The connection between content, strategy and social media

September 28, 2010
By Amrit Hallan
Content Strategy

There is a direct relation between content, strategy and your social media presence. All three are driving each other to give you optimal results provided you can create a harmonious relationship between them. Content strategy comes first because this is the foundation of your online presence. Without a content strategy you create a directionless content and this creates a blurry social media presence for you, for your business and for your brand. Once you have a strategy in place you have a solid grounding underneath.

Your well-defined content gives you a recognizable presence on social media. People recognize you by the thoughts you share through your content. Since consistency is a must therefore a need for strategic publishing.

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10 ways to get regular content for your website or blog

September 11, 2010
By Amrit Hallan
Blog Publishing

Regular content publishing is your key to success on the Internet. It is very important that you publish new content on your website/blog at least twice a week. You can either hire a blog writer or you can create content on your own — it depends upon how comfortable you are in writing regularly and what sort of budget you can allocate to regular content generation.

But after some time it becomes a bit difficult to come up with new content ideas. This blog posts offers a few solutions.

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Content marketing doesn’t stop with n number of webpages or blog posts

September 10, 2010
By Amrit Hallan
Content Marketing

Content publishing and content marketing is an ongoing exercise simply because tons of content is being generated every second and it is being lapped up by search engines, bloggers and social media and networking users. The search engine indexes are updated every microsecond. Aggressive organizations realize this so they take extra steps to remain ahead of the game by regularly publishing high-quality and useful content. Think it this way: who is going to get more exposure on the Internet: someone having 12-20 web pages or blog posts that were written, maybe, 6 months ago or someone having hundreds of pages or blog posts with at least 4-5 new pages in the last two weeks? My this blog post explains how you can generate content on an ongoing basis without facing budgetary constraints.

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