Tag Archives: Web Content Writing

7 things about content writing your schoolteacher never taught you

7 things about content writing your schoolteacher never taught you

7 things about content writing your schoolteacher never taught you.

In the beginning itself I would like to say that content writing is not taught in schools, at least not in normal, conventional schools. What I’m writing here is about “writing” and not necessarily about content writing. But, since content writing is mostly writing, they can be interchanged without losing the meaning.

I was just out of college and my first article was just published in a local newspaper. It was a humorous piece on how I kept falling at very odd times.

My early schooling was done in a special school for children with disabilities (I have cerebral palsy) and due to the emotional and social connections that I had made over there with other students and teachers, I regularly visited my school even when I had started my business after completing my college.

When I bumped into my old English class teacher, she exclaimed, “Hey Amrit! This is not the English I taught you. Where did you learn to write like this?”

There was a look of pride in her eyes. One of her students was writing for a newspaper.

Ever since then I have come across expressions such as, people saying that the stuff they are writing, they never learnt in school.

Though, this can be applied to any field. Unless it is a professional course, the schooling never teaches you things that can actually make you money. Can you mention something that you learned in school and now it helps you make money? I guess not.

So, what is there in content writing that you never learned in school. I can think of 7 things. I explain below.

1. Avoid using difficult words when writing content

It is difficult to define difficult words. It depends on what is the state of your vocabulary.

For example, a word that is difficult for you may not be difficult for me. Maybe the word you have never used I come across it daily. That’s a different issue.

In school they always liked it when I used words that are not used in day-to-day language.

I remember whenever I used a new word that nobody else in the class knew, my teacher, knowing quite well that it was a new word I had used, would draw a smiley nearby. I felt more encouraged.

In real-world, difficult words, or the words that are not used frequently, put people off. Using difficult words can be counter-productive when you are writing commercial content.

The purpose of commercial content is to make people understand what you are writing as clearly as possible. They shouldn’t have to refer to a dictionary to understand your copy or the content you have written.

Though, I don’t completely agree, it is recommended that you should write for grade 6 kids when writing content for business websites.

2. Come to the point as fast as possible

In school you are encouraged to go on and on about a subject.

Something that you can express in one sentence, they expect you to express in 10 sentences. If you can express something in 10 sentences that you could have expressed in a single sentence, you attract praises, and your grades improve.

This is not good when you are writing content for websites and blogs. Although you are advised to publish very long blog posts and web pages, this length is regarding the content and the coverage of the topic, and not about prevaricating on the main message.

When people read web content, they are in a hurry. Yes, even if they are luxuriously lying on a couch, they are in a hurry. They may not be running around doing their chores, it’s just that there is so much content on the Internet that they want to browse through as much as possible.

Hence, by the time you come to your main point, they may already leave your web page or blog post and the entire purpose of writing that web page or blog post is wasted.

This is more important when you are writing sales copy or website content for business websites. Yes, to entice people to read further, you don’t show all your cards but as far as your message goes, come to the main point as fast as possible.

This is good for people, and this is also good for search engine crawlers.

3. Write search engine friendly content

Search engines were unheard of when I was in school. The only engines we knew of were the rail engines, and that too, steam engines.

Even if you belong to generation Z, it is highly unlikely that your schoolteacher taught you how to write essays and reports so that they rank well on Google.

As a content writer you need to write content that is search engine friendly. Your content is supposed to help your clients improve your search engine rankings and get them targeted traffic.

Writing search engine friendly content isn’t a separate form of writing. It is just that you need to be able to write in the language people use when they use search engines.

You need to be able to strategically use the keywords without overly using them or without seeming as if you are trying to “optimize”.

Most importantly, you need to write relevant content in a friendly language that is easily readable on all devices.

Every word you use, every sentence form, must make it easier for search engine crawlers to make sense of what you are saying.

4. Write short sentences and shorter paragraphs

Shorter sentences and paragraphs are not just easier to read, they are also easier to interpret by search engine algorithms.

Though, I have seen that on many blogs and web pages, people get carried away with the concept of writing shorter paragraphs, but however much possible, use simple sentences. Express one thought in one sentence, and just a couple of thoughts in a paragraph.

In school you were taught totally the opposite, although, this might not be the case with all the teachers. In school you were taught to write complicated sentences. Therefore, there is a concept of compound and complex sentences in which, multiple thoughts or multiple inferences are included in a single sentence with lots of conjunctions.

A complicated sentence may have lots of “ands”, “ors”, “buts”, and other types of conjunctions. I’m not saying avoid them altogether, but use them only when they are unavoidable.

5. Write to convince, not to impress

In school, you are supposed to impress your teacher with your writing. When you are writing content for your website or blog, you need to convince the readers into taking an action.

When people come to your website or blog, they don’t come to be impressed or to be blown away by your writing prowess. For that they would rather read the New Yorker or a novel by their favorite author.

They are reading the web page or the blog post to get informed, to get educated, and to get convinced. Yes, they are looking for you to convince them into acting.

How do you do that? There are many emotional triggers that you can use. You can use a sense of urgency. You can use the fear of missing out. You can cater to the lazy or greedy sides.

The moot point is, when you are writing professional content, you need to sell. Hence, avoid words and expressions that may confuse people or prevent them from understanding the advantages of buying that product or service.

6. When writing professional content, you need to fight for people’s attention

Isn’t it totally the opposite of your schoolteacher who may had been chasing you around to submit your assignments?

People hardly care about you on the Internet unless you are an influencer, or a celebrity, and people read you just to get associated with you. You need to fight for people’s attention.

How do you get their attention? By using attention-grabbing headlines. By making sure that every sentence they read encourages them to read the next sentence and every paragraph they read, encourages them to read the next paragraph.

You want people to open your email marketing campaign? You must come up with a compelling subject line. Most of the email messages are lost because the subject lines fail to inspire them.

Hence, when you are writing content as a professional content writer, you are not just writing, you are writing in a manner that people are drawn to your writing, and they are captivated by its style and content.

Also, as explained above, people are always in a hurry when they are reading your web page or blog post. They are either in the middle of something – watching a Nyan cat rip off – or hundreds of notifications are distracting them away from you. If despite all these distractions and stimulation if you are able to hook them to your writing, you are a talented content writer.

7. Write in a conversational style

When you are writing content, you are talking to people. When they read your web page or blog post, they must get a feeling that someone is talking to them.

In schools, this is often discouraged. Your writing must sound pedantic. It must sound “scholarly”. It must contain long-winded jargon, phrases, and expressions that are difficult to pronounce if you need to read them aloud. People don’t hold conversations in such language, and those who do, are often ridiculed.

You must be easily able to read aloud web pages and blog posts.

The best way to find out whether your content writing is easy to read is to read it aloud and see if you can read it smoothly or you need to halt repeatedly. If you need to halt repeatedly, rewrite it.

Over the years, I have learned to adapt my writing according to different industry needs. I can write conversational, market-side language, and I can also write pedantic language.

As I have often written on my blog, more than a content writer, I am a writer, and most of my clients appreciate this.

It doesn’t mean I always do my own thing and don’t care about the concerns that my clients have. Their websites need to convert. They need to improve their search engine rankings. I deliver on both the fronts.

Other than that, whether it is web content or scholarly content, I think as a writer, you should write in your own style. Yes, cater to the conventions as per required by the institution for which you are writing (web or otherwise), but ultimately, once you have mastered the art, stick to doing your own thing.

Is your ability to research very important as a content writer?

Doing research is an integral part of content writing because often, clients don’t give you all the information you need to write convincingly.

What does research for content writing mean?

I will give you a small example.

I don’t have an accounting background. My search engine rankings for “content writing services for accounting businesses” have suddenly come to the first or second position on Google. Lots of accountants are approaching these days.

Top Google rankings for my content writing services

Top Google rankings for my content writing services.

Most of the clients expect me to find relevant information on the net from other websites and then come up with the relevant content and make it “unique”.

Of course, I make it unique, but I need to find the meanings of all the services that are alien to me, for example SMSF auditing or BAS accounting, or different ways of accounting in Australia, Canada and the UK. How do I find that information? I research.

There is another company, or a group of individuals, who have gotten hold of some scripts, who want to build DEFI platforms (decentralized finance) or NFTs (non-fungible tokens), or general blockchain applications. Sometimes I feel that the terms that they want me to use in the content, even they don’t know them, but maybe it’s just my skepticism. The thing is, whenever I ask for some clarification, they ask me to look up on the Internet. I research.

There are no special tools for researching. Yes, if you want to research keywords to write optimized contents, there are many specialized SEO tools such as Ahrefs, but if you want to find information to write content, you need to use the good old Google or Bing.

I use Google for research purposes. I set it to various countries to find diverse information. In Firefox I open a “Private window”. I go to google.com. Then I go to settings. In the settings I change the name of the country for displaying the results. This way, suppose I set the country to Australia and then search for “crypto wallet development company”, it is going to show me companies from Australia and not India, from where I’m doing the search.

Your ability to research as a content writer must also include your ability to recognize useful information. How do I do that?

When I’m looking for information, my main purpose is to find information that would be useful to my client’s readers (customers and clients). I look at the information from their perspective. If I feel that they would find the information useful, I use it. Otherwise, I keep looking.

Do I charge extra for research when I’m writing content? Sometimes I do, sometimes I don’t. It depends on how much time I need to spend researching. If I feel that I need to research a lot, I add it to the time that I spend writing content. I let the client know, and if he or she is not ready to pay for the extra time, I insist that he or she give me the right information.

What is website content writing and how is it different from copywriting?

What is the difference between website content writing and copywriting?

What is the difference between website content writing and copywriting?

There is always some confusion about what is website content writing and what is copywriting.

This confusion is not there in the non-Internet world.

You know that a person who writes for newspapers and magazines is a journalist or a writer.

A person who writes ad copies is a copywriter.

A person who writes books is a novelist or an author.

The distinctions are clear.

But when it comes to writing for websites, there is a confusion about website content writing and copywriting.

This confusion is normally among the clients who are either unaware of the difference or don’t want to pay for copywriting but want to use the services of a copywriter.

Website content writers and copywriters come with different skills.

As a website content writer, you are mostly writing information.

A website content writer writes blog posts, SEO articles, social media updates and web page content.

A copywriter writes marketing copy or sales copy.

These are different writing styles.

I have different rates for website content writing and copywriting: I charge more for copywriting.

Copywriting, or rather online copywriting, is marketing and sales related, whereas, content writing helps you build your brand.

Can one work without the other?

I can’t deny. People have built entire businesses upon the fundamental base of good content, without resorting to copywriting.

In simple terms, website content writing gives you brand presence and online copywriting does the selling for you.

The job of a website content writer is to bring people to your website. The job of an online copywriter is to make those people buy from you.

Of course, a single writer can achieve both the tasks, just like I do.

When I’m writing for a blog or a press release or a social networking update, I am writing as a content writer.

When I’m writing copy for a landing page or homepage or even one of the main pages of a business website, or an email campaign, I’m writing as a copywriter.

Why I charge more for my copywriting services

I should begin explaining this by saying that I charge less for my content writing services.Charging more for copywriting

The reality of the world is, you don’t mind paying less, but you certainly mind paying more.

It’s easier to be a content writer (compared to being a copywriter).

When someone hires you for your content writing services, he or she does not expect you to increase his or her sales.

At the most, he or she wants you to improve SEO and provide writing that is free of spelling and grammar mistakes.

If the writing is interesting, contains a personality and a stylish, well, it is icing on the cake, but, as long as the writing is good and covers all the topics (the keywords), the icing isn’t as important.

Copywriting comes with the cake, with the icing, and with everything else that must make the cake completely delicious.

No scope for compromise.

The stakes are higher when you are writing copy and the stakes are higher when you are hiring someone as your copywriter.

Your business depends on this type of writing.

If the copy is not effective, if it is not convincing, if it is not informative, if it is not compelling, people are not going to buy from you.

No matter how much traffic you are getting from search engines, if the traffic does not convert, it is of no use.

Hence, copywriting can make or break your business.

Content writing on the other hand, definitely makes your business, but the chance of it breaking your business is less and even if it causes some sort of harm, you can easily and quickly recover.

But writing is writing, you may say.

Yes, I agree.

I maintain a certain level of quality whether I’m writing content or writing copy.

I don’t cut corners just because I expect to be paid more for one type of writing and less for another.

The quality and the style is more or less the same.

I charge for copywriting more because people are ready to pay more for copywriting because it is crucial for the business.

Everybody with an ability to write straight sentences can be a content writer.

But, only a highly skilled and expert writer can be a copywriter.

This is the difference.

How to find the right content writer for your content writing needs

How to find the right content writer for your content writing needs?

How to find the right content writer for your content writing needs?

This blog post will explain to you how to find the right content writer or the right content writing service for your business.

Once you know what sort of content you want to publish on your website or blog, the greatest dilemma that your content marketing campaign faces is, how to find the right talent for your content writing needs.

Typically, your search for a professional content writer may begin with the following activities:

  • Search on Google
  • Go through freelance websites
  • Search online forums
  • Mention the need on your website if it is a high-traffic website
  • Mention on your social media profiles that you are looking for a content writer
  • Look within your own organization
  • Put up an advertisement in the classifieds section

Why is it extremely crucial to find the right content writer?

The content that you publish on your website or blog is going to stay there for a long time. Whether you get 10 visitors or 1000 visitors or even 1 million visitors, they are all going to consume the very same content that has been written by your content writer.

Hence, it is very important to choose or find the right content writer for your content writing needs.

Your content writer is going to help you

  • Improve your search engine rankings
  • Improve your conversion rate
  • Enhance your brand presence on the Internet
  • Write case studies
  • Write white papers
  • Prepare social media updates
  • Prepare email campaigns
  • Write blog posts and guest blog post
  • Write informative articles for your website

It is through your content writing that people will recognize you and form an opinion about your business and ultimately, decide to do business with you, or with someone else. The right content writer can provide you high quality content on an ongoing basis.

High quality content means more business

High quality content means more business

So, high-quality content – good business; low-quality content – less business or worse, no business.

Personally I feel any web content writer with decent skills should be able to help you improve your search engine rankings provided you target the right keywords and you are ready to spend enough amount of money and time into regularly publishing unique content on your website or blog.

The problem is not SEO, the problem is the conversion rate.

The problem is not SEO, the problem is the conversion rate.

The problem is often not search engine rankings.

The problem is your conversion rate. And the right content writer understands this.

How many people actually do business with you after coming to your website?

Although there are many factors that affect your conversion rate, content writing, or the copy on your website, is one of the most important factors.

A content writing service like Credible Content can give you content that can improve your conversion rate.

Hence, even if your online content writer is not able to improve your search engine rankings, if he or she can improve your conversion rate, that’s what you need.

You can get targeted traffic to your website in multiple ways, but if the traffic does not convert, nothing matters.

I don’t mean to say you should settle for a website content writer who is unable to improve your search engine rankings. In fact, an experienced and capable content writer should be able to achieve both for you:

  • Improve your SEO
  • Improve your conversion rate

It’s all about finding the right talent. How do you do it?

Jot down the following to settle on the right talent for your content writing needs:

How are the communication skills of the website content writer you are evaluating?

Communication skills of your content writer

Communication skills of your website content writer

Writing, after all, is all about communication. The ability to communicate the right message at the right time is more so important during online content writing.

Can your website writer communicate convincingly?

Of course, if you are not sure what exactly is communicative writing, it will be difficult for you to judge your writer, but go with your gut feeling.

How do his or her emails sound? Does he or she take care that there are no spelling  and grammar mistakes in the emails he or she writes to you?

Does he or she articulate in clear sentences without unnecessarily using words?

Is he or she too pushy?

Does he or she seem to be agreeing to every possible condition just to get the job?

Is his or her writing style conversational?

Is there a consistency in the manner in which he or she has written his or her profile on the website and the way he or she writes emails to you?

Does he or she understand your business needs?

Does your content writer understand your business needs?

Does your content writer understand your business needs?

It may be important, or it may not be important whether a writer has some sort of expertise in your business field. Still, a professional, established content writing service can be invaluable to your business.

I get to write a lot on technology – web design, server management, programming protocols and Cloud technology.

So, you can say that I’m comfortable writing on technology-related topics and my clients don’t have to spend lots of time explaining the specifics to me. Even when I don’t understand certain concepts, I know how to look them up on Google and then write about them in my own language. You can say that if you want an experienced tech writer for your business, I’m the right content writer for you.

I’m the right content writer for you also because I have been writing content for websites since 2007 and in all these years I have written for different businesses, from fashion to real estate to cooking to advertising and marketing to healthcare business to network marketing to accounting to financial consulting to house maintenance, and more.

Nonetheless, recently a client approached me who needed some knowledge of finance for his content writer. Although I told him that I can easily write on financial matters, he was reluctant because he needed a writer who has been writing financial articles for a while. I forwarded his message to another writer.

As a professional content writer with lots of experience, I know when I am the right content writer for you or not. I’m not here to get your work by hook or by crook. If I feel I’m not the right match, I will either let you know that you should look for the right content writer for your business somewhere else, or I will try to find one for you among my own group of writers.

Go for someone who you think can deliver your content for your business need.

Can he or she write search engine friendly content?

SEO-friendly content writing

SEO-friendly content writing

There are many ways you can do business on the web without minding much about Google and Bing, and in fact, I advise my clients not to put all their eggs in the search engine basket. But, a big source of targeted traffic to your website are going to be the search engines.

Your search engine rankings are based on the following:

  • The age of your domain.
  • The number of genuine incoming links to your website.
  • The quality and the authority-factor of the websites linking to you.
  • The quality of your content.
  • The formatting of your content.
  • The relevance of your content.
  • How easy it is to access your content.
  • The frequency with which you publish fresh content and update existing content.
  • The timeliness of your content.
  • The sort of buzz your content creates on social media platforms.

As you notice, after the first three factors, it is all about your content, and in fact, without your content, the search engines have nothing to rank.

Your content writer should be able to write search engine-friendly content.

Don’t confuse search engine-friendly content with stuffing keywords into your writing senselessly. This is counter-productive. More than doing good, keyword-stuffing can bring you irreparable harm. The search engines can ban you for life.

Think it this way: there is a reason Google is called “the search engine giant”.

The company uses innumerable brains to make sure that you cannot trick the search engine into ranking your content higher even if your content actually does not deserve to be ranked higher.

Once I read that at a particular time, 240 math PhDs are constantly tweaking the Google search algorithm so that only quality content comes up when people use the search engine.

Too many people spend lots of time and money on trying to “trick” Google.

Even if they spend half of that time and money on publishing high-quality content on their websites, they will get better results.

Anyway, find out if your website writer can write search engine-friendly content and your content writing service can improve your SEO.

What is search engine-friendly content?

  • Keywords must be strategically used in the title and the body.
  • Keywords must be a part of the overall content rather than being forced here and there just for the sake of using them.
  • Content must be authoritative: as much information should be packed as possible in a single link.
  • The content is formatted so that it is easier for the search engine crawlers to analyze the content: various parts of the content should be arranged under the appropriate headlines and with bulleted points to make it “scannable” and understandable.
  • Various sections of your website should be interlinked strategically. No need to repeat the same content again and again if it can simply be linked to (within your website).
  • The sentences must be very simple, straightforward and clearly-formed. A 6th standard student should be able to understand what has been written.

How active your content writer is on the Internet?

Is your content writer active on the Internet?

Is your content writer active on the Internet?

No, I don’t mean that you should check out whether your content writer regularly posts cute cat videos on Facebook or the pics of his or her breakfast on Instagram. You don’t want a content writer who whiles away his or her time like that.

What I mean is, is he or she actively contributing to his or her field through constantly publishing high quality blog posts, articles and social media updates?

This is not a necessity: maybe you have come across a content writer who is so busy that he or she only gets enough time to write for his or her clients and he or she never gets time to write otherwise. That’s fine. There are always exceptions.

My personal experience is, content writers who only want to write for their clients are generally not good content writers. Many writers who approach me for work are very stingy about publishing content to showcase their services. They just want paid assignments. This makes them desperate and this has a direct impact on their writing quality.

Again, this has been my personal experience because I am often working with other content writers too.

Content writers who don’t blog often, who don’t write articles and blog posts on different topics, even non-paying topics, aren’t very interesting writers. They are lazy writers. Even greedy. They won’t write a single extra paragraph just for the love of the craft.

The case scenario can be opposite too. Is your writer so busy working on his or her own stuff that he doesn’t turn in your assignments on time?

There must be some balance. When you search for your writer on Google, you should be able to find lots of blog posts, articles and social media updates from the writer telling you that he or she actively participates in discussions relevant to his or her field. This shows that he or she proactively tries to grow his or her skill and he or she is also communicative and interactive.

How are his or her writing skills?

How are the writing skills of your content writer?

How are the writing skills of your content writer?

The most important quality to have for a writer or a content writer – writing skill.

Although there might be different styles of writing and different writers follow different writing guidelines, there is wrong writing and there is right writing, and your writer must be able to distinguish.

The following must be impeccable:

  • Sentence formation
  • Spelling
  • Grammar
  • Flow
  • Vocabulary

If the language in which you want the content writer to write is not a strong point for you, initially you will need to get the writing reviewed by someone you can trust (someone who knows the language well).

When looking for the right service provider for your business, keep in mind that good writing abilities are very essential to being a good content writer.

When the writing is well, proficient and error-free, you seem professional and you show respect for your visitors. It matters what image they form of you and hence, it shows that you pay attention to every word that you publish on your website or blog.

Is your content writer going to stick around for your ongoing content writing needs?

Is your content writer going to stick around?

Is your content writer going to stick around?

The more your content writer writes for you, the better he or she gets. This has been my personal experience.

Organizations and individuals don’t want to let go of me once I have been writing content for them for a few months (provided they need quality content on an ongoing basis).

Comfort level develops.

Your writer knows more about your business after a while. You also begin to trust him or her. Your website or blog begins to adopt his or her writing style.

Although one of the biggest benefits of outsourcing your content writing needs to a content writer or a content writing agency is that it is very easy to change your content writer, make sure that you settle with a writer who is going to stick with you for a long time.

How do you know that your content writer is going to stick around?

Frankly, there are no guarantees in life. But there are some signs that you can pick to make sure that the content writer you are hiring is going to write for you for a long time. Some of them are:

  • If you contact your content writer from a freelancing website go through his or her profile and see for how long he or she has been writing content.
  • If you are contracting a content writing agency like Credible Content, just check for how long the person or the group of people have been providing content writing and content marketing services.
  • As mentioned above, check if your content writer is serious about his or her profession and if he or she continuously writes articles, blog posts and social media updates about his or her profession (that is, content writing).

Again, there is no guarantee. A company can go down no matter how impressive its website is, and a lone freelancer providing his or her content writing services from a freelance website may go on providing content writing services for years.


Whether right now you believe it or not, quality content is as important for your website as the web design itself.

Most of the entrepreneurs don’t realize that due to lack of quality content their websites don’t convert well and after a few months or after a couple of years, they have to wrap up their businesses. They think their idea was not good or people didn’t understand what they were trying to deliver.

The problem, more than 99% of the cases, is with content. They either underestimate the value of a good content writer or they don’t even realize that they need high quality content for their websites.

Note: Most of the images above are from https://unsplash.com


Can a web content writer help you improve your conversion rate?

Web content writer and conversion rate

A web content writer isn’t simply someone who helps you fill up your website or blog with lots of text – the text must also improve your conversion rate. I know it is not possible with every web content writer you hire because just as everybody can write but very few become novelists and journalists, almost everybody can write content but there are very few who can actually help you improve your conversion rate.

Actually, even with a content writer who has no grasp over the concepts of engagement and conversion you can experience a marked improvement in your business but then it is like throwing darts in the dark – one of them may hit the target but most won’t. It’s also like buying a lottery ticket – very few win, rarest of the rare. In the case of a web content writer who doesn’t know the C of conversion, he or she may give you good results by creating lots of content.

Most of the businesses who hire the services of a web content writer do so to improve their search engine rankings and this is something that can actually be achieved by hiring any sort of web content writer. Here is an example.

These days I am trying to improve my search engine rankings after many years. So I was doing some research and checked out the websites that ranks quite well for the term “content writing services”. Some of the websites ranking quite well for this phrase have lots of junk content – not all, but some who shouldn’t be on page 1, but they are due to whatever aberration. They have lots of content centred around the phrase “content writing services” even bordering on keyword spamming but still they are performing good as far as their rankings go. What I’m trying to say is, despite having a web content writer who knows zilch about your conversion rate and who can get you on Google’s first page, there isn’t a guarantee that people will do business with you. In order to do business, you need to convert. For that, your web content writer has to rise above his occupation, properly study your business and the people it serves and then create convincing content.

There are 2 ways your web content writer can help you improve your conversion rate

One sort of method I have already explained via the Google search engine rankings example. Your web content writer creates lots of content around your keywords. So much content that your website, by some fluke, ends upon the first page of the search results, and then you get so much traffic that even if a fraction of that traffic converts, you do pretty well. This is how email spam sustains itself. The numbers are so high that even 0.001% results can be massive.

The other method is that you hire a web content writer who is actually a writer. What do I mean by that? A writer who understands your audience – their pain points, their concerns, their desires, their problems, their expectations – and then prepare content accordingly, in a compelling, convincing manner. Your web content writer should be able to write as if you are directly talking to your customers and clients in the best possible way. Your language should be fluent and it should inspire trust and confidence. It shouldn’t be replete with unnecessary jargon and superfluous sentences.

Once your web content writer has prepared text that can convincingly talk to your customers and clients, he or she will be able to make a big impact on your conversion rate. Otherwise, your web content writer will be simply generating traffic with lots of noise and nothing more.