. You will need a headphone or earplugs to use it. You can either install an app on your mobile phone or you can use it within your browser.

All these apps and services that I have listed above may not all be necessary for turning you into a great content writer. But, in their own ways, they help you write better.

After years of content writing for myself and my clients, what I have realized is, writing needs to be continuous. If you can’t write, your writing groove dissolves. There is no on-off switch. The legendary Indian writer Munshi Premchand was known to have this on-off switch. After his 9-to-5 job he could come home and start writing. If someone came to meet him, he would entertain the guest, and then get back to his writing. He lived in a crowded neighbourhood. He had many kids. He took care of his domestic responsibilities unlike many other writers. Despite that, he has written timeless classics.

But most of us don’t have that on-off switch. So, when the switch is on, we would like to draw greatest mileage. When an idea strikes, we want to be able to write it down immediately. When you want to access that particular bit of information, you should be able to access it no matter where we are. When we want to write, we should be able to write, whether we are sitting in front of the PC or we are fiddling with our smartphone. Technology, with all its distractions, fortunately, allows us to do that.

How to Write Extremely Fast and Better [infographic]

While I’m in the process of writing a post on how different writing apps help me in content writing, Daisy from Custom Writing has sent me this infographic to publish on my blog. The title of the infographic is, 15 Ways to Write Faster.

Why there is a need to write faster?

If there is a need to write faster there might be two reasons for it:

  1. You are actually writing very slow
  2. There are many factors that are stopping you from writing the way you would actually write

Life these days is full of distractions. Try to write a paragraph and suddenly you will start receiving phone calls, notifications and whatnot. Even if there is no intrusion, there are so many things to occupy your mind that it’s very difficult to focus on a single task. Writing requires lots of focus and single-mindedness.

If you make your living as a content writer there is all the more reason that you should be able to write faster without compromising on quality.

If you can make good money with content writing per assignment, you can use all the time you want. But if you don’t get much you must compensate with more assignments and this requires you to write faster.

Here is the infographic:

How I’m using my old content to grow my business

upgrade-existing-content-to-grow-business

Your old content can be a treasure trove of opportunities. I have been adding webpages and blog posts to my website, credible-content.com, for years now. There was a time when I was just adding pages paying scant regard to their SEO. All I wanted to do was, cover as many topics as possible. These days I’m using my old content to improve my SEO and consequently, grow my business.

I manage my website with WordPress. Both the main website and the blog are powered by WordPress. There is a plug-in in WordPress that allows you to create a list of all the posts and pages you have published so far.

After generating the list from my main website (credible-content.com) and the blog (credible-content.com/blog) I copied the list in a text file.

Then I do the following:

  1. Open the URL
  2. Check its appearance on Google for the selected keywords and search terms
  3. If it doesn’t appear on the first page I start making changes to the text and the images
  4. After making the changes I run it through the SEOPressor WordPress plug-in
  5. In SEOPressor I normally aim for a score of 85-90.
  6. Submit the URL to Google and wait for it to appear in the search results with updated information
  7. Check the ranking again
  8. If the ranking has improved I delete this URL from the list and move onto the next URL
  9. If the ranking hasn’t improved I save the URL in another file to be followed on later on and then move onto the next URL
  10. I repeat these steps with all the URLs

There are two things though.

Being the only person managing my website, I know that it is a job that cannot be performed in a hurry. It may take me close to 6 months to analyze and improve all the links and I’m fine with that.

About SEOPressor and its score. I find it better than Yoast SEO. Call it superstition, my rankings have considerably improved ever since I started using SEOPressor.

Getting a score of 80-90 in SEOPressor doesn’t guarantee an appearance on the first page on Google. Despite this score sometimes the link doesn’t even appear among top 30 results or even top 40 results. It’s understandable. Your rankings depend on lot of factors, not just on-site SEO.

What I prefer in SEOPressor is that if you are over-optimizing, it tells you that. If you are over-using your keywords (when I am in the flow, I tend to do that) it tells you that. Then I make changes to make sure that the number of times a keyword appears in the text comes down.

I don’t like its LSI keyword alternatives which it appears to take directly from AdWords. Anyway, enough of SEOPressor.

Why do I save the URL whose rankings haven’t improved, for later?

This is my way of working on the website. Of course, when you are working on a client’s website you have to stick to a particular URL until you have done everything possible.

Have my rankings improved due to this exercise?

They certainly have. Over the past week itself my rankings have improved and I have gotten three business queries more than usual, just in the past week.

You can too use your old content to grow your business

This is, assuming that you have old content.

Whether you want to improve your search engine rankings or not, you should update your old content anyway. The things that you mentioned in your old content 4-5 years ago, may not be relevant now.

But the biggest benefit of updating your old content is that you can actually improve your search engine rankings for the keywords and search terms you were trying to aim at, initially.

Maybe at that time you were not experienced enough or you were not working with a trained content writer, but now you are (if you are).

I provide content auditing services. These services involve

  • Going through your existing content
  • Making a list of changes and improvements that can be made
  • Making those changes and improvements

Let me know if you would like me to have a look at your website. Contact me here.

9 Content Marketing Trends for 2018, According to Neil Patel

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As the 2017 year-end approaches more and more digital marketing companies and content marketing experts will start coming up with their 2018 content marketing trends and predictions. Making a list of trends and predictions gives you an opportunity to show that you have your finger on the pulse of the latest developments in your area of expertise.

Neil Patel has just published his own take on the content marketing trends for 2018. As usual his post brims with valuable data and data graphics.

So, what is the year 2018 going to bring for content marketing? What changes are we going to experience? Is business perception of content marketing going to change? Will people eagerly invest more money in it?

Neil begins by quoting Content Marketing Institute that companies who have been investing in content marketing for years are finally reaping the benefits. This will certainly have a positive impact in the coming years.

According to this source, 60% B2B marketers believe that their content marketing strategies in 2017 have been more effective than the previous year. Every year content marketers are getting better results (experience can be a big contributing factor) and this trend may continue in 2018. The experience gained in the current year becomes useful in the coming year.

The graph given below explains to an extent why B2B content marketing success rate has been improving year after year:

graph explaining why B2B content marketing has been improving year after year

As usual, Neil’s post is quite comprehensive, so, here I will briefly describe his take on the emerging trends in content marketing for 2018.

Single or a select few content formats are not going to work from 2018 onwards

Content these days is being created and published with multiple formats. Consequently, your content team needs to be adaptive and multi-talented. A typical content marketing team may have to handle jobs like

  • Video production and editing
  • Graphic design, illustration, and editing
  • Audio editing and production skills
  • Content optimization across multiple formats
  • Content distribution and promotion
  • Content marketing strategy, execution and campaign management
  • Communications and branding
  • Advertising and media buying
  • Analytics, metrics and reporting
  • Also add search engine optimization

Frankly, I think even presently content marketing teams have to take care of all these jobs.

But yes, as content marketing continues to evolve into its own entity, it is going to have its own, dedicated ecosystem of various formats and activities to bring a multifaceted approach to the table.

Just writing blog posts and publishing them is no longer going to work.

Having said that, writers are going to have the last word. Ultimately, it’s the message that counts.

Content marketers, in their zeal to present a very dynamic form of content marketing, somehow end up discounting the importance of content writers. This is not so. No matter how many formats you can handle, unless the message is convincing, no format is going to help you.

Content marketing for Internet of Things

Your content is going to be accessed using multiple devices and some of these devices may not even have a screen to show your content.

Take for example a device called Amazon Echo using a voice interface called Alexa. In Amazon Echo, everything is voice. The device just sits there in the corner and you have to speak to it and it provides you all the answers it can find. Want some recipe? Just ask Alexa and it is going to give it to you. Want to know the location of the nearest auto repair shop? You get it.

Soon a day may come when people’s refrigerators will be interacting with your content. You will need to carry out your content marketing in 2018 and the coming years keeping that in mind.

Transparency and trustworthiness is going to rule the roost

This trend has been going on for many years. Exactly this is why content marketing caught on. There is lots of mistrust, most of it justified, on the Internet. This is because the entry cost is negligible, and even zero, on the Internet. People with no stakes at all can set up a business and start hoodwinking gullible customers.

This is why people trust opinions of people they know. A Facebook recommendation may be far better than an advertisement for your brand.

Through your content marketing you need to make people trust you and this can be achieved by publishing relevant, useful and engaging content across multiple platforms.

Targeted content for your sales funnel

Since content marketing is totally going to take over your entire buying and selling process, you will need to create and distribute content to cater to different stages and phases of your sales funnel.

For more explanation on this, you may like to read Importance of content writing throughout the sales funnel.

Content from different media may need to converge to give you a consolidated presence

Normally a medium-sized company and a big company may have the following forms of content in their content marketing kitty:

  1. Owned media
  2. Paid media
  3. Earned media

Content marketing in the coming years, including 2018, will need to be a well-balanced combination of all forms of media.

Further reading on this Main difference between paid, owned and earned content.

The undiminished importance of content marketing documentation

Most of the businesses that claim that content marketing doesn’t work for them, don’t have a documented content marketing strategy.

Documentation gives you the direction. It keeps you focused. It helps you set goals and then pursue those goals.

Read What do you mean by documented content marketing strategy?

Live video and interactive visual content are the other two developments that are going to gain prominence according to the 2018 content marketing trends being mentioned on various websites.

Distribution is a big part of content marketing

In 2018, it is being predicted, that a greater number of content marketers will realize the importance of distribution.

No matter how great your content is, unless you make it easier for people to find it, to come across it at the crucial moment, it doesn’t benefit you much.

Often, people confuse content marketing with relentlessly publishing content on their own websites and blogs and then occasionally sharing the links from their social networking profiles.

One needs to develop a system to make sure that you are able to disseminate or distribute your quality content. A big part of content marketing is, marketing your content.

So, these are the 9 content marketing trends for 2018 published by Neil Patel.

You may also like to read 5 content marketing trends in 2018, according to Salesforce.