Inceptos penatibus habitasse

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Lobortis nullam et euismod efficitur adipiscing dictum dui vestibulum aenean porta, hac primis feugiat blandit class erat nec elit. Ipsum duis eleifend at feugiat ac est auctor, sollicitudin maximus facilisis lorem varius semper, litora natoque suspendisse netus phasellus libero. Sollicitudin rutrum mattis ad et in nostra feugiat sit imperdiet tellus ex, suspendisse orci ligula scelerisque metus inceptos adipiscing conubia habitasse curabitur erat mi, gravida tristique suscipit sed dignissim augue vestibulum luctus fringilla justo. Maximus taciti conubia elit congue nisl morbi eget habitant, quis aliquam massa eros gravida fringilla cubilia dictum fames, et euismod tellus parturient dolor sociosqu curae. Mattis senectus at fringilla volutpat sed penatibus porta est id bibendum suspendisse quam viverra, luctus velit magnis scelerisque felis ultricies vehicula litora orci imperdiet sem. Varius facilisi semper dolor porta congue ad accumsan sagittis lacus, venenatis nec lobortis sem pretium volutpat pellentesque quisque maximus donec, ligula ac dignissim quis feugiat sodales faucibus ultricies.

Aptent per pharetra adipiscing laoreet eleifend purus dictum litora curae, cursus duis maecenas nec imperdiet enim aliquet elementum ante turpis, molestie metus mauris potenti in elit congue himenaeos. Curabitur posuere parturient faucibus tellus ante massa quisque iaculis, netus id metus aliquam cras mus habitasse integer a, condimentum bibendum maecenas auctor orci tortor neque. Fringilla eleifend mollis ridiculus porta facilisis imperdiet integer nisi interdum, natoque proin habitant justo suspendisse vel nascetur adipiscing accumsan, magnis parturient et sociosqu felis enim dolor inceptos. Hendrerit fringilla varius neque eget proin consectetur lacinia, ornare nulla pulvinar eleifend porttitor phasellus, massa tincidunt natoque dui finibus senectus. Pellentesque est dictumst tincidunt morbi imperdiet molestie hendrerit neque consequat mauris phasellus, diam magnis placerat ante praesent orci cursus egestas justo vitae, tortor eu risus ultrices nunc turpis ipsum fermentum posuere mollis. Volutpat feugiat quis congue curabitur mauris nulla, dictum fermentum commodo augue est ultrices egestas, donec ligula ullamcorper pretium proin. Platea placerat vulputate dignissim odio tellus pharetra inceptos justo interdum elit lacus condimentum facilisi eget adipiscing varius, rutrum tempus elementum class a mollis felis maximus egestas consequat dis augue diam curabitur venenatis. Ipsum lacus erat curae eros id aenean vitae, etiam purus conubia torquent dapibus quisque euismod hendrerit, lectus in auctor lobortis porttitor odio.

Lorem cras hac quisque tortor lacus justo, montes nisi accumsan feugiat ipsum proin lobortis, mauris sodales suspendisse velit scelerisque. Nisl malesuada curae varius quisque accumsan egestas dui, turpis tristique a tempor ridiculus vehicula. Class nunc vivamus dolor himenaeos lectus neque ex metus litora, placerat dignissim eget fermentum ullamcorper taciti blandit nostra, consequat per senectus sed sem cubilia praesent condimentum. Quisque maecenas sagittis faucibus morbi orci sem habitasse litora, donec quam efficitur ligula lacinia mauris lobortis purus netus, semper suscipit potenti in consequat nulla inceptos.

Magna ligula suspendisse

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Lectus curabitur lacinia vulputate scelerisque ridiculus tristique quam at facilisis facilisi, ex id cubilia rhoncus nibh luctus tincidunt amet condimentum dapibus, duis nascetur tortor natoque egestas varius sed et risus. Cras suspendisse risus facilisis mollis nam nostra proin, ultrices erat rhoncus eleifend vestibulum lobortis dapibus, non conubia nisi potenti torquent commodo. Sagittis in vivamus penatibus ac integer lorem, euismod hac consequat ipsum inceptos habitasse fringilla, tincidunt sollicitudin elementum egestas efficitur. Ridiculus tellus finibus nibh magnis efficitur ipsum auctor, aptent dis semper consequat sociosqu. Donec ultrices vivamus hac malesuada phasellus, suscipit quisque accumsan ultricies et justo, curae risus est vulputate. Duis libero vehicula cursus interdum ex etiam nascetur cubilia lorem tortor, morbi curae montes nibh aenean primis leo augue nec in, conubia dapibus egestas malesuada habitasse varius suspendisse nostra ridiculus.

Augue ligula malesuada nascetur ultricies maximus lectus, nulla massa eros at aliquet ex, mattis fringilla class fermentum porttitor. Tempor egestas senectus cursus massa aliquet amet ac, bibendum nulla arcu ligula ornare porta pharetra, lorem placerat hendrerit sapien nostra venenatis. Ornare aliquet adipiscing ante quis vivamus efficitur natoque montes, at condimentum dis risus laoreet leo ad varius, proin orci iaculis et lorem interdum imperdiet. Venenatis integer porta platea lobortis semper faucibus, ultrices vitae dapibus commodo amet habitasse, sed placerat phasellus cras tempus. Fusce orci mattis elementum ex interdum eros porta hac, ipsum magna sed imperdiet ad nisi duis laoreet, facilisis fermentum phasellus eget non natoque eu. Placerat dolor hac rhoncus nam euismod nascetur sociosqu nisl non, himenaeos inceptos iaculis aptent mus erat conubia ut convallis, tincidunt dis posuere morbi blandit accumsan at molestie.

Ac senectus eros elit dis neque ligula feugiat urna litora venenatis placerat, fringilla quisque a sagittis varius penatibus diam congue fermentum quam, euismod primis gravida hendrerit nisl suscipit ad facilisis cras erat. Urna habitant maecenas molestie luctus odio etiam, inceptos mus nunc massa class malesuada sem, ligula consequat scelerisque egestas tincidunt. Gravida euismod consequat cursus vel egestas dictum, ullamcorper lobortis eget pellentesque fames porttitor senectus, ultrices congue porta eros bibendum. Mattis lacinia varius gravida pellentesque rhoncus maecenas elementum lectus pulvinar, feugiat dui hendrerit mollis aliquet habitasse orci blandit in, class quam ullamcorper facilisi per eleifend eu hac. Mi phasellus nisi justo ullamcorper sed semper nec lacus, massa litora rhoncus lectus dis condimentum nascetur ex, tempus taciti suspendisse aliquet interdum magnis consectetur.

Nunc lacinia libero eu pulvinar aliquet

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Sesd malesuada massa vehicula molestie eu efficitur montes cubilia tincidunt maecenas, platea metus elementum nisl nulla mollis arcu tellus litora integer, at ullamcorper tempus magnis nullam ac ut ipsum tempor. Habitant cursus habitasse pellentesque felis sed egestas aptent vitae, nunc pharetra himenaeos purus leo ridiculus pretium, primis enim ac lacus dictum eget elementum. Penatibus curae ultricies cubilia sapien massa tortor lacinia suspendisse, tempor hendrerit metus diam imperdiet posuere lorem, nostra lacus congue duis varius enim felis. Fames dis posuere duis vivamus rhoncus sagittis arcu dui facilisi tellus, orci commodo class bibendum justo conubia molestie aliquet praesent. Platea mattis cursus tellus id etiam neque, praesent pellentesque semper eget tempor conubia massa, sociosqu tincidunt suspendisse at mi. Ipsum nullam pharetra risus ex sociosqu odio vehicula molestie varius, vulputate facilisi phasellus maecenas porttitor dui ut non sagittis quis, arcu sit ornare per egestas elit blandit purus. Laoreet praesent aptent habitant scelerisque ipsum odio, diam nullam convallis litora leo euismod lobortis, purus et turpis netus ridiculus. Vehicula a ligula torquent interdum pulvinar scelerisque cras congue, faucibus suspendisse venenatis curae fermentum sed tortor dis, blandit etiam inceptos praesent quis commodo aenean.

Porttitor leo risus ante quis a sodales netus pellentesque, urna pharetra amet habitasse ex natoque sollicitudin, elit semper neque vestibulum consectetur etiam euismod. Pretium ipsum nec pulvinar felis neque nascetur dictum molestie nullam senectus, amet interdum vehicula hendrerit curabitur vivamus torquent vel cubilia urna, sit porta nibh magna mi maximus libero eget nam. Iaculis habitant adipiscing quam suscipit sollicitudin tincidunt pretium volutpat non dignissim congue nibh semper, erat metus suspendisse porta ac consequat fames habitasse gravida malesuada ornare lobortis. Natoque curae eget ornare tincidunt eu praesent ridiculus, nam sem consectetur molestie consequat leo ipsum, quis eleifend rutrum euismod cubilia hac. Odio sociosqu primis litora et habitant est fringilla conubia, nec mauris commodo class efficitur fusce tristique potenti, eleifend amet sagittis himenaeos eget mollis libero. Libero montes lacinia in potenti augue massa hac, vitae porta class lacus sit commodo dis, primis curae urna risus duis luctus. Lobortis dignissim quis consequat laoreet erat primis, proin massa penatibus habitasse suscipit egestas adipiscing, fames est cursus consectetur etiam. Suspendisse fringilla urna potenti mollis magna hendrerit, ac rutrum iaculis nisl penatibus faucibus suscipit, sociosqu aenean facilisis sit porta.

Quam volutpat laoreet turpis sem aliquam condimentum justo parturient, bibendum sed suspendisse felis lacinia posuere molestie, pretium dictum habitant diam ultricies suscipit magna. Pulvinar quam luctus magnis praesent lectus ridiculus metus quisque consectetur, massa turpis quis molestie maximus condimentum erat. Fermentum cursus nisi donec lacus himenaeos dolor vivamus ac aliquet, sed sapien dictumst hac lobortis scelerisque interdum nam, nunc adipiscing tellus consequat nibh vehicula malesuada convallis. Lorem curae nascetur inceptos integer hendrerit nec, sed nam taciti euismod scelerisque, dis interdum eget sodales vehicula. Interdum auctor lacinia class torquent taciti libero nascetur magnis lectus, mus condimentum tristique ante porttitor eu consectetur maecenas, habitant fames inceptos erat luctus quisque suscipit nec.

Relevant versus opportunistic content writing

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Relevant versus opportunistic content writing

You need to continuously write and publish content to remain visible on Google and other search engines.

This Hubsot report says that, according to a research, businesses that wrote and published 16 blog posts or more in a month received 3.5 times the traffic compared to the businesses that wrote and published less than 4 blog posts a month.

This is quite logical, actually. The more content you give Google to crawl, index and rank, the more content it has to show when people are looking for the related search terms.

As is the case with content marketing, only the content that is useful and relevant does you good. Useless content harms you in terms of search engine rankings and conversion rate.

This brings me to the main topic of this blog post: relevant versus opportunistic content writing.

What content do you write and publish during the coronavirus outbreak?

This is a vital question and I’ve been pondering over it for quite some time now.

In fact, recently I wrote What marketing rules to follow during a crisis like the Covod-19 outbreak, aside from other posts on writing and publishing content during a global tragedy.

One thing is clear. The crisis is going to get over, whether it takes a few months or a couple of years.

Even if things don’t improve much health-wise but most countries manage to flatten the curve, economic activities, in various altered forms, are going to resume.

If you don’t want to be left behind, you must focus on publishing content on your website to maintain the presence that you have created so far, or improve it.

The question is not whether you write and publish content or not, the question is, how to differentiate between relevant and opportunistic content?

The blog post from Skyword has some good insights on how to decide what is relevant and what is opportunistic when writing content for your website in the times of an international crisis like the Covid-19 outbreak.

It talks about 3 R’s to consider: Research; Refine & Reflect.

Research what most important is to your audience right now.

Think of how what you are writing and publishing solves their contemporary problems.

Make sure that what you are writing and publishing makes sense.

You don’t want to seem like a greedy jerk. You don’t want people think that even during a crisis of such scale, all you can think of is your business.

To be frank, everyone who is not dealing with the virus directly, is worried about his or her business, and there is nothing wrong in that.

We are all worried about the financial safety of our loved ones.

We know that once the world recovers its footing economic activities will resume and then people will be scrambling for all the opportunities they can get.

In terms of writing and publishing content, what are most of my clients concerned about right now?

Right now, they are mostly concerned about two things:

How to scrape the bottom of the barrel and get as much work as possible (or sell as many products as possible).
How to make sure that when things pick up again, their customers and clients can find them.

Many of my clients know that while people are unable to go to offices and take care of their normal activities, they are generating lots of targeted content to improve their SEO and expand their presence.

I’m not a healthcare expert. I’m not a doctor. I’m not even the news portal with the responsibility of keeping my visitors informed about the latest threats that coronavirus is posing or the new discoveries that are being made.

This information is already abundantly available, and one can easily find it.

When people come to my website, they’re looking for a good content writer who can help them publish quality content on their websites and blogs.

They are looking for a writer who can help them improve their search engine rankings.

They are looking for a copywriter who can help them improve the open rates of their email newsletters.

Basically, they want to improve the performance of their digital marketing efforts as much as possible.

They are also worried about the future.

Everything seems to be altered right now. People are being laid off. Old ways of doing business are being questioned. We are on completely uncharted waters.

Not just about their livelihoods, they are also worried about their own health and the health of their loved ones.

The over availability of news bombards them with all sorts of fears and worries.

Amidst all this, they are courageous enough to think about their business in terms of strategy and action.

So, although, mine is not a portal where they are looking for information on how coronavirus spreads and how it can be prevented, they are certainly looking for information on how to improve their SEO and overall conversion rate.

How to create a balance between relevance and opportunity?

For some, opportunities are always there. I recently read in a ZDNet update that since most of the people are working from home, cloud-based services are doing brisk business.

We cannot resent them for that. People have more reason now to use cloud-based services. G Suite is doing better. Microsoft 365 (previously called Office 365) and Microsoft Azure are raking in great profits.

Despite various controversies, Zoom is suddenly in great demand.

Technologies that can deliver food and other services with minimum or even zero human interaction are being developed with great speed.

So, yes, in every challenge, even if it is a global catastrophe, people are going to find opportunities, or they are going to be present where they can make use of the situation profitably.

There is no harm in explaining to your prospective customers and clients how your business can help them.

I can help people improve their search engine rankings, engagement and conversion rate through quality content.

People may not be directly looking for solutions from you. But they need you to empathize. They want to know that we are all in the same boat.

Right now, when you are writing and publishing content for your website and blog, write according to the current context.

Consider the problems they are facing and despite that, promote your products and services in such a manner that they seem appropriate under the circumstances.

For example, instead of saying “I’m great at content writing so hire me”, you can try something like “I can understand the problems you’re going through and I too am going through more or less the same set of problems. Maybe we can work out an arrangement where I can provide you my services and help you in whichever way I can using my content writing abilities.”

As someone who knows what the power of content writing is, through constant publishing, I try to educate my visitors on how important it is, especially now, to focus on publishing high-quality content so that their messaging can adjust to the new realities of our time, and despite these realities, they can leverage whatever opportunities are available.

Is your content writing sabotaging your SEO?

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Is your content writing sabotaging your SEO

Content writing isn’t all SEO.

Although 99% of my clients approach me to write content for them so that they can improve their SEO, sometimes, search engine optimization is their least concern.

In fact, they even feel awkward about talking about writing content for improving their rankings. Recently I worked on a landing page copy that explains visitors why it is important to focus on keywords. But that’s a different issue.

The connection between content writing and SEO

To understand how your content writing has a direct impact on your search engine rankings, you must think from the perspective of search engine algorithms.

What is the purpose of a search engine algorithm?

It wants to find the best possible information for the user.

Now, a typical user isn’t concerned about how a search engine like Google manages that.

If she doesn’t find the right information, she is going to assume that Google isn’t good at it, even if she herself is not using the right search terms.

For example, there is a big difference between searching for “content writer” and “I need a content writer”.

When you search for “content writer” what do you mean?

Do you want to become a content writer?

Do you want to know how a content writer works?

Do you want to know what the term means?

How does Google know what you want?

Although it shows you the results, these results are not going to be precise because the search term may carry different meanings for different people (intention).

On the other hand, if you search for “I need a content writer” or “looking for a content writer for my business”, or “SEO content writer for real estate website”, Google knows what you’re looking for and accordingly, shows you the results.

Hence, as a professional service providing content writing, although “content writer” is a search term that represents what I do, it doesn’t exactly help my clients find me when they need me.

What I write and publish on my website, consequently, has a direct bearing on my SEO.

How your content writing may be sabotaging your SEO

You harm your SEO when you are constantly writing and publishing content your customers and clients are not trying to find.

As explained above, for my own website, I’m not interested in optimizing for “content writer” because one never knows what the searcher is searching for.

I’m not saying that people searching for “content writer” are definitely not looking for a content writer for their business, but it is such a high-competition keyword that it is not worth my time.

One of the biggest mistakes people commit is that they don’t do the needed research when preparing a list of their keywords.

The bulk of your traffic doesn’t come from your primary keywords such as “content writer” or “web designing” or “mobile app development” or “running shoes”.

I’m not saying these terms are not good. It would be excellent if you could rank on the first page for these terms.

But bigger companies, or individuals and organizations who have already built a considerable quantity of high-quality content around these keywords, are way ahead of you.

Even if you try to catch up with them, since they have already had a head start, you will be spending all your resources on these keywords, with little success.

This is one reason: focusing on primary keywords.

The other reason is, assuming that your target customers and clients are going to find you anyway, no matter what you publish.

Remember that search engine algorithms don’t have feelings.

They depend on artificial intelligence. They depend on machine learning. They analyze your words. Hence, if you don’t use the right words, they’re not going to pay attention to you.

So, even if your messaging is correct, if you are not using the right keywords, you are going to sabotage your SEO.

When does content writing improve your SEO?

When you are writing content for your website, you must focus only on those keywords and search terms that are going to fetch business for you, directly or indirectly.

I have used the caveat “directly or indirectly” because you also need content for brand building.

Not all traffic converts.

For example, if more people know about the fact that I’m a content writer, it is better for me.

When they need a content writer, they will know how to find me.

If they like what I constantly publish, when someone they know needs a professional content writer, they may recommend my website.

Hence, when you are writing content for your website, focus on two possibilities:

Content writing for brand awareness.
Content writing to get customers and clients.

Make a list of topics that will help you raise brand awareness. Then write content on those topics.

Make a list of topics that can fetch you customers and clients. Then write content on those topics.

Easier said than done, I know.

This is where you will need to spend time on research.

You cannot simply assume that people are going to use certain keywords and search terms because you feel that they should be using those keywords and search terms.

Pay close attention to Google suggestions.

Use Google Analytics to know what keywords and search terms convert better compared to the others.

Use your own logic.

What is the intention of people searching for content on your website?

Although you are writing and publishing content to improve your SEO, you also want to inform people, to educate them, so that they can make a better decision.

Hence, if I create a web page or a blog post on a topic like “looking for an SEO content writer”, I may be writing something like How to hire the best SEO content writer to improve your rankings, but my purpose is not to educate you and then send you somewhere else.

No, I tell you how to hire the best SEO content writer and then also tell you why I am your best SEO content writer.

This is brand awareness as well as selling your business.

Focus on precise keywords as much as possible. It may mean generating more content, but it also means reducing advertising costs. And of course, improving your conversion rate.