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The Importance of Credibility in B2b Content Writing

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The importance of credibility in B2B content writing

The importance of credibility in B2B content writing.

B2B content writing is all about establishing your credibility. Your business partners need information they can trust.

On your website and blog, you can write anything, and you can claim anything. Unless the information that you present is backed with evidence, it doesn’t make much of an impact.

Credibility comes with proof.

Credibility comes when you show up regularly.

One sure shot way of presenting proof is publishing lots of case studies and testimonials on your website that showcase what you have achieved for your customers and clients.

Another way is, sharing your knowledge and wisdom on an ongoing basis.

“Ongoing basis” is very important if you want to establish your credibility as a B2B entity.

What does credible content writing for B2B mean?

What does credibility mean? It means the degree of trust that people have in you.

It is difficult to establish trust unless you actually work with someone but then, there is always the first time – the first time you need to work with someone. How do you establish trust if you haven’t yet worked with someone?

For a few months I have been charging full advance from my clients. This happened when, in the aftermath of the Covid-19 outbreak, many clients simply vanished. I had spent weeks working on their assignments and then suddenly, they dropped their projects and expressed their helplessness when I asked for even partial payments.

Since then, I’ve been asking a full advance. It’s the presence of my website and my blog that reassures them. It’s the credibility my persistent content publishing has been able to establish that makes them agree to this precondition.

As I have already mentioned above, one way is, publishing lots of case studies (in which you explain how you have actually solved problems of your customers and clients) and testimonials.

There may be some compulsions when you cannot share testimonials. For example, when I write for some clients, they want me to keep it secret that I’m writing for them because they publish the content on their name, especially when they’re publishing the content on niche websites and blogs to establish their own credibility.

I mostly serve B2B industries. I write content for websites and blogs and that in turn, generates more business for people. I’m always writing for businesses. Even when I write for individuals, they intend to use my content writing and copywriting services to get more business.

I get lots of business because of the content that I’m constantly publishing on my website and Credible Content Blog. Regularly publishing content related to content writing, copywriting and content marketing helps me maintain higher search engine rankings and this in turn makes it easier for my prospective clients to find me and hire me.

How do establish my own credibility?

In many cases, just the fact that my clients can find my website on search engines (something that they want to achieve for their own websites and blogs) reassures them that I can achieve the similar feat for their websites.

Another thing is, they can check that I have been publishing content for years. It tells them, I have a serious business. I maintain my visibility. I’m constantly sharing my knowledge and experience through my blog. I publish a newsletter. There are no negative reviews about my services on the Internet.

What else can be done to establish your credibility as a B2B entity? TopRank Marketing has recently published a blog post that shares some useful tips on establishing your credibility as a B2B enterprise. Here they are:

Always be truthful when you are presenting information on your website

Many people will tell you that what’s true, is subjective. When my clients give me information and then I use that information to present their case convincingly, I assume that the information that they are giving me, is truthful. I assume that they don’t want to publish lies on their website.

Consequently, I always have a problem when they ask me to write testimonials. On multiple occasions I have turned up with their requests for writing testimonials. I can be creative with truth, sometimes they tell me.

Although I cannot question my clients on the information that they provide me, I draw a line when they ask me to write testimonials from scratch.

It is fine to be truthful even if you have not yet done lots of work for your clients. Really, clients will appreciate this.

Associate with people who have already established their credibility

I’m not suggesting you latch onto them and neither does the above-mentioned blog post. What it means is, people who have already established their credibility, will only allow you proximity if they find you credible.

When your prospective customers and clients see you regularly interacting with people who have already established their credibility through hard work and ingenuity, 2 things happen: they easily discover you because people who have already established their credibility have a greater reach, and, some of their credibility rubs off to you.

How do you associate with people who are already authority figures in your industry?

Leave comments on their blogs. Share their content on your own blog with your own, original take. Share their content on your social media timeline. Participate in discussions.

Again, regularity is very important.

Make sure that your prospective customers and clients can find your content on right places

If most of your clients are on LinkedIn, it doesn’t make sense to focus on Instagram or Facebook. Similarly, if most of your audience spends its time on Facebook, you shouldn’t expend much energy on LinkedIn.

For B2B enterprises, it is primarily LinkedIn because it is a professional network where people are already looking for business partnerships.

Highlight the purpose of your brand

The concept of branding in itself is a purpose. People recognize your brand not because of your logo, but the purpose and the attitude that it carries. The brand purpose is the reason for your business to exist beyond making money.

As a content writer, I aspire to help you grow your business and spread your ideas when you hire me. Writing is a tool. Just like a sculptor uses chisel and hammer to carve out shapes out of rocks, I use words to create compelling messages for your business. That’s my branding message for Credible Content.

Having a very clear brand message can help you establish your credibility and trustworthiness.

Get involved with the community

Active participation in your community also enhances your credibility. Are you here just to make money or do you also want to make a positive contribution where it matters? I’m not suggesting that from a businessperson you turn into an activist, but whenever it’s possible, get involved in causes and campaigns that affect your customers and clients. Take a stand. Help people wherever you can.

Be consistent with your marketing message

Content marketing is a persistent activity. Not just because it helps you maintain your visibility, it’s also because your competitors are constantly trying to outdo you in terms of promoting themselves and publishing fresh content.

Even if you enjoy brand loyalty if you don’t maintain your visibility through fresh content, people begin to spend time consuming content from other brands. No matter how much emotional attachment you enjoy with your customers and clients, if your marketing message is not persistent, you’re going to lose the attention of your target audience and consequently, it negatively impacts your credibility.

Building credibility for your B2B enterprise is same as building your personal reputation. How do you build your personal reputation? By your conduct. By your values. By the services that you deliver. By the experience people have when they associate with you. The same applies to your business.

5 Benefits of Content Curation

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Benefits of content curation

Benefits of content curation.

You curate content when you link to high quality content from other websites and blogs through your own website or blog.

If you’re sharing links from other websites and blogs, from Twitter and Facebook, in a manner, you are already curating content.

To improve engagement and for better SEO, you’re often advised to publish original content regularly.

Unless you’re a big organization and you have a dedicated team of content writers, publishing original, quality content regularly can be quite difficult.

It is not just about writing and publishing, you constantly need to come up with great topics and writing ideas and then publish quality content.

Sometimes, content curation can help you.

Just like you, many people in your industry – whether they directly compete with you or indirectly, or not at all – are publishing quality content.

This is valuable information, and your visitors can benefit from this information.

Just because information is appearing on another’s website or blog, it doesn’t mean your visitors should be deprived of such information.

At the same time, if you are publishing useful information on your own, you don’t want to link to another’s website.

I recommend content curation to my clients when they cannot come up with an interesting topic or when for the time being, we have exhausted all our options.

Content curation happens in 2 manners:

You create a list of all the blogs and websites covering the topic under which you are curating content.

For example, “The top 5 blog posts on the benefits of content curation” and then including links from other blogs with small introductions.

You can simply talk about one topic from one blog and then add your own comments.

In both the cases you are curating content because you are picking up someone else’s thoughts and your either expressing those thoughts as they are or adding your own take.

I normally prefer creating dedicated blog posts for dedicated links. I have rarely created a “list” of other links.

Below I’m listing 5 benefits of content curation.

1. Gives you an unending supply of content writing ideas

Among the top challenges faced by content marketers is producing content consistently and on top of that, making sure that the content remains engaging and valuable.

B2B content marketing challenges

B2B content marketing challenges.

It is important to publish fresh content regularly on your website. There are multiple benefits of publishing regular content on your website or blog.

If you don’t publish content regularly, your current search engine rankings immediately begin to suffer and there is a drastic reduction in the number of people coming to your website.

Your business suffers.

The problem is, regularly coming up with fresh content writing ideas is a big challenge.

Although there are different ways to come up with great content writing ideas every day, sometimes, it is simply not possible.

In such circumstances, through content curation, you can have practically an unending supply of content writing ideas.

Maintain a list of your industry blogs. You can use a content aggregation service like Flipboard, Feedly or Google Discover to track topics.

Whenever you cannot come up with a great content writing idea, quickly go through these content aggregation services and curate something.

2. Drive thought leadership with content curation

Build thought leadership with curated content

Build thought leadership with curated content.

Thought leadership isn’t always about writing and publishing high-quality content of your own.

This blog post rightly suggests that your audience judges you based on the content you share.

Another interesting point mentioned in the above link is that if you never curate content, your website or blog becomes an echo chamber, and you don’t want that.

People want to know what you think of others’ opinions.

For example, on my blog I have multiple times written that I don’t agree that you always have to write 3000-5000-word blog posts for better search engine rankings, as is often suggested by top SEO and content marketing companies.

For better search engine rankings, focus on a topic and provide highly valuable and niche information on it. Even that improves your SEO.

Hence, this is a difference of opinion.

You need to be cautious if you want to build your thought leadership by making content curation an integral part of your overall content marketing strategy.

Always link to high quality and authoritative websites and blogs posts, preferably to thought leaders who are highly regarded.

I’m not saying you don’t link to lesser-known people – make a judgement call. Being an authority yourself, you can easily find out if the content you are curating is worth linking to or not.

3. Improves your SEO

This is something that I have personally experienced.

Suppose I’m looking for some content curation opportunities and on Google I come across a blog post that is ranking at the top.

I write a similar blog post and then link to the blog post that is ranking high, of course, with my own thoughts added to make sure that I’m publishing an original blog post.

I have observed that my blog post with the curated link either begins to appear just below the main link or somewhere on the same page.

Of course, there are lots of other factors that help you rank well, but it certainly helps you improve your search engine rankings if you create/curate content based on blog posts that are already ranking high.

4. Makes your content diverse

As I have mentioned above, you don’t want your blog to become an echo chamber of your own thoughts.

When you curate content, you treat your visitors with diverse opinions or different chains of thoughts even if you don’t agree with them. This gives you a richness.

If your regular visitors are getting bored of (they do) simply reading what you have to say about different subjects, this will give them a breath of fresh air and then they will be ready to come back to your own thoughts.

5. Helps you improve your topic density or keyword density

When you curate content you mostly curate content that is from your own field or profession.

For example, if I’m curating content I am mostly interested in topics related to content writing, copywriting, SEO content, content marketing, email marketing, writing tips, and so on.

My audience comes to read these topics. Consequently, I’m not going to curate content on real estate unless it has got something to do with my profession.

All my topics are going to deal with my profession – writing, content writing and so on.

This increases my keyword density.

Similarly, if you are a financial coach and you curate lots of content on financial coaching, you’re going to increase your keyword density for financial coaching.

Concluding remarks

Normally, when you search for “content curation” and its benefits, you mostly come across blog posts talking about sharing content on social media and social networking websites.

Yes, that too is content curation, but it’s better use is when you use content curation to generate high-quality content for your own blog.

7 Content Writing Mistakes That Are Bad For Your SEO

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Content writing mistakes that are bad for SEO

Content writing mistakes that are bad for SEO.

For better search engine rankings, you must publish content regularly.

It has been observed that one should publish at least 16 blog posts or other pieces of content every month to sustain a better position vis-à-vis SEO.

B2B and B2C blog publishing frequency impact on traffic

B2B and B2C blog publishing frequency impact on traffic.

The HubSpot study mentioned in this blog post makes an interesting observation: There wasn’t much difference in traffic between websites that published on an average one blog post every month and between 4-5, but then, the websites that publish on an average 11 blog posts every month get six times more traffic than those who publish fewer blog posts. The difference is starker in the B2C segment.

Although, regularly publishing content is great for your content depth and consequently, search engine rankings, there are certain content writing mistakes that are bad for your SEO instead of improving it.

If you continue to commit these mistakes and on top of that, if you continue to publish your content, your digging yourself into a hole from which it will be difficult to come out.

Is regular content writing a risky proposition if you can be penalized by Google

Is regularly publishing content risky

Is regularly publishing content risky?

This is the most obvious question that must come up in your mind if I talk about content writing mistakes and how they can negatively affect your search engine optimization efforts.

You may think, if you publish content regularly, and if inadvertently you are committing these mistakes, are you undoing whatever gains you have made so far?

Should you stop then?

It is up to you.

How often you should publish depends on whom you are talking to, but if you want to improve your search engine rankings as fast as possible, you must publish fresh content on your website or blog daily.

The problem with not publishing content is that if you are not publishing, your competition certainly is.

Just as you are trying to out-rank the others, the others are trying to out-rank you.

Just as you want to improve your search engine rankings, the others too want to improve them.

Hence, the question is not whether you should publish content or not, the question is, how much you should publish.

This is my personal experience: publishing lousy content is better than publishing no content but if you get into a policy of publishing lousy content (inferior quality, thin content with plagiarism issues) regularly, you can get your website blacklisted.

But these are extreme case scenarios. An average website owner or blog publisher knows that plagiarism is a big no-no.

The same is the case with duplicate content.

Although clients who contact me know the risks involved with duplicate content and they specifically mention that their content must be unique and original.

I am saying this because no one wants to commit content writing mistakes knowingly and whatever mistakes are committed, they are either due to ignorance or overzealousness.

Penalization happens in extreme cases.

The negative impact of these content writing mistakes on your SEO can be so slow that you don’t even realize that your rankings are going down for a few months.

It’s only when you view the traffic graph in Google Analytics for 3-4 months that you realize that the slope has been downwards.

It helps to avoid these content writing mistakes. They are very easy to avoid. I’m listing seven such mistakes below.

1. Ignoring search intent when coming up with topics

Here is a small video that explains what is search intent:

Search intent is the “reason” why a search engine user does a search on Google (or any other search engine).

You should be clear in your mind whom you are writing for.

I’m writing this blog post for people who want to avoid content writing mistakes that can harm their SEO.

The objective is clear.

If the objective is not clear, if you have no clue about the right search intent, you are going to end up publishing lots of content with no clear purpose.

2. Not compiling a list of keywords to be used or using too many keywords

I know, the concept of keywords has become a clichéd topic.

Everybody advises you to use the right keywords.

There is an entire industry around helping you find the right keywords for your individual web pages and blog posts.

Compiling a list of your keywords can be easy and difficult depending on the search intent you are trying to target, as mentioned above.

The keywords for this blog post can be “content writing mistakes”, “content writing mistakes to avoid”, “what is bad for my SEO”, and so on.

I often suggest that you have one or maximum two primary keywords and then a collection of five or so secondary, LSI or longtail keywords.

A big problem I have seen with many clients is that they want to use as many keywords as possible in a single blog post.

This doesn’t work.

Choose a single keyword. Choose a related keyword. Then choose a few LSI and long keywords. That’s it.

3. Not writing mobile friendly content

Many years ago, Google switched to “mobile-first” indexing.

This means, when Google comes to crawl your website, it first looks for its mobile version and it first ranks your website according to its mobile version.

If you don’t have a mobile version, this is bad for your SEO.

If you have a mobile version but your content is not mobile friendly, then again, it is bad for your SEO.

When writing content, write simple, shorter sentences.

Simple and shorter sentences are easier to read on mobile phones.

Even for the Google crawler, no matter how advanced AI and machine learning have become, learning shorter sentences is easier.

Capture one thought in one sentence.

Unlike conventional writing, avoid using multiple sentences in a single paragraph.

This reminds me: a few months ago a client was mad at the way I have written content for him.

“Are you writing poetry or blog posts?” his message screamed.

He was referring to the single-sentence paragraphs that I had used because I wanted to give him mobile friendly content.

4. Just focusing on improving search engine rankings

Yes, we all want better SEO but if this is your singular goal, you are going to be neither here nor there.

In Hindi, there is a famous saying, “Duvidha mein dono gaye, maya mili na Ram”.

When you have wrong priorities in life, you neither get worldly comforts and wealth, nor Ram (proximity to God).

Similarly, when you are just chasing SEO through content writing, you neither improve your SEO nor get more business.

Some years ago, Google started using human intelligence to evaluate your content and as a result, decide your search engine rankings.

In this video I explain how your rankings and quality content are interrelated:

Google has modified its ranking algorithm in such a manner that unless actual human beings find your content valuable, you’re not going to enjoy higher search engine rankings.

And anyway, what do you achieve out of search engine traffic if this traffic does not convert?

What is your goal?

Do you just want to improve your search engine rankings and then feel good about it, or you want to generate more business from your website?

Obviously, you want to generate more business.

Higher search engine rankings are just a means to an end: more business needs.

If you simply focus on improving your search engine rankings without paying attention to the meaningfulness of the content that your writing, you’re going to get yourself trapped in a vicious loop.

Make quality content your priority.

Have a clear purpose.

Provide value to your readers.

Only then, think about improving your search engine rankings.

5. Not making your content scannable

Scannable content means, even without having to read everything on your web page or blog post, people should be able to make out what you’re trying to say.

Hence, use headings and subheadings to organize different sections of the main messages that you want to highlight.

If you have multiple points, use bulleted lists.

Of course, as I have already written above, shorter sentences make it easier for your readers to read your content.

6. Not using your keywords and hence, not talking about the main topic within the first 100 words

There is a reason why most of the SEO experts advise you to use your main keywords within the first 100 words of your webpage or blog post.

Google is not always going to crawl your web page or blog post.

The crawler has just a few seconds to make sense of your content.

Sometimes there is lots of source code before it can even reach your main content (for example, you are using lots of WordPress plug-ins).

The connection may get lost before it can crawl everything.

The point is, there is no guarantee that Google is going to access your entire link.

Hence, you should pack everything important within the first 100 words.

At least use your main keywords creatively so that the Google crawler can make sense of your main topic.

Then, even if the crawler leaves your web page halfway, it will have some idea of what you’re trying to convey.

7. Not taking your meta title and description seriously

Examples of meta title and description

Examples of meta title and description.

Recently, a client paid me separately for writing meta titles and descriptions for 25 web pages.

Your meta title and meta description appear in search results.

They also appear when someone posts your link on his or her social media timeline.

Your title is very important.

People are prompted to click your link on Google when your title is compelling.

In the search results, if your click-through rate is low, you begin to lose your current rankings.

Hence, if you want to improve your present search engine rankings, you need to convince people to click your link when they come across it in search results.

This happens through a compelling title.

The same goes with your meta description.

This is the text that appears below your listing.

People first read your title, and then for extra convincing, they read your description. Then they click the link.

Since they are not visible to your visitors when they visit your web page or blog post (because they are part of your source code) , sometimes, clients don’t take these two attributes seriously, but they are very important and they can have a big impact on your overall search engine rankings.

Concluding remarks on the common content writing mistakes

The primary purpose of publishing quality content on your website is to help your visitors as much as possible.

Even when you want to improve your search engine rankings, you want to do so that they can easily find the content that can help them.

Hence, whether you want to improve your conversion rate or your SEO, the sole purpose is to provide helpful content that people can use to make better decisions.

If you focus on this, and then make sure that your content is easily accessible and all the vital information is present on your web page, it is easier to avoid these common content writing mistakes that are bad for your SEO.

Following SEO Guidelines Still Matters For Quality Content Writing

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Follow SEO guidelines along with quality content writing

Follow SEO guidelines along with quality content writing.

Do you often wonder why your blog or website doesn’t rank well despite continuously publishing quality content? Why doesn’t quality content writing improve your SEO the way it should?

Just now I came across this wonderful and comprehensive post on Content Marketing Institute about why it is important that you follow SEO guidelines and don’t assume that just because you are publishing great content, Google is going to rank you well.

The post explains, with examples, some websites having high quality content but not ranking well for the target keywords and some websites with low quality content ranking well.

Why does this happen?

Following SEO guidelines while writing quality content makes a big difference

You may also like to read 10 fundamental qualities of effective SEO content writing.

I have often written on my blog that you should never compromise with quality because ultimately, it’s your quality that sustains and improves your SEO.

But, how do you get your content indexed and ranked in the first place and why is it necessary to get indexed and ranked in the first place?

I will share my personal experience and I have made this observation with multiple websites, blogs, web pages and blog posts.

In the beginning when you publish a blog post or a web page Google crawls it, indexes it and then ranks it according to its analysis.

For this, it uses SEO guidelines. I will come to these SEO guidelines later.

Then, when your content has begun to appear on search results, with the help of its users, Google begins to evaluate your quality and thereupon, it’s your quality that decides whether you’re going to maintain your search engine rankings, improve them, or lose them.

Why following search engine guidelines is important while writing?

The above Content Marketing Institute blog post gives examples of websites that rank well despite having low quality content.

Just an extra remark: the “low quality” websites used in the above example don’t necessarily have irrelevant or misleading content; it is just that, the quality of the written content is lower compared to high quality content on their websites that are not ranking well.

These websites make strategic use of their keywords in the title, the headline and the subheading.

Your keyword must be in the HTML title tag.

Then, your keyword must be there in the headline.

Then your keyword and its various combinations must be there in the subheadings.

Then, of course, there must be a careful sprinkling of your keyword and LSI alternatives throughout your text.

This is the standard SEO guideline that I follow.

Google has published its own search engine optimization guidelines, something straight from the horse’s mouth.

I follow these SEO guidelines along with ensuring that I write quality content.

Following these guidelines in the beginning helps your content get crawled, indexed and ranked for the first time.

Despite what Google says about only quality mattering, in the beginning, I have observed, it does not.

Quality begins to matter afterwards when your content is already indexed and the search engine users have begun to interact with it.

Why following the SEO guidelines matters in the beginning?

Google needs to make sense of your content before it can index and rank it.

Kindly note that this is not a hard and fast rule because sometimes websites and blogs randomly get ranked even without mentioning the search query being used even once.

Anyway, in the beginning, the keyword in your title (the keyword can be a phrase or a search term targeting an audience) appears as a hyperlink in the Google listings.

It has been observed that if the search term that the search engine user has just used appears as a hyperlink in the search results, there is a greater probability of her clicking the link.

This shows how important the text appearing within your title tag is – Google uses it as a hyperlink.

In fact, every search engine, and even social media websites, use the text in your title tag as a hyperlink.

Then, Google evaluates your headline to see what it contains to make further sense of your content.

Then, it begins to analyze your whole content and then uses its algorithm to index it and rank it.

This is one part of the story.

How quality content writing impacts your SEO

Once your content begins to appear in search results, people begin to react to it.

Suppose, someone searches for “content writing service to improve my SEO” and comes to my website.

She finds lots of useful information and consequently, she spends some time on my website exploring it further.

Since it’s only the quality and relevance that can keep her on the website, quality content writing plays a very important role here.

If she comes back to Google after a few minutes and carries on with the same search, Google assumes that although my website contains some useful information on the search she just carried out, she needs more information.

It may or may not improve my rankings for “content writing service to improve my SEO”.

Instead, after visiting my website for the first time if she comes back within a couple of seconds or a few seconds, it sends signals to Google that my website does not contain relevant content for the search term she just used.

Google takes it as an indication that my website shouldn’t be ranking at this particular spot for the search term just used, and hence, lowers my rankings for at least this keyword.

Quality content doesn’t mean you ignore SEO guidelines, and vice versa

Google is an algorithm, after all.

It often comes to light that Google uses human evaluators in many cases, mostly, but when it comes to processing millions of web pages every hour, it is the algorithm that analyzes your content and ranks it.

After that, how humans react to your content begins to either pay off or take its toll.

Hence, when writing content, you need to pay close attention to both its quality as well as SEO guidelines so that it becomes easier for search engine crawlers and ranking algorithms to make sense of your content for the first time, and each time your content is crawled, indexed and ranked.

How to strike a balance between SEO guidelines and quality content writing

It isn’t very difficult, actually.

Publish as much topical content as you can.

What is topical content?

Topical content is content that talks about a topic: for example, my this blog post talks about why it is important to not to neglect SEO guidelines even when you are writing quality content.

To my utmost knowledge and effort, I’m paying very close attention to the quality of my writing.

I have used the keywords “SEO guidelines” and “quality content writing” at all the necessary places including the title tag, the headline and all over the body text.

I follow this template for my own blog posts, my own web pages and also, when I’m writing for my clients.

Most of the clients, when they decide to hire my content writing services, don’t know how my process flows to accommodate both the search engine whims and the expectations of human visitors.

They just give me the topic. Or just a random list of keywords.

Then, I make sure that when I’m writing quality content, I also organize the content keeping the search engine guidelines in mind

 

Very simple content writing strategy for startups

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Simple content writing strategy for startups

Simple content writing strategy for startups.

During the Covid-19 times, lots of on-demand services startups have approached me for my content writing services.

They understand that only through-high quality, informative content, they can increase their visibility in this crowded space.

Understandably, most of the startups don’t have the budget for getting lots of content written and published.

As a result, either they end up choosing inferior content, doing more harm than good, or they abandon their project (as was my experience recently with one of the startups).

When it comes to startups, I try to be as accommodating as possible, but I must confess that during the times of the pandemic, I need to maximize my time on moneymaking projects.

Previously I could squeeze some time for less paying assignments but right now, it is becoming increasingly difficult.

Of course, there are some startups that are backed by big businesses and consequently, they have enough financial resources for high quality content writing but most of the startups are hard pressed.

This becomes a vicious cycle. How do you break the cycle?

Typical problems faced by startups and how they can be solved it quality content writing

Some problems faced by startups include

Fierce competition

Startups are big into hot markets.

As I mentioned above, due to Covid-19, there is lots of demand for home delivery apps.

Since there is lots of demand in this sector, everyone who can build an app or who has some idea of how to deliver optimally, is considering a startup, or in the process of starting up.

This gives rise to lots of competition.

For innovation, competition is good.

Competition is also good for customers because they have a greater choice.

But, it creates lots of problems for new entrepreneurs.

Big ideas are slaughtered at the altar of relentless competition.

How can content writing help you withstand competition?

Develop a unique voice.

Write in a manner (or get written in a manner) so that you stand out.

Write content about topics that are relevant to your startup idea but not many people are writing about them.

Offer a different perspective on a highly debated topic.

Take a stand.

I know, for a business, especially for a startup, taking a stand can be a risky proposition, but it can also pay you dividends if it works in your favor.

Communicate to your core audience daily through your blog and social media.

As I recently wrote, don’t worry about how long your blog posts should be.

It hardly matters.

Focus on something meaningful.

Center all your postings around an idea.

Believe me, there are so few people or businesses posting regularly, that even if you do this one single thing, you can differentiate yourself from your competitors.

A race against time

Time to market is very critical for every startup.

Although, how fast your programmers and developers can build a mobile app or a software application depends on your team, you can maintain a buzz, as advised above, by publishing regularly.

Don’t wait till your app is ready to download.

Perhaps, that will be too late.

Remember that it is not a mobile app or a cloud-based service you are excited about.

You are excited about the idea.

When you are excited about the idea, you can start sharing your idea without having to wait for the product.

One of your team members can closely coordinate with a content writer to publish daily.

I have learned one thing over the years.

As a content writer I need to charge less for writing and more for ideation.

Lots of time is spent on research and coming up with material to write about.

But, if someone from within your startup can prepare an outline in such a manner that this outline can be quickly turned into a quick blog post, it doesn’t take much time.

Saves you money. Saves you time.

Cash crunch

Frankly, every business, every organization has a “cash crunch” when it comes to paying for content writing.

Anyway, some cash crunch situations are real, especially when a couple of innovators are trying to launch a new startup on their own and they haven’t gotten any funding.

How do you deal with your cash crunch and still write and publish high-quality content?

The biggest problem entrepreneurs face is that they are too much concerned with writing and publishing something outstanding.

A few years ago, I worked with a startup entrepreneur and he was always so hellbent upon writing something “outstanding” that most of the time you are not writing anything.

This is called policy paralysis.

Of course, you must be outstanding in your approach but at the most basic level, people want their questions answered.

This is the easiest thing to achieve when you want to start writing content for your blog.

Since you know a lot about your startup idea you can answer pretty much every question about it.

Make a list of about 20 questions.

Every alternative day, write and publish a small answer to individual question.

This will give you lots of topics to cover.

As you write or as you get your content written from a content writer, new ideas begin to emerge on their own.

I have been writing for my blog for more than 15 years now and I still face this problem of coming up with ideas.

But the problem only surfaces when I have written for my blog for a few months (yes, undesirable, but happens) and when I restart, I can’t think of anything to write on.

Though, when I am in the midst of a few blog posts, the idea generating process is on autopilot.

If you want to use content marketing to promote your startup idea, writing high quality content is inescapable, indispensable.

It is like wanting to have a website without registering a domain name.

The good thing is, with little bit of innovation, cooperation and creativity, you can regularly publish high-quality content for your startup.