Tag Archives: Content Publishing

What does content marketing actually mean?

Content marketing is one of the most popular buzz words these days on the Internet and surprisingly, it gets more traction than content creation, without which content marketing has no purpose to exist.

So what is content marketing?

It basically means promoting the right kind of content in front of the right kind of audience. Content is king is a clichéd expression but it has never been truer. Whether it’s the search engines or the social media websites, they survive and thrive on content: whatever format the content has. But is content marketing as easy as this?

Hardly. To create a solid content marketing strategy, you need to clearly define your audience, and have a lucid perception of what sort of content would tickle their buying buds. Whom do you want to target? Customers, clients, subscribers, advertisers or visitors who devote a fair amount of their attention upon your advertisers? Then you start creating content accordingly. If you are a web design company you want to attract prospective clients who would be interested in buying your services. If you are a content writer or an online copywriter (like yours truly) you would like to attract people who would want to hire you as a freelance writer.

In the early 2000s for nearly two years my website came on the first spot on Google for the word "web designing" because I had generated lots of content around this phrase. The problem was, my website mostly attracted people who wanted to learn web designing rather than hire me for their web design projects. The targeting was all wrong.

So when I started creating content for this website it was constantly on my mind that I shouldn’t end up attracting just "aspiring" content writers and work-at-home people who wanted to do something in their spare time. My content should attract prospective clients. Well-orchestrated content marketing can achieve this for you.

Once you have identified your audience and have created a significant number of blog posts or web pages, you must start promoting and marketing your content using the following methods:

Opt-in email marketing: This is one of the oldest, and still one of the best ways of getting your word around. When people are on your website or blog encourage them to subscribe to your email updates so that they can receive the content you publish without interruption.
RSS feeds: Encourage people to subscribe to your RSS feed by prominently displaying the RSS button on your website or blog.
Social media, networking and bookmarking websites: Such websites can bring you tons of traffic. These websites include FaceBook, Twitter, Digg, Delicious, StumbleUpon, etc. They may seem to be bringing lots of random traffic (and increasing your bandwidth costs in the process) without generating much business but they certainly increase your visibility and help you strengthen your brand presence.
Online forums: Yes, they’re still popular and get lots of traffic from search engines.
Guest posting and commenting on other blogs: Find blogs in your niche. Write guest blog posts for them (something I have never been able to do actually) and participate in their comments section. Again, this may not bring you direct customers but it does generate buzz and this leads to customers and clients.
Search engine optimization: Some people believe in SEO and some don’t. The most logical thing to do is, produce highly relevant content using keywords your prospective customers and clients would use as search terms on search engines. This can draw lots of relevant traffic to your blog or website.

Content marketing is an ongoing process simply because there are always people competing with you. Ignore it for a few months and you’ll realize you almost have to start it from the beginning, unless you’re a celebrity.

When do you need content writing services?

Why do you need content writing services?

Here are a few reasons:

You need good-quality content on an ongoing basis. As I said, it does you no good to just have 12-20 pages on your website and then wait for the business to pour in. A lot of search engine traffic is lapped up by websites that constantly publish new content, because basically that is what the search engines are looking for. They crawl and index millions of pages on daily basis to make sure their users don’t get stale content every time they search for a particular topic.
You want to improve your search engine rankings. Suppose you are a professional content writer working alone or running a service. With thousand of websites providing the same service, how do the search engines know that your website must be highlighted when people are looking for a good content writing service? They go through your various pages and then evaluate your significance both according to quantity as well as quality. Lots of content definitely improves your keyword density and also increases long tail traffic to your website.
You want to run a successful blog. Your blog not only improves your search engine rankings it also helps you establish your authority. If you continuously publish useful posts (related to the theme of your business or passion, of course) you develop a dedicated fan base that eventually gives you loyal customers and clients. Some also prefer to sell advertising once their blog traffic picks up.
You want to increase traffic from social media and social bookmarking websites. Content thrives a lot on social media and social networking websites. If people find your links useful they love to promote it and bookmark it.

Well-written content is the backbone of the entire Internet activity. May it be videos, images or text, it’s basically content that gets promoted and consumed. As a writer, for me what matters is the written content, and fortunately for me and other content writing services providers, it’s the written content that rules the roost.

Is your content a noise or a voice

How do you end up writing and publishing “noise content” instead of “voice content”?

How do you end up writing meaningless content that is just noise?

Nobody purposely wants to write and publish junk content.

Well, almost nobody.

I have come across clients who proudly say that they don’t care what type of content they publish as long as they get traffic.

They think that if they can attract 10,000 visitors to their website and even if 10 visitors turn into customers, they are happy.

First of all, attracting 10,000 people is not as easy as it seems.

Even if somehow, you attract 10,000 people with irrelevant content, converting even 10 is a big problem.

Getting money from people is one of the hardest tasks to achieve.

People buy from you when they stay on your website and consume the information you have published.

They pay you money when they trust you.

With lousy, low-quality content, how do you make them stay on your website?

When you mislead them to your website, they feel betrayed and leave immediately.

When people quickly leave your website without reading your web page or without exploring further, it sends negative signals to Google.

Google knows how much time people spend on your website after finding your link in search results.

Even if initially your link enjoyed higher search engine rankings, as people spend less time on your website after finding that particular link, its rankings begin to thank, unless, it completely vanishes from the results.

It is not just misleading content that is meaningless noise.

Even content that is not relevant to your target audience is noise for them.

If I want to attract web design agencies that are looking for a content writer, it doesn’t mean I start publishing web design tutorials.

When people come to my website they don’t expect web design tutorials. They want to know if I can write content for their websites.

This leads them confused. My content becomes noise.

How to develop a unique voice for your content?

How to develop unique voice for content writing?

Here is a quick list of steps you can take to develop a unique voice for your content:

Understand your target audience and their preferences.
Define your content’s purpose and goals clearly.
Conduct thorough research to gather relevant information.
Inject your own personality and experiences into your writing.
Develop a deep understanding of your niche or industry.
Read widely to expand your knowledge and vocabulary.
Experiment with different writing styles and tones.
Use storytelling techniques to engage and captivate readers.
Incorporate humor, wit, or sarcasm when appropriate.
Create a consistent brand voice that aligns with your organization’s values.
Break traditional rules of grammar and syntax for creative effect.
Use metaphors, analogies, and vivid imagery to paint a picture in readers’ minds.
Incorporate personal anecdotes and real-life examples to add authenticity.
Write conversationally, as if you’re speaking directly to your audience.
Avoid jargon and technical language unless your audience is familiar with it.
Show empathy and connect emotionally with your readers.
Add a unique perspective or angle to your content.
Take risks and challenge conventional thinking.
Edit and revise your work to refine your voice over time.
Seek feedback from readers and colleagues to continuously improve.

Benefits of developing a unique voice for your content writing

Benefits of developing a unique voice for content writing.

Developing a unique voice for your content writing is crucial.

It sets you apart from the rest.

It grabs attention.

It captivates minds.

It leaves a lasting impression.

It creates brand identity.

It builds trust.

It establishes you as a thought leader.

Listed below are the primary benefits of developing a unique voice for your content writing.

Differentiation: A unique voice sets you apart from competitors, helping you stand out in a crowded content landscape.
Brand Identity: It establishes a distinctive brand identity, making your content instantly recognizable to your audience.
Memorability: A unique voice makes your content memorable, increasing the chances of readers recalling and sharing it.
Connection: It creates a stronger connection with your audience, fostering loyalty and building a community around your brand.
Engagement: A unique voice captures readers’ attention and keeps them engaged, leading to longer reading sessions.
Trustworthiness: A consistent and authentic voice builds trust with your audience, positioning you as a reliable source of information.
Emotional Appeal: Developing a unique voice allows you to evoke specific emotions, making your content more impactful and relatable.
Different Content Formats: A distinctive voice can be carried across various content formats, including blog posts, videos, podcasts, and social media.
Amplification: A unique voice increases the likelihood of your content being shared and amplified by your audience.
Thought Leadership: It establishes you as an authority in your industry, enhancing your credibility and attracting opportunities for collaboration and partnerships.
Audience Connection: It helps you connect with your target audience on a deeper level, understanding their needs and interests better.
Consistency: Developing a unique voice ensures consistency in your messaging, reinforcing your brand values and core beliefs.
Increased Engagement Metrics: Unique voices often lead to higher engagement metrics such as likes, comments, and shares.
Improved SEO: It can contribute to better search engine optimization, as it adds originality and relevance to your content.
Brand Recognition: When it becomes synonymous with your brand, it strengthens brand recognition and recall.
Increased Conversion Rates: It resonates with your audience and leads to higher conversion rates, driving business growth.
Enhanced Storytelling: A unique voice allows you to tell stories in a compelling and memorable way, making your content more engaging.
Niche Dominance: Developing a unique voice helps you establish dominance in your niche, making it harder for competitors to replicate your success.
Long-Term Sustainability: It becomes a long-term asset for your brand, enabling you to maintain relevance and adapt to changing trends.
Content Versatility: It can be applied to a wide range of content topics and formats, giving you flexibility and versatility in your writing.
Personal Satisfaction: Developing a unique voice allows you to express your creativity and individuality, bringing personal satisfaction to your work.
Improved Audience Loyalty: When readers connect with your unique voice, they are more likely to become loyal followers and advocates for your brand.
Increased Social Proof: It can attract positive feedback and testimonials, providing social proof of the value you deliver.
Enhanced Shareability: Content with a unique voice often resonates with readers, increasing its shareability and potential virality.
Competitive Advantage: It gives you a competitive advantage, helping you succeed in a crowded digital landscape by creating a strong and lasting impression on your audience.

Disadvantages of writing and publishing content that is simply useless noise

Pitfalls of publishing useless content.

Publishing low-quality, meaningless content on your website leads to numerous disadvantages.

It repels visitors.

It diminishes credibility.

It damages brand reputation.

It compromises customer trust.

It increases bounce rates.

It lowers engagement.

Aside from these, I’m listing major disadvantages of writing and publishing content that is simply useless noise.

Loss of credibility: Low quality, meaningless content erodes your credibility and undermines trust.
Negative brand perception: It reflects poorly on your brand, projecting a lack of professionalism and expertise.
Poor user experience: Readers will be disappointed by content that offers no value or fails to address their needs.
High bounce rates: Visitors will quickly leave your site if they encounter irrelevant or unhelpful content.
Reduced organic traffic: Search engines prioritize high-quality content, so publishing low quality material can harm your visibility and rankings.
Limited engagement: Meaningless content fails to capture attention, resulting in low engagement metrics and missed opportunities.
Lack of social sharing: Readers won’t feel motivated to share content that adds no value or contributes to the noise.
Negative word-of-mouth: Readers who encounter low quality content may share their disappointment, spreading negative feedback about your brand.
Decreased conversions: Compelling content plays a crucial role in driving conversions, while meaningless content fails to inspire action.
Missed lead generation opportunities: Valuable content attracts prospects and encourages them to provide their information, but low-quality content won’t entice them to engage further.
Loss of competitive advantage: Publishing noise-filled content puts you at a disadvantage compared to competitors who offer valuable, high-quality material.
Damaged brand reputation: A reputation for publishing low quality, meaningless content can be difficult to shake off and may impact your brand in the long run.
Wasted resources: Producing content that lacks meaning or quality is a waste of time, effort, and resources that could be better utilized elsewhere.
Poor audience retention: Readers won’t return to your site if they consistently encounter low quality, meaningless content.
Missed opportunities for thought leadership: By publishing meaningless content, you miss the chance to establish yourself as an authority in your industry.
Limited customer trust: “Noise” content fails to demonstrate your expertise and ability to solve customer problems, hindering the development of trust.
Negative impact on conversions: If your content fails to resonate with readers and provide value, it won’t effectively guide them through the buyer’s journey, resulting in lost conversions.
Lowered brand differentiation: Publishing low quality content contributes to the noise in your industry, making it harder for your brand to stand out.
Negative impact on customer satisfaction: Meaningless content fails to meet your audience’s expectations, leading to dissatisfaction and a negative perception of your brand.
Missed opportunities for growth: Quality content is an opportunity to attract new audiences and nurture existing ones, while meaningless content prevents you from expanding your reach and impact.

When it comes to writing content for your website and blog, developing a unique voice is important. People distinguish you with your voice. It sets you apart.

Why your website or blog needs unique content

Search engines looking for unique content

Search engines are looking for unique content.

Original content improves your search engine rankings because search algorithms, especially in Google, rate original content highly.

Websites that routinely publish duplicate content are penalised.

What is duplicate content?

It is identical content that already exists either on your own website, or another website.

Why would you publish duplicate content from your own website?

Let’s suppose I want to optimize two pages: one for online copywriting and one for content writing.

Although there are some broad differences between online copywriting and content writing, maybe (hypothetically) I feel the services are more or less the same and hence, I end up assuming that the content too is more or less the same.

What do I do?

I create one original page for content writing.

Then I create a duplicate page where everything else remains the same, but content writing is replaced by online copywriting.

I feel I’m smart. I think I have outsmarted Google.

The Google AI analyzer can process billions of parameters per second.

It can analyze millions of permutations and combinations of your words and phrases to know if you have written and published duplicate content.

It can read between the lines. It can read between the words. It can correlate millions of words, expressions, phrases and sentences before you can read the sentence.

Publish fewer pages and blog posts, but publish unique content.

It is do or die for the search engines when it comes to finding unique content

Various search engines like Google, Bing and Yahoo! are constantly competing with each other.

Just because they get millions of visitors daily don’t assume they have it easy.

Even a small fluctuation means millions of ad dollars lost.

So they are constantly trying to improve their ranking algorithms and trying to find and index content that is unique.

The uniqueness and the usefulness of the content they find for their users keep those users from switching over to another search engine.

Why would the users use a search engine that finds the same stuff that can be found on scores of other websites?

Hence, in order to get higher rankings you have to make sure that the content published on your website or blog is unique as well as highly relevant.

Social media users want to promote unique content

Social media users are looking for unique content.

Nobody likes to promote content that is being promoted by 500 other users.

Social media websites can bring you tons of traffic if you can lure their users to your website by providing highly interesting, topical and relevant content that they cannot find anywhere else.

But do they promote your links just for altruistic reasons? Not at all.

Take for instance Twitter and Facebook.

Why do people keep posting interesting links on these websites?

They want to show that they can locate and share interesting stuff.

They want to be useful to their followers and fans.

This way, if they are posting 10 useful links from other websites and blogs, they can also post a few from their own website without looking spammy.

Besides, on Twitter, interesting tweets get retweeted and this is beneficial both to the owner of the link and the one who tweets it because both gain exposure.

Then there is conventional logic too.

When you publish useful content on your website it tells your visitors that you take pains to keep them informed.

If you share important information with them you establish yourself as an authority, and in more than 99% cases authority brings respect and trust, and respect and trust leads to loyal customers and clients.

20 benefits of writing and publishing unique content on your website or blog

Benefits of writing and publishing unique content.

Writing unique content enhances your website’s visibility in search engine results.
Publishing unique content attracts organic traffic and increases website engagement.
It sets your website apart from competitors, establishing your brand’s authority.
You build trust with your audience, establishing you as a reliable source of information.
Your target specific keywords and improve your website’s SEO ranking.
More people share your content on social media which further expands your reach and increases brand awareness.
Unique content boosts your website’s credibility and encourages repeat visitors.
You get an opportunity to showcase your expertise and position yourself as an industry leader.
You generate loyal following and build a community around your brand.
More targeted traffic and better conversion rate.
Writing unique content encourages backlinking, improving your website’s authority.
You can tailor your messages to your target audience better, increasing relevancy and engagement.
Publishing unique content fosters a positive user experience, keeping visitors on your website longer.
You educate and inform your audience and build brand loyalty.
Unique content provides fresh perspectives, attracting new visitors and encouraging return visits.
You can adapt your content to the evolving needs and interests of your audience.
More opportunities for guest posting and collaboration with other industry influencers.
You generate more leads and sales, positively impacting your bottom line.
You establish a strong online presence and expand your digital footprint.
You create a valuable resource that can be repurposed across different platforms, maximizing your content marketing efforts.

How do you write unique and relevant content?

Writing unique content.

Conduct thorough research to identify trending topics and keywords before writing unique content.
Write unique content by providing fresh insights and perspectives on industry-related subjects.
Incorporate unique personal experiences and anecdotes into your writing to make it more engaging and relatable.
Develop a distinctive writing style that sets your content apart from others in your niche.
Utilize storytelling techniques to captivate your audience and make your content memorable.
Incorporate data, statistics, and research findings to add credibility and relevance to your writing.
Present alternative viewpoints and challenge conventional wisdom.
Stay updated with the latest industry news and trends to ensure your content remains relevant and timely.
Conduct audience research to understand the needs, interests, and pain points of your target audience.
Tailor your writing to address specific problems or provide solutions that your audience is seeking.
Incorporate relevant keywords naturally into your content to optimize it for search engines.
Use headings, subheadings, and bullet points to structure your content, making it more readable and scannable.
Include relevant visuals such as images, infographics, or videos to enhance the value and appeal of your content.
Write relevant content by addressing frequently asked questions or common concerns in your industry.
Use case studies or real-life examples to demonstrate how your content is applicable to real-world situations.
Craft compelling headlines that accurately convey the unique and relevant aspects of your content.
Optimize your meta tags, meta descriptions, and URLs with relevant keywords to improve search engine visibility.
Interlink your content with other relevant articles on your website for better indexing, to avoid writing duplicate content and to provide a better experience to your readers.
Engage with your audience through comments and social media to understand their feedback and refine your content.
Analyze your content performance regularly and make the needed adjustments to ensure it remains highly unique and relevant.

How to regularly come up with unique content writing ideas?

How to regularly write unique content?

Follow industry news and trends to stay informed and generate fresh content ideas.
Conduct keyword research to identify popular topics and create unique content around them.
Engage with your audience through surveys, polls, and comments to understand their interests and needs.
Utilize social media platforms to discover trending discussions and adapt them into unique content.
Attend industry conferences, webinars, and workshops to gather insights and inspiration for your content.
Keep a running list of ideas by jotting down thoughts and observations as they come to you.
Brainstorm with colleagues or other professionals in your field to generate new content ideas collectively.
Analyze your existing content to identify gaps or areas that require further exploration or elaboration.
Draw inspiration from everyday experiences, personal stories, or challenges you’ve overcome.
Explore different content formats such as videos, infographics, podcasts, or interactive content to provide unique perspectives and engage your audience.

Increase your sales and conversion rate by writing useful content

3 Replies

Content doesn’t just mean text full of numbers and hypothetical statements. It needs to solve a purpose, your visitors and prospects must find it useful. After all people don’t visit your website or blog out of some altruistic reason — they are always looking for something, whether it is information or entertainment. If they don’t find your content useful, if it doesn’t appeal to them, they are going to leave your website quickly without doing business with you, and they are never going to come back if they remember you or your website. Whenever somebody visit’s your website, he or she is thinking, "What’s in there for me?"

But how do you make your content useful; how do you make it cater to a particular need? It’s very simple — by putting your visitors’ interest first. This may seem like a cliché beaten to pulp by various "copywriting experts" but you know what, consider it a miracle, but it really works. Whenever you are creating content for your website, or whenever you are getting it written, keep in mind what you can offer in the best manner and how it can help your visitors. A few days ago I wrote about instilling confidence and trust with your copy. If your visitors can trust you and have confidence in what you have to say they are not apprehensive when they have to purchase a product or service from you. This trustworthiness can be established by encouraging your visitors to come to your website again and again, and this can only be achieved by providing something extremely useful and informative, and on a regular basis. Once trust is established they buy from you even if you don’t ask them to and simply mention that you offer a particular product or service.

Every product or service has a niche market and people are constantly looking for useful information. Let us assume that you sell an accounting software. Instead of mentioning on every second page of your website or blog how great an account package you’ve got, you can publish interesting trivia about your product. Recognize your market and generate content accordingly. If you are targeting small businesses with not much knowledge about accounting and bookkeeping you can publish lots of tips and tutorials on how to easily maintain books with your accounting software. You can also talk about various accounting procedures and how your software tackles them. You can publish objective reviews of other accounting software products so that people can compare and make educated decisions. You can also publish cheatsheets that make it easier to use your software. Sky is the limit when it comes to creating useful content around your product.

The same goes for a service that you provide. Take for example my online content writing service. You may think what is the use of publishing content that helps others become better content writers and online copywriters? When I am sharing my knowledge and experience I am establishing my authority. I agree…90% of my visitors must just be coming to learn content writing and copywriting, and I’m really glad, and humbled, that I can teach them something, but the remaining 10% can see how much I know about content writing. By going through various pages and blog posts they can make out that I can improve their conversion rate as well as search engine rankings by my writing experience. I may not be one of the best writers on the Internet but I definitely know what I’m doing and I abundantly share that on my website.

By constantly generating highly useful content I also increase my chances of getting linked to by other Webmasters and bloggers and consequently, increase traffic and search engine rankings.

Creating useful and valuable content may seem like an uphill task in the beginning but you will find in the end that it is genuinely rewarding. You increase your goodwill, you strengthen your brand, and you encourage people to pay close attention to what you’re saying and offering.